5 Best Ecommerce Online Store Builders – Comparison Chart

All the results you see below are based on our own in-depth research and user testing:

Shopify
Wix
BigCommerce
Squarespace
Weebly
  • Shopify 4.7 / 5
  • Wix 4.3 / 5
  • BigCommerce 4.2 / 5
  • Squarespace 4.2 / 5
  • Weebly 4.1 / 5
Shopify
Wix
BigCommerce
Squarespace
Weebly
Main

4.7out of 5

4.3out of 5

4.2out of 5

4.2out of 5

4.1out of 5

Best All-Around Ecommerce Platform
Great Value for Money
Best Inbuilt Features
Best Designed Templates
The One to Watch
4 / 5
3.6 / 5
3.3 / 5
3.4 / 5
4 / 5
500,000
388,000
95,000
N/A
441,000
4.7 / 5
4.5 / 5
3.2 / 5
4 / 5
4 / 5
Sales Functionalities
4.7 / 5
2.6 / 5
4.5 / 5
3.5 / 5
2.6 / 5
5 / 5
2 / 5
5 / 5
5 / 5
3 / 5
Payment Options
Pricing
3
3
3
2
5
  • Basic Shopify: $29 ($348/year)
  • Business Basic: $20 ($240/year)
  • Standard: $29.95 ($359.4/year)
  • Basic: $26 ($312/year)
  • Pro: $12 ($144/year)
Features
4.1 / 5
4 / 5
4.1 / 5
3.6 / 5
4 / 5
4 / 5
5 / 5
5 / 5
3 / 5
4 / 5
Design
3.7 / 5
4 / 5
3.2 / 5
4.2 / 5
3.2 / 5
Support

Our overall ratings are based on the average score of all ratings combined.

Our scores give you an at-a-glance overview of which service offers you the best features, value, and more.

shopify 4.7 / 5
wix 4.3 / 5
bigcommerce 4.2 / 5
squarespace 4.2 / 5
weebly 4.1 / 5

Find out what areas of website creation our recommended builders are best for

Our ‘Best for’ awards highlight builders which excel in the areas that matter most to our readers. If you don’t know where to start, these awards should help you to quickly identify the builder best suited to your needs.

shopify Best All-Around Ecommerce Platform
wix Great Value for Money
bigcommerce Best Inbuilt Features
squarespace Best Designed Templates
weebly The One to Watch

Tells you how easy and intuitive each builder is to use.

Not feeling confident around technology shouldn’t prevent you from having a website! We’ve rated each builder on how easy it is to pick up and use, so you know how much of learning curve each one has. Why spend hours figuring out which builder is suited to your skills when we’ve saved you the trouble?

shopify 4 / 5
wix 3.6 / 5
bigcommerce 3.3 / 5
squarespace 3.4 / 5
weebly 4 / 5

How many online stores are hosted on each platform.

Popularity doesn’t always translate to quality, but it can be helpful to know how many others trust the platform with their ecommerce business.

shopify 500,000
wix 388,000
bigcommerce 95,000
squarespace N/A
weebly 441,000

How likely people who have tested the platform would be to recommend it to a friend.

Word of mouth is an important factor when making any decision, and having non-experts test each platform is a surefire way to work out which are most beginner-friendly. This testing is something we really believe in – it’s what sets us apart from our competition.

shopify 4.7 / 5
wix 4.5 / 5
bigcommerce 3.2 / 5
squarespace 4 / 5
weebly 4 / 5

Transactions fees, whether you can create promotional codes and abandoned cart recovery. These are just some of the sales features we have taken into account to provide you with a combined score of how good each platform’s sales features are.

shopify 4.7 / 5
wix 2.6 / 5
bigcommerce 4.5 / 5
squarespace 3.5 / 5
weebly 2.6 / 5

How we rate each ecommerce platform’s inventory quality is based on the amount of products you can sell, the ability to create multiple variants, if you can import products in bulk, the stock management available, whether you get revenue reports, and if you can see visitor counts.

shopify 5 / 5
wix 2 / 5
bigcommerce 5 / 5
squarespace 5 / 5
weebly 3 / 5

Can you to sell across social media and other marketplaces?

shopify
Allows you to sell across multiple social channels including Facebook, Instagram and Pinterest. You can also sell on marketplaces like eBay and Amazon. Other sales channels that are available to Shopify users include Wanelo, Houzz, Buzzfeed and Kik.
wix
bigcommerce
squarespace
weebly

When an automatic email is sent to a customer should they leave your site with items in their cart, but without checking out.

Abandoned cart recovery emails can help you recoup up to 15% of otherwise lost sales. It’s a great way of retargeting your customers and getting them to come back to your store.

shopify
wix
bigcommerce
squarespace
weebly

Does the platform itself enforce any additional fees when you process a customer’s payment?

If the platform takes a cut each time you process a payment, you’ll be losing unnecessary money on each transaction.

shopify
wix
bigcommerce
squarespace
weebly

Do they accept PayPal as a payment option?

shopify
wix
bigcommerce
squarespace
weebly

Do they accept Square as a payment option?

shopify
wix
bigcommerce
squarespace
weebly

Do they accept Stripe as a payment option?

shopify
wix
bigcommerce
squarespace
weebly

Do they accept Apple Pay as a payment option?

shopify
wix
bigcommerce
squarespace
weebly

Do they accept Amazon as a payment option?

shopify
wix
bigcommerce
squarespace
weebly

The number of different paid subscription plans offered by each builder.

The bigger the choice of plans you have, the better you can tailor your subscription to your needs.

shopify 3
wix 3
bigcommerce 3

The cost of each service’s cheapest pricing plan. Please note, these are the regular prices – most providers will offer further discounted rates for new customers, but these will only be applicable to your initial sign-up term. Check out each host’s own site for further details.   

shopify
  • Basic Shopify: $29 ($348/year)
wix
  • Business Basic: $20 ($240/year)
Combo Plan
bigcommerce
  • Standard: $29.95 ($359.4/year)
squarespace
  • Basic: $26 ($312/year)
weebly
  • Pro: $12 ($144/year)

A 14-day free trial.

Having access to a free trial lets you take your website builder for a test drive before deciding if it’s right for you. It’s the best way to get to know a website builder before you commit your time, energy and money to it.

shopify
wix
bigcommerce
squarespace
weebly

Incorporated in this category of investigation are areas such as inbuilt features, storage space, app store quality and whether the platform has the ability to support a blog.

shopify 4.1 / 5
wix 4 / 5
bigcommerce 4.1 / 5
squarespace 3.6 / 5
weebly 4 / 5

Being able to control your website’s SEO (Search Engine Optimisation) helps you to refine your website in order to improve its visibility online and in search engine rankings

Having more control of your website’s SEO is a great way to improve your search engine rankings, increase visitors to your website, boost sales, and grow your website’s online reputation. It’s a vital piece of the online success jigsaw puzzle.

shopify 4 / 5
wix 5 / 5
Wix SEO Wiz is built into your editor and can help you optimize your site for search engines. You can also customize titles and webpage URLs (webpage addresses) so search engines will better understand the purpose of your pages. Wix is specifically highlighted in the Google Webmaster Guidelines (next to WordPress), answering a common question as to whether Wix is search engine friendly.
bigcommerce 5 / 5
squarespace 3 / 5
Squarespace gives you full control over page titles, on-page headings, image alt text, tags and categories, which all help to tell Google what your site is about and improve its standing in search engine results pages. See SEO Controls
weebly 4 / 5
Weebly has a built-in SEO option in its editor. It enables you to edit your site and page descriptions, as well as add focus keywords to help search engines categorize your website. It’s not as in-depth as Wix or Squarespace though.
shopify
wix
bigcommerce
squarespace
weebly

Having a custom domain lets you personalize your website’s URL or address (e.g. www.mycustomdomain.com).

Some website builders offer you a free custom domain when signing up to one of their premium plans. Having a custom (and more personalized) domain not only makes your website look legitimate, but it can also help you stand out and become more memorable to users too! Heck, you’re far more likely to click on www.mycoolsite.com than www.mycoolsite.weebly.com – right? If you want to know more about domain names, check out our domain name guide (Domain name guide).

shopify
wix
Wix provides you with a free domain name if you sign up to their Combo or higher plans.
bigcommerce
squarespace
Squarespace gives you a free custom domain if you subscribe to a paid plan and for it pay annually.
weebly
Weebly gives you a free custom domain when signing up to a paid plan and paying for it annually.

Features that don’t need installing which help you advertise and market your store/products.

Having marketing tools readily available to you means you’re not wasting time searching around for them, or paying extra to install them. It also lets you know the platform takes your marketing seriously.

shopify
wix
bigcommerce
squarespace
weebly

Do they have customer login as a security option?

shopify
wix
bigcommerce
squarespace
weebly

Do they have a members area as a security option?

shopify
wix
bigcommerce
squarespace
weebly

Do they have password protection as a security option?

shopify
wix
bigcommerce
squarespace
weebly

Design is one of the main categories we researched. It looks at things like the number of themes offered, how many types of industry the themes suit, to what extent you can customize each theme, and what industry branding professionals thought of them.

The design of your website is how you make it your own. The better the design is on a platform, the more freedom you have and the more creative you can get.

shopify 3.7 / 5
wix 4 / 5
bigcommerce 3.2 / 5
squarespace 4.2 / 5
weebly 3.2 / 5

If you can change your store’s theme to a different one after you’ve published your site online – without having to redesign your site.

Times change. The theme you opt for today may not be the one you want in a year’s time. If you do decide a change is needed, it’s nice to know you don’t have to start from scratch again.

shopify
wix
bigcommerce
squarespace
weebly

On-site support that provides helpful articles and “How to” guides.

Knowing what support you have available when encountering problems can save you a lot of time. And professional guidance can help you build your site the way you want to.

shopify
wix
Wix’s Online Help Center is a comprehensive library of knowledge and should be your first stop if you have any questions.
bigcommerce
squarespace
Squarespace Help provides a large selection of guides and videos that can help you get the most from your website.
weebly
The Weebly Help Center provides a wide selection of useful guides that can help you get started building your site, opening a store, running email marketing and more.

Professional service and platform support via phone.

shopify
wix
If you are subscribed to a Wix paid premium plan, you can arrange a callback from the call center (between 6am – 5pm PST).
bigcommerce
squarespace
weebly
Weebly provides phone support to Pro and Business plan subscribers.

Professional service and platform support via on-site live chat.

Knowing what support you have available when encountering problems can save you a lot of time. And professional guidance can help you build your site the way you want to.

shopify
wix
bigcommerce
squarespace
Live chat support is available between 4am and 8pm Eastern Time, Mon-Fri
weebly
Weebly provides chat support across all plans.

Professional service and platform support via email

Knowing what support you have available when encountering problems can save you a lot of time. And professional guidance can help you build your site the way you want to.

shopify
wix
Wix allows you to submit a support ticket if its help pages don’t solve your problem.
bigcommerce
squarespace
Squarespace provides 24/7 email support.
weebly
Weebly provides email support across all plans.

Lets you get service and platform support from other users in offical forums.

Knowing what support you have available when encountering problems can save you a lot of time. And professional guidance can help you build your site the way you want to.

shopify
wix
bigcommerce
squarespace
Squarespace’s forum is manned by users only, so you may be waiting around for an answer. On the other hand, there’s some really impressive technical support available, so it’s worth searching to see if your question has been answered already. Squarespace’s user forum is on the subdomain: www.answers.squarespace.com
weebly
The community forum discussion boards let you ask for help from Weebly experts or from other users.

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1 Click on the social buttons to share this chart if you found it helpful! The biggest compliment we can receive is a Share.

2 If you’re interested in free tips on how to build and grow your ecommerce store, here is a series of very helpful (free) guides that will walk you through different techniques and methods.

3 Here are also some ecommerce examples & case studies where you can see how other people grow their businesses.

4 Enterprise Level Users – see Shopify Plus if your business already generates 6 to 7 figures per year in revenues – they can help you grow even more.

Best Online Store Builders: The Roundup

That’s a lot of information to take in. Choosing the best online store builder isn’t always easy – especially when the best option for you may not actually be the highest ranked ecommerce website builder.

To help you out, here’s a short, handy summary of our best online store website builders, and what they’re best for:

Want to learn more about any of these ecommerce website builders? Simply click the name and you’ll be sent straight to our expert, in-depth review of that platform. For our latest ecommerce reviews, comparisons and guides, check out the articles below.

Question – Did this chart benefit you? Leave a comment below.

Do you know anyone who can benefit from this chart? Send them this page or click on the share buttons on the left.

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268 comments

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  • Avatar
    Zehreen
    Hi ! I'm in my final year of university and for my dissertation I'm doing just this! So this is very helpful. Just wanted to ask - if I wanted to open an online micro-business providing memberships (login and sign up pages) for two types of customers (buyer and seller) which would be the best website to do so, Wix or Shopify? Also, what is the greatest thing that e-commerce in today's society lack altogether in your opinion?
    1 reply
    • Lucy Carney
      Lucy Carney
      Hi Zehreen, So glad you found the article useful! You can create a members-only store in Shopify, but it does require coding, so unless you want to use apps, I'd recommend Wix instead. You can create Members Only Pages as well as Member Roles to manage users' access (I've included links to Wix's help pages so you can see if that's the sort of thing you'd be after). We had a lot of fun discussion over your question - the biggest answer would be security, although steps are constantly being taken to improve this which is great to see! Other improvements we'd love to see are better personalization and more accurate recommendations for shoppers. I hope that's helped - best of luck with your dissertation! Lucy
  • Avatar
    Mike
    Hi there, Thanks for your efforts but just wondering if you can do one more? Appreciate your thoughts on GrooveKart as that is getting pushed as a great alternative without all the fees which is one of my biggest gripes with Shopify, etc. Good for everyone who signs up through links of course but it is an expensive game. Cheers! Mike
    1 reply
    • Lucy Carney
      Lucy Carney
      Hi Mike, Thanks for your question, I'm happy to help! GrooveKart is a very new platform, and we haven't put it through the testing that we have for Shopify and the other ecommerce platforms reviewed on Website Builder Expert. It is certainly promoting a lot of discounts and shiny new features! But, I would recommend holding off on signing up to this platform just yet - a lot of its features are "coming soon" and with the company being in such early stages it might be sensible to wait for any teething issues to be ironed out first. For example there are broken links on GrooveKart's homepage and very urgent drives to sign up to a plan before the page redirects. Of course, these things may be nothing, but I would still suggest waiting to see how this company develops over the coming months. I know it's been in development for 2 years, and has had good reports as you say, so I'm sure there'd be no harm in reaching out to them for more information. All I would say is, with Shopify you do get what you pay for, and it's always worth being careful of prices that seem too good to be true! I hope that's helped, and best of luck with your decision - do let us know how you get on! We will certainly be following GrooveKart's progress with interest - thanks for your comment, Lucy
  • Avatar
    Marie
    WOW! This is just what I was looking for. Thanks a million!
    1 reply
    • Charlie Carmichael
      Charlie Carmichael
      Hi Marie, Thanks for your comment. We're glad you found our comparison chart so useful! Hopefully we've helped you make the right decision. Charlie
  • Avatar
    Cindy
    I have been selling on eBay for some time now. Economy has gone up some, but my sales are down. Had an actual store front for a while, but could not afford that. Used GoDaddy for a short period. Did not care for it. These look very interesting, and the quiz prompted me to Shopify. I have handmade items from jewelry I create with Swarovski Crystals, crocheted items ( doilies, hats, gloves, scarves,etc.). I also have leftover items from a store where I carried handmade Peruvian jewelry. I am 60 years old, and don't want to start a "full time" job again. Any suggestions?
    1 reply
    • Lucy Carney
      Lucy Carney
      Hi Cindy, Thanks so much for commenting! I'm sorry to hear eBay and GoDaddy didn't work out. Shopify is the best all-round ecommerce platform on the market - it has lots of sales tools, and is great for running a business. Its price plans start at $29 per month (billed annually). You get what you pay for, and it'll be cheaper in the long-term than a builder where you have to buy lots of apps to add functions to your site. Shopify would definitely be able to make the most out of your wonderful business. Once you've set it up, it should make selling online really easy because it can automate a lot of the processes that take up time. If you don't fancy Shopify, you could consider Wix eCommerce - it's our next-rated builder and would give you lots of creative control over your store's design. Definitely take a look at Shopify, and see what you think - please do let us know what you decide! I hope that's helped, Lucy
  • Avatar
    Donna Koik
    Hi, a lot of work put into these articles and a big Well Done! My question is to create a website that I can promote 'online learning English' with payments made via PayPal and nice to have whiteboard software. I'm really confused on all these sites and don't want to be chopping and changing once I get started. I also want to attract an audience from China but I am aware that they have government blocks on their servers etc. Can you recommend which web builder would be beneficial for me to kick start my online learning?
    1 reply
    • Charlie Carmichael
      Charlie Carmichael
      Hi Donna, Thanks for your comment. Wix offers a variety of templates purpose built for education and also accept payments via PayPal so it's worth having a look at. They also have a free plan, so you can try out the website builder before you invest in it as we appreciate it can be difficult to switch platforms once you're financially committed. Read more about Wix in our dedicated review here. Hope that helps and best of luck creating your site! Charlie
  • Avatar
    Brian odong
    Hello Jeremy I'm from Uganda and am trying to build a store. I need help with the best options for my African apparent and my main concert is out local payment options or gateways because they ones available will not favour us so much . I was preferring shopify or wix which is cheaper for the start Can you guide me. Thanka
    1 reply
    • Natasha Willett
      Natasha Willett
      Hi Brian, Thank you for the comment, pleased you found the article useful. I agree for what you are looking for both Shopify and Wix are likely to be your best solution. With Shopify however, you may get all the extra business / sales management tools you will require to really help you reach a wider audience base, and for this reason I would personally look to this website builder. Check out this article by shopify for more information over the payment gateways they support. I would also have a look at our Shopify vs Wix article as this may help you understand the differences between these two builders. Enjoy, Natasha.
  • Avatar
    Hafi
    Your post is very informative and interesting. Thank you for such a helpful post.
  • Fred Isaac
    Fred Isaac
    Hi Amanda, Shopify powers some of the USA's biggest stores (Budweiser, for example), so there really is no store too big to work on it!
  • Avatar
    Amanda Hoven
    Hi! Thank's for this clear overview! I have been reading a lot about wix and weebly being better for small businesses and Shopify for the larger ones. The case is that I need to transfer our current professionally programmed webshop to a website builder, to make sure it's always up to date and the maintenance is our own hands. Looking at shopify, Thresholds make that we can only go for the biggest and considerably more expansive package. If we could manage on wix or weebly, it would make all the difference. However, I just wish to make sure we are not 'too big' for these platforms. What is a smaller vs. larger business..
  • Avatar
    Tim Lorenz
    I tried to do a Wix The automated builder they had was super limited and when I tried to even add ONE item in my store there was a price there (from a sample). I could up load a photo but not change the price. The sample price just sat there and there was no way to edit the price
    1 reply
    • Fred Isaac
      Fred Isaac
      Hi Tim, which builder did you end up going with?