12 Best Website Builders For Artists: The Bigger Picture

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Your art deserves a great website to compliment it. To help you find the right fit, we’ve researched and ranked the best website builders for artists according to different needs.

Website builders are ideal for artists. They take care of the technical stuff, allowing you to focus on your work and help turn your designs into dollars.

However, it’s hard to know which builder is best for you. Combining our expertise with our research of the best website builders for artists, we’ve ranked them in two separate categories – those that are best for showcasing your art, and those that are best for selling your art.

Our Top Website Builders for Artists Showcasing Their Work:

  1. Squarespace Best overall builder for showcasing art
  2. Weebly Best for artists on a budget
  3. Wix Best for promoting your work
  4. Duda A good investment for templates
  5. GoDaddy Best for getting started quickly
  6. Strikingly Best for complete beginners
  7. WordPress Best for creative freedom and customization

Our Top Website Builders for Artists Selling Their Work:

  1. Wix eCommerce Best overall builder for selling art
  2. Squarespace Ecommerce Best for artists starting a small store
  3. Shopify Best for growing your sales
  4. Weebly Ecommerce Best for artists on a budget
  5. Square Online Best for supportive sales features

These rankings are different from our general website builder rankings, because we’ve given extra weight to the factors that are most important for artists. We’ve spoken to real artists who have been through the process of getting online, and together we’ve reached the conclusion that your top priorities as an artist are usually affordability, design, and SEO.

Good question! First, we put every builder on this list through our rigorous research process. That’s where we analyze builders in six key areas of investigation:

  • Ease of Use
  • Features
  • Value for Money
  • Design Flexibility
  • Help and Support
  • Customer Score

After our research and testing, each builder earned a score out of five in every area, and we added those scores together to give each builder its own overall score. Special weighting was given to categories, like design flexibility and value for money, that artists told us were most important to them.

To help create our customer score, we interviewed people after they’d tested a builder out themselves. As part of the interview, we asked everyone how likely they’d be to recommend the builder to a friend.

Then, we spoke to real artists to figure out which research categories are the most relevant for them. Those conversations helped us decide which topics to focus on in this article. As we were researching and writing about each builder, we asked ourselves:

  • Is there lots of design flexibility, and is it easy to make changes?
  • Do the templates really let the artwork shine?
  • Do the price plans fit a reasonable budget?
  • Is the customer support thorough enough?

The result? This comprehensive ranking of the best website builders for artists!

Best Website Builders for Artists: To Showcase Your Art

Compare the Best Website Builders for Artists Showcasing Art

Compare all seven website builders and their key features below:

4.3

out of 5
Starting from
$12
Free Plan
No

3.35 out of 5 stars

4.6 out of 5 stars

Very good

4.1

out of 5
Starting from
$6
Free Plan
No

3.5 out of 5 stars

3.85 out of 5 stars

Very good

4.7

out of 5
Starting from
$14
Free Plan
Yes

4.3 out of 5 stars

3.55 out of 5 stars

Excellent

4

out of 5
Starting from
$14
Free Plan
No

4 out of 5 stars

4.7 out of 5 stars

Average

3.8

out of 5
Starting from
$9.99
Free Plan
No

3.75 out of 5 stars

2.25 out of 5 stars

Good

4

out of 5
Starting from
$8
Free Plan
No

3.75 out of 5 stars

3.4 out of 5 stars

Average

3.7

out of 5
Starting from
$4
Free Plan
No

3.25 out of 5 stars

2.6 out of 5 stars

Average

Our overall ratings are based on the average score of all ratings combined.

Our scores give you an at-a-glance overview of which service offers you the best features, value, and more.

squarespace 4.3 / 5
weebly 4.1 / 5
wix 4.7 / 5
duda 4 / 5
godaddy 3.8 / 5
strikingly 4 / 5
wordpress-com 3.7 / 5
squarespace 3.4 / 5
weebly 3.5 / 5
wix 4.3 / 5
duda 4 / 5
godaddy 3.8 / 5
strikingly 3.8 / 5
wordpress-com 3.3 / 5
squarespace 4.6 / 5
weebly 3.9 / 5
wix 3.6 / 5
duda 4.7 / 5
godaddy 2.3 / 5
strikingly 3.4 / 5
wordpress-com 2.6 / 5
squarespace Very good
weebly Very good
wix Excellent
duda Average
godaddy Good
strikingly Average
wordpress-com Average

#1 Squarespace

Best Overall Builder for Showcasing Art

Squarespace

Best Overall Builder for Showcasing Art

Excellent

4.3

out of 5
  • Best designed templates
  • Emphasizes visual content
  • Small learning curve

Free trial available

Paid Plans: $12 - $46 / month

See Pros & Cons

Pros

  • Sleek templates focus on visuals
  • Mobile apps allow for on-the-go editing
  • Restore deleted pages for up to 30 days

Cons

  • Only one aspect ratio on product pages
  • Need to code to add more aspect ratios
  • No autosaves when editing a site
Read Review

Squarespace is the overall best website builder for artists wanting to showcase their work because its stunning, visual-centric templates are easy to set up. When we tested Squarespace for ourselves, we found that it puts a lot of template elements together for you from the start, so we were able to get a sleek site up and running quickly.

Squarespace User Review: Jason Ratliff

jason headshotJason Ratliff is an illustrator using Squarespace to display his prints and series. We spoke to him about why he trusted his art with this builder.

What Squarespace features stood out to you, as someone looking to showcase their art?

There were lots of templates that were designed to showcase images/art, which was something I don’t remember seeing elsewhere. It was like Squarespace had made something specifically for me. Designing a website, especially for yourself, is very intimidating. The way Squarespace presented its templates and the examples it showed from other artists took all the pressure off. You could easily visualize your work on any of the templates – you just had to pick your favorite one and get started.

I also liked the way Squarespace tiered its plans. I wasn’t ready to have ecommerce at the start, but I knew I wanted to try it eventually. It was nice that I only had to pick a template that had that option, and I could upgrade whenever I wanted.

Why did you choose Squarespace over other platforms?

I chose Squarespace over other platforms for a few reasons:

  • Squarespace had BY FAR the best template designs, which you could tailor to your own style/aesthetic
  • Its features, ecommerce, and UI appeared more user friendly
  • The way it handles HTML customizations seemed like something I’d be able to tackle with limited experience

I now have three websites through Squarespace, and have had nothing but a positive experience with all of them.

Squarespace doesn’t have a free plan, but it does offer a 14-day free trial for you to decide exactly which plan you’ll need. If you want our two cents, the Personal plan ($12 per month) is a great pick for smaller personal sites, and comes with a custom domain and unlimited bandwidth and storage (perfect for image-heavy sites). That’s everything you need to get off the ground, and you can always upgrade later!

Squarespace is a drag-and-drop website builder, which makes for super easy design. But unlike some other builders, you can’t just drag anything anywhere.

Squarespace templates are more section-based. This can take some getting used to, but it ultimately really helps keep your designs consistent across multiple website pages.

Squarespace’s high quality templates are designed to emphasize visual elements, and to keep your artwork front and center. For this reason, even though its templates are less flexible than Weebly’s and Wix’s, Squarespace never left us feeling boxed in creatively. We especially liked the Kester template for its clean minimalism, which really emphasizes the artwork.

SEO stands for Search Engine Optimization – in other words, what gets your website ranking highly in search results. Good SEO means more potential eyes on your artwork.

Squarespace has all of the tools you’ll need to cover basic SEO best practices, from titling pages to adding keywords and image alt text. Squarespace’s SEO tools work well, but they’re not as beginner-friendly as Wix’s. Squarespace’s support center offers helpful SEO guides – you’ll just need to dedicate an hour or two to learning the ropes.

Further Information

#2 Weebly

Best for Artists on a Budget

Weebly

Best for Artists on a Budget

Very Good

4.1

out of 5
  • Fast setup
  • Very competitive prices
  • Mediocre designs

Free plan available

Paid Plans: $6 - $29 / month

See Pros & Cons

Pros

  • Beginner-friendly, intuitive editor
  • Helpful guides in the support center
  • App Store full of additional tools

Cons

  • Basic templates compared to Squarespace
  • Not much functionality on the free plan
  • Can’t restore your site on your own
Read Review

Weebly comes in second for showcasing art because of its affordability. For a starting price of just $6 per month, you’ll get an easy-to-use platform with strong SEO capabilities. In our testing, we found Weebly’s drag-and-drop editor to be more straightforward than Squarespace’s.

Although Weebly’s cheapest paid plan costs $6 per month, we recommend upgrading to the $12 per month Professional plan because this is the cheapest plan that removes ads from your website. This is vital for being taken seriously online – especially if you’re showcasing work to potential clients! The Professional plan also offers more powerful tools, like password protected pages and unlimited storage.

To simply showcase your art, you can use the free Weebly plan – but on the whole, we don’t recommend staying on it for too long due to how limited its features are.

Weebly’s designs aren’t as impressive as the likes of Squarespace or Duda (which we’ll come to shortly), but it is super easy to use, and ideal for beginners. The editing screen itself is laid out really intuitively, so you won’t have to spend time guessing where different tools might be.

Weebly only offers around 50 themes to choose from, and they’re not the most stylish out there. That said, most Weebly themes rely on the kind of grid layouts and full-screen image backgrounds that are actually perfect for making your artwork the center of attention – and isn’t that really the point, after all?

Weebly has impressive SEO functions that can help your pages climb the ranks of search engine results, including:

  • SEO-friendly HTML formatting
  • Meta descriptions
  • Image alt tags

True to its beginner-friendly vibe, Weebly also offers plenty of useful SEO guidance in its help center, with tips on everything from keyword optimization to performance tracking.

weebly logo

Interested in Weebly?

This builder is easy to use and won’t break the bank.

Further Information

#3 Wix

Best for Promoting Your Work

Wix

Best for Promoting Your Work

Very Good

4.7

out of 5
  • Top pick in user testing
  • Over 500 templates
  • SEO helps spread the word

Free plan available

Paid Plans: $14 - $56 / month

See Pros & Cons

Pros

  • SEO tools are easy to use
  • Great freedom with drag-and-drop editor
  • Automatic backups keep your work safe

Cons

  • Can’t switch templates after going live
  • Not as stylish as Squarespace
  • Not as cheap as Weebly
Read Review

Wix’s ease of use makes it a strong fit for most websites, but it’s great for artists in particular because of the Wix Art Store. Wix Art Store is an add-on that allows you to sell your artwork on your Wix site, without any of the business-side hassle.

You might be wondering why we’re not saving it for the “selling” list later on. That’s because Wix Art Store emphasizes your artwork just as much as it emphasizes sales. That means you get the highest image quality, mobile-friendly viewing, and artistic templates – or in other words, a website with heart.

Wix User Review: Ally Lim

ally headshotAlly Lim is a painter who uses Wix to showcase her prints and originals. We asked her why Wix made the final cut.

What was the process of choosing a builder like for you? When creating my site, my intention was to organize a space where others could find out a little more about what inspires me, display galleries of my work, and have a place where people can ask me questions and get in contact. After doing some research and reaching out to other artists, it seemed like Squarespace and Wix were the most popular, and their users seemed to be satisfied with their experiences.

What made Wix stand out for you? Before I started my site, Wix conducted a short survey to gain insight about my vision for the website. It then provided me with template options that suited my style best based on my answers. It was extremely helpful given that there are a myriad of templates, which can make the process of choosing one overwhelming and time consuming.

I also found that having the ability to link my social media accounts to Wix – specifically Instagram and Google Photos – sped up the process of uploading my artwork into the gallery. As someone who is mainly on Instagram, all of my photos are taken on my phone. This feature eliminates the first step of transferring batches of photos from my phone to my laptop before uploading them all into the builder.

Wix does offer a free plan, so you can build a stunning art gallery for no cost. However, Wix’s paid plans offer more storage and unlimited pages. We recommend that you start out on the Combo plan, which costs just $14 per month – you can easily upgrade later if you want to start selling on the side.

Wix’s templates are just as easy to customize as Weebly’s, and they’re more modern-looking, too. Plus, if you ever outgrow the limitations of your template, Wix has the option to start creating with a blank canvas instead.

Squarespace is still the winner for style, but Wix offers the happy medium between ease of use and quality designs.

The Wix editor includes a simple side menu to help you add images and text. There are also measured grid lines to guide you as you drag-and-drop different page elements to exactly where you want them.

In our user testing, we found that Wix’s drag-and-drop editor was so simple that:

“Making a functioning website in an hour with no prior experience with the tools is not an unreasonable expectation.”

While Squarespace and Weebly provide you with the basics, Wix goes above and beyond with its SEO capabilities. Its built-in SEO tools let you customize URLs and edit meta titles and descriptions.

But the reason Wix’s SEO is so great is because so much of it is done for you. Wix creates and maintains a sitemap for you, which keeps all of your pages up-to-date and makes it easy for search engines to find and crawl them.

wix logo

Thinking about Wix?

We loved Wix’s state-of-the-art editor.

Further Information

  • Wix Review – Read our full analysis for more information on Wix.
  • Wix Pricing Review – How many pricing plans does Wix have, and how much do they cost?

#4 Duda

A Good Investment for Templates

Duda

A Good Investment for Templates

Good

4

out of 5
  • 98 quality templates
  • Wide range of apps
  • Pricier than competitors

Free trial available

Paid Plans: $14 - $59 / month

See Pros & Cons

Pros

  • Template editor is easy to use
  • Template designs are image-focused
  • Plenty of apps and widgets included

Cons

  • Not the best value for money
  • Lacks SEO guidance
  • Lacks creative freedom
Read Review

Duda is a design-focused website builder like Squarespace, and we were impressed by its straightforward, clickable template editor. That said, Duda’s prices keep it from making the top three. This is a quality builder, but it doesn’t offer great value for your money.

Duda’s prices start at $14 per month. That’s the same as Wix, but you won’t get as many features for your money with Duda. And unlike Wix, Duda has no free plan. There is a 14-day free trial period, but afterwards, you’re going to have to shell out.

There’s no doubt that Duda is an impressive builder, if you’re just looking at its design capabilities and features. But when it comes to value for money, you’re better off with Squarespace, Weebly, or Wix by far.

Duda offers around 98 high-quality, well-designed templates. You can filter your template search by category, and the “Portfolio” filter is a treasure trove of artistic, image-centric layouts.

The design process itself is also very user friendly. However, you’ll have to tweak your template design a little more than you would with Squarespace. Here’s what one of our users had to say:

“Rely on the template, but just make sure that you customize it. Don’t just put your own text in and change a couple of images. You will need to have a play with it – look to change the background, font type, and font size so your website looks unique.”

That said, we still rate Squarespace higher than Duda for creative freedom. With Duda, you have to edit your template as much as you can to make it stand out more. Whereas with Squarespace, you can edit your template a lot if you want to, but the design you’ll start with will already be more sophisticated than Duda’s.

We’ll be honest – Duda isn’t really the go-to for SEO tools. It offers the basics, such as:

  • Customizable titles and meta descriptions
  • Customizable page URLs
  • Image alt text
  • Google PageSpeed optimization

If you’re willing to pay for Duda, you won’t be left without any SEO capability. It’s just that Wix has a better SEO toolbox, complete with beginner-friendly guides.

duda logo

Want to try Duda?

This builder’s templates are great for artists.

Further Information

  • Duda Review – Learn more about Duda to see if it’s the perfect choice for you.

#5 GoDaddy

Best for Getting Started Quickly

GoDaddy

Best for Getting Started Quickly

Standard

3.8

out of 5

Free trial available

Paid Plans: $9.99 - $19.99 / month

See Pros & Cons

Pros

  • Straightforward, step-by-step editor
  • Going live in 1 hour is a realistic goal
  • Relatively cheap starting price

Cons

  • Templates lack style and originality
  • No SEO tools on cheapest plan
  • Less exciting features than Wix or Duda
Read Review

GoDaddy is easy to use, and its prices are on the cheaper side. We found its step-by-step builder so easy that we barely had to think while assembling our sites! However, the catch is that GoDaddy’s template designs are nowhere near the level of Squarespace and Duda.

GoDaddy doesn’t offer any free website builder plans, but it does have a one-month free trial. If you like what you’ve seen after a month, we recommend beginning with GoDaddy’s Standard plan at $14.99 per month. It’s not the cheapest (that would be the Basic plan at $9.99 per month), but it includes SEO features that the Basic plan does not – which means your artwork has a much better chance of being found online!

Another reason we recommend the Standard plan is because, while GoDaddy’s Basic plan costs less than most builders’ cheapest plans, you won’t be getting the same level of features. GoDaddy’s pricier plans are more in line with the features that you get on the cheapest plans from builders like Wix and Squarespace.

GoDaddy is also relatively cheap, but what you gain in time and money you lose in creativity. Because setting up a site with GoDaddy is such a quick and easy process, you don’t have as much say in the design. This means you won’t get to customize your site to match your artwork, and you run the risk of ending up with a site that looks “plain” in comparison to others.

GoDaddy’s SEO capabilities are really strong for those just starting out. You’ll get useful guidance, similar to Wix. However, GoDaddy doesn’t offer SEO features on its Basic plan, so you’ll have to upgrade to the $14.99 per month Standard plan in order to optimize your site.

If you do choose to upgrade, though, you’ll have access to GoDaddy’s SEO wizard, which offers everything from customized keyword suggestions to search engine performance tracking over time.

godaddy logo

Interested in GoDaddy?

This builder can help you get online quickly.

Further Information

#6 Strikingly

Best for Complete Beginners

Strikingly

Best for Complete Beginners

Standard

4

out of 5
  • Good value for money
  • Easy SEO checklist
  • Lacks creative freedom

Paid Plans: $8 - $159 / month

See Pros & Cons

Pros

  • Quality support team
  • Built-in blogging helps engage visitors
  • 24/7 live chat support

Cons

  • Prepopulated templates are limiting
  • Not very useful for fast-growing sites
  • Weebly and Wix are better for apps
Read Review

Strikingly is another platform that prioritizes speed over in-depth editing. This means you won’t have much control over the end result, and the template may feel a little bland – but hey, at least your artwork will steal the show.

Strikingly has a free plan, so you can test the waters with features like blogging, a contact page, and a social feed. If you outgrow the free plan, we recommend upgrading to the Limited plan for just $8 per month – this includes a domain name, which will give your site a much more professional feel.

Strikingly excels in ease of use and customer support, both of which are valuable assets. In terms of design and scalability, though, it can’t compete with bigger names like Squarespace and Wix.

We found Strikingly’s templates to be geared towards beginners. Plus, its help and support team – otherwise known as the “Happiness Officers” – are available over live chat 24/7.

Stock images and text are already laid out for you – and 80% of people found it easy to write and edit that text. The downside of this is that you don’t have much say in what your site ultimately looks like.

Strikingly offers a great SEO checklist for you to follow as you’re building your site, which you can find in the “Settings” sidebar menu. It covers everything from writing meta descriptions to setting images for social sharing.

For the low cost ($8 per month) of Strikingly’s Limited plan, you’ll get decent, easy-to-use SEO capabilities.

strikingly logo

Are you sold on Strikingly?

A quality support team means this builder is great value.

Further Information

#7 WordPress

Best for Creative Freedom and Customization

WordPress.com

Best for Creative Freedom and Customization

Standard

3.7

out of 5
  • Hardest platform to learn
  • Most design freedom
  • Biggest time investment

Free plan available

Paid Plans: $4 - $45 / month

See Pros & Cons

Pros

  • Editor allows for extreme customization
  • Cheap starting prices
  • Good knowledge base and community forum

Cons

  • Not beginner-friendly
  • Requires (very basic) knowledge of code
  • More emphasis on blogging than on images
Read Review
Heads up: This review covers WordPress.com, the website builder-like platform offered by WordPress. There’s another platform available called WordPress.org, which is a content management system and not a website builder. WordPress.org has a lot of power and scalability, but it requires a lot more technical know-how than WordPress.com. If you’re interested in the differences between these two platforms, check out our WordPress.com vs WordPress.org comparison for more information!

As a website building platform, WordPress.com excels in customization, which is a major plus for design-minded artists. However, it’s kind of the opposite of Strikingly and GoDaddy in that it’s great for design, but weak in terms of speed of setup and ease of use.

If you’re up to the challenge, WordPress has a free plan to start off. If you feel comfortable with WordPress after using the free plan, we recommend upgrading to the Personal plan for $4 per month, billed yearly. It comes with a custom domain, plus access to 24/7 support – which will come in handy when using such an advanced platform!

The bulk of WordPress’ design customization requires some knowledge of code, which is time-consuming at best and a real pain at worst. However, if you are willing to delve into the technical side, the resulting design personalization is a great reward!

If you’re an artist focused on visual appeal, WordPress.com can be challenging because it’s not really a drag-and-drop builder like Squarespace or Weebly. Instead, you edit your content and design separately, so it can be hard to tell what your site will look like as you go.

WordPress.com covers SEO basics on the Personal plan, so you won’t be left in the dark! But if you’re really serious about boosting your site’s rankings, just note that some hands-on features – such as editing meta descriptions and page title formats – are only available on the $25 per month Business plan and above. What’s more, these are things you can do for less money with builders like Squarespace and Wix.

wordpress.com logo

Want to try WordPress.com?

It’s a little different from other builders, and its design customization is hard to beat.

Further Information

Best Website Builders for Artists: To Sell Your Art

Compare the Best Website Builders for Artists Selling Art

Compare all five website builders and their key features below:

4.7

out of 5
Starting from
$14
Free Plan
Yes

4.3 out of 5 stars

4.7 out of 5 stars

4.2

out of 5
Starting from
$12
Free Plan
No

3.5 out of 5 stars

3.5 out of 5 stars

4.7

out of 5
Starting from
$29
Free Plan
No

4.7 out of 5 stars

4.1 out of 5 stars

4.1

out of 5
Starting from
$6
Free Plan
No

2.6 out of 5 stars

3 out of 5 stars

4.2

out of 5
Starting from
$16
Free Plan
No

3.85 out of 5 stars

4.5 out of 5 stars

Our overall ratings are based on the average score of all ratings combined.

Our scores give you an at-a-glance overview of which service offers you the best features, value, and more.

wix 4.7 / 5
squarespace 4.2 / 5
shopify 4.7 / 5
weebly 4.1 / 5
square-online-store 4.2 / 5

Transactions fees, whether you can create promotional codes and abandoned cart recovery. These are just some of the sales features we have taken into account to provide you with a combined score of how good each platform’s sales features are.

wix 4.3 / 5
squarespace 3.5 / 5
shopify 4.7 / 5
weebly 2.6 / 5
square-online-store 3.9 / 5

Scored on the number of ways you can receive support from the provider. Does the provider offer a help center, ticket system, phone service, and live chat? And is the phone/live chat support available 24/7.

No one likes getting stuck, so it’s reassuring to know there’s help on hand, should you need it. The 24/7 service is particularly important, as it adds a personal touch and means there’s always someone around to help you.  

wix 4.7 / 5
squarespace 3.5 / 5
shopify 4.1 / 5
weebly 3 / 5
square-online-store 4.5 / 5

If you’re ready to make some money from your pieces, you’ll need a platform that can handle essentials like payment processing and inventory management. Ecommerce website builders take care of these functions without sacrificing design quality – so you can still tell visitors about yourself, and show off your art in a style that’s completely your own.

You’ve probably heard of online marketplaces like Etsy. These are great for getting your artwork out there, but you will be competing with so many other artists’ work, and you won’t get to design your own little corner of the web. Also, with online marketplaces, artists just starting out in their career might be shocked by the high commission fees, which can reach up to 40% per sale.

However, with a website builder, every pair of eyes is on your work alone. In terms of cost, you may pay transaction fees, but these are usually only around 2% – nothing that’s going to make too much of a dent in your earnings.

So this is where ecommerce website builders come in. They are there specifically to help you sell items online, and make the whole process simple by providing all the tools you need in one place, from managing inventory to customizing your site design.

#1 Wix eCommerce

Best Overall Builder for Selling Art

Wix

Best Overall Builder for Selling Art

Excellent

4.7

out of 5
  • Really easy to use
  • In-house Art Store
  • Plenty of integrations

Free plan available

Paid Plans: $14 - $56 / month

See Pros & Cons

Pros

  • Can add product videos
  • 250+ apps available for additional tools
  • Can connect with your Instagram account

Cons

  • No abandoned cart recovery feature
  • Less powerful inventory for large stores
  • Creative freedom can be overwhelming
Read Review

Wix eCommerce Overview

We love Wix because it’s so flexible and easy to use, and Wix eCommerce features are no different. It also has loads of excellent ‘creative arts’ templates to choose from, which can help present your artwork in the best possible light.

As we mentioned earlier, the Wix Art Store is an all-in-one package for showing and selling your art. It comes with social media integration, which lets customers see your items on channels like Facebook and Pinterest, and sends email notifications so you can stay on top of your orders wherever you are.

Wix eCommerce User Review: Hannah Kaplan

hannah headshotHannah Kaplan is an artist who creates abstract paintings and illustrations. She told us how Wix has been a flexible choice, growing alongside her business.

“When I was choosing what website builder to use to host my fine arts portfolio and sell my work, I researched all of the options and compared prices and features to find one that worked for me. Since I was just starting my career as an artist at the time, it was important to me to choose a website builder that was within my price range.

I chose to build my artist website with Wix, and as my business has grown, my website has been able to grow and change with me. Now that I’m used to it and how it works, I can’t see myself hosting my art portfolio and online shop on any other platform.

Pricing – Starts $23/month

Wix will let you create an online store for free, so there’s no risk involved in getting started. That said, in order to actually sell the products that you list, you’ll need to start with the $23 per month Business Basic plan. This price is pretty mid-range, but the value you’ll get for your money in terms of features and ease of use is unparalleled.

wix logo

Want to try Wix eCommerce?

It’s a high quality platform that’s still super easy to use.

Further Information

#2 Squarespace Ecommerce

Best for Artists Starting a Small Store

Squarespace

Best for Artists Starting a Small Store

Very Good

4.2

out of 5
  • Best template designs
  • Helps manage inventory
  • Not the most scalable

Free trial available

Paid Plans: $12 - $46 / month

See Pros & Cons

Pros

  • Lots of features automatically built-in
  • Lets you configure sales tax by location
  • Sleek social media integration

Cons

  • Offers fewer app integrations than Wix
  • Small variety of payment options
  • Small learning curve involved
Read Review

Squarespace Ecommerce Overview

Squarespace has real quality in its features. However, it’s best suited to artists looking to sell only a few items. If you’re looking to sell more than that, you’re better off with Wix eCommerce or Shopify.

Most of the sales tools you need for selling your artwork are built-in and ready to go. If you’re looking to manage your online gallery in one place while battling a busy schedule, Squarespace is a good solution.

That said, Squarespace does have an app store called Squarespace Extensions, where you’ll find a small but carefully curated collection of third-party integrations. There are 23 apps in total, designed to help you manage, optimize, and grow your site. With apps such as Printful, Quickbooks, and ShipStation, you have a choice of helpful add-ons to support your art sales.

Pricing – Starts $26/month

Squarespace’s ecommerce plans start with the Business plan ($18 per month). We recommend this plan because the price is low for the online store features that you’ll get, which include a professional Gmail and Google Workspace account (free for the first year) and the ability to accept donations through PayPal or Stripe (with a transaction fee of 3%).

squarespace logo

Interested in Squarespace Ecommerce?

Sleek templates and built-in features make it a great choice.

Further Information

#3 Shopify

Best for Growing Your Sales

Shopify

Best for Growing Your Sales

Very Good

4.7

out of 5
  • Very scalable
  • Powerful sales features
  • Multichannel integration

Free trial available

Paid Plans: $29 - $299 / month

See Pros & Cons

Pros

  • Huge app market
  • Integrates with Instagram and Etsy
  • Low stock alerts

Cons

  • Poor value for money for small stores
  • Transaction fees with most payment tools
  • Not as design-savvy as Squarespace
Read Review

Shopify Overview

Shopify is best for serious sellers. It’s a great choice if you have lots of different items to sell, and you want the whole selling process to be as smooth as possible. It’s not as easy to use as Wix, but if you have a large volume of artwork, then Shopify is the best equipped to handle it.

There’s even an app you can download to sell across external channels, like Amazon or eBay. Plus, Shopify’s mobile app lets you accept payments and manage your online gallery while you’re on the go – ideal for the modern day artist.

Shopify User Review: Carly Chamerlik

carly headshotCarly Chamerlik is a fine artist and web designer, and owner of HeyCJ Media. She told us about her journey from simply showcasing to actually selling art online, and the platforms that helped her along the way.

“I built my first online art portfolio on Weebly back in 2014 when I was in college. It’s very basic and cheap – not necessarily a platform I recommend now, but it was a great place to get my feet wet and start learning how to put together websites.

For artists who want to sell their work, I’ve personally gotten a lot of traction on Etsy, and the great thing about it is that the audience is already there so your focus is just on SEO, taking great photos, and creating great art. But if you’re wanting the full control that comes from owning your online store completely, Shopify I’d say is the best out there. It’s user-friendly, and has so many integrations that will make your life easier.

Pricing – Starts $29/month

Since Shopify is more powerful than Wix and Squarespace, it makes sense that its prices are a little higher. But even with this difference in mind, Shopify didn’t impress us in terms of value for money.

Plans start from $29 per month, and although they come with great features – like the ability to sell on social media – you could find yourself paying for powerful tools that you don’t need. That’s why we recommend Shopify for artists with a lot of pieces to sell.

shopify

Interested in Shopify?

It’s a scalable platform that can take your art sales to the next level.

Further Information

#4 Weebly Ecommerce

Best for Artists on a Budget

Weebly

Best for Artists on a Budget

Very Good

4.1

out of 5
  • Easy to use
  • Sell for free
  • Mediocre templates

Free plan available

Paid Plans: $6 - $29 / month

See Pros & Cons

Pros

  • Can sell on the free plan
  • Easy interface for beginners
  • Extensive app store

Cons

  • Can’t customize checkout page
  • Can’t update stock levels
  • Not built for large inventory catalogs
Read Review

Weebly Ecommerce Overview

You might remember from earlier that Weebly is extremely easy to use, although its templates aren’t as snazzy as those of Squarespace or Wix. This holds true for Weebly Ecommerce too, and you’ll get even more value for your money with a Weebly online store plan.

Pricing – Starts $12/month

Weebly lets you sell on its free plan (in the US), which is a rarity in the world of ecommerce website builders. That said, we don’t recommend sticking on the free plan for too long – think of it more as an extended trial instead of a long-term selling solution.

You can sell on all of Weebly’s plans, but the one we recommend starting out on is the $12 per month Professional plan, which is best for very small stores.

If you’re serious about selling and want to grow your store, you should choose the $26 per month Performance plan – it has the best ecommerce features, including shipping discounts, item reviews, and the ability to accept PayPal payments.

weebly logo

Want to try Weebly Ecommerce?

It’s an easy-to-use platform with a great app market.
Further Information

#5 Square Online

Best for Supportive Sales Features

Square Online

Best for Supportive Sales Features

Good

4.2

out of 5
  • Beginner-friendly
  • Great sales features
  • Unoriginal site designs

Free plan available

Paid Plans: $16 - $79 / month

See Pros & Cons

Pros

  • Built-in sales and marketing tools
  • Dashboard to easily keep track of sales
  • Can sell on the free plan

Cons

  • Transaction fees for most payment tools
  • Limited template designs, much like Weeb
  • Not very scalable
Read Review

Square Online Overview

Square Online is the brainchild of Square, a popular payment processing platform that actually bought Weebly back in 2018. Square Online is like a synthesis of Weebly’s simple website builder and Square’s powerful ecommerce tools.

Square Online is very similar to Weebly in a few important ways: it’s quick to learn, easy to use, and its template designs are a little… lackluster. That said, Square Online is more dedicated to ecommerce functions than Weebly. You’ll be able to add products, add shipping options, and use the automatic tax calculator to make digital sales as easy as can be.

Pricing – Starts $12/month

You can sell on Square Online’s free plan, which is definitely a game changer. Its paid plans range from $12–$72 per month, and you’ll need to upgrade to one of these if you want to:

  • Get rid of ads on your site
  • Use a domain name that doesn’t end in “.square.site”
  • Use third party payment processors like PayPal

For these capabilities, we recommend the $12 per month Professional plan, which still offers excellent value for money.

Showcase your art and sell on the side with Square Online Checkout Links

If you’re sort of in-between wanting to showcase your art and wanting to sell it – in other words, if you just want to sell a few pieces without turning your site into a full-on store – then Square Online’s Checkout Links are a great resource!

This free feature from Square Online lets you add checkout buttons to your website so you can take direct payments from your visitors.

The only charge you’ll encounter is a 2.5% transaction fee whenever someone makes a purchase through your checkout buttons. It’s a cost-effective option if you don’t want a whole online store, but still want to make some money through your site.

square logo

Thinking about Square Online?

It’s like Weebly, but with more dedicated sales features.
Further Information

What About Other Website Builders for Artists?

The builders we’ve talked about above were the 12 highest performers in our research, and we’ve recommended them because we think they’re the best. But of course, there are tons of other website builders out there that provide services for artists.

We’ll cover some honorable mentions below (including why they didn’t make the top 12), so you can get an even better idea of the options available to you.

Pixpa

pixpa website builder

Pixpa is a portfolio website builder geared specifically towards photographers and other creatives. Because of its focus on photography, Pixpa is great at providing image-centric templates that let your art steal the show.

Pixpa provides all of the basic requirements, including mobile optimized templates, as well as a reassuring 15-day free trial (plans start at just $7 per month). But it didn’t make the cut for our top twelve because the features on its cheapest plan are pretty limiting. Your gallery gets capped at 200 images, and if you want to sell your art, you can only sell up to five products before you’ll have to upgrade your plan.

Format

format website builder

Like Pixpa, Format is a portfolio website builder for creatives. It’s mostly aimed at photographers, but artists can get a lot of use out of its image protection feature, which lets you add watermarks to the pictures on your site.

While Format is great for showcasing images – you can upload up to 1,500 on the cheapest plan – this builder just isn’t up to standard when it comes to the amount of features you’ll get for your money.

For example, Format’s cheapest plan starts at $12 per month. That’s within the normal price range, but it’s not really worth it when you consider that you won’t be able to use video on your site unless you upgrade from this plan.

Small Victories

small victories website builder

Small Victories ($4 per month) works a little differently than most artist website builders.

If you’re a complete beginner and you want the website building process to be as hands-off as possible, then you might like Small Victories. It uses Dropbox folders to collect all of the media (like images and text files) that you want to use, and then puts all of that media together into a website.

It sounds a little confusing, but getting started with Small Victories is as simple as moving all of your artwork into a single folder on your computer. Still, we found this platform a little off-putting, because it gives you no control over the process of creating your website. You can tweak your template once your content is uploaded, but the process is pretty impersonal.

Our Final Thoughts

Website builders have made it easier than ever to display and sell art digitally. For purely displaying your art, you should use a platform like Squarespace. If you’re looking to sell your art online, then you should consider Wix eCommerce.

Best Website Builders for Artists Showcasing Their Work:

  1. Squarespace Starts $12/month
  2. Weebly Starts $6/month
  3. Wix Starts $14/month
  4. Duda Starts $14/month
  5. GoDaddy Starts $9.99/month
  6. Strikingly Starts $8/month
  7. WordPress Starts $4/month

Best Website Builders for Artists Selling Their Work

  1. Wix eCommerce Starts $23/month
  2. Squarespace Ecommerce Starts $26/month
  3. Shopify Starts $29/month
  4. Weebly Ecommerce Starts $12/month
  5. Square Online Starts $12/month

There’s a lot to choose from, but most of these platforms offer free plans (and all of them offer free trials), so you won’t have to pay for a platform you’re not happy with. And you’re already a few steps closer to sharing your art with the world – on the perfect site for you.

Next Up… 

Once you’ve found the perfect website builder for showcasing and even selling your art, check out our 9-step guide on How to Make an Online Portfolio for some expert tips on creating a professional portfolio website.

FAQs

All three of these website builders offer two different types of paid plans: regular and ecommerce plans. The difference is that you can sell products on an ecommerce plan. In this article, we’ve treated regular plans and ecommerce plans as two separate platforms, since their features and prices are so different. So for example, “Squarespace” and “Squarespace Ecommerce” are technically the same builder, just with a different set of features.

First things first: a photo gallery with pictures of your work! Aside from that, you may also want to include some videos of your work, depending on the medium. Meanwhile, content wise, an “About Me” section and a “Contact” section are important ways to connect with your viewers.

All of the website builders in this ranking will optimize your website template for mobile viewing. This means that when someone is visiting your website from their smartphone, page elements and images will adjust to the screen.

2 comments

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  • Melanie B
    Hi, I am a female artist that have been using Ucraft for some time now. I am also helping my friends to build sites. I thought I would see Ucraft here, just because of their gorgeous themes I could find better than theirs... Melanie
    1 reply
    • Hannah Whitfield
      Hi Melanie, Thanks so much for your comment. We've tried to choose the most versatile website builders for this post (design being one of several factors we took into account), but the list is by no means exhaustive! I'm glad you're getting on well with Ucraft - it's not a builder I'm super familiar with so will definitely check out these themes. Thanks for the tip! Hannah