- Best Ecommerce Templates for Clothing
- Best Ecommerce Templates for Jewelry and Accessories
- Best Ecommerce Templates for Health and Beauty
- Best Ecommerce Templates for Art and Photography
- Best Ecommerce Templates for Food and Drink
- Best Ecommerce Templates for Fitness
- Best Ecommerce Templates for Electronics
- Best General Ecommerce Templates
- Free Ecommerce Website Templates: The Wrap-Up
The best ecommerce templates are sleek and simple, optimized for viewing on any screen (desktop or mobile), and are particularly good at showing off product images. We’ve carefully handpicked this list of the 26 best ecommerce templates with these criteria in mind, and the best part is they’re all totally free! Our top overall choice for an ecommerce builder is Wix if you want a quick recommendation. It has a great selection of features and design and its free website templates actually appear the most on this list.
You’ll find ecommerce templates for clothing, jewelry, health and beauty, art and photography, food and drink, fitness, electronics, and general store designs. We’ve even included a link to the demo version of each template, so you can test each option out for yourself.
Use the sidebar to start browsing our top picks for each industry or just dive-in from the beginning!
Best Ecommerce Templates for Clothing
#1. Awesome Sneakers by Wix
Bold colors and sharp lines echo the modern vibe of this clothing store, making it a good choice for brands aimed at younger audiences.
Dynamic hover effects, image animations, and a sticky navigation bar deliver an immersive and contemporary shopping experience.
At the side of the catalog page, tickboxes and a slide bar allow users to filter according to price, color, and size.
You can add specific pages for different categories within your inventory including a sale page.
A quick-view feature allows visitors to check out the finer details of a product without having to navigate away from the catalog page.
75% of people said that a website’s credibility comes from its design, so it’s crucial you make your site look as good as possible.
With Wix, this isn’t an issue as this template offers a vibrant, interactive design that’s well-suited for retail, and strikes a great balance of eye-catching effects that won’t distract your customers.
What we like about this template:
- Fixed navigation bar
- Animation
- Engaging hover effects
Semrush is now available on all Wix templates! Semrush is a keyword research tool that enables you to see what people are searching for on Google, meaning you can tailor your ecommerce site and drive more traffic!
#2. Tresoire by Squarespace
Pared-back minimalism and a striking black background set the scene for polished and premium brands.
Supersized collage-style images give your products the platform they deserve, allowing visitors to view them in all their glory.
Catalog pages are filled with large product images, each featuring zoomed hover effects.
Each product features a quick view option, allowing customers to view more details without navigating away from the page. Side arrows cycle through each item in this way.
A sticky description sidebar and an ‘add to cart’ CTA allow customers to scroll through all of the images without losing sight of the product.
Squarespace has always been at the top of our research when it comes to its templates, and Tresoire’s dark color palette and sleek fonts are proof of this.
You can create an elegant website layout that’s perfect for clothing and jewelry stores, and Squarespace’s newly introduced Fluid Engine editor means you can design with even further precision. With a 4.7 out of 5 overall for design functionalities in our scorecards, you tend not to find design this good anywhere else.
What we like about this template:
- Dark color palette
- Minimal navigation bar
- Collage-like product photo grid
#3. Gling by Wix
Light, bright, and airy, your products will pop off the page with this clean template. This is perfect for a clothing store, because your customers won’t want any distractions.
A ‘New Arrivals’ section puts your newest products in the limelight on your homepage, so your visitors will see them straight away.
The sidebar allows you to filter with ease and dig into product details using the quick view feature.
An FAQ page demonstrates your expertise in the industry and builds a stronger relationship with your potential customers.
Navigation arrows at the top of the product page allow visitors to cycle through products without having to return to the catalog.
The Gling template from Wix is a trendy option for most ecommerce sites. The default layout offers a good balance between photos and text, which makes Gling a great choice for selling products that customers will want more information about before purchasing.
What we like about this template:
- Logo in site header
- Stylish font options
- Clear CTA buttons
#4. BKLYN by Shopify
An oversized carousel of images places your brand at the center of your website, drawing users in as soon as they land on your homepage.
Including featured items on your homepage gives you the chance to showcase your more popular products, or those on sale.
A dropdown menu gives customers the option to filter their view of products, whilst circular stickers draw attention to items on sale or those that have sold out.
A scrolling column of images accompanies a sticky side panel containing product details and those all-important purchasing CTAs.
A hidden side panel cart makes it easy for customers to view the items in their baskets without navigating away from the current selection.
The BKLYN template from Shopify emphasizes brand imagery and uniqueness, and provides a perfect digital home for any trendy apparel shop.
What we like about this template:
- Header slideshow
- Dynamic product grid
- “Add to cart” option without leaving current page
Shopify offers users a 3-day free trial on all plans, but if sign up to the Basic plan, you can get your first month for just $1, leaving you time to test out the platform for cheap!
More Resources
- How to Start an Online Clothing Store – Our 10-step guide to selling clothes.
- How to Sell T-Shirts Online – 9 steps to t-shirt selling success.
Best Ecommerce Templates for Jewelry and Accessories
#1. Debut by Shopify
A classic palette and large image header lay the groundwork needed to make your products pop off the page.
This theme is available in a darker palette too, so you can choose the best fit for your brand.
Tiled images mimic the layout of a social media page, adding context to the items you sell.
Product pages have plenty of space for images and videos alongside descriptive text. The photos also automatically zoom in when you hover over them.
Debut is Shopify’s classic template, and its simple layout is a perfect backdrop to showcase jewelry and accessories. Debut also comes with two different styles to choose from, so you can pick between a light color palette and a darker version.
What we like about this template:
- Slideshow for showcasing products
- Promotional banners
- Predictive search terms
#2. Ania Gaudin by Wix
Big blocks of color and a prominent, sticky logo give this template a contemporary and undeniably stylish feel.
Whilst always easily accessible, the hidden navigation menu remains tucked away until you need it so as not to distract your customers’ attention.
Larger-than-life images are a common feature for maximum impact. Hovering over them swaps the photo out for another in the gallery.
Larger-than-life images are a common feature for maximum impact. Hovering over them swaps the photo out for another in the gallery.
This template by Wix has all the trappings of a high-end luxury brand. Large-scale images and a sticky, central logo add a thick gloss of polish whilst the hidden navigation menu ensures your brand and products remain at the forefront of every page.
While Squarespace has the higher overall design score in our research, Wix actually beats it in template variety with a perfect 5 out of 5 compared to Squarespace’s 4.
What we like about this template:
- Big-impact images
- Hidden navigation menu
- Members-only area
Best Ecommerce Templates for Health and Beauty
#1. Alta Loma by Squarespace
This template’s unique, vintage-style text helps to add some character to your brand.
Products are displayed in a clear and attractive grid format, with high-quality photos to engage customers.
Rounded CTAs maintain this template’s playful theme but still give customers a clear idea of where to go next.
The Alta Loma’s cart page is clear and uncluttered and the contrasting color of the CTA prompts customers to complete their purchase.
The checkout process happens on a single page and users can track their progress as they move through the sections.
The checkout process happens on a single page and users can track their progress as they move through the sections.
The Alta Loma template from Squarespace is full of character despite its neutral color palette. Its muted hue makes it perfect for natural beauty brands, and we love the contrast between its crisp, square images, and fun, rounded text.
What we like about this template:
- Bold, playful font and CTAs
- Clear, staggered checkout page
- Space to advertise ethos of your brand
#2. Bliss by Shopify
A carousel of images is a good tool for bringing featured products to your customers’ attention.
If you want to list individual bestsellers and popular items, the Bliss template has a grid-style feature further down the homepage for this purpose.
Divide your products up into individual categories so that customers can find what they’re looking for more easily – it’ll also help you to manage a large inventory!
The bold red ‘Buy It Now’ button helps customers to cut straight to the checkout process, delivering a much more direct user experience.
Bliss’s checkout is straightforward and simple.
Bliss’s checkout is straightforward and simple. The CTAs are labeled so that customers know where they’ll be redirected to once they’ve completed the form and clicked on the button.
Clean and minimal, but without feeling too clinical, the Bliss template from Shopify is well-suited to the health and beauty industry. The slideshow-style banner cycles through many images and its multiple product categories allow you to present a large inventory in an attractive way.
What we like about this template:
- Sidebar accordion menu
- Product image zoom
- Image animations
#3. Nude Makeup Store by Wix
Slideshows add brand presence whilst also giving you the space to promote a number of products at once.
Image carousels and dynamic product images are flexible tools for displaying items, and also make the site feel more interactive.
The convenient quick-view option means that customers can get more information about a product and add it to their cart without navigating away from the catalog.
Nude features a sliding cart, so that you can check your basket whilst you shop, but still have your current page up in the background.
Uncluttered cart and checkout pages give the site a nice, clean consistency, and make it easy for customers to complete their purchases.
Uncluttered cart and checkout pages give the site a nice, clean consistency, and make it easy for customers to complete their purchases.
If you’re looking for a clean, elegant, and refined design to showcase your beauty products, the Nude template is a top contender. We particularly like how easy it is to integrate your social media platforms onto your homepage, so you can feature your latest Instagram posts alongside your products. And with Wix’s newly upgraded SEO capabilities, you can be driving customers to your store in no time!
What we like about this template:
- Slideshow image header and gallery carousels
- Product quick-view feature
- Animated image hover effects
Best Ecommerce Templates for Art and Photography
#1. Ventura by Squarespace
Populate Ventura’s large header with effortlessly chic images that represent your brand and products.
A minimalist, tiled catalog page drives attention towards your products. If you’re selling art or photographs, you want all eyes directed towards your work, not distracted by a busy background.
Each product page includes space for cross-selling similar items. This is a good way to suggest prints, artwork, or photographs that might complement the piece your customer is already viewing.
The fixed navigation bar contains a page for stockists, which is perfect if you own a brick-and-mortar store in addition to your online catalog.
Squarespace’s Ventura template strikes a balance between artistry and professionalism that works with any type of ecommerce website, but we especially recommend it for sites selling art and photography.
What we like about this template:
- Easy social media integration
- Emphatic product images
- Simple color palette
#2. Paper by Weebly
Although the navigation bar isn’t sticky, it reappears as soon as you scroll back up, so it doesn’t obscure the high-impact images which are key components for art and photography sites.
The main menu is tucked neatly away, only appearing when you click on the icon.
CTAs automatically change color when you hover over them so customers know exactly where to click to move through the site.
Include your clients and partners at the bottom of your homepage to build trust with your customers and boost your reputation.
The Paper template from Weebly is modeled after the structure of digital publications, which makes it perfect for selling art or photography online.
Weebly only scores a 2.5 out of 5 overall for design functionalities on our research, but it does allow you to switch templates if you change your mind. It even reformats all the content already on there.
What we like about this template:
- Light and dark color palettes
- Collapsible navigation
- Product hover effects
#3. Minimal by Shopify
Minimal comes in three color palettes. The first, Vintage, uses contrasting colors to grab attention and is well-suited to artists or photographers with a quirky, old-school style.
The second palette, Modern, is softer without such a stark contrast – perfect for artists that prefer a less stylized aesthetic.
The third palette, Fashion, is a balance between the two. It uses white space to present a simple canvas. It’s a neutral option for artists or photographers who would rather let their work speak for itself.
Filter the items shown, and the order they’re displayed in, on the catalog page using the dropdown menus.
Detail pages provide opportunities to recommend similar items underneath the main product, along with a speedy and convenient ‘Buy It Now’ button.
The main goal of this template is to keep the focus on your products, and that goal is accomplished in style with three different color scheme options to choose from: Vintage, Fashion, and Modern.
What we like about this template:
- Product image zoom
- Homepage video feature
- Optional product filtering by type, price, and best sellers
#4. Home Accessories by Wix
The central logo puts your brand in the middle of it all. This template is very bright and visual – ideal for photographers and artists.
Hovering over a product allows you to automatically zoom in, so you can get up close and personal without having to click out to a new page.
A nifty quick-view feature allows customers to zero in on their favorite products whilst still remaining on the same catalog page.
The sidebar cart automatically appears when something is added to the basket, so customers can keep track of their purchases as they browse.
The Home Accessories works as a single-page website, so everything your visitors need can be found in the same place.
Everything about the Home Accessories template is catered to selling online. Our favorite feature is the enlarged, detailed version of an item that appears when you hover over its product image.
What we like about this template:
- Product image hover effects
- Flag products as “New,” “Best Seller,” etc.
- Centered logo on homepage
More Resources
- How to Sell Art Online – Our detailed guide.
- Best Website Builders for Artists – See which provider is best for you.
- How to Sell Photos Online – Explore three different ways to effectively sell your photography.
Best Ecommerce Templates for Food and Drink
#1. Hester by Squarespace
Bright and bold, Hester helps your brand make an impact right from the very beginning with large images that dominate the screen.
Bold fonts and complementary images keep things consistent and build a strong brand presence across all pages.
Responsive CTAs change when clicked, letting customers know that they’ve successfully added a product to their cart.
Customers can log in to keep track of their current orders and revisit previous ones.
The Hester template from Squarespace offers bold blocks of color and clear CTAs, to make the shopping experience as easy – and aesthetically pleasing – as possible.
What we like about this template:
- Bold fonts
- Full width backgrounds
- Centered top navigation bar
#2. Express by Shopify
Good enough to eat! A wide image header gives you space to showcase a sample of the delicious food available to purchase on your website.
Do everything in one place! There’s no need to navigate across multiple pages – customers only have to scroll down to access the products on offer.
Hover effects help customers keep track of where their cursor is on the page.
A sliding cart sidebar helps to make the most of the page and allows customers to check their basket as they shop.
Shopify’s Express template makes ordering food products as simple as possible, since customers can read content and view products all on one page.
What we like about this template:
- Slide-out cart
- Featured collections on home page
- Built for small catalogs
More Resources
- How to Sell Food Online – Our 7-step guide to selling food.
- How to Set Up a Restaurant Online Ordering System – It’ll enhance the customer experience.
- How to Sell Alcohol Online – Make sure you know all the rules and regulations!
Best Ecommerce Templates for Fitness
#1. Dusk by Weebly
Bold colors and strong lines channel a sporty vibe that will instantly engage the customer’s attention and suits the products on offer.
Easily split your products by category so that visitors can find what they’re looking for without having to search high and low.
Subsections on the homepage make it easy to showcase special products or new arrivals for maximum exposure.
The Dusk template from Weebly is image-focused and offers bold colors. Clear CTA buttons and a fixed navigation bar ensure that your main messages won’t get lost, either.
What we like about this template:
- Fixed navigation bar
- Full width header images
- Evocative color palettes
#2. Boundless by Shopify
Big on images, with minimal text, it’s hard not to be drawn in by this template’s blown up visual header.
Unlike most navigation bars, this one sits under the header, breaking up the images and acting as an important vocal point against the mostly-white background.
Hover over the image tile to see the description of the item and its price.
Boundless sticks with the theme of big images – even the product pages are all about the photos.
A discreet slide-in cart sidebar doesn’t distract customers from the template’s impressive product photos.
Shopify’s Boundless template immediately catches the customer’s eye with a full-width header image of your choosing. It’s attention-grabbing but not gimmicky, and the rest of the layout is simple and product-focused.
What we like about this template:
- Optimized for large images
- Slideshow with fading effect
- Fixed navigation bar
#3. Simple by Shopify
This template gets straight to the point, with its catalog acting as its homepage.
You can also split your products into categories and display them in a grid formation at the bottom of your page to help with customer navigation.
An accordion-style menu and search bar simplify site navigation and stops things from getting cluttered.
Add sale stickers to your images so customers have an easy way to distinguish special offers.
Shopify’s Simple template lives up to its name, with clean fonts, an ordered product grid, and a black-and-white default color palette. However, you can keep things from becoming too simple by choosing from two other color scheme options!
What we like about this template:
- Product recommendations
- Accordion-style sidebar menu
- Product image zoom
#4. Supply by Shopify
Supply’s blue and white color palette provides a strong background to showcase products against and has a distinctly sporty feel.
The Light version is softer and more neutral but boasts the same tiled design.
The clean grid layout makes displaying a large inventory simple and attractive.
When customers add a product to their cart, a popup lets them know they’ve been successful and gives them a snapshot of the items already in their basket.
Shopify’s Supply template comes with two color palettes – “Blue” and “Light” – which both blend seamlessly with the simple product grid and large navigation bar.
What we like about this template:
- Built for large product catalogs
- Filter products by brand, price, and other customizable options
- Optional homepage slideshow
More Resources
- How to Start a Fitness Website – Our 5-step guide.
- How to Build a Brand Online – Ramp up your digital marketing techniques.
Best Ecommerce Templates for Electronics
#1. Vault by BigCommerce
The homepage slideshow keeps content fresh and gives you space to advertise seasonal promotions.
A ‘New Products’ carousel takes customers straight to your freshest items.
The dropdown shop menu gives customers plenty of ways to find what they’re looking for without taking up too much space on the homepage.
Hovering over the product tiles gives customers an option of what they want to do next: quick-view, compare, or add to cart.
Stuck between two options? The compare function lets customers see them side by side, to help with the choice.
The Vault template by BigCommerce offers a clear layout, timeless fonts, and simple color schemes that keep things elegant while your products take center stage.
What we like about this template:
- Frontpage slideshow
- Product comparison table
- High res product images
More Resources
- Like what you see? We shortlisted the 14 Best BigCommerce Themes for you to browse – the Vault theme is one of them!
#2. Venue by Weebly
Stylized graphics over wide images and a fun font give this template a futuristic edge.
Put your bestsellers in the limelight, boosting their visibility.
A sticky navigation bar stays with you as you scroll, so customers can click to another page with ease.
Weebly’s Venue template offers funky fonts, centered text, and larger-than-life images to bring your ecommerce store to life.
What we like about this template:
- Full-width header images
- Collapsible navigation
- Easy social media integration
#3. Fortune by BigCommerce
Stylish images and a fading slideshow reel add substance to your brand and set the tone for your website.
A quirky gallery-style product grid makes for simple navigation and hovering over the images gives customers a quick-view option, or takes them to the description page.
Quick-view allows customers to view the product details without leaving their current page.
This template also allows users to leave reviews so you can display them under your products to help influence other prospective customers.
The Express checkout function lets customers finish their purchasing all on one page.
BigCommerce’s Fortune Minimal template offers simple navigation and a clear product grid, which combine to create a fashionable shopping experience that’s never overwhelming.
What we like about this template:
- Customizable product selector
- High res product images
- One page checkout
More Resources
- How to Promote Your Website – Get your stunning template seen.
- How to Sell Online – Our general guide to ecommerce.
Best General Ecommerce Templates
#1. Cornerstone by BigCommerce
Use the slideshow carousel to show off your best selling products.
And if there are too many to choose from, you can feature the rest in your ‘Popular Products’ section underneath!
Quick-view allows customers to view products through a popup. If they hover over the image, they’ll be able to zoom in and see the finer details.
Cornerstone also lets your customers create wishlists, so they can build up a bank of their favorite products.
You can customize your navigation menu with handy drop downs, allowing you to split your categories into even smaller sections.
BigCommerce’s Cornerstone Light template offers a clean and simple homepage carousel to help promote your products. Simple fonts and color palettes also accentuate what your specific branding and products will bring to the table!
What we like about this template:
- Display featured and top selling products
- Easy social media integration
- Customized checkout
#2. Venture by Shopify
Venture’s slideshow feature doubles as a promotional banner, making it so that your special offers are the first thing your visitors will see.
The menu has a multi dropdown function. This means you can store smaller menus within the bigger categories!
This template has everything you need to support a large inventory, and its simple grid layout makes it easy to show off all your products.
An orange dropdown banner alerts customers when an item has been added to their cart and gives them the option to head straight to checkout.
The progress bar at the top of the checkout page lets customers know how close they are to completing their purchase.
Venture is designed for high volume stores with large inventories, so if you sell more than 50 products, you’ll want to consider this minimal but striking design.
What we like about this template:
- Edge-to-edge slideshow
- Multi-column drop-down menus
- Promote a featured product on the homepage
#3. Brisk by Weebly
Bold fonts overlay contrasting images for a contemporary look and feel.
The sticky side navigation bar follows customers as they scroll, allowing them to click out to another page without having to return to the top.
A clean grid layout keeps your products organized and makes them easy to view.
The Brisk template from Weebly combines fresh color palettes with bold design to help you build a unique and modern ecommerce website.
What we like about this template:
- Side navigation bar
- Easy social media integration
- Modern fonts
#4. Lifestyle by BigCommerce
High-resolution images in the full-screen banner carousel will show your products off to their best advantage.
Additional carousels are available, so you can display your most popular products or new arrivals in one place.
You can add dropdowns to your main menu – useful if you’re dealing with a larger inventory.
When customers add a product to their cart, a popup acts as a confirmation and also gives them several options of where to go next.
The one-page checkout makes for a quick and easy end to your customers’ shopping experience.
BigCommerce’s Lifestyle Default template was made with branding and style in mind, which means it’s great for showcasing your unique brand identity while you sell your products.
What we like about this template:
- One page checkout
- High res product images
- Product comparison table
For More Info:
- If you need to see some cool real-life examples before you make your choice, check out our guide to the 15 Best Ecommerce Website Design Examples.
Free Ecommerce Website Templates: The Wrap-Up
Ecommerce templates vary by industry and scale, but one thing’s for sure: no online store should have to compromise on the basics. That’s why all of the 26 templates above are stylish, product-focused, and optimized for viewing on any screen.
You can’t go wrong with a template from this selection – so it all comes down to which design you like the most! And remember, you don’t have to eliminate a template just because it’s not listed under your specific industry. Most of these ecommerce templates will work with any type of online store – just think of our different industry sections as a rough guide!
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