5 Best Real Estate Website Builders

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Building a website for your real estate brokerage is an excellent way of growing your brand, showcasing properties, and generating new leads. Website builders make this whole process a lot easier – these platforms save you time (it’s possible to have a site live in just an hour), and plenty of money (no need to hire a web designer).

As well as having tested over 50 website builders, we’ve specifically checked which ones offer the features needed for a real estate website. Here are the top choices:

Best Website Builder for Real Estate: Our Top 5

  1. Wix – best overall website builder
  2. Squarespace – best template designs
  3. Weebly – best for SEO support
  4. Site123 – best for building a real estate website quickly
  5. Duda – smoothest IDX integration

We’re pretty proud of our research process, because not many sites can say they’ve carried out such in-depth testing before making recommendations. Here’s how our in-house research team go about finding the best website builders on the market.

Every single builder goes through our thorough research process. We investigate important areas such as:

  • Ease of use
  • Design flexibility
  • Value for money
  • Feature quality
  • Help and support
  • Customer satisfaction

This helps us rate and compare the builders fairly, focusing on important factors that users have told us matter most.

We even get groups of everyday people to test the builders out and give us feedback, which we then analyze. This helps us:

  • understand exactly how easy (or difficult) beginners find the builder
  • uncover any issues within the builder
  • judge customer satisfaction

We’ve applied this process to over 50 website builders so far – all so we can bring you the most accurate results and recommendations!

Still got questions? Read our report on How We Conduct Our Website Builder Research for a more detailed explanation.

Wix

Best website builder for real estate agents

Wix is a versatile, simple-to-use website builder. It offers a huge selection of professionally designed templates that you can choose to work from, plus a wide-ranging app market for adding extra functionality and features to your website. Price: $0 – $39/month

Wix Pros Wix Cons
The website builder our users were most likely to recommend after testing Can't change template once your site is live
Drag-and-drop tools allow for easy customization Integrating IDX isn't as easy as with Squarespace
Over 500 excellent templates, including 16 perfect for real estate sites
Wix real estate templates

Wix offers five non-ecommerce price plans:

Free – $0 forever

Combo – $13/month (when paid annually), or $17/month (when paid monthly)

Unlimited –  $17/month (when paid annually), or $22/month (when paid monthly)

Pro – $22/month (when paid annually), or $27/month (when paid monthly)

VIP – $39/month (when paid annually), or $47/month (when paid monthly)

The free plan is a great way to test the water, but we recommend upgrading to at least the Unlimited plan as soon as possible (this is ideal for businesses, whereas the Combo plan is more for personal projects). As you upgrade, you’ll also unlock more features, like extra video storage (which starts at 1 hour on the Unlimited plan), and extra paid ad credit.

Wix is, first and foremost, very simple to use. You don’t need any tech experience to build a website; the whole platform is intuitive and sensible, and this was a big part of why it was the platform our users were most likely to recommend after testing.

Wix offers over 500 professionally designed templates, with around 16 dedicated entirely to real estate websites. These templates include some great features like contact forms, dynamic maps, and even online booking forms that clients can use to arrange viewings.

Wix uses drag-and-drop tools to help you design your website. This means your template is just a guide, or a springboard; you’re free to move elements like images, paragraphs, and menus wherever you want. This also means you can’t switch your template after you go live, so just keep that in mind.

It’s a similar story when it comes to features. Whatever’s missing from your template can easily be added in using Wix’s App Market, whether that’s dynamic forms to accept bookings on the go, an integrated blog (for valuable SEO-boosting content publishing), or even a utility like ‘Testimonial Builder’, which allows clients to provide testimonials for you to display on your site (great for building trust). It’s definitely worth poking around to see what you turn up!

You do need to pay for some of Wix’s apps, but a good proportion are free.

Something that lets Wix down is the fact that it doesn’t support the Internet Data Exchange (IDX) integration. Wix has a page where you can vote for this integration to be worked on next, and also a suggestion for a workaround (which will require a bit of coding experience).

Wix does have a lot of guides/apps centered around SEO support, but it’s all a bit less hands-on/ integrated than with Weebly, for example. Good SEO is essential to ranking well on Google for your local area; Wix won’t hold you back from achieving this, but it could do more to help you.

logo-wix-100x100

Liking the sound of Wix?

Wix is a great all-around website builder that’s perfect for beginners – it has tons of templates and comes packed with features too.

Squarespace

Best template designs

Squarespace Pros Squarespace Cons
Fantastic designs make it easy to build a professional-looking site that puts images front and center Not as intuitive as other platforms
Great built-in features Relatively small portfolio of templates
Detailed in-house guide for adding an IDX integration

Any real estate agent knows all about the power of a good first impression, and this is something Squarespace delivers on like no other website builder we’ve tested. By working from one of its curated selection of professionally designed templates, nobody will guess your site was made the DIY way. Price: $12 – $18/month

Squarespace real estate template

Although it doesn’t offer a free plan, Squarespace’s paid plans come in a little cheaper than Wix’s. Here are its two non-ecommerce plans:

Personal – $12/month (when paid annually), or $16/month (when paid monthly)

Business – $18/month (when paid annually), or $26/month (when paid monthly)

Naturally, we’d recommend the Business plan for your real estate business. The small extra cost is well worth it for the extra marketing and analytics features you’ll gain access to.

Our users fed back that Squarespace wasn’t as intuitive as Wix. That said, it is simple to use once you’ve had a play around and gained a good grasp on how everything works, and where everything is, so definitely don’t be too deterred by that. The support team are available via live chat to jump in and help you find anything, and remember – you have two weeks to try it out, totally free.

We’ve already mentioned how impressed we are with Squarespace’s template designs (the best we’ve tested), and Squarespace has identified five which would work well for a real estate website.

Squarespace works a little differently to Wix, in that you don’t have as much flexibility with the design – you can switch out the content, and add in new elements, but can’t drastically change the layout you see to begin with. But honestly? While this may be less fun for the more creative people out there, it does mean you’re forced to stick close to the professional design, and your website will look all the better for it.

Squarespace’s designs tend to put images front and centre, giving you the chance to really show off your properties.

Squarespace’s extra features come already ‘baked in’ and ready to use, whether relating to the front end of your website, or behind the scenes stuff. You can add pop-ups with the Business plan which, when used tastefully, can be a really effective way to alert people to a reduced price, or a new property.

When designing your website, you can add in new ‘elements’ like a form, image, or map by selecting them from the menu. Integrations like MailChimp allow you to follow up with leads and clients automatically.

As with Wix, Squarespace has a lot of guides to SEO, but not a lot of ‘hand holding’ – so the responsibility will fall to you a little bit here. They also have that all-important guide on how to integrate MLS search.

squarespace logo

Squarespace is ideal for creatives

Beautiful template designs, powerful features, and great marketing integrations – does Squarespace have what you’re looking for?

Weebly

Best SEO support

Weebly Pros Weebly Cons
Excellent SEO support and capabilities Scope for customization is limited
Easy to use and quick to set up Templates are a little dated compared to competitors

Weebly is one of the cheaper website builders on this list, with paid plans starting at just $6/month. It has really strong SEO features, which is why we typically recommend it for small businesses. That said, the templates are a little dated – it’s not going to deliver a website as beautiful as Wix or Squarespace would.  Price: $0 – $26/month

Weebly templates

Weebly offers four different plans:

Free – $0 forever

Personal – $6/month (when paid annually), or $9/month (when paid monthly)

Professional – $12/month (when paid annually), or $16/month (when paid monthly)

Performance – $26/month (when paid annually), or $29/month (when paid monthly)

We’d recommend you spring for at least the Professional plan for your real estate site, as this is the cheapest ad-free plan (meaning you won’t see Weebly’s own adverts displayed on your site).

When it comes to ease of use, it doesn’t get easier than Weebly. Quite literally, in fact – it came out on top for ease of use in our research. A combination of easy-to-follow directions and a hands-off ADI option (more on this below) make this a simple and quick platform to build a site with.

Weebly has around 70 templates to choose from. They’re nice, but they don’t get us as excited as Squarespace’s do – or Wix’s, come to that. There also aren’t any that are tailored specifically to real estate, although a few of the ones in the ‘Business’ category could be easily adaptable.

Editing your template is easy, and you can switch templates at any point, even after your site is live. Editing your site to exactly how you want it, though? That’s a little trickier. Weebly’s strong focus on simplicity has led to some things (like selecting website colors) feeling too restrictive.

If you’re not fussed about design specifics, and want something up and running quickly, try Weebly ADI. This will automatically generate a unique website for you based on your answers to a few questions, and you can then tweak this result to your liking.

SEO is Weebly’s strong suit. There are helpful prompts and comprehensive guides, and you can access and edit everything you need to give your site a fighting chance of ranking on page one for brokers in your area.

You can also add an IDX integration with Weebly. As with Wix and Squarespace, this just requires embedding a piece of code. There are a few good guides around for doing this.

weebly_logotype

Is Weebly the right real estate builder for you?

Weebly is a great choice if you’re running a small real estate business – take a closer look to decide if it’s best for you.

Site123

Best for building a real estate website quickly

Site123 Pros Site123 Cons
Fastest way to set up a website Not much chance for customization beyond your auto-generated design
Very easy to use (just need to answer a few questions) Features lack the depth and quality of other builders
No guidance given for integrating IDX

Site123 takes simplicity to a whole new level. ADI (Artificial Design Intelligence) is the only route with Site123; you simply answer a few questions, and hey presto – a unique, functional site is live in just a couple of minutes. Site123 is undoubtedly simple, but this does mean you’re limited with the more complex stuff. Price: $0 – $10.80/month

Site123 ADI process

Site123’s commitment to simplicity extends to its pricing. There are only two plans available:

Free – $0 forever

Premium – $10.80/month

Again, we’d recommend starting out on the free plan, but upgrading as soon as possible.

Although Site123’s plans are comparatively cheap, it scores poorly for value for money because you aren’t the same depth of features as you do with Weebly, Squarespace and Wix.

As we’ve covered above, Site123 is really easy to use, in that it’s quick and easy to get a website live. If you have specific ideas about how you want your site to look, however, you won’t find them easy to achieve with Site123’s model – instead you should opt for a builder with more scope for customization, like Wix.

Design is not a strong area for Site123. We’ve already mentioned that customization is pretty limited, but the designs themselves can also feel pretty dated. If you’re after a super modern and visual look for your website, you might struggle to achieve it.

Site123 lacks the same feature quality as platforms like Weebly, Wix and Squarespace. You can’t integrate your social feeds, and will have to make do with just the social icons. It also doesn’t have those crucial IDX and MLS features built in, nor does it offer an explanation or guide as to how you can add them.

SEO is okay. There’s a comprehensive guide, and you can edit key details like page meta titles. You can’t add any SEO-dedicated apps, though, so we recommend you read up on SEO best practice yourself.

Duda

Smoothest IDX integration

Duda Pros Duda Cons
Brilliant designs, and a really strong real estate template Scored poorly for value for money (lots of features withheld for the most expensive plan)
Surprisingly easy to use Sub-par marketing features
Able to integrate IDX (with the higher tier plan and some technical know-how)

Duda is ‘the website builder for web designers’, and has the beautiful templates to match. It’s surprisingly easy to use, but holds a lot of features back for customers on its more expensive plans. Price: $14 – $49/month

Duda real estate template

Duda offers three different premium plans:

Basic – $14/month (when paid annually), or $19/month (when paid monthly)

Team – $22/month (when paid annually), or $29/month (when paid monthly)

Agency – $49/month (when paid annually), or $55/month (when paid monthly)

While Duda does offer some competitively-priced plans, it holds a lot of features back for those on its Agency plan, and this is why it scored poorly in our testing for value for money.

Duda pitches itself as a website builder for web designers, and all the talk of ‘building websites for your clients’ may seem daunting to beginners. But don’t let that put you off – Duda is actually really simple for anyone to use, and came out third in our testing for ease of use.

This is where Duda really excels, rivalling Squarespace for design. Duda has one core template for real estate, and honestly, we think it looks great – clean and visual, with eye-catching animation. It’s super professional, and only the start for your website – Duda offers a lot of scope for customization, so you can easily align this to your vision and your brand.

As we mentioned earlier, Duda holds a lot of features back for its customers on the higher tier plans. You can see this just by looking through what’s included with each price bracket; you’re not getting any of the ‘Advanced Tools’, like the widget builder and dynamic pages, both of which would be useful to a real estate website. The widget builder in particular is kind of necessary – this is the best way to add an IDX integration.

Duda’s SEO is strong, but some marketing features are lacking. This makes sense if you consider that Duda is designed to build websites, then hand them over. If you want to use Duda, you shouldn’t find this too much of a barrier – it just explains why we haven’t ranked it higher as a platform.

How to Choose the Best Real Estate Website Builder

We’ve presented you with five strong options for your real estate website builder. Let’s recap three overlooked criteria you need to look out for when making your decision, and why:

1. Access to IDX listings and the MLS

If you’re in the real estate game, then you already know the importance of being able to access the IDX, as well as being able to close deals via the MLS.

As we’ve seen, a growing number of real estate website builders are equipping their platforms with the ability to pull in listings from the IDX – albeit in varying degrees.

And if there isn’t a native solution available immediately, then it’s worth looking at the available apps and plugins from third party developers that will enable this on your website. Be aware you’ll more than likely have to pay for these IDX/MLS apps – but once you start closing deals, they’ll pay for themselves.

2. SEO

You want people without any prior knowledge of your business to be able to find you by googling ‘real estate agent [your local area]’. Given that people are unlikely to look past the first few Google results, you need a builder with strong SEO support and/or apps to get you there.

SEO stands for Search Engine Optimization, and it’s the process of tweaking and refining your site so that Google can best understand what you do, and where. In an ideal world, Google will decide that your site best serves the users looking for real estate agents in your area, and will therefore rank you among the top options.

3. Help and support

It’s no use being bowled over by fancy features and stunning designs, only to find a hurdle you can’t get over, and nobody available to help.

Having a dedicated support team is something that sets website builders apart from CMS platforms, like WordPress. It’s something people often forget to check for, or don’t realise the importance of until they hit a blocker.

But don’t worry – we’re well aware of how important strong help and support is to any business building a website. That’s why we’ve only included platforms here that provide strong help and support (which we’ve tested ourselves). This will be across a combination of live chat, phone, email and online articles, depending on which builder you go with. If you have a strong preference of one form over another, it’s worth double checking this.

Best Website Builders for Real Estate: Summary

We’ve covered our top-rated platforms for your real estate website, according to your website. As you’ve seen, they all offer something a little different – by now, you can feel confident choosing the one that’s right for you. Here’s a recap of the ranking, and the core strength of each platform:

5 Best Website Builders for Real Estate

  1. Wix – best overall website builder
  2. Squarespace – best template designs
  3. Weebly – best for SEO support
  4. Site123 – best for building a real estate website quickly
  5. Duda – smoothest IDX integration

Now all that’s left to do is to go and build your website! Remember that each website builder has either a free trial or a free plan, so you can try it out commitment-free.

FAQs

There sure are! Of our list of the top five website builders for real estate, three offer completely free plans you can stay on forever: Wix, Squarespace and Weebly. That said, we’d recommend upgrading as soon as possible – free websites come with storage limitations, ads from the platform, and auto-generated domain names, all of which will stop you from giving a professional impression.

Website builders often keep their cards pretty close to their chest in this department, but Wix is probably the most popular website builder overall, most recently reporting over 180 million users.

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About Tom Watts

Tom Watts

You might not come from the most technical background - but neither did I! After years of working on websites I've managed to learn a few things that might be able to help you on your website building journey.

I'm here to help out the WBE community by generating informative discussions and by answering your questions in the comments section.

Let's make you a website builder expert!

15 comments

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  • Yesi Merino
    Thank you for sharing on which website would be the best to build a real estate website. Wonderful tips, might use this for commercial real estate too!
  • Faizan Alam
    Thanks admin for sharing this informative post.
  • Scott
    Thanks for the comprehensive comparison, however, I believe a Real Estate website needs more than a simple website builder; considering advanced IDX solutions now like Organic MLS Integration, CRMs, Mobile apps etc. catching up with the market can't really happen through those simple website builders. For a more advanced solution, I highly suggest some other options, like Real Geeks and Realtyna. It would be on Wordpress, a more sophisticated environment, yet way more successful. Thanks for the article, once again :)
  • Charles
    Thank you for all the comparative work done here. This has helped me make a decision!
  • Jason S Samia
    What do you think about Wordpress?
    1 reply
  • Chris Weathers
    We currently have a real estate website that we are happy with, however, we are looking to change hosts. What our are best options?
  • genny
    Would anyone be able to guide me step by step through building a website on these aka build one for me for a fee obviously
    1 reply
    • Fred Isaac
      Hi Genny, we've got a guide on how to build a website. Hope it helps - https://www.websitebuilderexpert.com/building-websites/
  • grahagrand
    Great post , really useful
    1 reply
    • Fred Isaac
      Cheers for the comment, glad you found the post useful!
  • William Blackwell
    Hey, I found those guys: realtyna.com Have you heard about them? Can i give a try?
    1 reply
    • Fred Isaac
      Hi William, Looks like they're powered by WordPress, though I've not used them myself. Have you tried one of the builders listed in our guide? Fred
  • Art Duy
    I am curious as to what is meant when you said “create a Wix app” to handle the IDX?
    1 reply
    • Tom Watts
      Hi Art, A website widget is similar to an app - they both add more functionality to your website. In the Wix Editor you can add little bits of custom HTML and using IDX Broker's platform, you can embed their IDX widget on your Wix website - giving your visitors access to this useful tool. You can read more about the specifics on the IDX Broker website (which we've linked through to). Hope that clarifies things, Thanks for reading, - Tom