How To Sell With Facebook Buy Button

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How to Sell with Facebook Buy ButtonIf you want to grow your ecommerce business by selling on Facebook, you should really consider using the Facebook Buy Button.

Not sure what it is and how it can increase your online sales?  I’ll show you more about it below.

The fact is that there are over 1.71 billion active users on Facebook every single month.

This translates to a massive opportunity for you find new prospects who may be interested in your products, and convert them into new (and hopefully repeat) customers.

Selling on Facebook is nothing new.  You (or your competitors) may have been doing it for a few years already.

The typical process (or sales funnel) is that once you get someone’s attention on Facebook (either through Facebook Ads, or engaging in conversations, etc), you’ll need to lead them to your Facebook Page, then to your website, then hopefully they’ll eventually buy something from you.

Yes, it’s oversimplifying the process, but generally speaking, that’s the way it works most of the time.

If you’re a bit savvier, you might even have a Facebook store set up on your business Facebook page already.  So this shortens the sales process a bit, where people can purchase from your Facebook page without visiting your website.


Do You Suffer From Low Sales Conversion Rate?

One of the challenges is that your sales success rate (conversion rate) could be pretty low.  Not everybody that clicks on your Facebook Ad or finds your Facebook page is going to buy something from you.  It would be awesome if they did, but you know how reality works!

So what can you do to grow your sales, and improve your sales conversion rate?

Most online businesses will focus heavily on “optimizing” their sales funnel.  You might test different Ads, provide more valuable content to your prospects, test different website designs / layouts, so on and so forth.

While that’s really important for sure, one commonly overlooked opportunity is to sell to people who are interested in buying immediately.

They want it, right, now.

We’ve all been there.  You know, impulsively buy something.  Whether we regret the purchase later is another story!

For whatever reason, a segment of consumers is always ready to buy something, and they want to walk the “path of least resistance” to get goodies into their hands.  They’ve done their research, they’ve done enough clicking around, and they just want to buy – right, now.

Of course, as a savvy business owner, you’ll want to be right there to satisfy these purchases!


Facebook Buy Button – Path of Least Resistance

Here’s an illustration of how Facebook Buy Buttons work.

Shelley is interested in buying a Dyson handheld vacuum cleaner.  She’s a bit of a nutty, impulsive buyer.

She’s seen her friends using their awesome vacuum cleaners, and it really works!  She wants one, and researched the Dyson website, read a few reviews, weighed the pros and cons.

It’s on the edge of her mind, but one of those units is still pretty pricey.  So she hesitates for a few days, but she’s still very interested.

How to sell on facebook with buy button - Dyson

Because she was on Dyson’s website, Dyson (creepily) knows Shelley is interested in their products up to a certain degree.  Hello retargeting!

So when Shelley went on Facebook to check out her friends’ pictures, posing with their awesome vacuum cleaners, she sees a Dyson advertisement in her Facebook News Feed….

It didn’t ask her to click 5 times to get back to Dyson’s website.  Oh no, it didn’t.

The Facebook News Feed Ad has a Buy button directly on the Ad.  And the advertisement is showing Shelley’s favorite vacuum machine model since she spent a lot of time staring at this particular model on Dyson’s website.

How to sell on facebook with buy button
Okay so this isn’t a vacuum machine, but it shows you how the Ad works.  Do you see the Facebook Buy button?

The mouse cursor moves to the Facebook Buy button.


Before you know it, Shelley is now a proud owner of a brand new, sleek cleaning machine.

Whoa, what just happened?

She didn’t need to click a few times to get back to Dyson’s website.  She was presented with the opportunity to buy, directly in her Facebook News Feed.

How to sell on facebook with buy button 2
Allowing people to buy directly in their Facebook News Feed is one of the quickest ways to sell products

If you’re a savvy marketer, you know that the more steps you ask your prospects to take before allowing them to buy, the higher the risk it is to you that the prospects may change their minds, hesitate, or get distracted by cat videos on YouTube.

So the Facebook Buy Button cuts through all the potential distractions or hesitations and gives your prospects the opportunity to buy from you, directly in their News Feed.


Shopify’s Facebook Buy Button

So how do you get the Facebook Buy button to help you grow your sales?

All you need to do is set up an online store with Shopify.

How to Sell with Facebook Buy Button - Shopify
Click on image to see Shopify and how it can help power your ecommerce store

Shopify is one of the best and fastest growing ecommerce website builders available in the market today, helping over 500,000 merchants sell products online.

They’ve also helped merchants process over $40 billion worth of sales, roughly about $85,000 per merchant on average.

They offer you professionally designed storefront themes, 24/7 support, and over 1,400 Apps to expand the functionality of your online store.

If you want to build a successful ecommerce store, without knowing how to code, Shopify is one of the best tools available to you today.

Once you’ve connected your Facebook account to your Shopify account, you can start posting products with buy buttons, and Shopify has tools to help you manage all the sales and orders that come in from Facebook.

Facebook buy button - Shopify Dashboard

You can now manage all your Facebook sales directly on your Shopify account dashboard.  They centralize this process and makes life a bit easier for you.

NOTE: Shopify’s Facebook Buy button is still currently in its beta testing phase, and is available only to US-based Shopify users at the moment.  But I’m hopeful it’s going to go live soon as I think it’s a very effective tool that all ecommerce websites should be taking advantage of.

The Facebook Buy button is a very powerful tool to incorporate into your marketing strategy.  It helps you capture customers who are ready to buy, and making it easy for them to buy from you.

In addition to giving you the tools to allow people to buy products from you directly from the Facebook News Feed, Shopify also helps you quickly and easily set up a storefront on your Facebook page, and integrating all the sales with your Shopify online store.

So Shopify is truly a flexible ecommerce website builder that can not only help you set up your online store, but also provide you with advanced tools to help you sell on Facebook.

Our Full Review of Shopify – See our detailed discussions about the pros & cons of Shopify, and how it can help you build a successful ecommerce online store.


Conclusion – Use the Facebook Buy Button To Increase Sales

Selling online is by no means an easy task.  Fortunately, there are tools to help you improve your odds.

As social media keeps growing, and more people are spending an increasing amount of their free time on Facebook, you cannot afford to neglect to share your products with Facebook users.

Marketing and selling on Facebook have been around for years, and now it’s becoming even easier and faster for Facebook users to buy directly from you.

With Shopify’s Facebook Buy button, you can now sell your products to Facebook users, directly on their News Feed.

For users who have researched and ready to buy, and just need a bit of an extra nudge, it’s a no-brainer to show your ads with Buy buttons to them.  Shopify makes this process easy for you.

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About Jeremy


Maybe just like you, at first we didn't have a darn clue about how to build a website, nevermind write half a line of code if our life depended on it! We wanted to build a website to start a side business, and felt overwhelmed, confused & scared about how to actually do it, which builder to use, and making wrong decisions. After years of trials & errors using different website builders, we're here to share our experiences with you.


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  • kate collins
    How do I get a buy now button for my Australian facebook shop?
    1 reply
    • Tom Watts
      Hey kate, You’ll need to set up a Shopify store in order to add a Facebook Buy button. You can then connect your Facebook store with your Shopify one and start using Buy buttons. Hope that helps, – Tom
  • chelsia
    Any thoughts to connect shopify store to a facebook group??
    1 reply
    • Tom Watts
      Hi chelsia, The only method I’m aware of for connecting Shopify with Facebook is through Facebook’s own sales channel. I don’t believe you can connect it to a group as groups don’t have ecommerce functionality. The Shopify help center has a guide detailing how to do this here. There’s no reason why you can’t promote your Shopify goods through a Facebook Shop and then post this link into the groups you want to advertise in though. Hope that helps, – Tom
  • ana
    Hey! Just curious is this the plan version that is $9 a month? I currently have a shop set up with shopify and am considering closing the online portion of my store and just going on facebook
    1 reply
    • Tom Watts
      Hi Ana, Yes the Facebook Buy Button is available with the $9 plan. Unless you think there is a specific sales-related reason to only sell on Facebook, then Shopify has all the tools to need to make sales directly through Facebook. Aside from the Buy Button discussed above, you can also set up a Facebook Store directly through Shopify. It's also worth bearing in mind that if Facebook changes its ecommerce rules or settings then this could seriously impact your business if you only sell through their channels. It's definitely prudent to have your own store separate from Facebook. If you're keen to diversify the channels you sell through check out our guide to Etsy alternatives as the principle is essentially the same. Hope that helps, Tom
  • Najmus Saqueb Siddiqui
    How much does facebook charge to buy its"buy button" and sale products online.
    1 reply
    • Jeremy
      I don't think Facebook charges anything. If you use Shopify's Buy Button, you'll pay Shopify to use their services. Jeremy
  • Zee
    Jeremy, it looks like the "Buy" button is a CTA button that you choose from a drop down menu of CTAs when you run FB ads. And I don't think you can run FB ads through shopify (correct me if I'm wrong here). I am a little confused as to how it works!
    1 reply
    • Jeremy
      Hey Zee, How it works is that Shopify is powering the purchase transaction. So they will handle the check out and payment process, and that should be integrated with your inventory system within your Shopify account. Jeremy
  • Michelle Antallan
    hi! how do i know if shopify can be used already here in the philippines? ive read that it is only in the beta testing phase in the u.s. i want to use shopify too but im here in the philippines? thanks!
    1 reply
    • Jeremy
      Hey Michelle, I'm not sure if the Buy Button is open to the Philippines yet - if that is what you're asking about. Have you considered asking their support team for a direct answer? But Shopify itself, as an ecommerce website builder, will work in the Philippines. Jeremy
  • Kimberly
    Do other ecommerce platforms such as 3dcard support the Facebook buy button as well or is this exclusive to Shopify?
    1 reply
    • Jeremy
      Kimberly, As far as I know, Facebook is experimenting the Buy Button with a very exclusive, small number of platforms. I'm not 100% sure if 3D cart is part of the test group or not. But definitely Shopify. Jeremy
  • Andrew Acosta
    Hi, will the Shopify/Facebook store integrate with my Etsy shop and update inventory when it sells as well? I also purchased my own domain that is now getting forwarded to my shop. Any help would be appreciated! :)
    1 reply
    • Jeremy
      Hello Andrew, As far as I know, Shopify and Etsy are not fully integrated yet. If you want to tie up the inventory. I wished they are! Take a look at this discussion article we have here, about some other possibilities of sync-ing up Etsy and online store builders. Jeremy
  • Donna
    Can i sell items on Facebook using some type of storefront even if i do not have a website. Meaning I want to have a page on facebook that looks like a store---isn't that what ShopTab and ECWID offer? Anyone else? What do you recommend? thanks
    1 reply
    • Jeremy
      Hi Donna, I think Ecwid does offer something like that - a standalone Facebook store. But I wouldn't recommend just building a "solo" store on Facebook. It's always good to diversity your sales channels, such as your own ecommerce store. An added benefit is that you can go into a lot more depth about your products and also content with your own website. You can do so much more customization and marketing work with your website as well. If you only use Facebook, you also run into the risk of having your store suspended / removed for whatever reason. If that does happen, your financial situation can be affected severely. You can definitely build out a Facebook store first, but just keep in mind that at some point, it's prudent to consider diversifying your sales channels where you're not economically dependent on just Facebook. Here are a few ecommerce store builders that can integrate with Facebook stores. Hope this helps! Jeremy
  • Jacqueline Apostolides
    Hi Jeremy. Great articles. Really helping me decide on my e commerce platform. my question is will social media sites such as facebook and pinterest that have this buy it now option integration charge any extra fees?? Eg will facebook take any money for this shopify provided service ??
    1 reply
    • Jeremy
      Hi Jacqueline, That's a great question and I'm not sure. But presumably the ecommerce platform (such as Shopify in this case) have some sort of commercial arrangement with Facebook or Pinterest. Of course I'm not privy to such information and I haven't seen any public disclosure about the commercial relationships between the platforms. So I'm just guessing! Jeremy