Once upon a time, good food and word of mouth reviews were enough to ensure a restaurant’s success. But this is 2021 – the age of the internet – and now, it’s all about your website.
After all, one recent survey indicated that almost four fifths (77%)* of diners check a restaurant’s website before visiting it – so it’s vital to make sure yours is just right. Just as the attitude of a maitre d’ can make (or break!) a dining experience, so too can your restaurant’s website influence the decision-making of a world of potential customers.
The best food websites introduce not only your restaurant’s location and menu, but the face behind the food, too – your story and staff, as well as your inspiration and influences. Good food websites invite your users to go beyond the cuisine and the contact details, and showcase the culture behind the cooking.
Below, we’ve assembled 10 food websites that do all that and more. Led by lip-smacking layouts, mouth-watering motifs, and drool-inducing designs, these food websites will do more than just inspire your upcoming website work – they’ll have you dashing to the nearest eatery for a quick bite, too!
Made with Shopify
Sakara specializes in delivering plant-based, organic ready-to-eat meals directly to the customer – so it’s fair to say it’s a hit with modern, value-driven audiences.
Sakara’s website – built with popular ecommerce website builder Shopify – instantly sets the tone, establishing Sakara’s central offering and USP (unique selling point) with crisp images of vegetable-laden plates, and bowls packed to the brim with seeds and superfoods.
Of course, the beauty of Shopify is that you’re not just building a website, but a fully-fledged online store, too. Sakara’s is particularly nice to look at; with plenty of white space, and simple black font that places the emphasis firmly on the product.
Handily, Sakara’s storefront also gives you the option to filter products by ‘New Arrivals’ and ‘Best Sellers’, as well as by the type of snack, supplement, or collection you’re after. You can also refine your culinary options by function (such as Beauty, Detox, Energy & Focus, and Gut Health), as well as by price and featured items.
Made with GoDaddy
In addition to offering the quickest and most efficient website building experience, GoDaddy comes with a host of ‘must have’ features – such as its SEO Wiz – which will set anyone up for initial success. But, as New Jersey-based Asian eatery Bombaywok’s site attests to, GoDaddy is also (at least partly) responsible for some of the best food websites on the web.
Bombaywok’s GoDaddy-enabled online presence takes a refreshingly no-frills, no nonsense approach. Large, high quality images of the restaurant’s interior immerse you in the dining experience, while an automatically rotating image gallery of the eatery’s various Asian-inspired dishes will have your mouth watering.
And Bombaywok’s website doesn’t just let its food do the talking, but its customers, too. Utilizing GoDaddy’s social media integrations, the restaurant has pulled through its most persuasive reviews from Facebook, showcasing them on its site in an interactive carousel format.
Made with Weebly
Curry Place’s two Maryland locations may be a half hour’s drive away from one another, but there’s only one place you’ll need to go for a great online experience – the curry chain’s Weebly-created website.
Curry Place Gallery
Curry Place’s food website is a simple, uncomplicated online presence that doesn’t get bogged down with any unnecessary add-ons or trimmings. Full-width images of spices and fresh ingredients draw you immediately into the world of Indian cuisine, while vertically stacked image columns show off the restaurant’s range of unique dishes.
Plus, Curry Place’s menu, opening hours, contact details, and maps of its two locations are all available on the homepage, which provides an unhampered user experience.
And, while the background image makes Curry Place’s contact form a little hard to see at first, it’s still large and user-friendly, and offers a simple way of getting in touch with the restaurant online.
Made with Wix
Founded by husband/wife duo Ben and Blair Ripple, Big Tree Farms is the world’s largest and most sustainable coconut supply chain. Purveyors of an array of organic and ethically-sourced coconut-based products, the pair rely on Wix to bring their tasty fair trade wares to a wide online audience of consumers.
Big Tree Farms Gallery
Big Tree Farms’s site leverages the visual power of white space to help its vibrantly branded products stand out. Consistent use of specific shades of blue and brown throughout help establish the company’s design language and brand, while strong CTA (call to action) buttons invite you to ‘Learn More’, ‘View All’, and – of course – ’Shop Now’.
Big Tree Farm’s Wix website also utilizes a carousel function to show off its most popular recipes, coupled with alluring pictures of the completed dishes.
Wisely, Big Tree Farms also highlights its organic and ethical credentials, with logos that denote its USDA organic status and participation in the Non GMO Project taking center stage. Elsewhere, the food website’s fantastic ‘About Us’ page uses images and videos to tell Ben and Blair’s story, whilst making clear their vision, mission, and belief system, too.
Made with Squarespace
Built with Squarespace – a website builder most notable for its spectacular set of design themes and templates – Ocelot Chocolate’s site is everything you’d expect from a Scotland-based producer of artisanal organic sweet treats. Bold, quirky, vivid, and wonderfully colorful, Ocelot Chocolate’s website isn’t afraid to push the visual envelope in weird, wonderful new directions.
Ocelot Chocolate Gallery
Part food website, part modern art museum, Ocelot Chocolate’s homepage is notable for featuring almost no words. Instead, large image blocks dominate the page, showing off a curated selection of Ocelot’s lurid, stylish products. The company’s online shop – which is located just a click away, in the site’s top sidebar – utilizes a similarly neat design that favors clean lines, sharp edges, and a strong sense of symmetry.
Made with BigCommerce
Probably the biggest name (names?) on our list, Ben & Jerry’s has been synonymous with ice cream basically since its inception in 1978. Even if you’re unfamiliar with the name, chances are you’ll have dipped into a tub of the company’s Cookie Dough-flavored ambrosia at some stage – but have you ever taken the time to explore its website?
Ben & Jerry’s Gallery
If not, it’s well worth checking out. Built upon popular ecommerce platform BigCommerce, Ben & Jerry’s utilizes a thoughtful layout and bold imagery to not only shine a light on its products, but on its vision and mission, too.
The Ben & Jerry’s website makes clear its commitment to sustainability and ethically sourced ingredients, while the ‘Recent Blog Posts’ section invites you to explore quizzes, recipes, and other fun content alongside stuff of greater gravity – like the company’s stance on climate change and COP26.
Made with Square Online
Powered by prominent payment provider (and now website builder) Square, Mama’s Fish House is a fine dining restaurant located in Paia, Hawaii. Serving up a smorgasbord of freshly caught lunch and dinner – and a plethora of enticing cocktails – it comes as little surprise that it’s booked out months in advance. Of course, the role Mama’s Fish House’s website plays in the restaurant’s unfettered popularity shouldn’t be overlooked.
Mama’s Fish House Gallery
Square Online is known for the simple, striking designs it enables, and Mama’s Fish House’s food website is no exception. Led by full-width, closeup images that put the restaurant’s zesty dishes in the limelight, the website places the emphasis on Mama’s menu. However, this food website never loses sight of its roots, with links to Hawaiian music and images of the local area contextualizing the cuisine within its local culture.
Made with Squarespace
New York-based Chinese food chain Xi’an Famous Foods has also opted to use Squarespace to drive its online presence – and it shows. The site channels a largely monochromatic design language, taking advantage of the stark, aesthetically pleasing contrast of black and white to highlight important information.
Xi’an Famous Foods Gallery
Xi’an Famous Foods has that type of website that’s all too rare – one that blends subtle (yet impactful) CTAs with a slick user experience, whilst also ensuring that the dishes remain the central focus. Image grids allow potential diners to compare and contrast the restaurant’s wide selection of meals, while a stylish font selection imbues the site with a touch of extra class. Xi’an’s setup doesn’t quite qualify as fine dining – but you wouldn’t know it from the website!
Made with Wix
Highly regarded Singapore eatery Yantra offers Indian food in a classy setting. Yantra’s site – built with widely-used and fantastic all-round website builder Wix – is a testament to the tastefulness of both its food and location.
Large, high definition images give potential diners a crystal clear idea of the wonders they’re in for, while a muted two-tone color palette builds the brand. Yantra’s food website is also an excellent example of how to use clear, bold typefaces to excellent effect – particularly in the way the site demarcates the sections of ‘Dine-In’ and ‘Home Delivery’, and draws attention to its ‘Reach Us’ section.
On top of all that, there’s even a handy live chat feature – powered by a Wix integration with Facebook Messenger – which you can access by clicking the small icon in the bottom right hand corner of the site. Not bad, Yantra… not bad!
Made with BigCommerce
“Culinary pioneers” Di Bruno Bros have been selling cheese, cured meats, and other specialty foods since 1939. And, though we feel confident in saying the company’s website wasn’t around then, it is now – and it looks amazing.
Di Bruno Bros Gallery
Di Bruno Bros’ website utilizes a horizontal layer design punctuated with images of the company’s delicious wares, and – of course – plenty of white space. With an online store, recipe hub, blog, and FAQ section, this fabulous food website does everything you’d expect it to. But what Di Bruno Bros’ online presence does particularly well is the way it grabs users with eye-catching deals and discounts.
When you first visit the site, a pop-up email capture form will appear. This offers the user 20% off their first purchase, in exchange for entering into Di Bruno Bros’ email ecosystem.
Now, pop-ups aren’t everyone’s thing – and you may not want to detract from your own food website’s UX by having one appear unsolicited – but you have to admit… they do work. Not only are you engaging your site’s visitors with tempting offers, but also grabbing their email address. This means that you can engage them later on down the line with more deals and discounts, and turn that one-time browser into a lucrative regular customer.
“There is no sincerer love than the love of food” – George Bernard Shaw
While that may be true, George, the top 10 food website examples we’ve discussed here suggest that it’s not only the food your restaurant has to focus on to be a success – it’s your website, too.
Whether you want to match the color and contrast of Ocelot Chocolate, the cultural context of Mama’s Fish House, or the tastefulness of Yantra, there’s so much inspiration out there to get you started. Better still, there’s such a wide range of website builders – many of which offer free plans – to help you create a beautiful, effective online presence.
So why not start your site building journey today?
Our website builder comparison chart gives you everything you need to weigh up six of the top platforms on the market, and contrast their various features and functionalities. For more food-related content, we’d also recommend tucking into our walkthrough on how to sell food online, or pigging out on our step-by-step guide to starting a food blog.
You can also drop us a line in the comments section below to let us know what you thought of this article, and share any of your own examples of food website inspo.
Restaurant Dive – 77% of Diners Visit a Restaurant’s Website Before Visiting