Building a website for your real estate brokerage is an excellent way of growing your brand, showcasing properties, and generating new leads. Website builders make this whole process a lot easier – these platforms save you time (it’s possible to have a site live in just an hour), and plenty of money (no need to hire a web designer).
As well as having tested over 50 website builders, we’ve specifically checked which ones offer the features needed for a real estate website. Here are the top choices:
Best Website Builder for Real Estate: Our Top 5
We’re pretty proud of our research process, because not many sites can say they’ve carried out such in-depth testing before making recommendations. Here’s how our in-house research team go about finding the best website builders on the market.
Every single builder goes through our thorough research process. We investigate important areas such as:
- Ease of use
- Design flexibility
- Value for money
- Feature quality
- Help and support
- Customer satisfaction
This helps us rate and compare the builders fairly, focusing on important factors that users have told us matter most.
We even get groups of everyday people to test the builders out and give us feedback, which we then analyze. This helps us:
- understand exactly how easy (or difficult) beginners find the builder
- uncover any issues within the builder
- judge customer satisfaction
We’ve applied this process to over 50 website builders so far – all so we can bring you the most accurate results and recommendations!
Still got questions? Read our report on How We Conduct Our Website Builder Research for a more detailed explanation.
We’ve presented you with five strong options for your real estate website builder. Let’s recap three overlooked criteria you need to look out for when making your decision, and why:
1. Access to IDX listings and the MLS
If you’re in the real estate game, then you already know the importance of being able to access the IDX, as well as being able to close deals via the MLS.
As we’ve seen, a growing number of real estate website builders are equipping their platforms with the ability to pull in listings from the IDX – albeit in varying degrees.
And if there isn’t a native solution available immediately, then it’s worth looking at the available apps and plugins from third party developers that will enable this on your website. Be aware you’ll more than likely have to pay for these IDX/MLS apps – but once you start closing deals, they’ll pay for themselves.
You want people without any prior knowledge of your business to be able to find you by googling ‘real estate agent [your local area]’. Given that people are unlikely to look past the first few Google results, you need a builder with strong SEO support and/or apps to get you there.
SEO stands for Search Engine Optimization, and it’s the process of tweaking and refining your site so that Google can best understand what you do, and where. In an ideal world, Google will decide that your site best serves the users looking for real estate agents in your area, and will therefore rank you among the top options.
3. Help and support
It’s no use being bowled over by fancy features and stunning designs, only to find a hurdle you can’t get over, and nobody available to help.
Having a dedicated support team is something that sets website builders apart from CMS platforms, like WordPress. It’s something people often forget to check for, or don’t realise the importance of until they hit a blocker.
But don’t worry – we’re well aware of how important strong help and support is to any business building a website. That’s why we’ve only included platforms here that provide strong help and support (which we’ve tested ourselves). This will be across a combination of live chat, phone, email and online articles, depending on which builder you go with. If you have a strong preference of one form over another, it’s worth double checking this.
We’ve covered our top-rated platforms for your real estate website, according to your website. As you’ve seen, they all offer something a little different – by now, you can feel confident choosing the one that’s right for you. Here’s a recap of the ranking, and the core strength of each platform:
5 Best Website Builders for Real Estate
- Wix – best overall website builder
- Squarespace – best template designs
- Weebly – best for SEO support
- Site123 – best for building a real estate website quickly
- Duda – smoothest IDX integration
Now all that’s left to do is to go and build your website! Remember that each website builder has either a free trial or a free plan, so you can try it out commitment-free.
There sure are! Of our list of the top five website builders for real estate, three offer completely free plans you can stay on forever: Wix, Squarespace and Weebly. That said, we’d recommend upgrading as soon as possible – free websites come with storage limitations, ads from the platform, and auto-generated domain names, all of which will stop you from giving a professional impression.
Website builders often keep their cards pretty close to their chest in this department, but Wix is probably the most popular website builder overall, most recently reporting over 180 million users.