71% of Businesses Have a Website: Why You Should Join Their Ranks

In 2025, these are the three key reasons why your business needs a website:

1. Gaining precious leads – Your website is more than just an attractive representation of your business, it’s a useful lead generator as well. If your website contains an optimized landing page and valuable content (like helpful blog posts, webinars, or downloadable content), you can attract more leads to your business that could potentially convert later.
2. Appearing trustworthy online – If you want to build trust with online audiences, having a website is key. By establishing a professional online presence, you’re showing customers that you’re a serious, legitimate business.
3. Strengthening the customer journey – The customer journey is the path a  customer takes when engaging with your brand, from initial awareness to purchase. Your website is useful during the research stage, since it gives customers the information they need to make an informed decision. If your page contains key information in one place (like contact details and product or service descriptions), customers are more inclined to reach out or make a purchase.

Inspired to make a business website? To start, I recommend choosing a website builder to create a professional page. Website builders, such as Wix and Squarespace, are all-in-one tools that help you create a professional website without any coding or technical expertise.

Here are our current top five recommendations based on our in-house research:

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Best All-in-One	Best for Easy Use	Best for Low Starting Price	Best for Ecommerce	Best for Quick Set-up
Wix	Squarespace	Hostinger	Shopify	GoDaddy
Overall Rating 4.8	Overall Rating 4.5	Overall Rating 4.2	Overall Rating 4.2	Overall Rating 4.1
Starting from $17 $15.30 with code “TAKE10”	Starting from $16 $14.40 with code “WBE10”	Starting from $11.99 $2.99 + 3 months free (48-month term)	Starting from $29 $1/mo for 3 months	Starting from $9.99
Free plan or free trial Free plan	Free plan or free trial 14-day free trial	Free plan or free trial 7-day free trial	Free plan or free trial 3-day free trial	Free plan or free trial Free plan
Number of templates 2,000+	Number of templates 180+	Number of templates 150+	Number of templates 200+	Number of templates 200+
Free custom domain	Free custom domain	Free custom domain	Free custom domain	Free custom domain
AI website builder	AI website builder	AI website builder	AI website builder	AI website builder
Standout features AI chatbot builder Branded email marketing AI image editing Personalized SEO support	Standout features Great booking tools Easiest editor to use Stunning templates Blueprint AI builder	Standout features Fast loading times AI blog generator Easy drag-and-drop editor	Standout features Sell unlimited products 8,000+ app market Customizable checkout Multichannel selling	Standout features Quick onboarding Social media calendar Mobile app Built-in booking tools
Areas to improve Storage space Changing templates Loading speed	Areas to improve Autosave functionality Phone support In-person selling	Areas to improve App market Email marketing Ecommerce scalability	Areas to improve Free trial length Restrictive editor Advanced AI tools	Areas to improve Customization Template options AI features
Recommended for Businesses promoting their online presence	Recommended for Creatives, portfolios, and service-based businesses	Recommended for Beginners, freelancers, and budget-conscious users	Recommended for Online stores	Recommended for Tech novices and side hustlers
Try Wix	Try Squarespace	Try Hostinger	Try Shopify	Try GoDaddy
See our Wix Review	See our Squarespace Review	See our Hostinger Review	See our Shopify Review	See our GoDaddy Review

Depending on your unique needs, you can make your website as simple or as complex as you’d like it to be. You may just need a landing page complete with key business information and contact forms, or multiple pages to display your company story, products, services, and testimonials.

However, you need to put effort into your website and remember to update it when necessary. You don’t want customers to encounter outdated designs or inaccurate information, since your website will end up doing more harm than good. To keep growing your leads, improving brand trust, and streamlining the customer journey, keep your website in tip top shape through regular audits.

🖱️To start elevating your online presence, read our guide on how to build a website now