The 10 Best Website Builders for Artists in 2023
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Our methodology
Artists told us they most value quality template designs and value for money, so these factors carried extra weight in our research.
Written and researched by:
Comments: 6
Do you want to showcase your art online? Or sell your work through your website? We want you to achieve your goals, so we’re giving you recommendations for website builders for artists in both categories. Squarespace is best for showcasing art, thanks to its stunning designs, and great value for money for the depth of features it has. Shopify is best for selling art online since it can handle large volumes of artwork without breaking a sweat.
In our search for the best website builder for artists, we’ll review the top choices for showcasing your art and selling it – as we’re all aware, the cost of living is increasing, so we’re here to help you make the cash flow freely.
First up, here are our top recommendations if you simply want to showcase your art:
Our Top Website Builders for Artists Showcasing Their Work:
- Squarespace – Best overall builder for showcasing art
- Wix – Best for promoting your work
- GoDaddy – Best for getting started quickly
- Duda – Best for a technically polished art website
- Zyro – Best for simple, grid-based drag and drop
Secondly, if you want to make money from your art and sell directly through your website, these are the best builders:
Our Top Website Builders for Artists Selling Their Work:
- Shopify – Best for growing your sales
- BigCommerce – Best ecommerce builder for large art stores
- Wix eCommerce – Best for selling limited edition pieces
- Squarespace Ecommerce – Best for artists starting a small art store
- Square Online – Best value for money
Good question! First, we put every builder on this list through our rigorous research process. That’s where we analyze builders in six key areas of investigation:
- Ease of Use
- Features
- Value for Money
- Design Flexibility
- Help and Support
- Customer Score
After our research and testing, each builder earned a score out of five in every area, and we added those scores together to give each builder its own overall score. Special weighting was given to categories, like design flexibility and value for money, that artists told us were most important to them.
To help create our customer score, we interviewed people after they’d tested a builder out themselves. As part of the interview, we asked everyone how likely they’d be to recommend the builder to a friend.
Then, we spoke to real artists to figure out which research categories are the most relevant for them. Those conversations helped us decide which topics to focus on in this article. As we were researching and writing about each builder, we asked ourselves:
- Is there lots of design flexibility, and is it easy to make changes?
- Do the templates really let the artwork shine?
- Do the price plans fit a reasonable budget?
- Is the customer support thorough enough?
The result? This comprehensive ranking of the best website builders for artists!
Best Website Builders for Artists: To Showcase Your Art
Compare all five website builders and their key features below:
 | PEOPLE'S CHOICE  |  |  |  |
| Squarespace | Wix | GoDaddy | Duda | Zyro |
| Overall Rating 4.8 | Overall Rating 4.8 | Overall Rating 4.4 | Overall Rating 4.0 | Overall Rating 3.8 |
| Starting price $16 | Starting price $16 | Starting price $6.99 | Starting price $14 | Starting price $8.90 |
| Free Plan NO | Free Plan YES | Free Plan NO | Free Plan NO | Free Plan NO |
| Ease of Use 4.0 | Ease of Use 4.4 | Ease of Use 4.1 | Ease of Use 4.4 | Ease of Use 4.0 |
| Design Flexibility 4.7 | Design Flexibility 4.4 | Design Flexibility 4.3 | Design Flexibility 4.1 | Design Flexibility 3.1 |
| SEO Very good | SEO Very Good | SEO Good | SEO Average | SEO Good |
Short on time? Find the best platform for showcasing your art with our 3-minute quiz
Find my ideal web builder fast!#1 Squarespace
Best Overall Builder for Showcasing Art
Starting price: $16 per month
Squarespace
Best Overall Builder for Showcasing Art
- Best designed templates
- Emphasizes visual content
- Small learning curve
Free trial available
Paid Plans: $16 - $49 / month
Pros
-
Sleek templates focus on visuals - Mobile apps allow for on-the-go editing
- Restore deleted pages for up to 30 days
Sleek templates focus on visuals Cons
- Only one aspect ratio on product pages
- Need to code to add more aspect ratios
- No autosaves when editing a site
Only one aspect ratio on product pages 
Squarespace Overview
Squarespace is the best website builder for artists wanting to showcase their work because its stunning, visual-centric templates are easy to set up. When we tested Squarespace for ourselves, we found that it puts a lot of template elements together for you from the start, so we were able to get a sleek site up and running quickly.
- Squarespace had BY FAR the best template designs, which you could tailor to your own style/aesthetic
- Its features, ecommerce, and UI appeared more user friendly
- The way it handles HTML customizations seemed like something I’d be able to tackle with limited experience
I now have three websites through Squarespace, and have had nothing but a positive experience with all of them.
Squarespace Pricing – starts at $16/month
Squarespace has four premium plans to choose between, ranging from $16 – $49 per month (billed annually). Once you upgrade above its starting plan, Personal, you’ll gain access to some additional features, including a suite of ecommerce tools. But if you’re simply looking to showcase your art, the Personal plan will suit you just fine. Plus, Squarespace offers a 14-day free trial so you can test it out first before committing.
Squarespace doesn’t have a free plan, but it does offer a 14-day free trial for you to decide exactly which plan you’ll need. If you want our two cents, the Personal plan ($16 per month) is a great pick for smaller personal sites, and comes with a custom domain and unlimited bandwidth and storage (perfect for image-heavy sites). That’s everything you need to get off the ground, and you can always upgrade later!
Squarespace is a drag-and-drop website builder, which makes for super easy design. But unlike some other builders, you can’t just drag anything anywhere.
Squarespace templates are more section-based. This can take some getting used to, but it ultimately really helps keep your designs consistent across multiple website pages.
Squarespace’s high quality templates are designed to emphasize visual elements, and to keep your artwork front and center. For this reason, even though its templates are less flexible than Wix’s, Squarespace never left us feeling boxed in creatively. We especially liked the Kester template for its clean minimalism, which really emphasizes the artwork.
Squarespace sports the best help and support features of all the builders we tested, claiming a perfect 5/5 rating. The platform works fast to reply to messages 24/7 via Twitter, as well as offering a live chat service Monday to Friday.
Alternatively, Squarespace has an extensive knowledge base with a ton of articles to answer your queries. You can also connect with other Squarespace users via its community forum. Essentially, whatever your query may be, you have an array of support options available to you!
If you want to find out more on how Squarespace can aid you, check out our in-depth article on it’s customer service options.
SEO stands for Search Engine Optimization – in other words, what gets your website ranking highly in search results. Good SEO means more potential eyes on your artwork.
Squarespace has all of the tools you’ll need to cover basic SEO best practices, from titling pages to adding keywords and image alt text. Squarespace’s SEO tools work well, but they’re not as beginner-friendly as Wix’s. Squarespace’s support center offers helpful SEO guides – you’ll just need to dedicate an hour or two to learning the ropes.
Squarespace Gallery
Click the image below to expand Further Information
- Squarespace Review – Learn more about this leader of design.
- Squarespace Pricing Review – Find out how much Squarespace costs, and which plan is best for you.
- Squarespace Offer Code – Save 10% on the cost of any Squarespace plan.
- 10 Best Artist Website Templates – Get inspired by some of the most aesthetically pleasing artist site themes in 2021.
#2 Wix
Best for Promoting Your Work
Starting price: $16 per month
Wix
Best for Promoting Your Work
- Top pick in user testing
- Over 500 templates
- SEO helps spread the word
Free plan available
Paid Plans: $16 - $59 / month
Pros
- SEO tools are easy to use
- Great freedom with drag-and-drop editor
- Automatic backups keep your work safe
Cons
- Can’t switch templates after going live
- Not as stylish as Squarespace
- Not as cheap as some competitors
Wix Overview
Wix’s ease of use makes it a strong fit for most websites, but it’s great for artists in particular because of the Wix Art Store. Wix Art Store is an add-on that allows you to sell your artwork on your Wix site, without any of the business-side hassle.
You might be wondering why we’re not saving it for the “selling” list later on. That’s because Wix Art Store emphasizes your artwork just as much as it emphasizes sales. That means you get the highest image quality, mobile-friendly viewing, and artistic templates – or in other words, a website with heart.
Wix Pricing – starts at $16/month
You can started with Wix without spending a cent thanks to its free plan, but if you do choose to upgrade to a premium plan, there are four website builder options to choose between. The cheapest, Combo, starts at $16 per month (billed annually), while the highest-tier plan, VIP, starts at $45 per month (billed annually).
Wix does offer a free plan, so you can build a stunning art gallery for no cost. However, Wix’s paid plans offer more storage and unlimited pages. We recommend that you start out on the Combo plan, which costs just $16 per month – you can easily upgrade later if you want to start selling on the side.
Wix’s templates are some of the easiest to customize, thanks to the drag and drop editor that allows you to place your items on the page and customize them intuitively. Plus, if you ever outgrow the limitations of your template, Wix has the option to start creating with a blank canvas instead.
Squarespace is still the winner for style, but Wix offers the happy medium between ease of use and quality designs.
The Wix editor includes a simple side menu to help you add images and text. There are also measured grid lines to guide you as you drag-and-drop different page elements to exactly where you want them.
In our user testing, we found that Wix’s drag-and-drop editor was so simple that:
“Making a functioning website in an hour with no prior experience with the tools is not an unreasonable expectation.”
While Squarespace provides you with the basics, Wix goes above and beyond with its SEO capabilities. Its built-in SEO tools let you customize URLs and edit meta titles and descriptions.
But the reason Wix’s SEO is so great is because so much of it is done for you. Wix creates and maintains a sitemap for you, which keeps all of your pages up-to-date and makes it easy for search engines to find and crawl them.
Wix scored a little lower than Squarespace when we put it under the microscope in our in-house research, mainly because it doesn’t offer a live chat service – but that doesn’t mean it isn’t up to scratch! In fact, Wix integrates its support features throughout the editor, with question mark buttons to guide you as you build.
Each button opens up a step-by-step guide on how to use the element you’re working on, and some buttons even pull up a video tutorial. If you’re looking for a more personal touch, Wix does provide a 24/7 callback service, or you can check out its Customer Care contact page for more tailored support.
Wix Gallery
Click the image below to expand 
Further Information
- Wix Review – Read our full analysis for more information on Wix.
- Wix Pricing Review – How many pricing plans does Wix have, and how much do they cost?
#3 GoDaddy
Best for Getting Started Quickly
Starting price: $9.99 per month
GoDaddy
Best for Getting Started Quickly
- Step-by-step builder
- Start with its free plan
- Simple onboarding process
Free trial available
Paid Plans: $6.99 - $469.99 / month
Pros
- Straightforward, step-by-step editor
- Going live in 1 hour is a realistic goal
- Relatively cheap starting price
Cons
- Templates lack style and originality
- No SEO tools on cheapest plan
- Less exciting features than Wix or Duda
GoDaddy Overview
GoDaddy is easy to use, and its prices are on the cheaper side. We found its step-by-step builder so easy that we barely had to think while assembling our sites! However, the catch is that GoDaddy’s template designs are nowhere near the level of Squarespace or Wix.
GoDaddy Pricing – starts at $9.99/month
GoDaddy has three premium plans, ranging from $9.99 to $14.99 per month (billed annually). However, GoDaddy does also have a a free plan, like Wix, that you can sink your teeth into first before upgrading. We’d recommend avoiding the cheapest plan as an artist, since you’ll get additional SEO and marketing features if you opt for the Standard plan or above.
GoDaddy doesn’t offer any free website builder plans, but it does have a free plan. If you like what you’ve seen after a month, we recommend beginning with GoDaddy’s Premium plan at $14.99 per month. It’s not the cheapest (that would be the Basic plan at $9.99 per month), but it includes SEO features that the Basic plan does not – which means your artwork has a much better chance of being found online!
Another reason we recommend the Premium plan is because, while GoDaddy’s Basic plan costs less than most builders’ cheapest plans, you won’t be getting the same level of features. GoDaddy’s pricier plans are more in line with the features that you get on the cheapest plans from builders like Wix and Squarespace.
GoDaddy is also relatively cheap, but what you gain in time and money you lose in creativity. Because setting up a site with GoDaddy is such a quick and easy process, you don’t have as much say in the design. This means you won’t get to customize your site to match your artwork, and you run the risk of ending up with a site that looks “plain” in comparison to others.
GoDaddy’s SEO capabilities are really strong for those just starting out. You’ll get useful guidance, similar to Wix. However, GoDaddy doesn’t offer SEO features on its Basic plan, so you’ll have to upgrade to the $13.99 per month Premium plan in order to optimize your site.
If you do choose to upgrade, though, you’ll have access to GoDaddy’s SEO wizard, which offers everything from customized keyword suggestions to search engine performance tracking over time.
We’d say that you’re fine to resort to GoDaddy’s help and support features when asking generic questions. But for anything more complicated than that, you’ll be better off waiting for an answer over the phone.
Just like Wix, GoDaddy offers 24/7 phone support to handle any queries you may have. Similar to Squarespace, you’ll also benefit from a live chat feature – even if it is only available between Monday and Friday.
If you have a query outside of these working days, be sure to check out its knowledge base and community forum for your art website building needs!
GoDaddy Gallery
Click the image below to expand 
Further Information
- GoDaddy Website Builder Review – Check out our full review of GoDaddy.
- GoDaddy vs Squarespace – Find out which you should choose in this head-to-head comparison.
#4 Duda
Best for a Technically Polished Website
Starting price: $14 per month
Duda
Best for a Technically Polished Website
- 98 quality templates
- Wide range of apps
- Pricier than competitors
Free trial available
Paid Plans: $14 - $59 / month
Pros
- Template editor is easy to use
- Template designs are image-focused
- Plenty of apps and widgets included
Cons
- Not the best value for money
- Lacks SEO guidance
- Lacks creative freedom
Duda Overview
Duda might not be the best website builder for artists overall, but it’s a design-focused platform like Squarespace, and we were impressed by its straightforward, clickable template editor. That said, Duda’s prices keep it from making the top three. This is a quality builder, but it doesn’t offer great value for your money.
Duda Pricing – starts at $14/month
Duda does offer a 14-day free trial to start with, but after that, you’ll have to choose one of its four paid plans. These range from $14 per month (billed annually) with the Basic plan, and go all the way up to $74 per month (billed annually) with the White Label plan.
Duda’s prices start at $14 per month. That’s a little cheaper than Wix, but you won’t get as many features for your money with Duda. And unlike Wix, Duda has no free plan. There is a 14-day free trial period, but afterwards, you’re going to have to shell out.
There’s no doubt that Duda is an impressive builder, if you’re just looking at its design capabilities and features. But when it comes to value for money, you’re better off with Squarespace, GoDaddy, or Wix by far.
Duda offers around 98 high-quality, well-designed templates. You can filter your template search by category, and the “Portfolio” filter is a treasure trove of artistic, image-centric layouts.
The design process itself is also very user friendly. However, you’ll have to tweak your template design a little more than you would with Squarespace. Here’s what one of our users had to say:
“Rely on the template, but just make sure that you customize it. Don’t just put your own text in and change a couple of images. You will need to have a play with it – look to change the background, font type, and font size so your website looks unique.”
That said, we still rate Squarespace higher than Duda for creative freedom. With Duda, you have to edit your template as much as you can to make it stand out more. Whereas with Squarespace, you can edit your template a lot if you want to, but the design you’ll start with will already be more sophisticated than Duda’s.
Duda’s help and support features aren’t as great as those of the builders above, especially because you get a different range of support depending on what plan you choose. To get chat and phone support with the email they provide, you’ll need to upgrade to a team plan.
Duda does offer a help center but it’s not the most in-depth center, you often need to ask super simple questions. So if you have a complex issue with your website, it might be worth either going on one of Duda’s higher paid plans, or picking another builder.
We’ll be honest – Duda isn’t really the go-to for SEO tools. It offers the basics, such as:
- Customizable titles and meta descriptions
- Customizable page URLs
- Image alt text
- Google PageSpeed optimization
If you’re willing to pay for Duda, you won’t be left without any SEO capability. It’s just that Wix has a better SEO toolbox, complete with beginner-friendly guides.
Duda Gallery
Click the image below to expand Further Information
- Duda Review – Learn more about Duda to see if it’s the perfect choice for you.
#5 Zyro
Best for Simple, Grid-Based Drag and Drop
Starting price: $2.59 per month
Hostinger - Web Builder
Best for Simple, Grid-Based Drag and Drop
- Easy to use
- Sell for free
- Mediocre templates
Free trial available
Paid Plans: $2.69 - $39.99 / month
Pros
- Grid layout functionality
- Easy interface for beginners
- Modern-looking templates
Cons
- No free plan
- Limited design options
- Less developed SEO functionality
Zyro Overview
If you’re a fan of Wix’s easy-to-use drag-and-drop editor – but are looking for something on the cheaper side – then Zyro is a great choice. When trying out Zyro for ourselves, we were impressed with the simplicity of its drag-and-drop editor. Unlike Wix, Zyro provides a grid layout as you move elements across the page, so it’s easy to keep the page perfectly symmetric.
For a show-stopping online portfolio, you’ll want a builder that gives you the functionality to make your site as unique as possible. Saying that, Zyro may be a little too simple for someone wanting to showcase their art – although its templates are beautifully designed, there isn’t much room for customization.
Ultimately, Zyro’s grid layout makes it a great builder for beginners. Beyond that, we’d recommend scrolling up and trying some of the other builders we’ve talked about.
Zyro Pricing – starts at $2.59/month
Zyro keeps things simple with its affordable plans, offering a $2.59 per month (billed annually) Website Builder plan, and a $3.59 per month (billed annually) Business plan for the more ecommerce-focused. If you don’t need to sell online, we’d suggest its cheapest Website Builder plan. Just be wary of its steep renewal costs after your initial term! After one year on the Website Builder plan, the $2.59 per month fee will jump to $11.99 per month.
Zyro’s prices start at $2.59 per month for the basic Website plan. You’ll benefit from a 30-day money-back guarantee and free hosting across all Zyro’s plans, which is handy if you want to avoid the techy part of organizing hosting yourself.
Zyro doesn’t offer a free plan, which brings down its ‘value for money’ rating to a 4.2 out of 5. Builders like Wix offer a no-cost package, so you can publish a stunning site without paying a dime. With Zyro, you’ll have to upgrade your site just to be able to publish it – although you will get access to blogging tools and SSL security on all its paid plans.
With a 3.2 out of 5, Zyro’s design rating was on the lower end of all the areas we tested it against. There’s no doubt about how modern-looking Zyro’s templates are, but you may find yourself limited when trying to customize them. Still, our users found it easy to edit and move around block elements, thanks largely to Zyro’s simple drag-and-drop functionality and helpful grid layout.
You have the choice to let Zyro’s AI functionality build your brand, too. This is ideal if you’re not too sure how to brand your business, because Zyro’s tools work to create logos and slogans for you
Zyro’s help and support is pretty standard, although it’s a little slower and clunkier than the above providers. Zyro also doesn’t have phone support yet. If you need to ring up to help you set up your art website then Zyro might not be right for you.
Where Zyro did do well was in the price vs its help and support category, getting a 4 out of 5 for that and coming in second place.
Zyro’s SEO tools prove that this builder is still in the early days of its development. There’s not much this builder can do to aid you in becoming an SEO wiz – but it won’t leave you hanging out to dry, either. You do get some basic SEO features, such as the ability to customize titles and meta descriptions, but that’s about it!
If you really want to maximize your SEO capabilities – and ensure you land on all those search engine ‘first pages’ – then either Wix or Squarespace will be a good place to start.
Zyro Gallery
Click the image below to expand Further Information
- Zyro Review – Read our full review for more information.
Best Website Builders for Artists: To Sell Your Art
Compare all five website builders and their key features below:
| BEST IN TEST  |  | | |  |
| Shopify | BigCommerce | Wix | Squarespace | Square Online |
| Overall Rating 4.6 | Overall Rating 4.5 | Overall Rating 4.5 | Overall Rating 4.3 | Overall Rating 4.0 |
| Starting price $29 | Starting price $29.95 | Starting price $16 | Starting price $23 | Starting price $12 |
| Free Plan NO | Free Plan NO | Free Plan YES | Free Plan NO | Free Plan NO |
| Sales Features 4.7 | Sales Features 4.6 | Sales Features 4.2 | Sales Features 3.4 | Sales Features 3.5 |
| Help and Support 3.8 | Help and Support 3.4 | Help and Support 3.8 | Help and Support 3.3 | Help and Support 4.0 |
If you’re ready to make some money from your pieces, you’ll need a platform that can handle essentials like payment processing and inventory management. Ecommerce website builders take care of these functions without sacrificing design quality – so you can still tell visitors about yourself, and show off your art in a style that’s completely your own.
You’ve probably heard of online marketplaces like Etsy. These are great for getting your artwork out there, but you will be competing with so many other artists’ work, and you won’t get to design your own little corner of the web. Also, with online marketplaces, artists just starting out in their career might be shocked by the high commission fees, which can reach up to 40% per sale.
However, with a website builder, every pair of eyes is on your work alone. In terms of cost, you may pay transaction fees, but these are usually only around 2% – nothing that’s going to make too much of a dent in your earnings.
So this is where ecommerce website builders come in. They are there specifically to help you sell items online, and make the whole process simple by providing all the tools you need in one place, from managing inventory to customizing your site design.
Short on time? Find the best platform for selling your art with our 3-minute quiz
Find my ideal web builder fast!#1 Shopify
Best for Growing Your Sales
Starting price: $26 per month
Shopify
Best for Growing Your Sales
- Very scalable
- Powerful sales features
- Multichannel integration
Free trial available
Paid Plans: $29 - $299 / month
Pros
- Huge app market
- Integrates with Instagram and Etsy
- Low stock alerts
Cons
- Poor value for money for small stores
- Transaction fees with most payment tools
- Not as design-savvy as Squarespace
Shopify Overview
Shopify is best for serious sellers. It’s a great choice if you have lots of different items to sell, and you want the whole selling process to be as smooth as possible. It’s not as easy to use as Wix, but if you have a large volume of artwork, then Shopify is the best equipped to handle it.
There’s even an app you can download to sell across external channels, like Amazon or eBay. Plus, Shopify’s mobile app lets you accept payments and manage your online gallery while you’re on the go – ideal for the modern day artist.
For artists who want to sell their work, I’ve personally gotten a lot of traction on Etsy, and the great thing about it is that the audience is already there so your focus is just on SEO, taking great photos, and creating great art. But if you’re wanting the full control that comes from owning your online store completely, Shopify I’d say is the best out there. It’s user-friendly, and has so many integrations that will make your life easier.
Shopify Pricing – starts at $29/month
Since Shopify is more powerful than Wix and Squarespace, it makes sense that its prices are a little higher. But even with this difference in mind, Shopify didn’t impress us in terms of value for money.
Plans start from $29 per month, and although they come with great features – like the ability to sell on social media – you could find yourself paying for powerful tools that you don’t need. That’s why we recommend Shopify for artists with a lot of pieces to sell.
Shopify Gallery
Click the image below to expand 
Further Information
- Shopify Review – Read our detailed review.
- Shopify Pricing Review – Learn about Shopify’s plans and prices.
- Shopify vs Squarespace – Torn between our top two choices? Check out our head-to-head comparison.
#2 BigCommerce
Best Ecommerce Builder for Large Art Stores
Starting price: $29.95 per month
BigCommerce
Best Ecommerce Builder for Large Art Stores
- Really easy to use
- In-house Art Store
- Plenty of integrations
Free plan available
Paid Plans: $29.95 - $299.95 / month
Pros
- Advanced SEO features
- Multi-channel integration
- Provides scalability to existing stores
Cons
- Setup is slightly more time-consuming
- Technical on-boarding process
- More expensive than Wix
BigCommerce Overview
BigCommerce is the best website builder for artists with fast-growing art businesses because of how highly scalable it is. Selling your artwork with BigCommerce allows you to take advantage of its advanced SEO features, and sell your art across several different platforms with its multi-channel integration.
Unlike Shopify, you don’t have to worry about BigCommerce taking any commission fees from your profits, so everything you make is yours. Saying that, BigCommerce is a little more complicated to get to grips with in terms of setting up shop. But with some time and patience, you’ll be on your way to creating an awesome online platform to showcase your even more awesome art!
BigCommerce is ideal for:
- Ambitious artists looking to scale their online businesses.
- Artists looking to sell through other platforms (such as Instagram, Etsy, or eBay) as well as their own online store.
- Already well-established online stores. If you’ve got a successful shop up and running – but you’re starting to outgrow your current platform – BigCommerce has a smooth migration process to get you set up on its platform.
BigCommerce isn’t so great for anyone wanting a quick and easy store set up, as it only scored a 3.3 out of 5 for ease of use in our research. You may find yourself a little overwhelmed with how technical the onboarding process can be, but the results are worth it.
However, if your goal is to expand your store – while keeping things simple – we’d suggest checking out Shopify instead.
BigCommerce Pricing – starts at $29.95/month
BigCommerce is slightly different to other ecommerce builders out there because your plan is determined by your store’s revenue. Each plan comes with a specific revenue bracket, and the features you’ll have access to are tailored accordingly.
For example, the Standard plan works for businesses that have made between $0 and $50,000 in the previous 12 months, while the Enterprise plan is best for any store making $400,000+ per year. Don’t worry if you want to shift around a little, though – BigCommerce lets you upgrade to different plans if you want access to more features.
Each plan lets you sell an unlimited number of products, and you’ll also be able to add discounts and coupon codes to entice new customers. From multi-channel selling to real-time shipping quotes, you won’t have to go further than BigCommerce’s cheapest plan ($29.95/mo) to get your hands on these features.
BigCommerce Gallery
Click the image below to expand 
#3 Wix eCommerce
Best for Selling Limited Edition Pieces
Starting price: $27 per month
Wix
Best for Selling Limited Edition Pieces
- Really easy to use
- In-house Art Store
- Plenty of integrations
Free plan available
Paid Plans: $16 - $59 / month
Pros
- Can add product videos
- 250+ apps available for additional tools
- Can connect with your Instagram account
Cons
- No abandoned cart recovery feature
- Less powerful inventory for large stores
- Creative freedom can be overwhelming
Wix eCommerce Overview
We love Wix because it’s so flexible and easy to use, and Wix eCommerce features are no different. It also has loads of excellent ‘creative arts’ templates to choose from, which can help present your artwork in the best possible light.
As we mentioned earlier, the Wix Art Store is an all-in-one package for showing and selling your art. It comes with social media integration, which lets customers see your items on channels like Facebook and Pinterest, and sends email notifications so you can stay on top of your orders wherever you are.
I chose to build my artist website with Wix, and as my business has grown, my website has been able to grow and change with me. Now that I’m used to it and how it works, I can’t see myself hosting my art portfolio and online shop on any other platform.
Wix eCommerce Pricing – starts at $27/month
Wix will let you create an online store for free, so there’s no risk involved in getting started. That said, in order to actually sell the products that you list, you’ll need to start with the $27 per month Business Basic plan. This price is pretty mid-range, but the value you’ll get for your money in terms of features and ease of use is unparalleled.
Wix eCommerce Gallery
Click the image below to expand Further Information
- Wix Ecommerce Review – Read our review for a deeper insight into Wix Ecommerce.
- Wix vs Shopify – Find out who comes out on top.
#4 Squarespace Ecommerce
Best for Artists Starting a Small Store
Starting price: $23 per month
Squarespace
Best for Artists Starting a Small Store
- Best template designs
- Helps manage inventory
- Not the most scalable
Free trial available
Paid Plans: $16 - $49 / month
Pros
- Lots of features automatically built-in
- Lets you configure sales tax by location
- Sleek social media integration
Cons
- Offers fewer app integrations than Wix
- Small variety of payment options
- Small learning curve involved
Squarespace Ecommerce Overview
Squarespace has real quality in its features. However, it’s best suited to artists looking to sell only a few items. If you’re looking to sell more than that, you’re better off with Wix eCommerce or Shopify.
Most of the sales tools you need for selling your artwork are built-in and ready to go. If you’re looking to manage your online gallery in one place while battling a busy schedule, Squarespace is a good solution.
That said, Squarespace does have an app store called Squarespace Extensions, where you’ll find a small but carefully curated collection of third-party integrations. There are 23 apps in total, designed to help you manage, optimize, and grow your site. With apps such as Printful, Quickbooks, and ShipStation, you have a choice of helpful add-ons to support your art sales.
As an international music recording artist, having a website is an essential part of my brand and business. When it came time to build my artist website, I knew I needed a platform that was reliable, easy to use, and flexible enough to grow with me as my career evolved. That's why I chose Squarespace Ecommerce to build my artist website.
Another thing that stood out to me about Squarespace Ecommerce was its robust set of features. From the ability to sell products and digital downloads to customizable templates and integrations with social media, Squarespace Ecommerce had everything I needed to create a comprehensive artist website. I was able to showcase my music, tour dates, and merchandise all in one place, making it easy for my fans to stay connected with my career.
Squarespace Pricing – starts at $23/month
Squarespace’s ecommerce plans start with the Business plan ($23 per month). We recommend this plan because the price is low for the online store features that you’ll get, which include a professional Gmail and Google Workspace account (free for the first year) and the ability to accept donations through PayPal or Stripe (with a transaction fee of 3%).
Squarespace Ecommerce Gallery
Click the image below to expand 
Further Information
- Squarespace Ecommerce Review – Read more about how Squarespace can help you earn cash.
- Shopify vs Squarespace – A fair match?
#5 Square Online
Best Value for Money
Starting price: $29 per month
Square Online
Best Value for Money
- Beginner-friendly
- Great sales features
- Unoriginal site designs
Free plan available
Paid Plans: $12 - $79 / month
Pros
- Built-in sales and marketing tools
- Dashboard to easily keep track of sales
- Can sell on the free plan
Cons
- Transaction fees for most payment tools
- Limited template designs, much like Weeb
- Not very scalable
Square Online Overview
Square Online is the brainchild of Square, a popular payment processing platform that actually bought Weebly back in 2018. Square Online is like a synthesis of Weebly’s simple website builder and Square’s powerful ecommerce tools.
Square Online is very similar to Weebly in a few important ways: it’s quick to learn, easy to use, and its template designs are a little… lackluster. That said, Square Online is more dedicated to ecommerce functions than Weebly. You’ll be able to add products, add shipping options, and use the automatic tax calculator to make digital sales as easy as can be.
Square Online Pricing – starts at $29/month
You can sell on Square Online’s free plan, which is definitely a game changer. Its paid plans range from $29–$79 per month, and you’ll need to upgrade to one of these if you want to:
- Get rid of ads on your site
- Use a domain name that doesn’t end in “.square.site”
- Use third party payment processors like PayPal
For these capabilities, we recommend the $29 per month Plus plan, which still offers excellent value for money.
If you’re sort of in-between wanting to showcase your art and wanting to sell it – in other words, if you just want to sell a few pieces without turning your site into a full-on store – then Square Online’s Checkout Links are a great resource!
This free feature from Square Online lets you add checkout buttons to your website so you can take direct payments from your visitors.
The only charge you’ll encounter is a 2.5% transaction fee whenever someone makes a purchase through your checkout buttons. It’s a cost-effective option if you don’t want a whole online store, but still want to make some money through your site.
Square Online Gallery
Click the image below to expand 
- Square Online Review – Our in-depth look at this ecommerce builder.
What About Other Website Builders for Artists?
If you’re searching for the best website builder for artists, the 10 discussed in the sections above are the highest performers in our research, and we’ve recommended them because we think they’re great. But of course, there are tons of other website builders out there that provide services for artists.
We’ll cover some honorable mentions below (including why they didn’t make the top 10), so you can get an even better idea of the options available to you.
Pixpa
Pixpa is a portfolio website builder geared specifically towards photographers and other creatives. Because of its focus on photography, Pixpa is great at providing image-centric templates that let your art steal the show.
Pixpa provides all of the basic requirements, including mobile optimized templates, as well as a reassuring 15-day free trial (plans start at just $7 per month). But it didn’t make the cut for our top 10 because the features on its cheapest plan are pretty limiting. Your gallery gets capped at 200 images, and if you want to sell your art, you can only sell up to five products before you’ll have to upgrade your plan.
Format
Like Pixpa, Format is a portfolio website builder for creatives. It’s mostly aimed at photographers, but artists can get a lot of use out of its image protection feature, which lets you add watermarks to the pictures on your site.
While Format is great for showcasing images – you can upload up to 1,500 on the cheapest plan – this builder just isn’t up to standard when it comes to the amount of features you’ll get for your money.
For example, Format’s cheapest plan starts at $12 per month. That’s within the normal price range, but it’s not really worth it when you consider that you won’t be able to use video on your site unless you upgrade from this plan.
Small Victories
Small Victories ($4 per month) works a little differently than most artist website builders.
If you’re a complete beginner and you want the website building process to be as hands-off as possible, then you might like Small Victories. It uses Dropbox folders to collect all of the media (like images and text files) that you want to use, and then puts all of that media together into a website.
It sounds a little confusing, but getting started with Small Victories is as simple as moving all of your artwork into a single folder on your computer. Still, we found this platform a little off-putting, because it gives you no control over the process of creating your website. You can tweak your template once your content is uploaded, but the process is pretty impersonal.
Our Final Thoughts
Website builders have made it easier than ever to display and sell art digitally. For purely displaying your art, you should use a platform like Squarespace. If you’re looking to sell your art online, then you should consider Shopify to help manage your store.
Best Website Builders for Artists Showcasing Their Work:
- Squarespace – Pricing starts $12/month
- Wix – Pricing starts $14/month
- GoDaddy – Pricing starts $6.99/month
- Duda – Pricing starts $14/month
- Zyro – Pricing starts $8.90/month
Best Website Builders for Artists Selling Their Work
- Shopify – Pricing starts $29/month
- BigCommerce – Pricing starts $29.95/month
- Wix eCommerce – Pricing starts $23/month
- Squarespace Ecommerce – Pricing starts $26/month
- Square Online – Pricing starts $12/month
There’s a lot to choose from, but most of these platforms offer free plans (and all of them offer free trials), so you won’t have to pay for a platform you’re not happy with. There is plenty of portfolio inspiration available online. And you’re already a few steps closer to sharing your art with the world – on the perfect site for you.
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