If you’re looking to create your own real estate website, there’s a lot to think about. Where do you begin? What should it look like? It’s important to get it right because, in the real estate world, first impressions can make or break a deal.
To help you get started, we’re here to give you a little inspiration. In this article, we’ll unveil the 10 best real estate website designs of 2023 made by accessible and beginner-friendly real estate website builders like Wix and Squarespace.
A real estate website is the digital stage where properties shine, agents take the spotlight, and potential clients gather for a virtual meet-and-greet.
It will typically be packed with property listings, gorgeous images, videos that bring properties alive, agent profiles, blog content, and contact information. Sometimes it’s all about the properties, and other times it’s about getting properties ready to buy or sell, for example single property websites are all about showcasing just one dedicated listing.
Design is the essence of a real estate website, and here’s why:
- Branding: a well-designed website showcases your unique brand identity, helping you to stand out in a world of generic agents
- User experience: great design ensures your visitors can navigate your site with the ease
- Mobile optimization: with more people browsing on the go, your website needs to look fabulous across all devices – it’s really helpful when clients can look at your properties or other website amenities on the go
- Accessibility: a user-friendly website ensures that everyone can access your content and services
It’s best to have a peek at different real estate website designs and real estate templates to get some inspiration for your own site. After all, you need to see what’s appealing and what isn’t!
Here are 10 of our favorite examples:
First up, we have Living Tahoe which was created with Wix’s website builder. The website shares real estate photos for the chosen area, and information about amenities in the village, including beaches, sports centers, and parks.
We also love that it provides vital information that potential clients would be looking for. Living Tahoe includes helpful video reports on real estate trends and market predictions that serve as a great jumping-off point for those who might wonder about the buoyancy of the luxury housing market.
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- Wix is a popular website builder, but is it right for you? Read our Wix Review to find out!
Afford2Stage isn’t your typical real estate site – the business doesn’t sell properties. Instead, it gets properties ready to sell by staging homes to make them more attractive and marketable. The site, made with Wix, is easy to navigate and jam-packed with portfolio information, services, testimonials, and information on why staging makes financial sense.
We love the use of “before and afters” – this is especially useful if upscaling and improvement is a part of your real estate business. It makes sense to show potential customers what your services can accomplish for them. After all, seeing is believing! And, to cater to a wide audience, the makeovers include both higher-end and lower-end properties.
Daniela Pagani’s website, built with Wix, is full of carefully curated photos that show off her gorgeous Chicago-based listings. Nothing goes to waste, every angle is beautiful. It’s exactly what you’d expect from a talented style influencer.
The website itself is a joy to scroll, and the key details sit above the fold. It doesn’t matter if the property is $200,000 or $2 million, you’ll see attention to detail across this entire site.
The key takeaway from this real estate website design example? Lean into your target demographic. In this case, Daniela Pagani’s potential clients appreciate how things look and the site makes it aspirational and easy to imagine living inside one of the properties.
West Coast Modern aren’t selling real estate, they’re selling architecture in unusual places. As the website says, “You never know what might be found behind an unassuming hedge or atop an ocean side cliff. We open the door to the most incredible and rare design forward homes you otherwise would have never heard about.”
This website, built with Squarespace, caters to people who love unique spaces. The lesson here is that different can be good, so don’t be afraid to really go for it with your own website. In fact, West Coast Modern promoted a Ken Turnbull-designed Spectrum House using a Martha Graham inspired dancer! That’s certainly not something anyone’s going to forget.
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- Squarespace is known for its beautiful templates. Find out what else it has to offer in our full Squarespace Review.
Now, not every website has to be pretty to be well-designed, especially if your target audience is interested in information rather than stunning photos.
This is the case with WordPress-built Seattle Afloat – a real estate website example that focuses on its expert knowledge and Seattle’s strong marine and boating culture.
Thirty seconds on the site and you know this is the place to go to for marina living in Seattle. So capitalize on local knowledge – do your research into what your potential customers are looking for in a location, and lead with SEO-friendly hyperlinks toward the top of the site.
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- Read our WordPress.org Review to learn more about the pros and cons of this famous CMS.
Alright, time to get fancy! Built with WordPress, TheYachtMarket specializes in luxury yacht sales and rentals. It has high-quality images and detailed information which is what you’d expect for the type of product being sold.
On top of the yacht listings, there’s a blog that includes lots of relevant and topical content. Not only does its resource section attract and engage potential customers who are interested in yachting, but it establishes TheYachtExpert as an authority in the field. Expertise creates credibility which ultimately generates more sales because people trust that you know what you’re talking about.
Discover the visual magic of an arid landscape with Harcourt Desert Homes, which features properties in desert regions. Using WordPress, the business has created a minimalist yet bold design, with warm hues and striking visuals that capture the essence of desert living.
The website’s impressive search functionality allows users to filter by region, property type, and an interactive map. The site also includes a mortgage calculator. We think this is a valuable example of how a focused color palette and minimalist design can create a strong visual identity while maintaining ease of use.
Who is ready to play in the treehouse of their dreams? Blue Forest makes some seriously cool treehouses, eco-buildings, and play areas. Its website, built with WordPress, shows projects with high-quality pictures and videos that show off the wild designs.
Not only is Blue Forest’s website drool-worthy, but you can see the technical specs, pricing, and construction details for each project. It’s good to know exactly what the buyer is in for. People need all the nitty-gritty details so they can trust you, prepare in advance, and take the plunge!
Honomobo is all about modern, sustainable, and modular homes. Its Squarespace website allows users to easily design and customize their dream home. It’s all at your fingertips – choose from a variety of floor plans, finishes, and features, and even see how much it’ll cost you with Honomobo’s nifty pricing tool.
We really appreciate that Honomobo’s real estate website is so user-friendly. You don’t have to be an architect or a construction expert to design your own home. Plus, its homes are sustainable, so you can feel good about your purchase. Who doesn’t want to save the planet while living in style?
Built with Squarespace, Atlas Obscura is the place for unique and quirky properties. We’re talking a former prison, a lighthouse, a converted airplane and a “skinny spite house”.
You want something cool and different? This is the site, and the best tip to take from it: think outside the box. Don’t be afraid to feature properties that are a little out of the ordinary, because there’s a customer for everything.
And there you have it – 10 of our favorite real estate website designs to help inspire your business. We know that building a real estate website from scratch can be scary, especially when it comes to selling homes since presentation is key. But with these examples, we hope you feel inspired and excited about creating yours!
Let us know how you get on in the comments, we’d love to take a tour of your real estate website.
Above all else, think of your unique selling point. What makes your website stand out from its competitors? You could present your real estate in a quirky way, or focus on your branding to make it eye-catching.
Think about the user experience and the journey you want to take customers on, and the rest should fall into place.
Design and functionality are important, but you need to consider local search engine optimization to attract potential clients from your specific region or area. You could create a Google My Business account, seek out reviews from old and new customers, and make content about local events.