If you’ve created a Facebook Business page that’s popular with the locals, or have an active Google My Business profile filled with reviews, you might not feel the need to build a business website, too. However, not having one could be a huge mistake.
Without an official website, your business risks losing potential leads, harming your credibility, and adding an annoying roadblock to the customer journey. To explain in more depth why your business needs a website in 2025, I’ve identified the key reasons below.
- According to the Chamber of Commerce, 71% of US businesses have a website
- 81% of shoppers research a business online before making a purchase
- 85% of customers use the Internet to find and discover local businesses
Why Does My Business Need a Website?
In 2025, these are the three key reasons why your business needs a website:
- Gaining precious leads – Your website is more than just an attractive representation of your business, it’s a useful lead generator as well. If your website contains an optimized landing page and valuable content (like helpful blog posts, webinars, or downloadable content), you can attract more leads to your business that could potentially convert later.
- Appearing trustworthy online – If you want to build trust with online audiences, having a website is key. By establishing a professional online presence, you’re showing customers that you’re a serious, legitimate business.
- Strengthening the customer journey – The customer journey is the path a customer takes when engaging with your brand, from initial awareness to purchase. Your website is useful during the research stage, since it gives customers the information they need to make an informed decision. If your page contains key information in one place (like contact details and product or service descriptions), customers are more inclined to reach out or make a purchase.
If your website offers multiple services or needs to set up appointments, you could use your website to facilitate bookings. This makes it easier to create and organize bookings in one place, which can help your business save time and money.
What To Know Before Making Your Business Website
Inspired to make a business website? To start, I recommend choosing a website builder to create a professional page. Website builders, such as Wix and Squarespace, are all-in-one tools that help you create a professional website without any coding or technical expertise.
Here are our current top five recommendations based on our in-house research:
Depending on your unique needs, you can make your website as simple or as complex as you’d like it to be. You may just need a landing page complete with key business information and contact forms, or multiple pages to display your company story, products, services, and testimonials.
However, you need to put effort into your website and remember to update it when necessary. You don’t want customers to encounter outdated designs or inaccurate information, since your website will end up doing more harm than good. To keep growing your leads, improving brand trust, and streamlining the customer journey, keep your website in tip top shape through regular audits.
🖱️To start elevating your online presence, read our guide on how to build a website now
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