The best real estate website builders make IDX integration as simple as possible, and come with image-centric templates that pack max curb appeal into an online package. They’ll help you nurture each lead from enquiry to purchase, with strong SEO to get you ranking for buyers searching in your area. And on top of that, they’ll be easy enough for you to set up and swiftly edit with ease.
Taking all these factors into account, here’s our top five:
Best Website Builders for Real Estate: Our Top 5
The website builders in this list have all been through our full website builder research process, including:
- First hand ease of use testing (with actual participants, as well as us)
- Cross-analysis of features
- Design analysis according to best practice
- Help and support testing
On top of this, we’ve also looked at them specifically from a real estate website point of view. What a real estate website builder needs above all else is the right features, and a useful design – so we’ve weighted these factors higher than normal in our ranking.
In terms of features, we’ve zoomed in specifically on:
- Collecting leads – contact forms, booking requests, ability to book appointments
- Integrating IDX/MLS – essential for adding listings to your site from other platforms. If these are already built into the templates, it’s a bonus, as you’ll reap the full SEO benefits.
Squarespace came out on top in our testing. Great design is something this platform has nailed, and we love the real estate templates on offer. Features were also a strong point, with lots of ways to capture and nurture leads, as well as a pain-free MLS integration.
Best choice for real estate websites
- Modern, image-led designs
- Ready-to-go templates
- Add IDX using code
Free trial available
- Sleek, image-focused designs
- In-house guide for adding IDX
- Great built-in features ready to use
- Not as straightforward as some platforms
- Need to add IDX with custom code
Any real estate agent knows all about the power of a good first impression, and this is something Squarespace delivers on like no other website builder we’ve tested. By working from one of its curated selection of professionally designed templates, nobody will guess your site was made the DIY way.
You’ll need to find the embed code from your IDX service, and then add this to your Squarespace website in a custom code block. This sounds tricky, but it’s really just a matter of copying and pasting – no technical expertise required!
Squarespace doesn’t give you total design flexibility. You can switch out the content, add in new elements and pages, and change the color scheme – but you can’t drastically change the layout you see to begin with.
But honestly? While this may be less fun for the more creative people out there, it does mean you’re forced to stick close to the professional design, and your website will look all the better for it.
When designing your website, you can add in new ‘elements’ like a form, image, or map by selecting them from the menu. Integrations like Mailchimp allow you to follow up with leads and clients automatically.
- Personal – $12 per month when paid annually, or $16 per month when paid monthly
- Business – $18 per month when paid annually, or $26 per month when paid monthly
We’d recommend the Business plan for your real estate business. The small extra cost is well worth it for the extra marketing and analytics features you’ll gain access to.
Squarespace isn’t the cheapest website builder on this list, but it is good value for money. With so many features built in, and the professional-looking designs on offer, it’s well worth this monthly fee.
That said, it is simple to use once you’ve had a play around and gained a good grasp on how everything works, and where everything is – so definitely don’t be too deterred by that.
The support team is available via live chat to jump in and help you find anything, and remember – you have two weeks to try it out, totally free.
Best for larger real estate websites
- Designer-level platform
- Feature-packed template
- Must upgrade to add IDX
Free trial available
- One feature-packed real estate template
- Simple to customize
- Build a custom IDX integration
- Quite expensive compared to others
- Need the Agency plan to customize IDX
Duda is ‘the website builder for web designers’, and has the beautiful templates to match. It’s surprisingly easy to use, but holds a lot of features back for customers on its more expensive plans.
If you’re not confident with this, or you need something a bit more bespoke, you can get a custom built widget via one of Duda’s Fulfillment Partners. These are third party, Duda-approved agencies that you can book through your Duda account, and work with for a one-off fee. Duda’s fulfillment channel is only available if you’re on the $22 per month Team plan or above.
- Great email marketing (for keeping leads engaged)
- A members area (but this isn’t password protected)
- Contact and appointment forms (for gathering leads)
While this template does look good, it’s the built-in features that really shine through. This is a template that’s ready to work for you from day one.
- Basic – $14 per month when paid annually, or $19 per month when paid monthly
- Team – $22 per month when paid annually, or $29 per month when paid monthly
- Agency – $49 per month when paid annually, or $55 per month when paid monthly
While Duda does offer some competitively priced plans, as we mentioned earlier, it holds a lot of features back for those on its Agency plan – which is why it scored poorly in our testing for value for money. If, for example, you want to customize your IDX integration, this would require the widget builder, which is only included with the Agency plan.
A real bonus for realtors is the Local Business Schema feature, which will allow you to mark your site as a local business to Google, and increase the chance of your site details ranking for local property searches.
Duda also keeps a close eye on page speed (an important ranking factor), which can otherwise quickly fall by the wayside with media-heavy sites.
Easiest to use
- 16 real estate templates
- Easy to use and customize
- Temperamental for IDX
Free plan available
- Wide choice of templates
- Favorite platform in user testing
- Wide range of apps for functionality
- IDX integration can be buggy
Wix is a versatile, simple-to-use website builder. It offers a huge selection of professionally designed templates that you can choose to work from, plus a wide-ranging app market for adding extra functionality and features to your website.
Wix uses drag-and-drop tools to help you design your website. This means your template is just a guide, or a springboard; you’re free to move elements like images, paragraphs, and menus wherever you want. This also means you can’t switch your template after you go live, so just keep that in mind.
- Free – $0 forever
- Combo – $14 per month when paid annually, or $18 per month when paid monthly
- Unlimited – $18 per month when paid annually, or $23 per month when paid monthly
- Pro – $22 per month when paid annually, or $27 per month when paid monthly
- VIP – $39 per month when paid annually, or $47 per month when paid monthly
The free plan is a great way to test the water, but we recommend upgrading to at least the Unlimited plan as soon as possible (this is ideal for businesses, whereas the Combo plan is more for personal projects). As you upgrade, you’ll also unlock more features, like extra video storage for virtual house viewings (this starts at 1 hour on the Unlimited plan), and extra paid ad credit for landing those local searches.
Having 16 ready-to-go real estate templates is a real time saver. Instead of having to tailor a template to your needs, it’s more than likely that one already fits the bill, and it’s then just a matter of swapping in your own content (something that’s designed to be really beginner-friendly).
Best choice for real estate websites
- Cheap starter plans
- Slightly dated look
- No real estate templates
Free trial available
- Easy to set up and edit a website
- Loads of apps to customize your site
- No in-house guide to embedding IDX
- Lack of real estate-specific templates
Weebly is one of the cheaper website builders on this list, with paid plans starting at just $6 per month. It has really strong SEO features, which is why we typically recommend it for small businesses. That said, the templates are a little dated – it’s not going to deliver a website as beautiful as Wix or Squarespace would.
It’s still very possible to build a good real estate site by using another image-centric design as a springboard, though you need to be prepared to roll up your sleeves a bit to make it happen. But when you consider that Weebly’s designs aren’t as impressive as Squarespace’s anyway, it seems a bit counter-productive.
Weebly has built-in email marketing tools which are ideal for growing an engaged database of househunters, and for collecting testimonials after the event, too.
- Free – $0 forever
- Personal – $6 per month when paid annually, or $9 per month when paid monthly
- Professional – $12 per month when paid annually, or $16 per month when paid monthly
- Performance – $26 per month when paid annually, or $29 per month when paid monthly
Weeby’s low prices are appealing, but keep in mind that we’d recommend you spring for at least the Professional plan for your real estate site, as this is the cheapest ad-free plan (meaning you won’t see Weebly’s own adverts displayed on your site).
This is essential for giving that all-important good first impression, but puts your plan in the same sort of price bracket as the Squarespace ones – which have a lot more to offer.
When you sign up to Weebly, you’re really guided through the process of building your website, and won’t ever be in doubt about what you’re supposed to do next. You can select an image-centric theme, like Travellin or Acquire, and adjust it to your needs by dragging and dropping elements into place. But considering you’re not starting with something ready to serve realtors straight away, this naturally adds in some extra steps.
Good for large sites, but not the easiest to use
- Completely customizable
- Most powerful platform
- Steep learning curve
- Total control over design
- Wide choice of templates and integration
- Can be very cheap (but costs vary a lot)
- Longest setup time
- Steeper learning curve
- Not an ‘all-in’ package
WordPress is a big name in the world of website building, but it’s not actually a website builder, and works quite differently to the other platforms in our ranking. It’s a powerful and customizable platform (probably the most powerful, and the most customizable), but you’ll probably find it difficult to build a fully fledged, on-brand real estate site without support from a designer. That said, it would be our top recommendation if you’re planning to list quite a few properties, and need advanced search functionality.
Once you’ve chosen a plugin, just click the Install Now button, and it will automatically be applied to your site. It’s a really quick and simple process.
Make sure you keep the plugin up to date by actioning any updates that appear in your dashboard.
This is the nature of working with an open source platform. There are around 10 results for ‘real estate’ themes, and while they look good, they don’t have many (or in some cases any) user reviews. While this probably isn’t cause for concern, it might be worth branching out and looking at a third party theme website, such as ThemeForest, or even exploring the option of getting a custom design from a web designer.
Part of the reason we’ve thrown the web designer idea into the mix at this stage is because it’s not as easy to customize a WordPress theme as it is to alter a website builder template. Making basic changes is easy enough, but playing around with the general style and vibe can be difficult, and may require coding knowledge. For a few hundred dollars, a custom design may end up seeming the more appealing and savvy option.
But ultimately, your options are endless here – there won’t be anything you can’t add to your WordPress site. The question will just be whether it’s a plugin you need to pay for, or one you can get for free.
With a WordPress site, there are a lot of variables at play. Web hosting is an essential (this will cost anywhere from around $2.95 per month upwards, depending on the size of your site). You’ll also need to purchase a domain name at a cost of around $10 per year.
While the cost of hosting and a domain name are pretty easy to account for, the cost of design and plugins is not. This is because it really depends on what you’re prepared to do yourself, and what your site requires. So while the ongoing cost is likely to be comparable to a website builder, the setup cost could be a lot more substantial (potentially several hundred dollars). We’ve done a whole guide to WordPress pricing to break this out into more detail.
WordPress is a powerful platform that allows for infinite opportunities for your website, so it’s no surprise that setting it up is more time consuming and more difficult. And as we’ve mentioned above, depending on your requirements, you may even find it beyond your capabilities to complete this task on your own.
Nevertheless, we recommend adding an SEO plugin to your WordPress site (our favorite is Yoast SEO) to make sure you’re giving your site the best chance of ranking well for those all-important local searches.
Above, we’ve showcased the five winning website builders from our real estate-specific research.
Below are some real estate platforms you may have been surprised didn’t make the cut. They still deserve a mention, which we’ll give right now, along with explaining why they’re not in our top five ranking.
For the real estate-specific website builders, this almost always came down to lacking in core areas outside of purely having real estate features pre-integrated. Things like design, value for money, ease of use, creative freedom and SEO often missed the mark.
Placester is a dedicated real estate website builder, so of course it comes with a whole load of really useful features for real estate websites built right in (although for considerably more money). You won’t have to worry about things like choosing an unsuitable template, or having to manually integrate IDX.
Placester is designed for big real estate websites, and for this has sacrificed a lot of ease of use – without the customer support in place to hold your hand through the process. Customer reviews also complain the platform is glitchy and outdated.
This is a problem we see time and time again with ‘niche’ website builders; they have useful features, but don’t have the same backing and investment as larger platforms, meaning basic things can fall by the wayside.
It’s a very similar story with Intagent, another feature-rich but dated platform. Intagent does offer a web design package though, so if you’re looking to outsource the actual building of your site, that could be something worth looking into. Just steer clear of the $29.95 per month website builder package.
Rather than just a website builder, Propertybase is for those looking for a scalable, all-in-one real estate platform – and its price tag reflects this. We see this as a good solution for teams, but not great value for individual agents.
We’re always a little wary of recommending platforms where the website builder part is secondary to the main offering. That’s the case with RealtorMint; great CRM software for your real estate business, but with a pretty basic website builder. It’s okay, but not a candidate for our top choices just yet.
AgentFire is an expensive option, but does come with much more support than a typical website builder. Prices start at $129 per month, and this is just for a pretty standard website builder package. On top of this, essential ‘add-ons’, such as that all-important IDX integration, quickly add up – this particular one costing $30 per month. Custom design assistance is available, but starts from $699.
Realtyna has created plugins and themes for real estate websites built using WordPress. Both are worth a look if you’re going down the WordPress route, but it isn’t a standalone platform in its own right.
Ylopo is another platform that’s more of an overall digital marketing solution than a website builder. And again, Ylopo is better-suited to organizing a larger team of agents, than to those working solo. It does have some really helpful features, like the ability to add a ‘microsite’ for each team member within the website as a whole.
We’ve presented you with five strong options for your real estate website builder. Let’s recap three overlooked criteria you need to look out for when making your decision, and why:
1. Access to IDX listings and the MLS
If you’re in the real estate game, then you already know the importance of being able to access the IDX, as well as being able to close deals via the MLS.
As we’ve seen, a growing number of real estate website builders are equipping their platforms with the ability to pull in listings from the IDX – albeit in varying degrees.
2. SEO (Search Engine Optimization)
You want people without any prior knowledge of your business to be able to find you by googling ‘real estate agent [your local area]’. Given that 68% of online experiences start with a search engine, you want to be at the top of Google’s results pages, and you’ll need a builder with strong SEO support and/or apps to get you there.
3. Lead capture and nurture
You’ve got a visitor to your site, and they like one of your properties. Great! But now what? You need a website builder with customizable contact/booking forms in order for users to take the next step to arranging a viewing.
Property not quite right? With great email marketing tools, you can tailor campaigns to keep visitors in the loop when new properties come up which match their criteria.
4. Help and support
It’s no use being bowled over by fancy features and stunning designs, only to find a hurdle you can’t get over, and nobody available to help.
Having a dedicated support team is something that sets website builders apart from CMS platforms, like WordPress. It’s something people often forget to check for, or don’t realize the importance of until they hit a blocker.
5. Images and videos
As a realtor, we don’t need to tell you that images matter – you already know they can be the difference between your phone ringing off the hook, and a property sitting vacant for months.
We want to only show you website builders that really give your images the chance to shine, as well as the space to add video tours, if this is something you offer.
We’ve covered our top-rated platforms for your real estate website, according to your individual needs. As you’ve seen, they all offer something a little different – but by now, you can feel confident choosing the one that’s right for you. Here’s a recap of our ranking, and the core strength of each platform:
Best Website Builders for Real Estate: Our Top 5
Now all that’s left to do is to go and build your website! Remember that each website builder has either a free trial or a free plan, so you can try it out commitment-free.