Myths About AI Website Building — Debunked!

As a rising number of businesses use AI website builders, there’s a fear that the majority of these websites will start to look uninspired, simplistic, or even worse, like clones of one another.

The Truth

Fortunately, the quality of AI website builders on the market is constantly improving. Take Wix, for example. On its website builder plans you can use Wix’s AI features to help you build your ideal website – and the builder’s designs are anything but generic.

For example, to create a portfolio website, I used Wix’s AI chatbot. It asked me key questions about my website, such as its purpose, the features I needed on it, and what my goals were. Using my responses, Wix’s AI could then create a sleek, professional design tailored to my needs.

If you’ve browsed Facebook or Instagram in 2025, it’s likely that you’ve seen AI slop before. This type of AI-generated content is often the subject of ridicule online, since it typically looks unsettling and offers little to no value to users. However, AI-generated content isn’t always low-quality.

The Truth

Most AI website builders will let you tweak your AI-generated content before it goes live. When I used Wix’s AI text creator to make homepage copy, I could tweak the generated text until I was happy with the result. I also remembered to edit the text myself and add a personalized, human touch to the content.

You’re likely not an AI engineer or data scientist, so I understand if building websites with AI can sound like an intimidating feat at first, especially if you have limited technical expertise. Thankfully, creating a website with AI is not as difficult as you might think.

The Truth

There’s no steep learning curve with AI website builders, since they often offer a user-friendly interface that’s easy to follow. In fact, most of these builders are built with beginners in mind, so anyone can create their ideal website without needing any technical expertise. The AI functionality you’ll need is built-in already, so you won’t need to spend hours learning about the ins-and-outs of AI to get started.  

For example, when I wanted to add a new section to my Wix website, I used its built-in AI section creator. It generated a design from a simple AI prompt, which asked me about the type of section I wanted and the information I needed to include. Very simple to follow!

With big businesses like Adobe and Amazon using AI to streamline their operations, smaller businesses might feel that the technology is outside of their reach. They may find their budget limiting and feel like they don’t have the resources to upgrade their infrastructure.

The Truth

In 2025, you can find AI tools to fit a variety of budgets. Whether you’re looking for AI marketing tools or in-depth AI analytics, it’s possible to find affordable options on the market.

If you’re using an AI website builder, AI tools often come bundled with the pricing plan you’re on. For example, on Wix’s cheapest paid plan, which costs $17 per month (billed annually), you can access its AI website builder alongside AI tools that support content creation, business strategy, SEO, and marketing. Additionally, you can also start with Wix’s free plan if you want to test out these features before making a purchase.

💸 Curious about Wix’s key costs? Check out our Wix pricing page for further information

Choose a plan & start creating!

You can build you next website today with a Wix plan. They start from $17 per month (billed annually), while there’s also a free plan available if you’d like to give its AI tools a test run first.

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A common AI website builder myth is that using one will have a negative impact on your SEO. Because an AI builder can generate a website so quickly, there’s a worry that it may overlook basic SEO principles. For example, that it may not add the right keywords to different webpages, or create content that’s high-quality enough to rank on Google.

The Truth

Though you shouldn’t rely on your AI website builder to conduct your entire SEO strategy, its tools can give you a helping hand. AI in SEO can automate time-consuming tasks like conducting keyword research, help you flag SEO errors on your webpages, and generate new content ideas your audience will enjoy.

Want to use an AI website builder to generate written content? To keep quality high, don’t forget to edit and proofread the content yourself. You could also add your own first-hand experiences to the copy if you’d like to add a personal touch.

Once an AI website builder has built an online store or website, you might think that the design process ends there, leaving no room for further customization.

The Truth

This couldn’t be further from the truth! Most AI website builders come with advanced design and customization options to help you make your website your own. If you’d like to tweak your website, builders like Wix will provide you with the right tools, like the ability to change your website’s color palette, fonts, and imagery.

A common concern about AI website builders is their potential to replace human jobs – in particular, roles like web development or web design. After all, if a piece of technology can create a fully functioning website, why would you pay for a professional?

The Truth

AI won’t completely take over these roles. Instead, AI is much more likely to transform how these professionals approach their job. For example, they might start to use AI prompts for code generation (like HTML or CSS), use AI to optimize images or videos, and ask AI chatbots for design suggestions.

Additionally, if you want to take your website to the next level or need advanced functionality, it’s worth reaching out to an expert if your business has the budget for it!

With all the news coverage and buzzwords surrounding AI, it’s easy to dismiss the technology as a trend that won’t last, or something that’s been overblown by the media.

The Truth

In reality, AI is here to stay. According to Statista, the AI market is still on the rise and projected to reach $244.22 billion in 2025. 

With the increased use of tools like AI chatbots and AI search engines, AI is more commonplace in our everyday lives. It’s also becoming particularly useful for online stores, since AI in ecommerce can help merchants answer customer queries and better manage their inventory.

Website attacks are constantly evolving in scope and sophistication, so many businesses have website security at the top of their priority list. However, there is some skepticism around AI website builders and security, since it’s believed that the website code generated isn’t effective against criminal activity.

The Truth

Since AI website builders typically host thousands of websites, user safety is a major concern. For example, Wix websites come with built-in security features including SSL certificates, secure transactions, anti-fraud protection, and two-step verification. So, any AI-generated websites made via Wix will be safe for users.

If you’re thinking of using AI to help you run your business, here are five best practices to follow for optimal results: 

1. Carefully research your tools – To find the right AI tools, don’t put all of your eggs in one basket straight away. You need to compare different tools on the market to see if they’re compatible with your budget, resources, and needs.
2. Regularly monitor AI performance – AI isn’t a perfect tool, since it uses human information to make decisions. Because of this, you need spend time training and monitoring the AI for the best results. Schedule in regular reviews to assess its current performance and whether it’s helping your company achieve its goals.
3. A human touch is still important – Though AI can make your workplace more efficient, many tasks still require human insights to succeed. For example, even if you’re using AI automations to respond to common customer questions, your business should still try to reach out to your audiences and forge a human connection.
4. Keep abreast of AI developments – Since AI technology is advancing quickly, you don’t want your business to get left behind.  To stay ahead, you can follow AI professionals on platforms like LinkedIn and read stories from industry news websites.
5. Train your employees – If you’re adopting AI, your employees must know how to operate the technology too. If you set up formal training sessions or provide online courses, your employees will be able to use the technology with confidence.

Now that I’ve dispelled these common AI website builder myths, you may feel ready to embrace this new technology. However, you shouldn’t use it for the sake of it. The AI tools you choose should contribute to your company’s goals, streamline your operations, and improve the customer experience. 

💡Curious about Wix’s AI website builder? Read our full Wix review to learn more about the platform and see if it’s right for your business.