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71% of Businesses Have a Website: Why You Should Join Their Ranks

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Published on July 16, 2025

A person types on a laptop, displaying a home icon on the screen, surrounded by question marks, suggesting confusion or inquiry.

If you’ve created a Facebook Business page that’s popular with the locals, or have an active Google My Business profile filled with reviews, you might not feel the need to build a business website, too. However, not having one could be a huge mistake.

Without an official website, your business risks losing potential leads, harming your credibility, and adding an annoying roadblock to the customer journey. To explain in more depth why your business needs a website in 2025, I’ve identified the key reasons below.

💡Key stats you should know

According to the Chamber of Commerce, 71% of US businesses have a website
81% of shoppers research a business online before making a purchase
85% of customers use the Internet to find and discover local businesses

Why Does My Business Need a Website?

In 2025, these are the three key reasons why your business needs a website:

Gaining precious leads – Your website is more than just an attractive representation of your business, it’s a useful lead generator as well. If your website contains an optimized landing page and valuable content (like helpful blog posts, webinars, or downloadable content), you can attract more leads to your business that could potentially convert later.
Appearing trustworthy online – If you want to build trust with online audiences, having a website is key. By establishing a professional online presence, you’re showing customers that you’re a serious, legitimate business.
Strengthening the customer journey – The customer journey is the path a customer takes when engaging with your brand, from initial awareness to purchase. Your website is useful during the research stage, since it gives customers the information they need to make an informed decision. If your page contains key information in one place (like contact details and product or service descriptions), customers are more inclined to reach out or make a purchase.

Text excerpt highlighting beliefs on transparency and small changes' impact, accompanied by playful hand icons. — Sustainable fashion brand “Good Garms” is transparent with customers on its website, stating the brand’s key beliefs in its “About” page. Source: Website Builder Expert

💡 What else can my business do with a website?

If your website offers multiple services or needs to set up appointments, you could use your website to facilitate bookings. This makes it easier to create and organize bookings in one place, which can help your business save time and money.

What To Know Before Making Your Business Website

Inspired to make a business website? To start, I recommend choosing a website builder to create a professional page. Website builders, such as Wix and Squarespace, are all-in-one tools that help you create a professional website without any coding or technical expertise.

Here are our current top five recommendations based on our in-house research:

Swipe right to see more

Best All-in-One	Best for Easy Use	Best for Low Starting Price	Best for Ecommerce	Best for Quick Set-up
Wix	Squarespace	Hostinger	Shopify	GoDaddy
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Today's best price ~~$17~~ $15.30 with code “TAKE10”	Today's best price ~~$16~~ $14.40 with code “WBE10”	Today's best price 85% off in the current Sale: ~~$12.99~~ $1.99/month + 3 months for free	Today's best price ~~$29~~ $1/mo for 3 months	Today's best price $10.99
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Recommended for Businesses promoting their online presence	Recommended for Creatives, portfolios and service-based businesses	Recommended for Freelancers and budget-conscious users	Recommended for Online stores	Recommended for Tech novices and side hustlers
Start Free Trial	Start Free Trial	Try Hostinger	Try Shopify	Try GoDaddy
See our Wix Review	See our Squarespace Review	See our Hostinger Review	See our Shopify Review	See our GoDaddy Review

Depending on your unique needs, you can make your website as simple or as complex as you’d like it to be. You may just need a landing page complete with key business information and contact forms, or multiple pages to display your company story, products, services, and testimonials.

However, you need to put effort into your website and remember to update it when necessary. You don’t want customers to encounter outdated designs or inaccurate information, since your website will end up doing more harm than good. To keep growing your leads, improving brand trust, and streamlining the customer journey, keep your website in tip top shape through regular audits.

🖱️To start elevating your online presence, read our guide on how to build a website now

Written by:

Holly Choules Writer

Holly Choules is a Writer at Website Builder Expert with a background in researching and crafting engaging content for digital platforms. In previous roles, she has demonstrated her wordsmith skills by writing for public facing brands in a range of industries. After gaining hands-on experience using leading website builders, like Wix and WordPress, she is now keen to share her findings through informative, easy-to-follow articles that help small business owners get online and grow their presence. Since joining the team in 2024 and transitioning into the tech sphere, Holly is passionate about applying her three years of content writing experience and upholding Website Builder Expert’s position as an authoritative source on website builders, ecommerce, and digital marketing.