4 Best Real Estate Website Builders of 2024 | Tried and Tested!

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Thanks to website builders, anyone can now build a real estate website. Whether it’s posting from the IDX, giving virtual tours, or capturing leads, modern website builders can handle a lot of the work.

Whether you’re talking to sellers and buyers, taking photos, giving tours, or preparing all the correct legal documents – for our money, the best overall website builder for real estate is Wix. It has the best selection of features, giving you support across the whole real estate process.

The 4 Real Estate Website Builders:

  1. Wix For extensive real estate apps
  2. Squarespace For unmatched real estate templates
  3. GoDaddy For marketing your real estate properties
  4. Shopify For virtual reality tools in real estate

Best Real Estate Website Builders: Comparison Table

If you’re short on time, you can compare our top real estate website builders in our table below:

Swipe right to see more
0 out of 0





Overall Rating
Overall Rating
Overall Rating
Overall Rating
Starting from
Starting from
Starting from


Starting from
Free plan or free trial

Free plan

Free plan or free trial

14-day free trial

Free plan or free trial

Free plan

Free plan or free trial

Free trial

Storage space

2GB – Unlimited

Storage space


Storage space


Storage space


Event bookings and scheduling

With an app

Event bookings and scheduling

Built-in paid upgrade

Event bookings and scheduling

One-time appointments only

Event bookings and scheduling

With an app

IDX Integration

Need coding experience

IDX Integration

Copy code

IDX Integration

Built-in section

IDX Integration

With an app

What Is IDX?

The IDX, or Internet Data Exchange, is an online database that allows people to post property listings in their area, giving people knowledge of the currently available properties. All real estate websites, from small, local ones to large companies like Zillow, have to be connected to the IDX to show listings online.

As an agent or broker, you’ll have access to each property’s most up-to-date information. To add a property to the IDX, you’ll have to add and keep updating its listing. For your real estate website, you can add IDX integration to your site and let customers view local properties. It’s a vital tool for building not only trust but a sizable pool of customers for your real estate site.

Wix - For Extensive Real Estate Apps

Starting from: $16 per month billed annually: save 10% with code “TAKE10”

Editor's Choice


For extensive real estate apps



out of 5
  • 12 real estate templates
  • Easy to use and customize
  • Temperamental for IDX
dollar icon svg

Free plan available

Paid Plans: $16 - $159 / month


  • icon yes svg Wide choice of templates
  • icon yes svg Best for features
  • icon yes svg Wide range of apps for functionality


  • icon no svg IDX integration can be buggy
Read Review

Wix is our best real estate website builder, with an overall score in our research of 4.9 out of 5. What makes it so easily recommendable to budding real estate moguls is its fantastic range of real estate features. From contact forms and virtual tours to interactive maps and lead generation, Wix provides you with every tool you could need for a real estate website.

Wix onboarding form when setting up a website
My journey with Wix started with a handful of onboarding questions to determine what I wanted from my website. Source: Website Builder Expert

When you first start with Wix, you’ll be asked whether you want to use a template or its ADI service, which can build you a custom site. Simply answer a few questions about your business and the AI website builder will do the rest – perfect for those who may be in a bit of a rush.

Real estate template in Wix's website builder editor, showing latest properties for sale
I chose a template designed for real estate businesses, making it easier for me to tweak to my liking. Source: Website Builder Expert

If you want to select your template, Wix has 12 real estate-specific templates to choose from. They’re all meticulously designed and can be customized as much as you like thanks to Wix’s easy-to-use editor. From here, you can simply drag and drop important features for real estate websites like contact forms and Google Maps integrations.

Pop out sidebar showcasing Wix's pre-designed elements such as contact forms
I could add pre-designed elements to my website, including contact forms for potential clients. Source: Website Builder Expert

While Wix’s available features are certainly useful, it is Wix’s app store where the true treasures lie. From mortgage and ROI calculators to IDX integration, Wix has several apps made specifically for real estate, giving you a level of support that would be hard to find anywhere else. However, it should be noted Wix’s IDX integration is not as seamless as Squarespace’s, and our testers have reported it sometimes being buggy.

Wix in-editor app results for real estate integrations, showing 6 of 36 results
Although it's easy to search and install real estate apps within Wix's editor, we found its IDX integration less seamless than Squarespace's. Source: Website Builder Expert

While Wix certainly has you covered when running your real estate website, can it offer the same service in getting the word out about it? Yes, it can! With a 5 out of 5 in our research, Wix’s SEO makes it simple for even beginners – plus integrations with Semrush and Microsoft Clarity make it a beast in visitor analytics.

On top of that, Wix offers real estate email templates through Mailchimp, letting you send out newsletters and capture forms to potential customers and let them schedule viewings.

Email marketing templates in Wix's marketing dashboard
Wix has a ton of marketing features to help me connect and engage with my target audience. Source: Website Builder Expert

What’s the Best Value Plan?

Wix’s pricing plans have different features but we’d recommend either the Light or Core plans for real estate agents. Wix offers four paid plans, plus a free plan:

  • Free: free plan forever (with limitations such as ads)
  • Light: $16/month
  • Core: $27/month
  • Business: $32/month
  • Business Elite: $159/month

The free plan is a great way to test the water and start building your site, but with ads, no custom domain, and a 500MB storage limit, your site won’t inspire much confidence or trust. We recommend upgrading to the Core plan. This is ideal for businesses, whereas the Light plan is aimed at personal projects.

As you upgrade, you’ll also unlock more features, like extra video storage for virtual house viewings (this starts at one hour on the Core plan), and extra paid ad credit for landing local searches. And if you like discounts, you can get 10% off at the checkout using the code ‘TAKE10’.

Read our full Wix Review for more

Squarespace - For Unmatched Real Estate Templates

Starting from: $16 per month billed annually: Save 10% with code “WBE10”

People's Choice


For unmatched real estate templates



out of 5
  • Best user experience
  • Easy to use and customize
  • No pre-integrated IDX
dollar icon svg

Free trial available

Paid Plans: $16 - $49 / month


  • icon yes svg Quality templates and design
  • icon yes svg Mobile-friendly designs
  • icon yes svg Wide range of apps


  • icon no svg Need to embed code from your IDX
Read Review

Squarespace is primarily known for its stunning templates and easy-to-use editor, letting even beginners design professional-standard websites. There are six real estate website templates available, and although that’s half what Wix offers, one look is enough to tell that Squarespace values quality over quantity.

Real estate template in Squarespace's editor
Using a pre-made real estate template, I could start designing my website easily. Source: Website Builder Expert

Once your template is chosen, you can begin editing your template with essential real estate features like contact forms and map navigation. Squarespace is the easiest builder to use in our research, earning 4.8 out of 5 for user experience. This is all thanks to the Fluid Engine, Squarespace’s unique editor which keeps your design intact no matter how many features you add. This means you can keep growing your site with new properties without the fear of ruining your design – Squarespace does truly make it that easy!

Pop up featuring library of pre-designed website elements, specifically showing contact form sections
I had no trouble adding elements such as contact forms to my pages. Source: Website Builder Expert

Compared to Wix, Squarespace has fewer features directly for real estate built into the platform – but it does have an excellent scheduling integration app with Acuity. Design your scheduling page and create appointments for viewings – all from the Squarespace dashboard.

Scheduling dashboard in Squarespace's backend
I found Squarespace's backend dashboard easy to navigate so I could quickly find how to set up appointments. Source: Website Builder Expert

It is also easier to sign in to the IDX with Squarespace, and it has a full guide on how to do it. Instead of an app, users have to input custom code into a code block on their Squarespace site. While it sounds difficult, it’s just a simple copy and paste – but we understand that code in any scenario seems confusing to beginners.

Luckily, no code is required to access Squarespace’s SEO and marketing capabilities. Like the editor, Squarespace makes sure the process is as clear as possible, and you’ll have access to Mailchimp email marketing, pop-ups for reminding customers of new deals, and contact forms.

Leads analytics in Squarespace's backend dashboard
I can monitor leads and existing customers in Squarespace's backend editor. Source: Website Builder Expert

What’s the Best Value Plan?

Along with a free 14-day trial, there are four paid Squarespace pricing plans:

  • Personal plan – $16 per month
  • Business plan – $23 per month
  • Commerce Basic – $27 per month
  • Commerce Advanced – $49 per month

While it doesn’t have a free plan like Wix, the 14-day free trial is enough for you to build your site and really nail down the design before you upgrade – which we recommend the $23 per month Business plan for. The Personal plan is lacking a lot of the most important features for a real estate website, like pop-ups, customer accounts, and – most importantly – IDX compatibility.

If you like deals, you can also use our exclusive discount code ‘WBE10’ at checkout for 10% off.

Read our Squarespace Review for more

GoDaddy - For Marketing Your Real Estate Properties

Starting from: $10.99 per month billed annually 

Best Value For Money


For marketing your real estate properties



out of 5
  • Afforable price plans
  • Fast ADI building process
  • No pre-built IDX app
dollar icon svg

Free plan available

Paid Plans: $6.99 - $469.99 / month


  • icon yes svg Impressive real estate templates
  • icon yes svg Step-by-step IDX guide
  • icon yes svg Pretty easy to use


  • icon no svg No app market
  • icon no svg No virtual tour features
Read Review

GoDaddy is not the most feature-loaded builder for real estate websites, nor are its templates the most stunning. However, it earns a place on this list due to its great value for money and helpful marketing and SEO integrations – making it ideal for the start-up real estate business that needs a lot of attention quickly but not exceeding budget.

Onboarding question on GoDaddy about what kind of website you want to create
I told GoDaddy I wanted to create a real estate website in the set up process. Source: Website Builder Expert

Like Wix, GoDaddy has an AI website builder known as ADI. When you start your GoDaddy site, you’ll be automatically sent to the ADI over templates, and by simply describing your website in the setup process, the ADI does the rest. These auto-generated sites are of great quality, and our testers remarked that the design was never repeated, even with the same description.

Real estate template in GoDaddy's editor
After onboarding, GoDaddy produced a real estate template that I could build from. Source: Website Builder Expert

If you prefer templates, GoDaddy has 10 real estate-specific to choose from. These templates come with unique features perfect for any real estate website, such as image carousels to highlight your properties and integrated Zillow reviews.

GoDaddy has no IDX-specific app, but like Squarespace, there’s a step-by-step guide to adding it to your website by creating an account with IDXBroker.com

Setting appointment availability in GoDaddy's settings
After setting up appointments on the frontend, I had no trouble tweaking the settings in the backend. Source: Website Builder Expert

Besides the industry-specific templates, GoDaddy is a bit thin when it comes to features directly for real estate websites. You can create contact forms and schedule viewings, but there are no virtual tours and no app store to cover the gaps.

However, what GoDaddy does do well is increase your website’s voice thanks to its easily accessible marketing tools – relying on social media, newsletter sign-ups, and on-site chat boxes to help nurture your leads.

On all the plans you’ll get to create Facebook and Instagram ad campaigns for your site, plus there’s the new GoDaddy Airo, which uses AI to help small businesses get their footing – a more modern approach than classic email marketing, and one more inline with modern customer behavior.

Email marketing template by GoDaddy
It only took a few minutes to set up email marketing campaigns in GoDaddy's settings. Source: Website Builder Expert

What’s the Best Value Plan?

GoDaddy pricing is split into four plans, plus a free one:

  • Free plan: free forever (with limitations)
  • Basic – $10.99 per month
  • Standard – $10.99 per month
  • Premium – $14.99 per month
  • Ecommerce – $16.99 per month

Like Wix, GoDaddy has a free plan that you can use forever if you want. However, it shares similar limitations such as ads, no custom domain, and no SEO tools.

If you want your real estate website to be taken seriously, we recommend starting with the Premium plan as it comes with SEO tools and better booking options. It’s also the best value plan on this list, giving you real estate-specific features like IDX integration for nearly half the cost of Wix and Shopify. In our research, it scored 4.3 out of 5 for value for money, ranking first.

Read our full GoDaddy Review for more.

Shopify - For Virtual Reality Tools In Real Estate

Starting from: $29 per month billed annually

Free for 3 days, then $1 for the first month


For virtual reality tools in real estate



out of 5
  • Great lead capture tools
  • No native IDX/MLS
  • Expensive plans
dollar icon svg

Free trial available

Paid Plans: $29 - $299 / month


  • icon yes svg Straightforward web builder
  • icon yes svg Improvement in sitespeed
  • icon yes svg Fairly easy to use


  • icon no svg Lowest value for money builder
  • icon no svg Mediocre real estate features
Read Review

Shopify is an ecommerce platform, meaning it’s designed primarily to sell items online. Most real estate requires an offline element, but frequently more and more real estate sites are dedicated to being entirely online.

Shopify appointments app in the Shopify app store
Shopify is well known for its third-party apps, and I had no trouble finding appropriate apps for my real estate website. Source: Website Builder Expert

Shopify itself doesn’t have any real estate features, but it does have a large third-party app store, meaning you can integrate contact forms, lead generation, and IDX into your website. However, like Squarespace, you’ll need to use a bit of code to get it in.

Shopify Odyssey app information showing price, video demo, and star rating
Odyssey is a 3D virtual tour app, perfect for having online viewings for your properties. Source: Website Builder Expert

Additionally, Shopify has the largest range of 3D and AR apps for virtual tours, meaning online customers can still view your properties from the comfort of their homes. They’re proven to be effective too, as a study found virtual tours increased the likelihood of a sale by 130% among 18 to 34-year-olds.

Many of these apps are free to install, but be careful, as some can have subscription fees or one-off payments of up to $150 or more. It differs case-by-case, so you’ll have to read reviews and do some of your own research, which can be time-consuming and not very consumer-friendly.

Image block in Shopify's website editor
I found Shopify's editor to be a little bland, but it was easy to add images to my real estate test website. Source: Website Builder Expert

Payments sadly extend to templates too, with Shopify being the only builder on this list that makes you pay – sometimes up to $350. There are 15 free themes, but unfortunately, none of them are real estate-themed. In fact, none of Shopify’s themes are for real estate businesses. The closest we could find was for home and decor, so you’ll have to spend some time with Shopify’s editor in order to adjust it to your needs.

Contact form element on Shopify's website editor
Though Shopify lacked a variety of designs, I could still add a contact form to my website for clients to use. Source: Website Builder Expert

While you have to rely on third-party apps for a lot of functions, Shopify still has some good in-built functionality – especially for lead generation – such as:

  • Email marketing (for keeping leads engaged)
  • A members area (just note that it’s not password protected)
  • Contact and appointment forms (for gathering leads)

While these aren’t designed specifically for real estate, you’re able to customize them easily enough and create marketing funnels for keeping leads engaged with your new properties.

What’s the Best Value Plan?

Shopify offers four main premium plans:

  • Basic Shopify – $29/month
  • Shopify – $79/month
  • Advanced Shopify – $299/month
  • Shopify Plus – $2000/month

The bad news is, Shopify is the worst value real estate website builder we’ve tested, earning just 2.6 out of 5 for value for money in our research. It’s pretty expensive and includes transaction fees, along with high pricing for themes that aren’t specifically designed for the real estate industry.

There is a 3-day free trial if you’re unsure, plus the first month for only $1. If you plan on being completely online with your real estate business, then its app store could prove incredibly useful. We recommend the Basic Shopify plan, as it sets you up with everything you need to add the necessary features and themes – but remember some of these will cost you as well.

Read our full Shopify Review for more

How To Choose a Real Estate Website Builder?

Real estate websites differ from regular online businesses because, while you do sell, a property or land cannot be shipped to you by courier. Much of the process involves offline procedures, like viewing the house, signing deeds, and presenting official documents.

Therefore, the tools you need for a real estate business should be focused on presenting your properties in the best way possible, enticing and converting customers into taking those next, real-world steps. ‘Home is where the heart is’ as they say, so your real estate business must – above all else – present professionalism and trust in the customer.

When doing our own independent research, we were able to identify some of the key features every real estate website needs in order to become a success:

  • IDX – Your real estate website has to, in some way, be connected to the IDX and other property listings in order to build trust, not only amongst customers but also other real estate businesses. There’s a code of conduct, and not being on the IDX breaks it.
  • Lead generation – From emails to contact forms to ad campaigns, you need to get into contact with potential customers regularly, turning online interest into real-world action.
  • Image galleries – Being online, the best way to show off your real estate is through plenty of images and image galleries, showcasing the best of your properties.
  • Virtual tours – Virtual tours are the next step in online real estate, whether through video or 3D apps, by letting customers view the house from the comfort of their own home.
  • Storage – Images, videos, virtual tours. All of this requires quite a lot of storage on your website.

How We Test

At Website Builder Expert, we only use the most up-to-date information on all our builders, collected by our wonderful in-house research team and updated weekly, to bring you the best quality and most reliable website-building articles on the web.

For this list, as well as applying our rigorous research methodology, we wanted to accurately reflect what real estate professionals want from a website. Through our own hands-on research, we found the factors that would be most important and adjusted the weighting of our research categories.

So now, when you see a builder score on this list, you can trust its validity to not only our own methodology but to real estate websites in particular. Let’s see the weightings in action:

  • Design flexibility – 35%
  • Website features – 30%
  • User experience – 13%
  • Help and support – 12%
  • Sales features – 10%
  • Value for money – 5%
  • Customer score – 5%

Best Real Estate Website Builders: Summary

As you’ve seen, each platform brings something a little different to the table. Our research into the best real estate website builder highlights Wix as the number one choice thanks to its easy-to-use and customizable templates, great SEO tools, and the best features.

By now, you can feel confident choosing the one that’s right for you, your homeowners, and potential buyers. Now all that’s left to do is to go and build your real estate website!


No! Website builders like Wix are designed so that even beginners can build a website. These website builders also come with easy-to-use real estate apps and plugins, so you won’t need to be a computer whizz to build a real estate website specifically.
A well-designed real estate website needs all the website essentials; an “About” page explaining your company, a home page with high-quality images of the properties, and a contact form.

A really well-designed real estate website will create a brand through color palettes, font, and overall website design. You don’t necessarily need a whole catalog of properties to create a real estate website, though – if you’re selling just one, check out our list of single property websites for inspiration! On the flip side, if you’re a property manager, you can read our guide on the best property management websites for inspiration.

Last year the real estate website Zillow had 60 million monthly visits and had a whopping revenue of $1.958 billion in 2022. It’s an all-in-one, buy, sell, loan, and rental management website.
Written by:
headshot of Sam Jagger
Being a Writer for Website Builder Expert isn’t just typing words on a laptop. Each day, I’m finding new and innovative ways to help you get online in a mode you feel comfortable with. And it’s a task I do with enthusiasm and gusto. Not only do I have experience building with all the providers we talk about - creating websites such as this Strikingly demo - but we also have our wonderful, constantly updated research fielded by our researchers, so you can be reassured that what we say is an honest reflection of our professional opinions. I’ve written articles and featured guest posts for apps like UXPin on web design in the modern age, as well as answered over 100 user comments on the site and delved into the world of choosing a domain name and adding Bitcoin payments to your site in my own pitched articles. All of this is to say that when I want to get you online - I mean it! Outside the office, I have attended the eCommerce Expo and built up a ton of industry knowledge through talks, workshops, and guided learning sessions with noted experts. The internet is made for everyone, so come online and let us help you get there.
Researched by:
I love to understand human behavior and the cognitive biases that drive us to do what we do. For over nine years I have worked as a mixed method researcher – research using a mix of numerical data and personal experiences – across a range of sectors, from insurance and policy development to finally arriving at Website Builder Expert five years ago. Fascinated by consumer decision-making, I meticulously built our leading ranking methodology to explore where providers like Wix sit within a competitive industry and what value they truly bring to our audience.
As a member of the Market Research Society, I’m an advocate for high ethical, commercial, and methodological best practices. All of this combines to give you the most ethical recommendations based on real data.


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