Simple Yet Powerful SEO Tip – Website Architecture

SEO tips website builder cmsIn another SEO tip discussion, we discussed the concept of “Long Tail Keywords”.  These are basically strategic keywords or keyword phrases that best describe the topics of your online business.

One other powerful SEO tip is a bit less obvious to a lot of people.  It is a technique that could yield positive results in your efforts to elevate your search rankings on most search engines.  How you structure your business website can actually make a significant difference.  How the website flows in very high ranking websites is not random by any means.  It is a very well planned out to facilitate SEO.

Once you have determined your strategic keywords or keyword phrases are, make sure you dedicate one entire webpage to each of your keywords.  When you start creating backlinks using anchor texts based on your keywords, the backlinks will point directly to the page with the specifically assigned keyword.  This is also considered as a “deep link” which is helpful to your SEO efforts for good search engine rankings.

Website Builder SEO Guide – see our opinion about SEO with drag & drop website builders, especially when compared to WordPress SEO.

Consider this.  If your website is about workout routines, you may want to have a fairly high level introduction or landing page for your website.  But as you dig a bit deeper, you may want to dedicate separate subpages about exercises for biceps, triceps, chest, back, quads, etc.  You get the picture.

And for each of these pages, you can write articles on back exercises (for example) on E-zine or other fitness forums, then backlink your discussion post to your website’s subpage on “back exercises”, with “back workout” as your anchor text.  Easy as pie.  Got it?

With some efforts, each page of your website will be focused on its very own specific keyword or keyword phrase.  You can then start creating backlinks with relevant anchor texts linking back to these subpages.  Essentially, each subpage of your business website will be optimized on its own.  

If you structure your business website this way, your chances of achieving higher rankings on each of your strategic keywords or keyword phrases will be much higher.  This is a very focused approach, and will yield plenty of organic / free traffic from all your strategic keywords, if executed properly.

There are many other ways to drive traffic to your website.  Buying advertisements such as Adwords (Pay-Per-Click), contextual advertising, email marketing, etc.  But those topics are beyond the scope of this discussion, and are definitely worthy of being discussed separately.  Perhaps another time…

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About Jeremy

Jeremy

Maybe just like you, at first we didn't have a darn clue about how to build a website, nevermind write half a line of code if our life depended on it! We wanted to build a website to start a side business, and felt overwhelmed, confused & scared about how to actually do it, which builder to use, and making wrong decisions. After years of trials & errors using different website builders, we're here to share our experiences with you.

5 comments

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  • Avatar
    jackluter
    The information listed above had key points to manage the website with proper design and how to generate traffic with standard format.
  • Avatar
    Melanie Diehl
    Hi Jeremy. Thanks for the great article. I'm using Yoast SEO plug in for my WordPress site, and have just started implementation of keywords on my pages. Couple of questions. Is it acceptable to use the same keyword on more than one page? And what about keywords vs. keyword phrases. How many words in a phrase? Thanks a million.
    1 reply
    • Jeremy
      Jeremy
      Hello Melanie, I think Google has shifted away from focusing strictly on keywords. Apparently, it has the capability to understand the general content of your webpages. For example, if your webpage discusses "how to make soup", it will understand that it is the same idea as "how to prepare soup", or something along that line. So focusing strictly on keywords or key phrases is a thing of the past (according to a lot of SEO discussions). If you want to write about a topic, make sure the discussion is very thorough and helpful to your audience. There is a lot more technical discussion about this over at Moz. Jeremy
  • Avatar
    matt story
    I would love to see info on using tools (or an explained thinking process) to develop your keywords.
    1 reply
    • Jeremy
      Jeremy
      Hi Matt, Good question. I think for me, it's a relatively simple process. I just think of how I would search for specific topics - meaning what words I would type into the Google search bar. I think take that idea, and expand upon that and insert those ideas into Google's Keyword Planner to get a broader idea of how many people search for that. It's not an exact science but the more you practice, you start to develop a gut feel for things. Jeremy