Shopify Themes and Shopify Experts Review

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Shopify offers 80 themes in total, nine of which are free. The rest will cost you a one-time fee ranging from $140 – $180.

We love how many options Shopify gives its users, but choosing the best Shopify theme for your site – one that you like, with all the tools you want – can feel overwhelming! With that in mind, we’ve put our 10+ years of website building experience to the test and hand-picked the best themes by industry.

So, without further ado… let’s check out the 12 best Shopify themes available in 2021!

Good to know! If you’d like to see some Shopify themes in action, then check out our list of the Best Shopify Store Examples. Or see how it compares against another ecommerce provider in our Shopify vs WooCommerce article.

Art & Photography

1. Narrative – Free

Narrative is a simple theme, perfect for small portfolios of work, that utilizes straightforward section blocks to really let your images steal the show. It’s understated enough to emphasize the photos or artwork that you want to sell, but not so basic that it lacks important features.

For example, it comes with:

  • An optional full-screen video to autoplay at the top of your homepage
  • Customizable image blocks to aid visual storytelling
  • Full-width layout

2. California – $180

California is a professional-looking theme that makes it easy to display and sell a larger volume of artwork and photography. We especially like the customizable content sections you can include on the homepage of this theme, which help make for a straightforward user experience.

California also comes with:

  • The ability to sort products on the collection page by best sellers and prices
  • The space to showcase recommended products on product pages
  • An optional slideshow element to show off multiple images on your homepage

3. Minimal – Free

Minimal is, as you can imagine, a very stripped-back and simple theme. It’s similar to Narrative because of its straightforward image blocks, but we also love the font options, which make it a stylish choice for telling a story about your brand and creations.

You’ll also get:

  • A zoom feature to show more detail on product images
  • A homepage slideshow element
  • The ability to feature a YouTube or Vimeo video on your homepage

Clothing & Fashion

1. Highlight – $180

Highlight is perfect for showing off a small number of products with style. While images and text boxes aren’t afraid to overlap in this template, the low-key color scheme keeps things from getting too overwhelming. Plus, the pop-up navigation menu is still clean and easy to read.

Ask an Expert: Daniel Driesen, Senior Brand Designer

daniel headshotGo easy on the color scheme

“In my personal opinion, it’s important to use colors – but it’s also very easy to overdo it. I always recommend staying within two to three colors maximum, to keep things visually attractive.

“It’s also good to work with opacities or lighter colors. These create separations, which  break up sections and make content easier to digest. Utilise strong colors for calls to action (CTAs) to make them stand out and generate more engagement.”

Highlight also offers:

  • Parallax design to create a 3D-like visual effect as users scroll down the page
  • A vertical slideshow for your homepage
  • Product feature highlights to help showcase key information

2. Brooklyn – Free

Brooklyn is an ideal theme for contemporary clothing stores with a medium-sized catalog. All of the content is centered down the middle of the page, with plenty of empty space in between. We recommend this theme if you’re focused on developing a modern brand for your store, while keeping the design clean and minimal.

Brooklyn comes with some helpful tools, too:

  • A slide-out cart that customers can add to without leaving their current page
  • A header slideshow to showcase product and/or brand images
  • A dynamic product grid, which automatically changes the layout of products based on how many are displayed

3. Avatar – $180

Avatar is a great theme for showing off a large catalog. It can help you display lots of products across different collections, without overwhelming customers – and this theme is actually designed to increase your average order value!

Avatar comes with the kind of powerful features that larger stores will want, such as:

  • A size chart that you can link to from your product pages
  • Color swatches to display different variants of the same product
  • Predictive search results for products and store pages

Food & Drink

1. Express – Free

The Express theme offers a quick (and free) way to start promoting and selling your food items online. It’s optimized for one-page stores, so the layout is really simple. But we think the elegant fonts and good use of white space mean you won’t have to sacrifice a sense of style, either!

Ask an Expert: Kirill Zeynalov, Designer

kirill headshot

Don’t forget about fonts

“Choosing the right typeface is an important element of web design. A typeface can set a mood and give character to a brand or product, so you’ll want to make sure you choose the right one for the product(s) that you’re selling.”

Express offers some great functionalities for small stores:

  • A “Quick buy” option to let customers add items to a cart without leaving their current page
  • A mobile-first design to prioritize on-the-go browsing
  • Multiple featured collections displayed on the homepage to show off lots of products

2. Foodie – $180

Foodie is the best food service theme for anyone really focused on their branding. It’s stylish from the get-go, with color-blocked backgrounds and a centered, customizable logo in the header. Plus, it’s a very image-focused theme, which means there’s plenty of license to make it your own.

This theme comes with tons of practical features, including:

  • The ability to sort products by best sellers and price
  • A pop-up to verify each customer’s age before they can enter the site (useful for selling alcohol online)
  • List options to help display menus, pricing, and more

3. Providence – $160

Providence is an efficient theme that’s best for any food service business looking to drive conversions. It’s simple without being dull – in other words, it draws attention to your dishes without any distraction. We really like the mobile version of this template, which separates every section into its own neat, colorful square.

Here’s what else you can expect from Providence:

  • A customizable sidebar for featuring page-specific info
  • A product image zoom feature to give customers a better look at your creations
  • YouTube and Vimeo video options for your homepage


1. Boundless – Free

Boundless might be the most image-focused theme in this whole collection – which, in our opinion, makes it perfect for selling anything sports or fitness-related. This theme lets you show your gear in action through hi-res product images (it’s optimized for large photos!) and a homepage video feature.

Of course, you won’t be relying solely on cool action shots to drive your sales. Boundless also comes with:

  • Dedicated image galleries for each product
  • A fade-effect slideshow option for the homepage
  • Sticky navigation to keep menus fixed at the top of the page while you scroll

2. Launch – $180

Launch is a great choice for ambitious businesses with growth on the brain. It’s optimized for stores with a small number of products, and was designed with crowdfunding goals in mind: You can track and display the progress of a funding campaign onsite, and present your goals to your audience as clearly as possible.

Here’s what else you’ll get:

  • A modular-style homepage built for sharing testimonials and videos
  • Customizable color gradients to better match your brand’s look and feel
  • An optional homepage video element

3. Vantage – $180

Vantage is another theme that’s really focused on conversions. We recommend it for merchants wanting to take an established store to the next level. You can start by telling your story with Vantage’s built-in timeline tool, which is a really cool way to introduce new customers to your brand.

Here’s what else you can do with this theme:

  • Let customers filter products by brand, type, color, or size
  • Offer zoom functions, video clips, and hi-res images for each product
  • Show local pickup availability options on product pages

Want to Know More About Shopify?

Our Shopify review covers everything, from its ease of use to its ecommerce sales features. And, if you’re ready to pick a plan, our Shopify pricing review can help you get the most bang for your buck!

Shopify Themes FAQs

Good news! Every Shopify theme is optimized for mobile browsing, because they’re all “responsive” themes. That means they can automatically adjust to display correctly on any device, regardless of the screen size.
Each Shopify theme comes with a few color scheme options to get you started, and you can preview each color scheme before committing to a theme. But if you want to get more creative, you can actually choose your own colors, too – you’ll just need to use the right hexadecimal code for each color (that’s just the six letter-and-number combo assigned to each color. For example, white is #FFFFFF).

Other stuff you can achieve by editing your Shopify store’s code include removing the “Powered by Shopify” banner from your site’s footer.

You can visit Shopify’s theme gallery to start weighing up your options. Use the left-hand sidebar to filter your search by industry, price, catalog size, layout style, and more!
Because Shopify is a user-friendly website builder, you don’t need to do any coding to add products to your theme. Just head to the “Products” tab of your Shopify admin, select “Add Product”, and enter the relevant information (like a price range and general description).
Some themes can’t handle large product catalogs, because they’re either optimized for single-product stores, or just for smaller inventories. But you generally won’t have the opposite problem – if you’re only selling a few products, but want to use a “large catalog” theme, there’s no real minimum product requirement to be able to use it!
Yes! You can switch themes later from your Shopify dashboard.
There are a lot of third-party websites that supply Shopify themes, but we recommend choosing your theme through Shopify itself, because you can trust its quality and ability to integrate with Shopify tools. Third-party themes can’t guarantee you the same level of safety from malicious or broken code. Plus, most Shopify themes in the Shopify gallery come with their own dedicated customer support – which is a useful add-on if you consider yourself a web design newcomer!
Written by:
Maybe just like you, at first we didn't have a darn clue about how to build a website, nevermind write half a line of code if our life depended on it! We wanted to build a website to start a side business, and felt overwhelmed, confused & scared about how to actually do it, which builder to use, and making wrong decisions. After years of trials & errors using different website builders, we're here to share our experiences with you.


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