Hostinger Website Builder Review: Is It Right for Your Business?

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3.5 out of 5 stars

Hostinger’s website builder is best for beginners and anyone looking to build a simple or personal website. Its lone plan is incredibly affordable and comes with all of the basics, including SEO and website analytics. Still, you’ll struggle with Hostinger’s limited builder if you’re looking for a long-term or scalable solution.

Hostinger’s website builder scores 3.4 out of 5 in our 2023 research because the platform provides users with a comprehensive package, combining its hosting expertise with a website builder.

We’d recommend Hostinger for beginners looking for a simple builder that covers the basics – it’s easy to use but it does lack the customization options and powerful features of other top platforms, such as Wix and Squarespace.

Pros & Cons of Hostinger's Website Builder

Before we dive into the review, get a sneak peek at Hostinger’s pros and cons:


✔️ The familiar drag-and-drop style editor makes it easy for beginners to start building a simple website

✔️ Hostinger’s website builder is one of the most affordable options on the market – and you can enjoy its 30-day money-back guarantee

✔️ It’s impressive that Hostinger lets you sell online for $2.99 per month – most other builders make you upgrade to an expensive ecommerce plan


❌ With only one plan on offer, Hostinger limits your website’s potential to grow since you can’t upgrade to an advanced plan

❌ We found that the section and grid layout of Hostinger’s editor limits your overall creative control

You can’t switch templates once live, and if you want to change templates when editing, it’ll erase any work you’ve already done

❌ Hostinger doesn’t offer a free plan or free trial, which is a letdown considering other top builders do, such as Wix

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Quick Overview of Hostinger Website Builder

Hostinger, which was originally a web hosting provider, recently acquired Zyro and its website builder. As a result, Hostinger now offers its customers a Website Builder & Web Hosting plan, absorbing Zyro’s drag-and-drop editor and offering a suite of similar tools.

The single plan is incredibly affordable, starting at just $2.99 per month (billed annually). If you sign up for the 48-month plan, you can even get it for $2.49 per month + the first 3 months free. It’s clear Hostinger’s target audience is beginners. When testing the builder ourselves, we managed to set up a website within minutes thanks to its straightforward editor. While the limited choices make it easy to decide on a design, you’ll feel limited in what you can achieve pretty quickly, especially when compared with design-oriented builders like Squarespace.

After testing over 50 platforms and focusing on areas that matter most to our readers, such as value for money and website features, we awarded Hostinger’s website builder an average score of 3.4 out of 5.

Our Hostinger website builder review will walk you through each of these categories in more detail, but you can get a quick overview below if you’re short on time.

Research Category Hostinger’s Rating /5 Expert Insights
Ease of Use 3.9 Hostinger’s drag-and-drop editor makes it easy to build a website, and we managed to set one up in minutes. You can even use Hostinger’s AI builder to help you get started.
Value for Money 4.0 Hostinger is one of the most affordable website builders on the market, with prices starting at $2.99 per month – just be aware that prices will increase when it’s time to renew!
Design Functionalities 3.6 Choose from over 140 pre-designed templates for your website and add stylish elements to your pages. Sadly, you can’t change your template once your site is live.
Website Features 2.8 Hostinger’s website builder includes basic features like SEO and a free domain, but nothing too advanced. You’ll be limited by its single plan and lack of an app store.
Help and Support 3.3 You can contact Hostinger via its 24/7 live chat, but there’s no option to call or email its customer service team. However, you can browse its knowledge center, which is full of tutorials and guides.
Customer Satisfaction 2.8 Our website testers found Hostinger restrictive to use. Despite its ease of use, the lack of creative control makes it tricky to customize the site to fit your needs.
Overall Rating 3.4 Hostinger is an affordable and beginner-friendly website builder. You get what you pay for – limited features and basic designs, so we’d recommend it for beginners or anyone looking to create a personal website.

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How Easy is Hostinger’s Website Builder to Use?

When it comes to ease of use, Hostinger’s website builder scores a decent 3.9 out of 5 – dropping slightly from last year’s score of 4 out of 5.

When signing up, we were first asked if we wanted to create a new website or migrate a site from another platform. We then had to choose our preferred building method: start from scratch, use Hostinger’s AI builder, or build with WordPress. If you want more control over the final look, we’d recommend starting with a clean slate, but the AI builder will set you up with a great foundation to build onto.

Once in the drag-and-drop editor, we could add new pages, browse pre-designed elements, and tweak sections. It’s a very sleek and modern-looking editor but, because of Hostinger’s grid-style formatting, you won’t have the same degree of freedom that Wix provides.

We did find the overall building experience to be smooth – especially with so many AI tools to hand. It’s worth noting that Hostinger continues to improve its website builder, with plenty of planned updates outlined on its roadmap, including video uploads and video backgrounds.

Our research shows Hostinger’s drag-and-drop editor is ideal for beginners.

Pricing: Is It Good Value for Money?

Hostinger’s website builder really shines when it comes to value for money, scoring 4 out of 5 in our recent round of research. Prices have increased across the market, meaning some platforms (like Wix) have struggled to keep their features on par with the higher fees, but Hostinger remains incredibly affordable.

To make things easy, Hostinger offers a single, all-in-one plan: Website Builder & Web Hosting. You get all of the basic features we’d expect from a website builder, such as SEO support and a free domain, but we’ll go into more detail on why these are important later on.

Hostinger’s lone plan starts at the low price of $2.99 per month (if you opt for one of the longer billing cycles).

Plan Paid Monthly Paid Yearly Key Features
Website Builder & Web Hosting $11.99 $2.99 Free domain, unmetered bandwidth, AI tools, ecommerce features, unlimited SSL certificates, and more.

If you’d rather pay monthly, Hostinger’s website builder will set you back $11.99 each month – a similar price to GoDaddy’s Basic plan which starts at $9.99 per month (billed annually) or $16.99 per month if you pay monthly. However, Hostinger is much cheaper than the likes of Wix and Squarespace which both start at $16 per month (billed annually).

Whether you choose the 12-month, 24-month, or 48-month term, the introductory price will remain at $2.99 per month. The only thing to note is that the 48-month subscription includes the added bonus of three months for free!

The plan’s billing cycles vary when it’s time to renew, so make sure you’re prepared for the price jump ahead of purchasing. After your first term at $2.99 per month, take a look at how the price increases below:

  • 12 months: $9.99 per month
  • 24 months: $7.99 per month
  • 48 months: $6.99 per month

Unfortunately, there aren’t any advanced plans to upgrade to, so you’ll be pretty limited when it comes to scaling your business – what you see is what you get. The builder lacks a free plan or trial to help you get started, which isn’t ideal for beginners who want to get a feel for the platform before signing up.

That said, Hostinger’s website builder does come with a 30-day money-back guarantee. You can also get 10% off if you use code WBE at checkout! 

Hostinger’s website builder starts at just $2.99 per month. Get 10% off with code WBE.

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What We Like & Don’t Like About Hostinger’s Templates

Hostinger scores 3.6 out of 5 for its design functionalities, improving on last year’s score by 16%. There are 140+ pre-designed templates to choose from (a little lackluster in comparison to Wix’s 800+ options), and 19 specific filters to narrow down your search – including industries such as photography, travel, and fashion.

Blog category for Hostinger's website templates library
We clicked on the “Blog” category to see Hostinger’s custom themes.

Tweaking the template to your liking isn’t too complicated. The grid-style drag-and-drop editor limited where we could place items, but we did appreciate how easy it was to edit the color palette and swap out imagery.

There’s also a library of elements to look through, whether you want to add a new gallery or include an Instagram feed.

One of the main downsides to Hostinger’s templates is the lack of flexibility – if you want to change templates when editing, any progress you’ve made will be wiped, and you can’t swap templates at all once your site is live.

A selection of pre-designed "about us" elements to add to demo Hostinger website
We could choose from a handful of pre-designed elements to add to our test site’s pages.
Hostinger has over 140 website templates to choose from.

Can You Sell Online With Hostinger?

Thinking about building an online store? We’d recommend avoiding Hostinger if that’s the case. Its ecommerce tools are pretty standard – you can manage your inventory and orders, take appointments, and offer unique discounts to customers.

But there are separate dashboards for Hostinger’s website and store management. This was a bit of a pain when we tested the builder since we had to constantly jump between the different views.

Hostinger doesn’t offer a unique ecommerce plan, like Wix and Squarespace, and it isn’t a dedicated online store builder, like Shopify. These alternative builders provide users with advanced ecommerce tools and power, such as abandoned cart recovery and additional product capacity.

While you can sell up to 500 products with Hostinger, which is suitable for small to midsize businesses, you’ll need to look elsewhere if you have more products to sell. Still, we found it very easy to add new products to our store during testing, and we were guided by Hostinger’s questions and form.

You can also accept payments from 20+ payment providers, including PayPal and Stripe, giving your customers options when it’s time to checkout. Wix, in contrast, supports over 80 payment gateways, so make sure Hostinger has what you need.

Product page form to add a product to Hostinger demo website
Hostinger’s product form makes it easy to add new products to your store.

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Tools & Features

Hostinger’s website features are incredibly lightweight in comparison to the feature-rich plans on offer by our top website builder, Wix.

Hostinger’s plan comes with the essentials, including a free domain for the 1st year and marketing insights from Google Analytics. Hostinger also offers simple SEO tools – with roughly 53% of all website traffic coming from organic search, it’s important to make sure your website is fully optimized for search engines.

Here’s a quick look at what you can get with Hostinger:

  • Websites – create up to 100 websites with your account
  • SEO – optimize your pages, discover keywords, and help Google find your website
  • Domains – free for the 1st year if you choose the 12-month billing cycle or above
  • AI tools – use AI to build a logo, monitor visitor behavior with the heatmap, and write content
  • Marketing – get insights from tools like Google Analytics and Hotjar to grow your business
  • Bandwidth – unmetered so your website can receive traffic 24/7

However, Hostinger doesn’t have an app market, and with only one plan on offer, you’re stuck with these limited website features. In comparison, Shopify gives its customers access to thousands of apps to enhance their websites with additional features – but you’ll have to pay extra for the majority of these.

Plus, dedicated social media and marketing features, such as social selling and email marketing, are absent from Hostinger’s website builder, making it difficult to promote your website to your target audience. If these are important to you, we’d recommend Wix which incorporates these features into its plans.

Because of this, Hostinger scores a very low 2.8 out of 5 for its features – to compare, Wix scores 4.8 out of 5.

Hostinger's AI heatmap tool in use on a demo website homepage
We used Hostinger’s AI heatmap tool when editing to see how it can be used to monitor visitor behavior.
Hostinger makes the most out of AI with its website builder.

Who Do We Recommend Hostinger For?

While Hostinger isn’t as impressive as some other website builders on the market, it could still be the perfect fit for your needs – whether you’re building a personal website, a blog, or want to start a small online business.

Click on the drop-down to read more about each industry:

We’ve already touched on Hostinger’s website features and tools, and some of these are handy if you’re running a business. For example, Hostinger’s AI heatmap will help you discover where customers are spending the most time on your website.

However, in our investigation into the best website builders for small businesses, Hostinger is fairly average, scoring 3.2 out of 5 overall. This is mostly because of its single plan and lack of an app store, which will limit your website’s scalability. If you’re looking to grow an online business, Hostinger won’t be able to support you long-term, but it’s great if you just want to get up and running quickly.

Hostinger’s website builder is cheap, simple, and fast – this makes it a pretty viable option if you want to build a personal website.

It scored decently in our research for the best website builders for artists, best website builders for photography, and best website builders for portfolios. The basic editor and minimalist designs go hand-in-hand with websites that only want to display limited information or showcase some work. If you want the best of the best, Squarespace is our top choice for these types of websites, but if you aren’t looking for anything too advanced, Hostinger could be a good fit.

Hostinger makes it onto our list of the best blogging platforms, scoring 3.5 out of 5 overall. However, what Hostinger offers is limited – especially in comparison to our top choice for blogging, Wix. You can create new posts, schedule them, and review your published articles, but that’s about it.

Because of this, we’d recommend Hostinger for websites that include a blog as an extra feature, not as the primary purpose.


When it comes to security measures, Hostinger’s website builder covers the essentials. The Website Builder & Web hosting plan comes with the following features:

  • Unlimited free SSL certificates
  • Weekly backups
  • 24/7 server monitoring and protection

These features will help keep your customer’s data secure, and they’ll also prevent your website from falling victim to harmful online attacks.

How Good is the Help & Support?

Hostinger’s website builder scores 3.3 out of 5 for its help and support. Unlike other builders that offer a variety of contact channels, you can only message Hostinger via 24/7 live chat. We tried to test Hostinger’s live chat feature but we kept being redirected to the knowledge base instead. So, without phone or email support, we were left to find a solution by ourselves!

There’s also no in-editor support, but Hostinger does provide links to its knowledge base that’s full of tutorials and guides.

Hostinger Knowledge Center result page for the term "seo"
We typed in “SEO” to find Hostinger’s related tutorials and guides.

User Reviews: What are Others Saying?

Hostinger’s customer satisfaction dropped by a massive 33% since last year’s research, resulting in a new score of 2.8 out of 5 for the category. This makes it one of the least popular choices of all the builders we tested.

Some users enjoyed the simplicity of the platform:

“It does the basics right so you can be quick to get your store up and running.”

While others got frustrated during testing, disliking its limited features and support:

“I felt capped from the offset. Because of this, I would find Hostinger hard to recommend.”

“Hostinger doesn’t have the best tools for those with advanced needs and higher expectations for the capabilities of their website.”

Hostinger’s affordability is one of its greatest strengths, but the general customer experience is let down by the limited website features, lack of design options, and inability to grow your website with your business.

Hostinger Website Builder Review: Our Final Thoughts

If you’re after a simple website builder that has all of the essential features, like SEO and the ability to sell online, then Hostinger could be a good fit for your website.

That being said, Hostinger does fall short in quite a lot of areas – especially when compared with its top-rated competitors, such as Wix and Squarespace. For example, with only one plan, there’s no opportunity to grow your website and you can’t supplement its built-in features with third-party integrations because there’s no app store.

Still, if you’re looking for an affordable alternative to some of the popular website builders, Hostinger is a great starting point for beginners.

Hostinger offers a 30-day money-back guarantee, and its plan only costs $2.99 per month. Use code WBE for 10% off.


It’s good but has a basic offering. Hostinger only offers one plan, meaning what you see is what you get. It uses the familiar drag-and-drop style editor and offers customers all of the basic features, including SEO and a free domain.
Hostinger, which is known for its web hosting services, acquired Zyro and has since adopted and rebranded the website builder into its own platform. Its Website Builder & Web Hosting plan starts at $2.99 per month, billed annually.
Hostinger’s website builder consists of a single plan, which starts at $2.99 per month if you select the 12-month, 24-month, or 48-month billing cycle. If you opt to pay monthly instead, the plan will cost $11.99 per month. However, this cheap $2.99 per month fee is an introductory deal and the plan will renew at a steeper price after the initial term.
WordPress is great for select users with a specific need in mind, such as blogging. Based on our website builder research, we’d say Hostinger is the better overall option – albeit a little limited in terms of features and scalability. You can read more about our top website builders in our full review.
When testing web hosting providers, Hostinger secured its position in our top 10 with a score of 3.6 out of 5. It offers shared, VPS, and WordPress hosting plans, and is a great option for ecommerce hosting.
Written by:
emma ryan author bio
Emma’s been a Senior Writer at Website Builder Expert since 2022, having first-hand experience with website builders, such as Wix and Shopify, through hands-on testing and research analysis. Her work and expertise have been featured in Digiday, TechRound, Industry Today, and Digital Information World. Specializing in writing about website builders, ecommerce platforms, and hosting providers, Emma stays in the loop of industry updates by attending conferences such as eCommerce Expo and managing Website Builder Expert’s news articles.
Researched by:
I love to understand human behavior and the cognitive biases that drive us to do what we do. For over nine years I have worked as a mixed method researcher – research using a mix of numerical data and personal experiences – across a range of sectors, from insurance and policy development to finally arriving at Website Builder Expert five years ago. Fascinated by consumer decision-making, I meticulously built our leading ranking methodology to explore where providers like Wix sit within a competitive industry and what value they truly bring to our audience.
As a member of the Market Research Society, I’m an advocate for high ethical, commercial, and methodological best practices. All of this combines to give you the most ethical recommendations based on real data.

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