Best Real Estate Website Builders of 2023 | Tried and Tested!

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Need to constantly switch between talking to sellers and buyers, taking photos, hosting open houses, and preparing listings – our research shows the best real estate website builder on the market is Wix, which will help you manage your work effectively.  It did the best in areas tested, like features, ease of use, and support.

Real estate website builders make IDX integration as simple as possible and come with strong SEO to get you ranking for buyers searching in your area. On top of that, they’ll all be simple enough to set up and edit quickly.

  1. Wix Best for customizing your real estate website
  2. Squarespace Best for designs that help properties shine
  3. Best for content-heavy real estate sites
  4. Shopify Best for lead capture
  5. GoDaddy Best for quickly setting up a website
  6. Square Best for online and in-person selling
  7. Hostinger Best for showcasing just one property

But how did we finalize our list of the best website builders for real estate? We put each of them through our expert research process to find the top performers. To read more about our testing, take a look at our methodology section at the end of the article.

1. Wix

Best for Customizing Your Real Estate Website

Pricing range: free–$159 per month 


Best for customizing your real estate website



out of 5
  • 12 real estate templates
  • Easy to use and customize
  • Temperamental for IDX

Free plan available

Paid Plans: $16 - $159 / month


  • Wide choice of templates
  • Best for features
  • Wide range of apps for functionality


  • IDX integration can be buggy
Read Review

Wix Overview

Wix is a versatile, easy to use website builder. In testing it scores the best for the real estate market with an overall score of 4.6 out of 5. It scores well because it offers a huge selection of professionally designed templates that you can choose from, which allows users to add and manage property listings easily. It’s the best for showcasing property details, descriptions, images, and pricing information.

Wix Features

During testing, Wix scored the best for real estate features and gained a near-perfect 4.9 out of 5. Wix has an extensive app market with over 300 apps, allowing real estate agents to add advanced features and integrations to their websites.

The platform also offers customizable search filters, allowing visitors to refine their property searches based on specific criteria, such as location, price range, property type, and more. For interactive maps, Wix offers Google Maps integration, which can be embedded into your website to display property locations and nearby amenities.

Virtual tours can also be incorporated into Wix websites, whether it’s through videos or interactive 360-degree images.

Wix Pricing

When it comes to value for money, Wix receives a score of 3 out of 5 in our tests, a slight decline as Wix’s pricing plans have recently increased. You can now look to pay anywhere between $16 per month and $159 per month when paid yearly.

The Internet Data Exchange (IDX) is software that has all the nitty gritty information needed to display real estate listings on websites. It includes best practices, policies, and other standards to uphold.

Wix is one of the few builders on this list that fully integrates with IDX. The IDX has to be added via code but, unlike with Squarespace, this doesn’t seem to be a seamless process – some users report that it’s quite buggy.

Wix offers over 800 professionally designed templates, with around 12 dedicated entirely to real estate websites.

Wix receives a 3.5 out of 5 for design flexibility because it continues to expand its template offering, focusing on the navigation of websites, and the life-long visual appeal of websites. You can’t switch your template after you go live, so just keep this in mind.

Wix uses drag-and-drop tools to help you design your website. This means your template is just a guide, and you can move elements like images, paragraphs, and menus where you want.

Wix’s real estate templates come packed with helpful marketing features, including contact forms, dynamic maps, Mailchimp emails, social media integrations, and even online booking forms that clients can use to arrange viewings.

Contact forms are an integral part of any real estate website, and Wix provides user-friendly form builders that allow you to create custom contact forms to capture inquiries, schedule showings, or gather information from potential clients.

The plans have different features but we’d recommend either the Light or Core plans for real estate agents. Wix offers four paid plans:

  • Free: 14-day free trial
  • Light: $16/month
  • Core: $27/month
  • Business: $32/month
  • Business Elite: $159/month

The free plan is a great way to test the water and start building your site, but we recommend upgrading to the Core plan. This is ideal for businesses, whereas the Light plan is aimed at personal projects.

As you upgrade, you’ll also unlock more features, like extra video storage for virtual house viewings (this starts at one hour on the Core plan), and extra paid ad credit for landing local searches.

Wix scores 4.4 out of 5 for ease of use, snapping up the highest score alongside Squarespace for ease when compared with all other builders.

You don’t need any tech experience to build a website with Wix because the whole platform is intuitive for beginners. This is a big reason why it was the third platform our users were most likely to recommend after testing.

Having 12 ready-to-go real estate templates is a real time saver that some builders lower on this list don’t provide. Instead of having to tailor a template to your needs, it’s more than likely that one will already fit the bill.  It is then just a matter of swapping in your own content, which is something that’s designed to be really beginner-friendly.

Wix is ideal for anyone without much SEO experience. Wix scores a perfect 5 out of 5 for SEO, giving you personalized recommendations. It’s tailored to your site and the search traffic you’re trying to capture, and offers SEO prompts, keyword tools like Semrush, and detailed guides on SEO.

It even has the Wix SEO Learning Hub to help you learn everything about basic SEO to advanced strategies.

Users love how easy it is to create a real estate website.

2. Squarespace

Best for Designs That Help Properties Shine

Pricing range: $16–$49 per month

People's Choice


Best for designs that help properties shine



out of 5
  • Joint best for support
  • Easy to use and customize
  • No pre-integrated IDX

Free trial available

Paid Plans: $16 - $49 / month


  • Best for templates and design
  • Mobile-friendly designs
  • Wide range of apps


  • Need to embed code from your IDX
Read Review

Squarespace Overview

As a real estate agent, you know all about the power of a good first impression, which is something Squarespace delivers like no other website builder we’ve tested. If you choose from one of its curated selections of professionally designed templates, nobody will guess your site was made the DIY way.

During testing, Squarespace was awarded an overall score of 4.5 out of 5 for estate agent websites. It offers image focused designs and is a favorite among users – with a customer score of 4.7 out of 5.

Squarespace Features

Squarespace is popular for its visually stunning templates and user-friendly interface. It defeats other builders’ in a few categories, with a design score of 4.7 out of 5, and the best help and support along with Wix. Unlike Wix, Squarespace does not natively offer built-in features specifically tailored for the real estate industry, like property listings, search filters, interactive maps, virtual tours, and integration with MLS databases.

However, you can use integrations with third-party services to add some robust features. While not native to the platform, you can incorporate plugins available through the Squarespace extensions or Code Injection functionality. For example, you can integrate contact forms into your Squarespace website using built-in form blocks or third-party form builders.

Also, you can embed interactive maps from services like Google Maps or Mapbox to display property locations and nearby amenities. As for MLS integration and property listings, Squarespace does not have a direct MLS integration feature. However, you can manually create property listings using custom content blocks or utilize third-party plugins to import and manage MLS data on your Squarespace website.

Squarespace Pricing

In our value for money testing, Squarespace scores 3.8 out of 5, placing it ahead of Wix for better value. We’d recommend the Business plan for your real estate endeavors. For $23 per month (paid annually), it’s  worth it for the extra marketing and analytics features you’ll gain access to.

Squarespace’s real estate website templates don’t come with pre-integrated IDX. However, there’s a pretty simple way to add this functionality as well as a comprehensive Squarespace article to guide you through the process.

You’ll need to find the embed code from your IDX service, and then add this to your Squarespace website in a custom code block. This sounds tricky, but it’s really just a matter of copying and pasting – no technical expertise is needed.

We’ve already mentioned how impressed we are with Squarespace’s template designs. In fact, they’re the best we’ve tested, earning a 4.7 out of 5. Comparatively, GoDaddy has the second-best design functionality with a score of 3.7 out of 5, so Squarespace is racing ahead.

You have access to over 100 free templates, but Squarespace has identified five designs that would work best for a real estate website. The platform lets you design a website that puts listing images front and center that so you can really show off your properties.

While these templates may not have changed aesthetically in the last year, there are permanent features that are now available on all templates, such as adding videos on pages and forms.

However, Squarespace doesn’t give you total design flexibility when compared to the likes of Wix – which has a freeform editor where you can drag elements anywhere. While you can easily switch out content and add new elements and pages, you can’t drastically change the layout you see.

While this may be less fun for the creatives, it does mean you’re forced to stick close to the professional design – and your website will look all the better for it.

Squarespace scores a lower 3.2 out of 5 in our website feature testing, compared with last year’s score of over 4. This is because it will take time to add third-party features and apps to give you the full range of real estate specific features.

This doesn’t mean you can’t have those extras to capture leads. You can add pop-ups with the Business plan, which can be a really effective way to alert people to a reduced price, or a new property.

When designing your website, you can add new elements like forms, images, or maps by selecting them from the menu. Also, integrations like Mailchimp allow you to follow up with leads and clients via automatic email marketing.

Along with a free 14-day trial, there are four paid plans:

  • Personal plan – $16 per month
  • Business plan – $23 per month
  • Ecommerce Basic – $27 per month
  • Ecommerce Advanced – $49 per month

Squarespace isn’t the cheapest website builder on this list. This is why it scores below, GoDaddy, Square, and Hostinger in our value for money testing with a score of 3.8 out of 5. Still, with such professional-looking designs on offer and the ability to weave in the features you need, it’s well worth the monthly fee.

For ease of use, Squarespace is a no-brainer because it has a joint top score with Wix (4.4 out of 5), making it one of the easiest to use. Our users said that Squarespace was both easy and it allowed you to create a more cohesive design, ending in websites that looked more professional than Wix. One user noted:

I really like the preview options you get when choosing a template because it includes mobile versions as well as desktop.

What we noticed when testing is how each Squarespace template almost seamlessly fits into mobile versions. You will need to tweak text and images but, for the most part, it looks better on mobile. Perfect for property searchers on the go.

Squarespace also had the joint best help and support along with Wix. It scores an outstanding 4.9 out of 5, and has a handy live chat to help you find what you need. Remember, you have a two week trial to try it out, totally free.

Squarespace has the best SEO tools along with Wix, gaining an SEO score of 5 out of 5 during testing. While Squarespace doesn’t have as much hands-on instruction as Wix or Wix’s integration with Semrush to help discover keywords,  it does have everything you need to give your site the best chance of ranking well for searches in your area. Some SEO help and tools it provides are:

  • Meta description
  • Custom URLs
  • Header code
  • Image alt attributes
  • Mobile friendly
  • Google analytics
  • Google search console
  • Social media integration
  • Keyword support
  • SEO specific app
  • SEO best practice prompts

Grab the attention of home buyers with a professional site.


Best for Content-Heavy Real Estate Sites

Pricing range: free–$49.95 per month

Best for content-heavy real estate websites

Very Good


out of 5
  • Best value for money
  • Easy to add IDX
  • Steep learning curve

Free plan available

Paid Plans: $2.95 - $5.45 / month


  • Payment plans are more flexible
  • Good for multiple property listing
  • Huge volume of apps and plugins


  • Lowest design score
  • Not super beginner friendly
  • Costs could add up over time
Read Review Overview

WordPress is a big name in the world of website building, but it’s not actually a website builder and it works quite differently to the other platforms in our ranking. Overall, for real estate websites, scores 4.1 out of 5 in our testing this year.

This is because it’s a powerful and customizable platform, but you’ll probably find it difficult to build a fully fledged, on-brand real estate site without support from a developer or designer. That said, WordPress would be our top recommendation if you’re planning to list quite a few properties, create a real estate blog, and need advanced search functionality. Features

WordPress is known for its flexibility and scalability, providing numerous real estate plugins and themes. You’re able to customize the tools you need to create your real estate website,  which is one of the reasons it earns a very respectable 4.3 out of 5 for features. Some of the plugins for real estate include:

  • Manage property listings
  • Add custom fields for property
  • Flexible search
  • Favorite properties button
  • Compare properties
  • Manage invoices
  • User profiles for customers
  • Payment methods
  • Email listing alerts
  • Featured listings
  • Gallery/ video/ 360 virtual tour Pricing

Unlike other builders on this list, doesn’t have a set price. It depends on what you choose to do with your WordPress site and where you get your different elements. As you only invest what you need, this makes it the best value for money in our testing for the real estate industry.

A domain name will typically cost $12 per year, and website hosting can be anywhere between $2.95 – $49.95 per month.

Adding an IDX integration to your WordPress site is a really simple process. From your main dashboard, go to “Plugins,” then select “Add New”. You can then search for a well-rated IDX plugin in the WordPress plugin directory – this yielded a few pages of results when we tried it, so you’ll definitely have plenty to choose from.

Once you’ve chosen a plugin, just click the “Install Now” button, and it will automatically be applied to your site. It’s a really quick and simple process.

WordPress receives a  2.2 out of 5, the lowest design score of any builder we’ve tested this year. This is because the range of template categories, especially for the real estate industry, is limited to around 73 results for “real estate” themes. It also doesn’t come with beginner-friendly design options like Artificial Design Intelligence (ADI), and you’ll need to know the basics of code to create the website you want.

WordPress works a little differently from website builders since all of the themes in the WordPress theme directory (also accessible from your WordPress dashboard) are uploaded by third-party developers.

While the WordPress themes look good, they don’t have many (or in some cases any) user reviews. While this probably isn’t cause for concern, it might be worth branching out and looking at a third-party theme website, such as ThemeForest, or even exploring the option of getting a custom design from a web designer. This is the nature of working with an open-source platform.

Part of the reason we’ve thrown the web designer idea into the mix at this stage is that it’s not as easy to customize a WordPress theme as it is to alter a website builder template. Making basic changes is easy enough, but playing around with the general style and vibe can be difficult, and may require coding knowledge. For a few hundred dollars, a custom website builder design may end up seeming as an appealing and savvy option.

Any lead capture components can be added in the same way as the IDX integration – via the (almost) infinite selection within the WordPress plugin directory. Again, anyone is free to upload to this directory, so we recommend taking user reviews into account when choosing between different options.

But, ultimately, your options are endless here – there won’t be anything you can’t add to your WordPress site. The question will just be whether it’s a good quality plugin and if it’s one you need to pay for. stole the show in our value for money testing with the best score of 4.8 out of 5. The open source platform is completely free to use, and there are plenty of free plugins to choose from to make a functional site for free.

That said, you will have to purchase your own web hosting, which costs anywhere from around $2.95 per month upwards, depending on the size and needs of your site. You’ll also need to purchase a domain name at a cost of around $10–$15 per year.

There are plenty of other costs too, from plugins that cost $0 to anything upwards of $1000.

While the cost of hosting and a domain name are pretty easy to account for, the cost of design and plugins is not. This is because it really depends on what you’re prepared to do yourself, and what your site requires. While the ongoing cost is likely to be comparable to that of a website builder, the setup cost could be a lot more – potentially several hundred dollars more.

At the very core you could just pay $47.40 a year for your website’s domain and hosting and, if you want to secure it, an extra $50 a year. Reaching a total of $97.40 a year.

Luckily, we have a separate guide to pricing to break this down into more detail for you.

While it’s very easy to add an IDX integration to your website, don’t be lulled into thinking it’s an easy option for building your real estate website.

WordPress is a powerful platform that allows for infinite opportunities for your website, so it’s no surprise that setting it up is more time consuming than it is with other platforms. This is why it falls behind the other builders in our ease of use testing, with a low score of 3.2 out of 5.

During testing, users noted frustration with building a website when compared with builders like Wix and Squarespace. One of the users said:

You are initially presented with so much to do that I became flustered. I couldn’t work out how to do the simple things, because there was so much in the way.

The frustration with building a website with is that it’s tailored for web designers who have coding knowledge. Whereas a builder like Wix is made for those who want to build without any web design knowledge.

WordPress has a really good reputation when it comes to SEO, and in testing scores 5 out of 5 for SEO. Because so many websites are built with WordPress (around two thirds), Google is well-practiced at understanding them.

You can install a range of SEO plugins to your WordPress site and hit the ground running. Alongside the usual meta descriptions, Alt tags, and other page optimizations, some tools you can get with WordPress are Google Analytics, keyword support tools, and best practice prompts..

We recommend adding an SEO plugin to your WordPress site, especially if it’s content rich (our favorite is Yoast SEO) to make sure you’re giving your site the best chance of ranking well for those all-important local searches.

Customize your estate agent website to fit your needs.

4. Shopify

Best for Lead Capture

Pricing range: $29–$299 per month


Best for capturing leads who visit your site



out of 5
  • Great lead capture tools
  • No native IDX/MLS
  • Expensive plans

Free trial available

Paid Plans: $29 - $299 / month


  • Straightforward web builder
  • Improvement in sitespeed
  • Fairly easy to use


  • Lowest value for money builder
  • Mediocre real estate features
Read Review

Shopify Overview

The next best builder is Shopify. This ecommerce platform takes the middle spot for estate agent websites, with an overall score of 3.9 out of 5. It offers users extensive sales features from multi-channel selling, customizable checkouts, and good lead capture tools, and it has an overall customer score of 4.6 out of 5.

Shopify Features

Shopify saw the largest rise in an overall feature score, increasing by 10% in this year’s testing. This is thanks to increase in internal features like onsite testimonials, audio uploads, and product comparison functionality. For real estate specific features, Shopify scores a decent 3 out of 5.

Alongside Wix, Shopify has seen a steep improvement in sitespeed, which means that customers will be less likely to bounce off your real estate website due to slow loading images and pages.

Shopify Pricing

Shopify has the joint last spot for value for money along with Wix because, in our testing, we noted that real estate websites would need at least the $29 per month Shopify Basic plan. If you need short-term or monthly sites for short property listings, the monthly prices would be higher.

Shopify has a range of plans, starting with the Shopify Starter plan, which is $5 per month. This plan is not ideal for real estate because it is aimed at those who only intend to sell only via social media. For real estate websites, we recommend the Basic Shopify plan for $29 per month (paid yearly) or $39 per month if you choose to pay monthly.

We were a little surprised to see that Shopify doesn’t have a native IDX/MLS  functionality, given how advanced the platform is. Instead, you can take the code for a third-party IDX widget and add this to your site when in developer mode.

While Shopify does have some real estate themes, it’s not clear if those come with IDX or MLS. Instead, our research shows  that people primarily use Shopify to create property listings and to book viewings. This is because Shopify is tailored for selling products online rather than in-person.

This is where Shopify is bittersweet for us, gaining the third best design score out of the builders on this list, with a score of 3.6 out of 5. Shopify has 24 really nice home and décor templates, each professionally designed and cost between $0–$350 for a one-time purchase. However, these templates aren’t centered on property renting or selling, which means it could take quite a while to adjust one of these templates to fit your needs.

That said, it’s easier to edit your website than with WordPress or Square Online. It’s fairly intuitive to add imagery, and really easy to add in “products,” such as your listed properties.

Shopify’s template features help with the building process, including Shopify Magic, which is an artificial design intelligence that helps write product descriptions. It is fantastic for those who want to write about a property in a few seconds using only keywords.

Shopify’s sales features are impressive and really help capture new leads. Here are some tools you’ll get with a home and décor template:

  • Great email marketing (for keeping leads engaged)
  • A members area (just note that it’s not password protected)
  • Contact and appointment forms (for gathering leads)

While these templates aren’t for real estate, it’s the built-in features that really elevate it. You’re able to customize them easily enough and create email marketing funnels for keeping leads engaged with your new properties.

Shopify offers four main premium plans:

  • Basic Shopify – $29/month
  • Shopify – $79/month
  • Advanced Shopify – $299/month
  • Shopify Plus – $2000/month

The bad news is, Shopify is the worst value real estate website builder we’ve tested, along with Wix. It’s pretty expensive and includes transaction fees, along with high pricing for themes that aren’t specifically designed for the real estate industry.

But it’s not all doom and gloom because what you pay for is great tools to capture new leads and the second most popular builder we’ve tested. During interviews with Shopify users, they always praise its inventory system, marketing abilities, and ability to scale.

When compared with, Shopify is easy to build a website with. During testing, users noted:

You’ll get a lot out of it, but you have to put a lot in.

In this year’s tests, Shopify fared well for ease of use, with a score of 4 out of 5. This puts it behind Wix, Squarespace, and GoDaddy. The reason it wasn’t as easy in these tests was because it didn’t offer the necessary tools to make an ideal real estate website.

However, it is possible if  you’re tech savvy and have some creative work-arounds. During testing, a user said:

Shopify’s builder doesn’t come loaded with stock images and text like all the other providers, it highlights the areas you can add these in yourself. This is a much cleaner way to build a website because I wasn’t constantly deleting the placeholder images and text.

Receiving a score of 4 out of 5 for SEO, Shopify does incredibly well at providing the necessary tools to get your website seen in local listings. During testing, we found that some of the SEO tools and abilities Shopify provided are:

  • Custom URLs
  • Ability to add meta descriptions
  • Image Alt attributes
  • Mobile friendly designs
  • 301 redirects
  • Google Analytics
  • Google Search Console
  • Social media integration

You should have no trouble learning about SEO and applying it to Shopify for the best outcome.

5. GoDaddy

Best for Quickly Setting Up a Website

Pricing range: $9.99–$29.99 per month


Best for setting up a real estate website quickly



out of 5

Free trial available

Paid Plans: $2.99 - $469.99 / month


  • Impressive real estate templates
  • Usually comes with IDX
  • Pretty easy to use


  • No app market
  • Lack luster blogging features
Read Review

GoDaddy Overview

GoDaddy has dropped by one place in our rankings since our testing last year. This builder now sits in fifth place with an overall score of 3.8 out of 5. The reason is its features don’t compete with those of the previous providers on this list.

However, it’s still in the top five due to its impressive real estate industry templates and its ability to book virtual appointments via Zoom. This platform is also great when it comes to adding elements to each page, whether it’s featured listings or expansive photo galleries.

GoDaddy Features

GoDaddy is not specifically designed to support real estate websites, but it does join the top real estate builders in offering industry-specific templates. You can browse 10 surprisingly nice real estate templates that usually come with IDX property search, Zillow reviews, and image carousels to highlight your properties.

GoDaddy Pricing

GoDaddy has four pricing plans, and its value for money score during this year’s testing was 4.3 out of 5, the joint second best in this list along with Square Online. It’s really great value as you can build a website quicker than any other builder and it’s one of the cheapest at $9.99 per month.

GoDaddy provides a step-by-step guide on how to add IDX or MLS real estate listings to your site. These steps will include heading over to the website and creating an account in order to integrate.

Although it seems daunting at first, once your IDX account has been created, it’s a pretty seamless process to complete the integration with GoDaddy’s website builder.

GoDaddy soared past, Shopify, and Wix with a score of 3.7 out of 5 for design functionality. What stands out to us is how simple it is to add sections to a page via the “+” button in the editor. This is particularly useful when it comes to adding photo galleries to successfully showcase your listings.

In addition, GoDaddy’s Artificial Design Intelligence (ADI) will ask you a few questions and then create a template for you in minutes, which is why it’s the fastest builder to use.

When it comes to design, GoDaddy saw a drop in its performance score due to other builders having a range of sectors they support when creating templates, including real estate templates. Also, mobile site editing isn’t as sleek as that of Squarespace.

That said, with various real estate templates to choose from, you won’t be far off from creating a modern, image-led website with GoDaddy.

We can’t say that GoDaddy is the best when it comes to features. In our research, it scored 2.3 out of 5 for not having an app market, lack of password protection in the members’ area, and its blogging features are not as strong as the top builders on this list.

Email marketing is an important tool for generating leads in real estate. GoDaddy allows you to integrate with Facebook ads to showcase your listings beyond your website. You can also add a booking section so visitors can arrange viewings.

It’s fair to say that GoDaddy relies on social media, newsletter sign-ups, and on-site chat boxes to help nurture your leads, as opposed to the direct email marketing strategies and exclusive members areas that Wix and Squarespace use.

The four GoDaddy pricing plans are:

  • Basic – $9.99 per month
  • Premium – $14.99 per month
  • Commerce – $16.99 per month
  • Commerce Plus – $29.99 per month

If you just want your real estate website to showcase properties, we’d recommend starting with the Premium plan as it comes with SEO tools and 500 emails. If you plan to sell properties directly online, go straight to the Commerce Plus plan as it’s the only plan that lets you create product listings and the ability to sell online.

GoDaddy’s ease of use score stayed the same in this year’s testing – a strong 4.1 out of 5. With a simple editor that lets you add elements and page sections without fuss, we see why users find this platform super easy to navigate.

When testing the builder, we noticed how GoDaddy has multiple – and really useful – elements available to insert with ease. These allow to include an events calendar to showcase upcoming viewings, upload photo galleries, or supply testimonials. Any added functionality can be dragged and dropped to wherever you like. A user mentioned:

I like that the review element has the option to automatically pull reviews from external sites or add them in manually.

Helping estate agents build trust through adding customer reviews and thereby showing social proof without breaking a sweat.

Similar to Wix, GoDaddy is great for anyone with little to no experience when it comes to SEO.

GoDaddy has built-in features to help you optimize your website, and it lets you embed external reviews users have left on Facebook, Zillow, and Yelp. Being able to share listings across multiple channels is also a great way to expand your reach and attract more visits to your site without needing any SEO expertise.

Although, if you do want to optimize for search engines, GoDaddy’s Search Engine Visibility tool works perfectly to help optimize for Google search. By tweaking your keywords, page titles, and metadata, the builder can help you get found online faster.

Get a real estate website running quickly.

6. Square Online

Best for Online and In-Person Property Sales

Pricing range: free–$79 per month

Square Online

Best for setting up a real estate website quickly



out of 5
  • POS system unifies sales
  • Steep learning curve
  • More for ecommerce sales

Free plan available

Paid Plans: $12 - $79 / month


  • Professional product photos
  • Good appointment tools
  • Budget-friendly option


  • No IDX or MLS integrations
  • Slightly slow to respond editor
Read Review

Square Online Overview

In this year’s testing, Square Online came in at 3.5 out of 5 overall for real estate websites. Its feature score increased because it added features, including professional product photos, checkout links for email selling, and appointments – great news for the real estate industry.

Square Online Features

While Square Online does offer some great features,  it still only receives a score of 2.1 out of 5 in this category. This is because you’ll need to use home goods templates for  your real estate website. Square Online is an ecommerce platform above all else, and really excels at creating sites for restaurant businesses However, this doesn’t mean with a little dedication you can’t create a property listing with Square Online.

The great thing about Square Online is it is an Open API, meaning it allows any developer to add code to a site to make it compatible with other features. So for those with coding knowledge, you’re able to add IDX, Mailchimp, and anything else you can think of.

What’s more, you get Square’s POS system, which makes running business operations simpler, along with Square Online’s new ability to use Android contactless to make payments in person. Or adding it into your real estate business store in this case.

Square Online Pricing

One of the main reasons Square Online gets plenty of traction is the ability to sell items absolutely free. But if you’re looking to create a real estate website, you might need features like a free custom domain on its paid plans, which are good value for money.

Square Online, like other builders on the list, doesn’t come with IDX or MLS integrations because it doesn’t have tailored real estate templates or tools.

However, you can install third-party plugins or hire a developer to integrate it with your website. It might be frustrating for beginners to find the right way to integrate, but the Square Online phone support can easily lead you in the right direction.

Scoring 3.2 out of 5 for the design flexibility category, Square Online isn’t the most design friendly. The lack of real estate specific templates, and the inability to integrate IDX or MLS makes it less than ideal.

However, you can create it from another template and you’ll be able to copy code over to add those features. Square Online templates offer plenty of white space, which will allow any properties displayed to take center stage.

The end result is a clean site that looks good and is easy to navigate – an estate agent website you’d be pleased to publish.

With Square Online, you’ll need to spend some time adding third-party apps to ensure you have the right real estate tools and features. Square Online does come with some great additional features for real estate websites to capture leads, such as:

  • Professional product photos
  • Checkout links
  • Merchant Account/Card Reader
  • Square Appointments
  • Live Customer Messaging

In addition, Square Online allows for integrations like Mailchimp for email marketing and turning more leads into clients.

Square Online offers two paid pricing plans:

  • Free plan – $0 per month
  • Plus plan – $29 per month
  • Premium plan – $79 per month

Square Online offers a free plan so you can start listing properties risk-free. Still, you won’t be able to proceed with IDX integration without getting to grips with some coding, so we recommend it for those who are tech savvy. 

Plus, if you choose Square Online you’ll be sacrificing the features that are essential to create a successful real estate business like no keyword support in SEO, no real blogging capabilities, and no search terms with relatable results. Which is why we put Wix at the top of this list as it does offer those and more.

That said, Square Online is a budget-friendly builder, and proves to be cheaper than Wix, Shopify, and Hostinger – scoring a solid 4.3 out of 5 for value for money in our testing.

Square Online takes the second to last place for ease of use in our testing, scoring 3.5 out of 5. It’s certainly not difficult to create an ecommerce site with Square Online, but it might be a little trickier for real estate websites because you’ll need third party apps. Users said:

Product pages had so much detail, you could add everything while on the same page and not have to jump between menus.

This was a really great feature for property listings but, on the flip side, another user mentioned:

The editor was quite slow. When adding products it would take a long time for them to show up onsite, and at times I was unsure if it had worked properly.

This could cause frustration if you have plenty of properties to showcase on your site.

Square Online only lacks keyword support and SEO apps that would help to guide you. Otherwise, it has all the tools needed to show in search results.

Gaining a middle-of-the-road 3 out of 5 for SEO, you’re able to change meta descriptions and integrate social media, Google Analytics, and Google Search console as with any other builder on the list.

Use one system for your website and sales.

7. Hostinger

Best for Showcasing Just One Property

Pricing range: $2.99 per month

Hostinger - Web Builder

Best for showcasing one property



out of 5
  • Fairly budget friendly
  • No available IDX or MLS
  • Great for simple websites

Free plan available

Paid Plans: $2.69 - $39.99 / month


  • Over 140 templates
  • Quick way to showcase one property
  • Just one payment plan


  • No real estate specific templates
  • Not as scalable as other platforms
  • Low score for SEO tools
Read Review

Hostinger Overview

We’d recommend Hostinger for real estate businesses searching for a simple builder that is fairly budget friendly – it’s easy enough to use but it does lack the customization options and depth of features of platforms like Wix and Squarespace.

Hostinger Features

In testing, Hostinger received a below average score of just 2.4 out of 5 for features. You can create up to 100 websites with your account, optimize for SEO, and get insights from tools like Google Analytics and Hotjar to grow your business.

However, Hostinger doesn’t have an app market, and only has one plan on offer, so there are no upgrades for extra or in-depth features.

Hostinger Pricing

Hostinger’s website builder excels in value for money, scoring 4 out of 5 in this year’s research. The majority of platforms have increased their prices in the market, but Hostinger remains super cheap at just $2.99 per month (paid yearly).

Like some platforms, there’s no available IDX or MLS in the platform itself. It also doesn’t have an app market, so you will need a third-party installation of IDX to run it on your website. Of all the platforms tested, it was the most difficult provider to integrate software with.
With the same design score as Square, Hostinger received a 3.2 out of 5 in this year’s testing, which means it’s easier to use than but not the other builders on this list.

When testing design functionality, we found that the Hostinger website builder had very basic templates, but there were over 140 templates primarily for portfolios, sales pages, online stores, and business sites. There were some home and décor themes, but there weren’t any that focused specifically on real estate.

That said, changing the template to suit your business isn’t too complicated. It has a grid-style drag-and-drop editor which made it simple  to edit color and imagery, but we were limited as to where we could place items.

The main disadvantage to Hostinger’s templates is the lack of flexibility – the elements library fell short when compared with Wix or Squarespace. While you can add a new gallery or include an Instagram feed, you won’t get the professionally designed templates of builders like Wix. Also, if you want to switch templates later down the line, any progress you’ve made will be gone, and there’s no switching templates once it’s live.

Even on third-party template websites, there seemed to be a lack of real estate focused templates. That said, templates were easy enough to edit and users in testing discussed that it’s a simple and easy builder if you want to create a website quickly. However, the design does suffer somewhat from a lack of features.

Hostinger does have the ability to use Hotjar and Google Analytics, but the lead capture tools are limited. Dedicated social media and marketing features, such as social selling and email marketing, are not available with this builder, which makes it difficult to promote your website to potential buyers and renters.
Hostinger received 4 out of 5 for value for money during testing. To make things easy, Hostinger offers just one plan: Website Builder & Web Hosting. It offers all the essential features you need from a website builder, such as a free domain and some SEO support.

But if you need a more complex website to capture more leads and showcase more than one property, we recommend the previous builders on the list.

Hostinger tested easier to use than and Square, but not as easy as the rest on this list. It scored a 3.9 out of 5, with users noting that it was surprisingly easier than expected. One states:

It does the basics right, so you can be quick to get your store up and running.

It’s ideal for a real estate business that wants a quick way to showcase one or two properties. Anything more than this and it gets a little more complicated, as users said in testing:

It has a lot of half-baked features to distract you from the fact that it doesn’t actually offer you much.

Hostinger scores a very low 2.4 out of 5 for its features, and while it does have SEO tools, they aren’t nearly as comprehensive as Wix’s.

You are able to discover basic keywords, optimize your pages, and an AI writer can write an SEO copy for you at the click of a button. Plus, being a hosting provider, it also provides a free SSL certificate, along with the majority of the website builders on the list.

But, when compared with Wix , which provides plenty of SEO tutorials, Semrush, AI text generators, mobile-friendly designs, SEO apps, along with regular page optimizations – it makes Hostinger’s SEO look lackluster.

Showcase one property and save money.

Other Real Estate Website Builders

Above, we showcased the seven winning website builders from our real estate-specific research. Below are some real estate platforms you may have been surprised didn’t make the cut. While they still deserve a mention, we’ll also explain why they’re not in our top seven.

#1. Placester

Placester is a dedicated real estate website builder, so of course it comes with a whole load of really useful features for real estate websites built right in. Its prices start at $79 per month, paid annually, which is considerably more than other website builders. However, you won’t have to worry about things like choosing an unsuitable template or having to manually integrate IDX.

Placester is designed for big real estate websites, and for this has sacrificed a lot of ease of use – and there is no customer support in place to hold your hand through the process. Customer reviews also complain that the platform is glitchy and outdated.

This is a problem we see time and time again with ‘niche’ website builders – they have useful features, but don’t have the same backing and investment as larger platforms, so basics can fall by the wayside.

#2. Intagent

It’s a very similar story with Intagent, another feature-rich but dated platform. Intagent does offer a web design package, so if you’re looking to outsource the actual building of your website, this could be something worth looking into. Just steer clear of the $29.95 per month website builder package.

#3. Propertybase

Rather than just a website builder, Propertybase is a scalable, comprehensive real estate platform – and its price tag reflects this. We see it as a good solution for teams, but not great value for individual agents.

#4. RealtorMint

We’re always a little wary of recommending platforms where the website builder part is secondary to the main offering, which is the case with RealtorMint. It offers great CRM software for your real estate business, but with a pretty basic website builder. It’s okay, but not a candidate for our top choices just yet.

#5. AgentFire

AgentFire is an expensive option, but does come with much more support than a typical website builder. Prices start at $299 per month, and this is just for a pretty standard website builder package. On top of this, essential “add-ons,” such as that all-important IDX integration, will quickly add up – IDX in particular costing $30 per month. Custom design assistance is available, but costs a huge $2,499 per month.

#6. Realtyna

Realtyna has created plugins and themes for real estate websites built with WordPress. Both are worth a look if you’re going down the WordPress route, but it isn’t a standalone platform in its own right.

#7. Ylopo

Ylopo is another platform that’s more of an overall digital marketing solution than a website builder. Again, Ylopo is better suited to a larger team of agents than for those working solo. It does have some really helpful features, like the ability to add a “microsite” for each team member within the website as a whole.

How to Choose the Best Real Estate Website Builder

We’ve presented you with seven strong options for your real estate website builder, and an extra seven that aren’t as strong. Let’s look at five overlooked criteria for how to choose one, and why:

#1. Access to IDX listings and the MLS

If you’re in the real estate game, then you already know the importance of being able to access the IDX, as well as being able to close deals via the MLS.

As we’ve seen, a growing number of real estate website builders are equipping their platforms with the ability to pull in listings from the IDX – albeit in varying degrees.

#2. SEO (Search Engine Optimization)

You want people without any prior knowledge of your business to be able to find you by Googling “real estate agent [your local area].” Given that 68% of online experiences start with a search engine, you want to be at the top of Google’s results pages, and you’ll need a builder with strong SEO support and/or apps to get you there.

#3. Lead capture and nurture

You’ve got a visitor on your site, and they like one of your properties. Great! But now what? You need a website builder with customizable contact/booking forms so users can take the next step and arrange a viewing.

Property not quite right? With great email marketing tools, you can tailor campaigns to keep visitors in the loop when new properties come up that match their criteria. Discover the best real estate email templates to use.

#4. Help and support

It’s no use having a great website builder, only to find a hurdle you can’t get over and there’s nobody available to help.

Having a dedicated support team is something that sets website builders apart from CMS platforms like WordPress. It’s something people often forget to check for, or don’t realize the importance of until they hit a blocker.

#5. Images and videos

As a realtor, you know that images matter – you already know they can be the difference between your phone ringing off the hook and a property sitting vacant for months.

We want to highlight the website builders that will really give your images the chance to shine – and your video tours, if that’s something you offer.

Our Testing Methodology

It was essential for us to identify the specific features that would be most beneficial for real estate agents, so we conducted interviews with people in the real estate industry to discover what they needed most.

We know that certain boxes need to be ticked if you’re building a real estate website, including property listings, search filters, interactive maps, virtual tours, contact forms, and integration with Multiple Listing Service (MLS) databases. Mobile responsiveness and customizable design templates are also crucial for creating an appealing and user-friendly website.

The builders mentioned in this list are for small property portfolio offerings, and agents with a few listings. Or to elevate your online listings, so you can grow your client base and show your properties in the best light.

In addition to the usual testing we do – which includes value for money, ease of use, and website features – we determined that a real estate website’s primary job is to allow agents to showcase their listings. That led us to test each platform’s design, leads, and integration, as priority factors.

During this website builder research, we also zoomed in on specific, industry-led features, including:

  • A builder’s ability to provide well-designed landing pages
  • Ability to support IDX integration
  • Ability to support users in capturing leads

Our aim is to help you make the most informed decision when choosing a website builder for your real estate business. You can read more about our testing categories below:

  • Website features – weighting: 30%

For a real estate website, it’s crucial that your builder supports your industry needs, which is why this category has the highest weighting.

When testing website builders, we focus on the quality and quantity of features on offer. In particular, we examine app markets, SEO, marketing functionalities, domain names, storage space, internationalization capabilities, email addresses, and member areas. We also make sure to analyze each builder’s site speed to bring you reliable platforms.

  • Design functionalities – weighting: 25%

For real estate websites, design functionality is incredibly important. After all, you want clients to trust your business and, potentially, buy a property from you! This research area covers the variety of templates on offer, design flexibility, UX, mobile editors, image editors, and whether or not the builder has ADI.

  • Value for money – weighting: 5%

This category is less crucial for real estate websites which is why it’s weighted less than others. We examine whether a builder offers a free trial (and what it includes), the quality and quantity of features available in comparison to the price tag, and the average pricing plan.

  • Help and support – weighting: 10%

It’s always good to know that help is available if you have any trouble with your real estate website. For our help and support research, we analyze the following: restore options, customer support options (e.g. live chat, phone), knowledge centers, and the number of help channels offered on the cheapest monthly plan.

  • Customer satisfaction – weighting: 5%

This research category examines how other customers feel about the website builder in question. Our research team takes a look at a range of sub-criteria, including scores on other review sites, online comments (e.g. Trustpilot), brand recognition, market analysis, UX, and whether other users would recommend the builder.

  • Ease of use – weighting: 25%

Another key category for real estate website builders is ease of use – building your website should be a smooth and stress-free experience. As mentioned, we put each builder through our rigorous testing process, looking at the categories above, but we also ask everyday people and businesses to test the builder too. We then gather their feedback to use in our scoring.

Best Website Builders for Real Estate: Summary

As you’ve seen, each platform brings something a little different to the table. Our research into the best real estate website builder highlights Wix as the number one choice thanks to its easy to use and  customizable templates, great SEO tools, and the best features. By now, you can feel confident choosing the one that’s right for you, your homeowners, and potential buyers. Here’s a recap of our ranking, and the core strength of each platform:

Recap: Best 7 Website Builders for Real Estate

  1. Wix Best for customizing your real estate website
  2. Squarespace Best for designs that help properties shine
  3. Best for content-heavy real estate sites
  4. Shopify Best for lead capture
  5. GoDaddy Best for quickly setting up a website
  6. Square Best for online and in-person selling
  7. Hostinger Best for showcasing just one property

Now all that’s left to do is to go and build your website! Remember that each website builder has either a free trial or a free plan, so you can try it out commitment-free.

FAQs: Best Website Builders for Real Estate

That depends on whether you hire a web designer or create one with a website builder – and which builder you choose. In our research, the best website builder for real estate is Wix, as it comes with the best features, good help and support, and real estate templates that look good. It also has a free plan so you can try it risk free and it’s super easy to use.
Yes! Nothing looks more professional than a real estate website, plus it’s how home seekers look for properties. They go online to search in the area they choose, so having a website can really boost your sales. Now that website builders are available, you don’t need to know how to code to create your own website.
A well designed real estate website needs all the website essentials; an “About” page explaining your company, a home page with high-quality images of the properties, and a contact form. A really well designed real estate website will create a brand through color palettes, font, and overall website design.
You can create a website using a website builder like Wix or WordPress to start creating it for free. You’ll usually need to pay for a plan to make your website more professional to gain a good domain and remove ads, but you theoretically don’t have to.
Last year the real estate website Zillow had 60 million monthly visits, and had a whopping revenue of $1.958 billion in 2022. It’s an all in one, buy, sell, loan, and rental management website.
Written by:

I’m a writer at Website Builder Expert, having joined the team in March 2022. Before joining I had my own freelance content writing business and now I work to test builders and write the content you read here on the site – so you can create a website that best suits you and your needs.

Over my first year here I’ve tested all the builders you’ll read about, shaped the weekly newsletter content, written social media content, and scripted YouTube videos. I’ve also created demo websites to help showcase the builder’s capabilities so you can pick the best option.

I’ve also had the wonderful opportunity to pitch articles for the site like the Best Writer Websites and write guest posts for the likes of Digital Information World, using my degree expertise in Film to share tips on video optimization.

Researched by:

I love to understand human behavior and the cognitive biases that drive us to do what we do. For over nine years I have worked as a mixed method researcher – research using a mix of numerical data and personal experiences – across a range of sectors, from insurance and policy development to finally arriving at Website Builder Expert five years ago. Fascinated by consumer decision-making, I meticulously built our leading ranking methodology to explore where providers like Wix sit within a competitive industry and what value they truly bring to our audience.
As a member of the Market Research Society, I’m an advocate for high ethical, commercial, and methodological best practices. All of this combines to give you the most ethical recommendations based on real data.


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