5 Best Ecommerce Online Store Builders – Comparison Chart

Key features are based on our opinions and feedback from our visitors who completed our surveys:

 

Recommended? [1]

Best All-Around
Ecommerce Platform

Best Website Builder
With Ecommerce Functionality

Best Inbuilt
Features

Best Designed
Templates

Great Value
For Money

Overall [2]
4.7 / 5 Stars

4.3 / 5 Stars

4.2 / 5 Stars

4.2 / 5 Stars

4.1 / 5 Stars
3-stars
3 / 5 Stars
Stores Powered [3] 500,000 388,000 95,000 N/A 441,000 N/A
Ease Of Use [4] 4 / 5 3.6 / 5 3.3 / 5 3.4 / 5 4 / 5 3.5 / 5
Sales Features [5] 4.7 / 5 2.6 / 5 4.5 / 5 3.5 / 5 2.6 / 5 3 / 5
Multi Channel Integration [6] X X 3.5 / 5
Live Chat
Email
Payment Options [7] PayPal
Stripe
Amazon
Apple Pay
PayPal
Stripe
Square
PayPal
Stripe
Square
Amazon
Apple Pay
PayPal
Stripe
Apple Pay
PayPal
Stripe
Square
X
Inventory [8] 5 / 5 2 / 5 5 / 5 5 / 5 3 / 5 2
2 / 5
Website Features [9] 4.1 / 5 4 / 5 4.1 / 5 3.6 / 5 4 / 5
Page Security [10] Password Protection
Customer Login
Members Area
Password Protection
Members Area
Customer Login
Members Area
Password Protection
Customer Login
Members Area
Customer Login
SEO [11] 4 / 5 5 / 5 5 / 5 3 / 5 4 / 5
Design Functionalities [12] 3.7 / 5 4 / 5 3.2 / 5 4.2 / 5 3.2 / 5
Flexibility Of Design [13] X X
Help And Support [14] 4.1 / 5
Phone (24/7)
Live Chat (24/7)
Email
Forum
Knowledge Base
4.7 / 5
Phone
Live Chat
Email
Forum
Knowledge Base
3.2 / 5
Phone (24/7)
Live Chat (24/7)
Email
Forum
Knowledge Base
3.5 / 5
Live Chat
Email
Forum
Knowledge Base
3 / 5
Phone
Live Chat
Email
Forum
Knowledge Base
X
Value For Money [15] 3.5 / 5 4.5 / 5 3.7 / 5 4.4 / 5 4.5 / 5 X
Free Plan [16] X X 14 Day Trial X
Pricing (Monthly) [17] $29
$79
$299
$16.50
$24.50
$29.95
$79.95
$249.95
$18
$26
$40
$8
$12
$25
$38
X
Customer Score [18] 4.7 / 5 4.5 / 5 3.2 / 5 4 / 5 4 / 5 $7.50
$20.00
Overall [2]
4.7 / 5 Stars

4.3 / 5 Stars

4.2 / 5 Stars

4.2 / 5 Stars

4.1 / 5 Stars

3 / 5 Stars
See our Detailed Review Shopify Review Wix Review BigCommerce Review Squarespace Review Weebly Review Jimdo Review

Want Our Recommendations? Click to Take a Short Quiz

1 Click on the social buttons to share this chart if you found it helpful! The biggest compliment we can receive is a Share.

2 If you’re interested in free tips on how to build and grow your ecommerce store, here is a series of very helpful (free) guides that will walk you through different techniques and methods.

3 Here are also some ecommerce examples & case studies where you can see how other people grow their businesses.

4 Enterprise Level Users – see Shopify Plus if your business already generates 6 to 7 figures per year in revenues – they can help you grow even more.

Footnotes:

[1] Recommended – Taking everything into account, these taglines are either the platform’s standout quality, or who it is best for.

[2] Overall Rating – These star ratings are calculated on the collection of all our research. Please note, though, there were far more areas investigated than just the ones displayed on our comparison chart. The areas here highlighted above are the key points to be aware of when deciding on which platform to use. Others areas are discussed throughout our detailed, individual reviews on each platform.

If you’d like help getting started, have a read of our How to Build an Online Store guide here.

[3] Stores Powered – The number of stores powered by each ecommerce builder is based on publicly available information (N/A = no available data for stores). This is not necessarily equal to the number of active online stores, but will give you an indication for each ecommerce builder.

[4] Ease of Use – We tested this by getting everyday people to build an online store. We used a combination of people who had never used an ecommerce builder before, and some who had used other platforms in the past, to get a fair comparison. They were interviewed after using the platform and asked to score how easy they found different tasks. These scores were then put together and calculated, giving us a total mark out of 5 for each platform.

[5] Sales Features – This was one of the overall areas we investigated and included things like transaction fee costs, whether you can create promotional codes/discounts, if an abandoned cart recovery feature was available and many more. All of these categories were then combined, giving us an overall mark for how good each platform’s sales features were.

[6] Multi-Channel Integration – Does the ecommerce builder allow you to sell across social media and other marketplaces?

  • Shopify allows you to sell across multiple social channels including Facebook, Instagram and Pinterest. You can also sell on marketplaces like eBay and Amazon. Other sales channels that are available to Shopify users include Wanelo, Houzz, Buzzfeed and Kik.
  • BigCommerce gives you access to to sell across all the major social channels like Facebook, Instagram and Pinterest, and big marketplaces like eBay and Amazon.
  • Squarespaceintegrates with Instagram to give their users the ability to sell directly on the social media platform.

Check out our handy guides on Facebook, Instagram and Pinterest here.

[7] Payment Options – Which major payment processors do each platform allow you to use?

  • Shopify alongside what’s listed, Shopify offer 100 additional payment gateways and has its own payment option (‘Shopify Payments’) where you won’t be charged an additional transaction fee. They also allow for Manual payments i.e. cash on delivery.
  • BigCommerce also offer ‘World Pay’, ‘Chase Pay’, and ‘Venmo’. The last two are digital wallets.
  • Wix offer 13 more payment gateways plus manual payments.

[8] Inventory – Judged on the amount of products you can sell, the ability to create multiple variant options (e.g. the size AND color of a t-shirt), if you can import products in bulk, the stock management available, whether you get revenue reports, and if you can see visitor counts. This is then turned into a score out of 5.

  • Shopify, BigCommerce & Squarespaceyou can sell unlimited products, add multiple product variants, import products in bulk, manage stock, get revenue reports, and track your visitor count.
  • Wix you can sell unlimited products, add multiple product variants, and manage stock.
  • Weebly you can sell unlimited products, add multiple product variants, import products in bulk, and manage stock.

[9] Website Features – This was one of the overall areas we investigated and included things like what came inbuilt and what had to be integrated as an app, the blogging and marketing tools available, how much storage space was provided and many more. All of these categories were then combined, giving us an overall mark for how good a platform’s website features were.

[10] Page Security – Does the platform provide the option to create: a ‘members only’ area, pages that are protected with passwords, and/or allow a login function for customers?

[11] SEO – (Search Engine Optimization) means how good the platform is at helping you rank highly on search engines like Google. All platforms give you the ability to edit meta titles and descriptions, customize URLs, and insert header code. Other important SEO features include:

  • SEO Prompts – Offered by Shopify, Wix, BigCommerce and Weebly
  • SEO Specific AppsOffered by Shopify, Wix, BigCommerce and Weebly
  • Keyword SupportOffered by Wix, BigCommerce, Squarespace and Weebly

See here for more of our top SEO tips!

[12] Design Functionalities – This was one of the overall areas we investigated and included things like if the platform provided mobile and image editors, the branding, UX (User Experience) and Design of the themes/templates offered, and many more. All of these categories were then combined, giving us an overall mark for how good a platform’s sales features were.

If design is something you need help with, our 7 essential steps on How to Design a Website is, well, essential.

[13] Flexibility of Design – Can you change themes/templates after your site has gone live?

  • BigCommerce & Weeblyallow you to change your theme/template at anytime and will automatically re-populate and reformat your content.
  • Shopify & Squarespace allow you to change your theme/template at anytime and will automatically re-populate your content. Some manual reformatting will be needed, though.

[14] Help and Support – This lists the help and support features offered by each platform and whether or not they are available 24/7 (please note, knowledge bases and forums are accessible all hours of the day).

[15] Value for Money – This was one of the overall areas we investigated and included things like how many features you got in each pricing plan, the average cost of those pricing plans, and many more. All of these categories were then combined, giving us an overall mark for if the platform offered good value for money.

[16] Free Plan – whether the platform offers a free plan, a free trial for a limited amount of time, or neither.

If you’re a sucker for a freebie, check out the 10 Best Free Website Builders here.

[17] Pricing (Monthly) – Lists the price, as advertised on the platform’s website, for each plan it offers.

  • Shopify & BigCommercefor large, enterprise-level businesses, both platforms offer tailored plans which you can get quotes for when contacting them.

[18] Customer Score – This was one of the overall areas we investigated and included things like how user friendly the platforms editing and management interface is, how likely users would be to recommend the platform to others, how well known the platform’s brand is, and many more. All of these categories were then combined, giving us an overall mark for how good a platform’s customer score.

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