The best real estate website builders make IDX integration as simple as possible, and come with image-centric templates that pack max curb appeal into an online package. They’ll help you nurture each lead from enquiry to purchase, with strong SEO to get you ranking for buyers searching in your area. And on top of that, they’ll all be simple enough to set up and edit with ease.
Taking all these factors into account, here are our top five:
Considering a real estate website’s primary job is to allow agents to showcase their listings, testing platforms on design, leads, and integration was top priority for us. This is on top of the usual, generic testing our builders go through, which includes value for money, ease of use, and website features.
For this website building research process, we’ve also zoomed in on specific, industry-led features, including:
- A builder’s ability to provide well-designed landing pages
- Ability to support IDX integration
- Ability to support users in capturing leads
Squarespace took the crown in our in-house testing with an impressive 4.7 out of 5 stars overall. Great design is something this platform has nailed, and we love the real estate templates on offer. Features are also a strong point, with lots of ways to capture and nurture leads, as well as a pain-free MLS integration.
Any real estate agent knows all about the power of a good first impression, and this is something Squarespace delivers on like no other website builder we’ve tested. If you choose from one of its curated selection of professionally designed templates, nobody will guess your site was made the DIY way.
It’s good to note at this point that the platform doesn’t enable ‘street view’ of listed properties on your site – although, the pros still outweigh the cons with this builder!
You’ll need to find the embed code from your IDX service, and then add this to your Squarespace website in a custom code block. This sounds tricky, but it’s really just a matter of copying and pasting – no technical expertise required.
You have access to over 100 free templates, but Squarespace has identified five designs which would work best for a real estate website. The platform lets you design a website that puts listing images front and center so you can really show off your properties.
Squarespace doesn’t give you total design flexibility compared to the likes of Wix. While you can easily switch out content and add in new elements and pages, you can’t drastically change the layout you see to begin with.
While this may be less fun for the more creative people out there, it does mean you’re forced to stick close to the professional design, and your website will look all the better for it.
You can add pop-ups with the Business plan, which – when used tastefully – can be a really effective way to alert people to a reduced price, or a new property.
When designing your website, you can add in new “elements” like a form, image, or map by selecting them from the menu. Integrations like Mailchimp allow you to follow up with leads and clients automatically.
- Personal – $16 per month when paid annually, or $23 per month when paid monthly
- Business – $23 per month when paid annually, or $33 per month when paid monthly
We’d recommend the Business plan for your real estate endeavors. For $23 per month (paid annually), it’s well worth it for the extra marketing and analytics features you’ll gain access to.
Squarespace isn’t the cheapest website builder on this list. This is why it scored just below GoDaddy and WordPress.org in our ‘value for money’ testing with a score of 4.1/5. Still, with so many features built in and professional-looking designs on offer, it’s well worth this monthly fee.
The Basic Commerce and Advanced Commerce plans are great if you’re just looking to sell any real estate-related products, but that’s about it.
Squarespace is simple to use once you’ve had a play around and gained a good grasp on how everything works, and where everything is – so definitely don’t be too deterred by that.
Squarespace also had the best help and support of any real estate website builder that we’ve tested. It scored an outstanding 5/5, and has a handy live chat to help you find what you need. And remember – you have two weeks to try it out, totally free.
Duda is known as “the website builder for web designers,” and has the beautiful templates to back it up. It’s surprisingly easy to use, but withholds a lot of features for customers on its less expensive plans. That said, Duda’s impressive website features, such as extensive storage space and a members area, earned it a spot in our top five.
If you’re not confident with this, or you need something a bit more bespoke, you can get a custom-built widget via one of Duda’s Fulfillment Partners. These are third-party, Duda-approved agencies that you can book through your Duda account, and work with for a one-off fee. Duda’s fulfillment channel is only available if you’re on the $22 per month Team plan or above.
We named Duda as our template winner out of all the platforms we tested, and it’s easy to see why when you look at its designs. Duda’s realtor template in particular is clean and visual, with eye-catching animation. It looks professional with a ton of helpful features for a realtor, particularly one with a larger portfolio of properties.
Duda also offers a lot of scope for customization, so you can easily align this builder to your vision and your brand.
- Great email marketing (for keeping leads engaged)
- A members area (just note that it’s not password protected)
- Contact and appointment forms (for gathering leads)
While this template does look good, it’s the built-in features that really elevate it. This is a template that’s ready to work for you from day one.
- Basic – $14 per month when paid annually, or $168 for one year
- Team – $22 per month when paid annually, or $264 for one year
- Agency – $44 per month when paid monthly, or $528 for one year
The bad news is, Duda is the worst value real estate website builder we’ve tested. It’s pretty expensive, and holds a lot of features back for those on its Agency plan, which is why it only scored 1.3 out of 5 in our testing for value for money.
For example, if you wanted to customize your IDX integration, this would require the widget builder, which is only included with the Agency plan.
A real bonus for realtors is the Local Business Schema feature, which will allow you to mark your site as a local business to Google, and increase the chance of your site details ranking for local property searches.
Duda also keeps a close eye on page speed (an important ranking factor), which can otherwise quickly fall by the wayside with media-heavy sites.
Easiest to use
- 16 real estate templates
- Easy to use and customize
- Temperamental for IDX
Free plan available
Paid Plans: $16 - $59 / month
- Wide choice of templates
- Favorite platform in user testing
- Wide range of apps for functionality
- IDX integration can be buggy
Wix is a versatile, simple-to-use website builder. It offers a huge selection of professionally designed templates that you can choose to work from, plus a wide-ranging app market for adding extra functionality and features to your website.
Wix uses drag-and-drop tools to help you design your website. This means your template is just a guide, or a springboard; you’re free to move elements like images, paragraphs, and menus wherever you want. This also means you can’t switch your template after you go live, so just keep that in mind.
- Free – 14-day free trial
- Combo – $16 per month
- Unlimited – $22 per month
- Pro – $27 per month
- VIP – $45 per month
The free plan is a great way to test the water, but we recommend upgrading to at least the Unlimited plan as soon as possible (this is ideal for businesses, whereas the Combo plan is more for personal projects).
As you upgrade, you’ll also unlock more features, like extra video storage for virtual house viewings (this starts at 1 hour on the Unlimited plan), and extra paid ad credit for landing those local searches.
Having 16 ready-to-go real estate templates is a real time saver. Instead of having to tailor a template to your needs, it’s more than likely that one will already fit the bill, and it’s then just a matter of swapping in your own content (something that’s designed to be really beginner-friendly).
GoDaddy has climbed the ranks since undergoing our previous testing. This builder now sits within our top five thanks to its impressive real estate industry templates and its ability to book virtual appointments via Zoom. This platform is great when it comes to adding elements to each page, whether it’s featured listings or expansive photo galleries.
GoDaddy is not specifically designed to support real estate websites – nonetheless, it does join the rest of the builders in offering industry-specific templates.
Although it seems daunting at first, once the IDX account has been created, it’s a pretty seamless process to complete the integration in GoDaddy’s website builder.
With various templates to choose from, you won’t be far off from creating a modern, image-led website with GoDaddy.
Email marketing is an important tool for generating leads in real estate. Although GoDaddy misses out on this, you can integrate with Facebook ads to showcase your listings beyond your website. You can also add a booking section to aid visitors in arranging viewings in their area.
It’s fair to say that GoDaddy relies on social media, newsletter sign-ups, and on-site chat boxes to help nurture your leads, as opposed to the direct email marketing strategies and exclusive members areas that Wix and Squarespace use.
- Basic plan: $6.99 per month and $11.99 per month on renewal
- Premium plan: $13.99 per month and $21.99 per month on renewal
GoDaddy offers a free plan so you can get started without any risks. Still, you won’t be able to proceed with IDX integration without upgrading to a paid plan. All paid plans come with unlimited storage and bandwidth, and social media integration to drive more traffic to the site itself.
GoDaddy proves to be a lot cheaper than Squarespace or Wix – and you won’t have to sacrifice much in terms of design or features for the lower cost, meaning it’s better value too!
When testing the builder out for ourselves, we noticed how GoDaddy has multiple – and really useful – elements available to insert with ease. Whether you want to include an events calendar to showcase upcoming viewings, or upload photo galleries, any added functionality can be dragged and dropped to wherever you like.
GoDaddy has built-in features to help you optimize your website, and it lets you embed external reviews users have left on Facebook, Zillow, and Yelp. Being able to share listings across multiple channels is a great way to expand your reach and attract more visits to your site without needing any SEO expertise.
Although, if you do want to optimize for search engines, GoDaddy’s Search Engine Visibility tool works perfectly to help you rank higher. By tweaking your keywords, page titles, and metadata, the builder helps you get found online faster – not bad!
WordPress is a big name in the world of website building, but it’s not actually a website builder, and works quite differently to the other platforms in our ranking.
It’s a powerful and customizable platform, but you’ll probably find it difficult to build a fully fledged, on-brand real estate site without support from a designer. That said, WordPress would be our top recommendation if you’re planning to list quite a few properties and need advanced search functionality. Overall, we’d suggest building on this open-source platform if you have your sights set on expanding your business.
Once you’ve chosen a plugin, just click the Install Now button, and it will automatically be applied to your site. It’s a really quick and simple process.
This is the nature of working with an open source platform. There are around 73 results for “real estate” themes, and while they look good, they don’t have many (or in some cases any) user reviews. While this probably isn’t cause for concern, it might be worth branching out and looking at a third-party theme website, such as ThemeForest, or even exploring the option of getting a custom design from a web designer.
Part of the reason we’ve thrown the web designer idea into the mix at this stage is because it’s not as easy to customize a WordPress theme as it is to alter a website builder template. Making basic changes is easy enough, but playing around with the general style and vibe can be difficult, and may require coding knowledge. For a few hundred dollars, a custom design may end up seeming the more appealing and savvy option.
But ultimately, your options are endless here – there won’t be anything you can’t add to your WordPress site. The question will just be whether it’s a plugin you need to pay for, or one you can get for free.
The open-source platform is completely free to use, but you will have to purchase your own web hosting – this costs anywhere from around $2.95 per month upwards, depending on the size of your site. You’ll also need to purchase a domain name at a cost of around $10 per year.
While the cost of hosting and a domain name are pretty easy to account for, the cost of design and plugins is not. This is because it really depends on what you’re prepared to do yourself, and what your site requires. So while the ongoing cost is likely to be comparable to that of a website builder, the setup cost could be a lot more substantial (potentially several hundred dollars more substantial).
Luckily, we have a whole separate guide to WordPress pricing to break this down into more detail for you.
WordPress is a powerful platform that allows for infinite opportunities for your website, so it’s no surprise that setting it up is more time consuming and difficult than it is with other platforms. This is why it falls behind the other builders we’ve mentioned in our “ease of use” testing, with just a 3.2 out of 5.
Nevertheless, we recommend adding an SEO plugin to your WordPress site (our favorite is Yoast SEO) to make sure you’re giving your site the best chance of ranking well for those all-important local searches.
Above, we’ve showcased the five winning website builders from our real estate-specific research.
Below are some real estate platforms you may have been surprised didn’t make the cut. They still deserve a mention, which we’ll give right now, along with an explanation as to why they’re not in our top five ranking.
For the real estate-specific website builders, the low ranking almost always came down to a lack of features unrelated to real estate. Areas like design, value for money, ease of use, creative freedom, and SEO were often overlooked.
Placester is a dedicated real estate website builder, so of course it comes with a whole load of really useful features for real estate websites built right in (although for considerably more money). You won’t have to worry about things like choosing an unsuitable template or having to manually integrate IDX.
Placester is designed for big real estate websites, and for this has sacrificed a lot of ease of use – without the customer support in place to hold your hand through the process. Customer reviews also complain that the platform is glitchy and outdated.
This is a problem we see time and time again with ‘niche’ website builders – they have useful features, but don’t have the same backing and investment as larger platforms, so basics can fall by the wayside.
It’s a very similar story with Intagent, another feature-rich but dated platform. Intagent does offer a web design package though, so if you’re looking to outsource the actual building of your site, that could be something worth looking into. Just steer clear of the $29.95 per month website builder package.
Rather than just a website builder, Propertybase is a scalable, all-in-one real estate platform – and its price tag reflects this. We see it as a good solution for teams, but not great value for individual agents.
We’re always a little wary of recommending platforms where the website builder part is secondary to the main offering. That’s the case with RealtorMint – it offers great CRM software for your real estate business, but with a pretty basic website builder. It’s okay, but not a candidate for our top choices just yet.
AgentFire is an expensive option, but does come with much more support than a typical website builder. Prices start at $129 per month, and this is just for a pretty standard website builder package. On top of this, essential “add-ons,” such as that all-important IDX integration, quickly add up – IDX in particular costing $30 per month. Custom design assistance is available, but starts from $699.
Realtyna has created plugins and themes for real estate websites built with WordPress. Both are worth a look if you’re going down the WordPress route, but it isn’t a standalone platform in its own right.
Ylopo is another platform that’s more of an overall digital marketing solution than a website builder. And again, Ylopo is better suited to a larger team of agents than to those working solo. It does have some really helpful features, like the ability to add a “microsite” for each team member within the website as a whole.
We’ve presented you with five strong options for your real estate website builder. Let’s recap five overlooked criteria you need to look out for when making your decision, and why:
- Access to IDX listings and the MLS
If you’re in the real estate game, then you already know the importance of being able to access the IDX, as well as being able to close deals via the MLS.
As we’ve seen, a growing number of real estate website builders are equipping their platforms with the ability to pull in listings from the IDX – albeit in varying degrees.
- SEO (Search Engine Optimization)
You want people without any prior knowledge of your business to be able to find you by Googling “real estate agent [your local area].” Given that 68% of online experiences start with a search engine, you want to be at the top of Google’s results pages, and you’ll need a builder with strong SEO support and/or apps to get you there.
- Lead capture and nurture
You’ve got a visitor to your site, and they like one of your properties. Great! But now what? You need a website builder with customizable contact/booking forms in order for users to take the next step toward arranging a viewing.
Property not quite right? With great email marketing tools, you can tailor campaigns to keep visitors in the loop when new properties come up that match their criteria.
- Help and support
It’s no use being bowled over by fancy features and stunning designs, only to find a hurdle you can’t get over, and nobody available to help.
Having a dedicated support team is something that sets website builders apart from CMS platforms like WordPress. It’s something people often forget to check for, or don’t realize the importance of until they hit a blocker.
- Images and videos
As a realtor, we don’t need to tell you that images matter – you already know they can be the difference between your phone ringing off the hook and a property sitting vacant for months.
We want to only show you website builders that really give your images the chance to shine – and your video tours, if that’s something you offer.
As you’ve seen, each platform brings something a little different to the table – but by now, you can feel confident choosing the one that’s right for you. Here’s a recap of our ranking, and the core strength of each platform:
Best Website Builders for Real Estate: Our Top 5
- Squarespace – Best for small real estate websites
- Duda – Best IDX integration
- Wix – Best for ease of use
- GoDaddy – Best to get a website published quickly
- WordPress.org – Best for large, content-heavy sites looking to expand
Now all that’s left to do is to go and build your website! Remember that each website builder has either a free trial or a free plan, so you can try it out commitment-free.