5 Best Real Estate Website Builders

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If you’re looking to build your own website for a small portfolio of properties, we have the top five platforms for the role. These platforms all enable you to create a professional property website yourself, without it looking like you made it yourself…

Best Website Builder for Real Estate: Our Top 5

  1. Squarespace – best for small real estate websites
  2. Duda – best templates with IDX/MLS pre-integrated
  3. Wix – best for ease of use
  4. Weebly – cheap, but at the expense of features
  5. Strikingly – best for simple, one-page location sites

The website builders in this list have all been through our full website builder research process, including:

  1. First hand ease of use testing (with actual participants, as well as us)
  2. Cross-analysis of features
  3. Design analysis according to best practice
  4. Help and support testing

On top of this, we’ve also looked at them specifically from a real estate website point of view. What a real estate website builder needs above all else is the right features, and a useful design – so we’ve weighted these factors higher than normal in our ranking.

In terms of features, we’ve zoomed in specifically on:

  1. Collecting leads – contact forms, booking requests, ability to book appointments
  2. Integrating IDX/MLS – essential for adding listings to your site from other platforms. If these are already built into the templates, it’s a bonus, as you’ll reap the full SEO benefits.

Squarespace, unsurprisingly, came out on top. Great design is something this platform has nailed, and we love the real estate templates on offer. Features were also a strong point, with lots of ways to capture and nurture leads, as well as a pain-free MLS integration.

Squarespace

Best for small real estate websites

Best for small real estate websites

4.8out of 5

Top Choice
Overall Rating

5 out of 5 stars

Ease Of Use

3.5 out of 5 stars

Features

4.5 out of 5 stars

Design Flexibility

5 out of 5 stars

Value For Money

4 out of 5 stars

Help and Support

4.5 out of 5 stars

Customer Score

5 out of 5 stars

Any real estate agent knows all about the power of a good first impression, and this is something Squarespace delivers on like no other website builder we’ve tested. By working from one of its curated selection of professionally designed templates, nobody will guess your site was made the DIY way. Price: $12 – $18/month

Squarespace Pros Squarespace Cons
Fantastic designs make it easy to build a professional-looking site that puts images front and center Not as intuitive as other platforms
Great built-in features Relatively small portfolio of templates
Detailed in-house guide for adding an IDX integration
Squarespace real estate template

Squarespace’s extra features come already ‘baked in’ and ready to use, whether relating to the front end of your website, or behind the scenes stuff. You can add pop-ups with the Business plan which, when used tastefully, can be a really effective way to alert people to a reduced price, or a new property.

When designing your website, you can add in new ‘elements’ like a form, image, or map by selecting them from the menu. Integrations like MailChimp allow you to follow up with leads and clients automatically.

As with Wix, Squarespace has a lot of guides to SEO, but not a lot of ‘hand holding’ – so the responsibility will fall to you a little bit here. They also have that all-important guide on how to integrate MLS search.

Although it doesn’t offer a free plan, Squarespace’s paid plans come in a little cheaper than Wix’s. Here are its two non-ecommerce plans:

Personal – $12/month (when paid annually), or $16/month (when paid monthly)

Business – $18/month (when paid annually), or $26/month (when paid monthly)

Naturally, we’d recommend the Business plan for your real estate business. The small extra cost is well worth it for the extra marketing and analytics features you’ll gain access to.

Our users fed back that Squarespace wasn’t as intuitive as Wix. That said, it is simple to use once you’ve had a play around and gained a good grasp on how everything works, and where everything is, so definitely don’t be too deterred by that. The support team are available via live chat to jump in and help you find anything, and remember – you have two weeks to try it out, totally free.

We’ve already mentioned how impressed we are with Squarespace’s template designs (the best we’ve tested), and Squarespace has identified five which would work well for a real estate website.

Squarespace works a little differently to Wix, in that you don’t have as much flexibility with the design – you can switch out the content, and add in new elements, but can’t drastically change the layout you see to begin with. But honestly? While this may be less fun for the more creative people out there, it does mean you’re forced to stick close to the professional design, and your website will look all the better for it.

Squarespace’s designs tend to put images front and center, giving you the chance to really show off your properties.

squarespace logo

Squarespace is ideal for creatives

Beautiful template designs, powerful features, and great marketing integrations – does Squarespace have what you’re looking for?

Duda

Best templates with IDX/MLS pre-integrated

Best templates with IDX/MLS pre-integrated

4.7out of 5

Overall Rating

5 out of 5 stars

Ease Of Use

4.5 out of 5 stars

Features

4.5 out of 5 stars

Design Flexibility

5 out of 5 stars

Value For Money

2 out of 5 stars

Help and Support

4 out of 5 stars

Customer Score

5 out of 5 stars

Duda is ‘the website builder for web designers’, and has the beautiful templates to match. It’s surprisingly easy to use, and comes with IDX already integrated, but holds a lot of features back for customers on its more expensive plans. Price: $14 – Custom

Duda Pros Duda Cons
Brilliant designs, and a really strong real estate template Scored poorly for value for money (lots of features withheld for the most expensive plan)
Surprisingly easy to use Sub-par marketing features
Able to integrate IDX (with the higher tier plan and some technical know-how)
Duda real estate template

Duda holds a lot of features back for its customers on the higher tier plans. You can see this just by looking through what’s included with each price bracket; you’re not getting any of the ‘Advanced Tools’, like the widget builder and dynamic pages, both of which would be useful to a real estate website.

Nevertheless, Duda’s features are impressive. Most notably, the real estate template comes with IDX pre-integrated – a huge plus. There’s also:

  • Great email marketing (for keeping leads engaged)
  • A members area (but this isn’t password protected)
  • Loads of storage space (room for lots of properties)
  • Contact and appointment forms (for gathering leads)

Duda offers three different premium plans:

Basic – $14/month (when paid annually), or $19/month (when paid monthly)

Team – $22/month (when paid annually), or $29/month (when paid monthly)

Agency – $49/month (when paid annually), or $55/month (when paid monthly)

While Duda does offer some competitively-priced plans, as we mentioned earlier it holds a lot of features back for those on its Agency plan, and this is why it scored poorly in our testing for value for money.

Duda pitches itself as a website builder for web designers, and all the talk of ‘building websites for your clients’ may seem daunting to beginners. But don’t let that put you off – Duda is actually really simple for anyone to use, and came out third in our testing for ease of use.

This is where Duda really excels, rivalling Squarespace for design. Duda has one core template for real estate, and honestly, we think it looks great – clean and visual, with eye-catching animation. It’s super professional, and only the start for your website – Duda offers a lot of scope for customization, so you can easily align this to your vision and your brand.

Wix

Best for ease of use

Best for ease of use

4.6out of 5

Overall Rating

5 out of 5 stars

Ease Of Use

4.5 out of 5 stars

Features

4.5 out of 5 stars

Design Flexibility

4 out of 5 stars

Value For Money

4 out of 5 stars

Help and Support

5 out of 5 stars

Customer Score

5 out of 5 stars

Wix is a versatile, simple-to-use website builder. It offers a huge selection of professionally designed templates that you can choose to work from, plus a wide-ranging app market for adding extra functionality and features to your website. Price: $0 – $39/month

Wix Pros Wix Cons
The website builder our users were most likely to recommend after testing Can't change template once your site is live
Drag-and-drop tools allow for easy customization Integrating IDX isn't as easy as with Squarespace
Over 500 excellent templates, including 16 perfect for real estate sites
Wix real estate templates

You add extra functionality to your Wix site with apps from the App Market. Some cost a few dollars, but a good proportion are free.

Here are a few handy Wix features:

  • Contact/appointment forms, plus the ability to book directly
  • Set property locations on a map (although no Street View option)
  • Password protected/members only area
  • Email marketing

You’ll see that this sounds pretty similar to Squarespace and Duda’s features so far. However, what lets Wix down is a weak IDX integration – this has to be added via code, but unlike Squarespace, this doesn’t seem to be a seamless process, with some users reporting it to be quite buggy.

Wix offers five non-ecommerce price plans:

Free – $0 forever

Combo – $13/month (when paid annually), or $17/month (when paid monthly)

Unlimited –  $17/month (when paid annually), or $22/month (when paid monthly)

Pro – $22/month (when paid annually), or $27/month (when paid monthly)

VIP – $39/month (when paid annually), or $47/month (when paid monthly)

The free plan is a great way to test the water, but we recommend upgrading to at least the Unlimited plan as soon as possible (this is ideal for businesses, whereas the Combo plan is more for personal projects). As you upgrade, you’ll also unlock more features, like extra video storage (which starts at 1 hour on the Unlimited plan), and extra paid ad credit.

Wix is, first and foremost, very simple to use. You don’t need any tech experience to build a website; the whole platform is intuitive and sensible, and this was a big part of why it was the platform our users were most likely to recommend after testing.

Wix offers over 500 professionally designed templates, with around 16 dedicated entirely to real estate websites. These templates include some great features like contact forms, dynamic maps, and even online booking forms that clients can use to arrange viewings.

Wix uses drag-and-drop tools to help you design your website. This means your template is just a guide, or a springboard; you’re free to move elements like images, paragraphs, and menus wherever you want. This also means you can’t switch your template after you go live, so just keep that in mind.

logo-wix-100x100

Liking the sound of Wix?

Wix is a great all-around website builder that’s perfect for beginners – it has tons of templates and comes packed with features too.

Weebly

Cheap, but at the expense of features

Cheap but at the cost of features

3.9out of 5

Overall Rating

4 out of 5 stars

Ease Of Use

3.5 out of 5 stars

Features

4 out of 5 stars

Design Flexibility

3 out of 5 stars

Value For Money

4.5 out of 5 stars

Help and Support

3.5 out of 5 stars

Customer Score

5 out of 5 stars

Weebly is one of the cheaper website builders on this list, with paid plans starting at just $6/month. It has really strong SEO features, which is why we typically recommend it for small businesses. That said, the templates are a little dated – it’s not going to deliver a website as beautiful as Wix or Squarespace would.  Price: $0 – $26/month

Weebly Pros Weebly Cons
Excellent SEO support and capabilities Scope for customization is limited
Easy to use and quick to set up Templates are a little dated compared to competitors
Weebly templates

SEO is Weebly’s strong suit. There are helpful prompts and comprehensive guides, and you can access and edit everything you need to give your site a fighting chance of ranking on page one for brokers in your area.

You can also add an IDX integration with Weebly. As with Wix and Squarespace, this just requires embedding a piece of code. There are a few good guides around for doing this.

Weebly offers four different plans:

Free – $0 forever

Personal – $6/month (when paid annually), or $9/month (when paid monthly)

Professional – $12/month (when paid annually), or $16/month (when paid monthly)

Performance – $26/month (when paid annually), or $29/month (when paid monthly)

We’d recommend you spring for at least the Professional plan for your real estate site, as this is the cheapest ad-free plan (meaning you won’t see Weebly’s own adverts displayed on your site).

A combination of easy-to-follow directions and a hands-off ADI option (more on this below) make this a simple and quick platform to build a site with. Going beyond that, however, isn’t always easy, which is why Weebly picked up the joint worst score here.

Weebly has around 70 templates to choose from. They’re nice, but they don’t get us as excited as Squarespace’s do – or Wix’s, come to that. There also aren’t any that are tailored specifically to real estate, although a few of the ones in the ‘Business’ category could be easily adaptable.

Editing your template is easy, and you can switch templates at any point, even after your site is live. Editing your site to exactly how you want it, though? That’s a little trickier. Weebly’s strong focus on simplicity has led to some things (like selecting website colors) feeling too restrictive.

If you’re not fussed about design specifics, and want something up and running quickly, try Weebly ADI. This will automatically generate a unique website for you based on your answers to a few questions, and you can then tweak this result to your liking.

weebly_logotype

Is Weebly the right real estate builder for you?

Weebly is a great choice if you’re running a small real estate business – take a closer look to decide if it’s best for you.

Strikingly

Best for simple, one-page location sites

Best for a simple, one-page location site

3.9out of 5

Overall Rating

4 out of 5 stars

Ease Of Use

4 out of 5 stars

Features

3 out of 5 stars

Design Flexibility

3.5 out of 5 stars

Value For Money

4 out of 5 stars

Help and Support

5 out of 5 stars

Customer Score

3.5 out of 5 stars

Strikingly excels at making sleek, one-page websites. It’s unlikely to be suitable for a full-blown real estate website, but could be useful for making a simple site to support the sale of your own property, for example. Price: $8 – $49/month.

Site123 Pros Site123 Cons
Fastest way to set up a website Not much chance for customization beyond your auto-generated design
Very easy to use (just need to answer a few questions) Features lack the depth and quality of other builders
No guidance given for integrating IDX

This is Strikingly’s weakest area. While the very basics are covered, bigger things like IDX integrations will either be a headache or simply not possible. Strikingly is unlikely to work well beyond showcasing images and info for one place.

Strikingly has three pricing plans:

Limited $8/month

Pro $16/month

VIP $49/month

Real estate websites will need at least the Pro plan, or the VIP for additional marketing tools and storage. While $16/month is pretty low for a mid-tier plan, Strikingly is pretty stingy in some areas, like storage space (capped at 3GB on the Pro plan).

Value wise, it’s pretty middle-of-the-road.

Strikingly is pretty easy to use (it sits in the middle of our ranking, behind Wix and Duda), and has a really supportive and responsive team on hand to help.

That said, of the five platforms, Strikingly was the platform users were least likely to recommend. It’s easy (and quick) to get to the point of having a functional, good-looking website, but limitations to customization and features make it frustrating to try to go beyond the basics. For a more complex site like a real estate portfolio, this immediately becomes limiting.

Strikingly scores better than Weebly for its designs, which are a lot more modern and visually pleasing. That said, there aren’t any templates designed specifically for real estate websites, and trying to twist an existing template in this direction isn’t going to be easy.

If you just want to show off one house, however, you have options – try picking up a portfolio template instead, which will make the most of your images.

Other Real Estate Website Builders

Above, we’ve showcased the five winning website builders from our real estate-specific research (although as you may have gathered, it’s more of a three horse race).

Below are some big platforms which you may have been surprised didn’t make the cut. They still deserve a mention, which we’ll do right now, along with explaining why they’re not in our top five ranking.

1. Placester

Placester is a dedicated real estate website builder, so of course it comes with a whole load of really useful features for real estate websites built right in (although for considerably more money). You won’t have to worry about things like choosing an unsuitable template, or having to manually integrate IDX.

Placester is designed for big real estate websites, and for this has sacrificed a lot of ease of use – without the customer support in place to hold your hand through the process. Customer reviews also complain the platform is glitchy and outdated.

This is a problem we see time and time again with ‘niche’ website builders; they have useful features, but don’t have the same backing and investment as larger platforms, meaning basic things can fall by the wayside. 

2. Intagent

It’s a very similar story with Intagent, another feature-rich but dated platform. Intagent does offer a web design package though, so if you’re looking to outsource the actual building of your site, that could be something worth looking into. Just steer clear of the $29.95/month website builder package.

3. WordPress

WordPress is a big name in the world of website building, but it’s not a website builder, and works quite differently to the other platforms in our ranking.

WordPress (this is WordPress.org, rather than WordPress.com) is a content management system (CMS). It’s a powerful and customizable platform (probably the most powerful, and the most customizable), but you’ll struggle to build a good real estate website as a non-designer/developer.

WordPress is an exciting platform, with many opportunities to explore. If you have the budget to hire a web developer, it’s an option worth exploring.

How to Choose the Best Real Estate Website Builder

We’ve presented you with five strong options for your real estate website builder. Let’s recap three overlooked criteria you need to look out for when making your decision, and why:

1. Access to IDX listings and the MLS

If you’re in the real estate game, then you already know the importance of being able to access the IDX, as well as being able to close deals via the MLS.

As we’ve seen, a growing number of real estate website builders are equipping their platforms with the ability to pull in listings from the IDX – albeit in varying degrees.

2. SEO (Search Engine Optimization)

You want people without any prior knowledge of your business to be able to find you by googling ‘real estate agent [your local area]’. Given that people are unlikely to look past the first few Google results, you need a builder with strong SEO support and/or apps to get you there.

3. Lead capture and nurture

You’ve got a visitor to your site, and they like one of your properties. Great! But now what? You need a website builder with customizable contact/booking forms in order for users to take the next step to arranging a viewing.

Property not quite right? With great email marketing tools, you can tailor campaigns to keep them in the loop when new properties come up which match their criteria.

4. Help and support

It’s no use being bowled over by fancy features and stunning designs, only to find a hurdle you can’t get over, and nobody available to help.

Having a dedicated support team is something that sets website builders apart from CMS platforms, like WordPress. It’s something people often forget to check for, or don’t realize the importance of until they hit a blocker.

Best Website Builders for Real Estate: Summary

We’ve covered our top-rated platforms for your real estate website, according to your website. As you’ve seen, they all offer something a little different – by now, you can feel confident choosing the one that’s right for you. Here’s a recap of the ranking, and the core strength of each platform:

5 Best Website Builders for Real Estate

  1. Squarespace – best for small real estate websites
  2. Duda – best templates with IDX/MLS pre-integrated
  3. Wix – best for ease of use
  4. Weebly – cheap, but at the expense of features
  5. Strikingly – best for simple, one-page location sites

Now all that’s left to do is to go and build your website! Remember that each website builder has either a free trial or a free plan, so you can try it out commitment-free.

FAQs

There sure are! Of our list of the top five website builders for real estate, three offer completely free plans you can stay on forever: Wix, Squarespace and Weebly. That said, we’d recommend upgrading as soon as possible – free websites come with storage limitations, ads from the platform, and auto-generated domain names, all of which will stop you from giving a professional impression.

Website builders often keep their cards pretty close to their chest in this department, but Wix is probably the most popular website builder overall, most recently reporting over 180 million users.

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About Tom Watts

Tom Watts

You might not come from the most technical background - but neither did I! After years of working on websites I've managed to learn a few things that might be able to help you on your website building journey.

I'm here to help out the WBE community by generating informative discussions and by answering your questions in the comments section.

Let's make you a website builder expert!

17 comments

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  • HM
    I checked Squarespace and Duda and they both don't have the integration you are talking about. So I am a bit confused. I know for a fact that Wix only embeds.. but turns out that the others are also the same. So wondering if I am missing anything here.
    1 reply
    • Hannah Whitfield
      Hi Hassan, Thanks for your comment! Squarespace and Duda don't have the integration, but make the process of adding it a lot simpler than Wix. We've expanded on this a little more in the 'Tools and Features' section of each individual review. Hope that helps! Thanks, Hannah
  • Yesi Merino
    Thank you for sharing on which website would be the best to build a real estate website. Wonderful tips, might use this for commercial real estate too!
  • Faizan Alam
    Thanks admin for sharing this informative post.
  • Scott
    Thanks for the comprehensive comparison, however, I believe a Real Estate website needs more than a simple website builder; considering advanced IDX solutions now like Organic MLS Integration, CRMs, Mobile apps etc. catching up with the market can't really happen through those simple website builders. For a more advanced solution, I highly suggest some other options, like Real Geeks and Realtyna. It would be on Wordpress, a more sophisticated environment, yet way more successful. Thanks for the article, once again :)
  • Charles
    Thank you for all the comparative work done here. This has helped me make a decision!
  • Jason S Samia
    What do you think about Wordpress?
    1 reply
  • Chris Weathers
    We currently have a real estate website that we are happy with, however, we are looking to change hosts. What our are best options?
  • genny
    Would anyone be able to guide me step by step through building a website on these aka build one for me for a fee obviously
    1 reply
    • Fred Isaac
      Hi Genny, we've got a guide on how to build a website. Hope it helps - https://www.websitebuilderexpert.com/building-websites/
  • grahagrand
    Great post , really useful
    1 reply
    • Fred Isaac
      Cheers for the comment, glad you found the post useful!
  • William Blackwell
    Hey, I found those guys: realtyna.com Have you heard about them? Can i give a try?
    1 reply
    • Fred Isaac
      Hi William, Looks like they're powered by WordPress, though I've not used them myself. Have you tried one of the builders listed in our guide? Fred