Website Builder SEO vs WordPress SEO: Which One Is Better?

Last updated on February 20, 2019

Website Builder SEO vs WordPress SEO

Is SEO for website builders or SEO for WordPress better?”

It’s a good question and we get asked that a lot.

You probably have similar (yet common) questions, such as:

  • Which website builder is the best for SEO?
  • Does a specific website builder have a natural advantage when it comes to ranking higher in Google?
  • Everybody and their cats tell me that WordPress SEO is the best and is the only way to rank high in search results. True?
  • People say drag & drop website builders are terrible at ranking in Google. Myth?

Want my quick opinion?

  • Don’t know.
  • Probably.
  • False.
  • Totally a myth.

Are you surprised with my opinions?  Maybe?

If you know what SEO (“Search Engine Optimization”) is, then you know it’s one of the main lifeblood to your website.

If you haven’t heard of SEO, basically, it’s a process to help your website rank higher in search engines such as Google.

Once your website gains more visibility in search results (ranks higher), then more people will visit your website.

Makes sense, right?

In this post, I want to share my own opinions about SEO and website builders with you.

I can’t tell you which specific website builder is the best for SEO, but I can try to dispel some common myths / misinformation about this topic – based on my own experiences.

Before we get stuck in, check out our highest rated website builders:

Best All-Round
Top Choice

4.7 out of 5

Ease Of Use

4.5 out of 5 stars

Help and Support

5 out of 5 stars

Design Flexibility

4 out of 5 stars

Value For Money

4.5 out of 5 stars

Best Design Oriented

4.1 out of 5

Ease Of Use

3.5 out of 5 stars

Help and Support

4 out of 5 stars

Design Flexibility

5 out of 5 stars

Value For Money

3 out of 5 stars

Best For Small Businesses

4.3 out of 5

Ease Of Use

3.5 out of 5 stars

Help and Support

3.5 out of 5 stars

Design Flexibility

4 out of 5 stars

Value For Money

4.5 out of 5 stars

Note: If you asked 100 people about SEO, you’ll probably get 100 different opinions. I’m not the leading expert by any means (though I will link to some of them throughout my discussion below). I’m just sharing what worked for us in the past, and so it may or may not work for you.

Now that I’ve made my disclaimer, hopefully, I won’t get rocks thrown at me by hardcore SEO fanatics. Probably will, though!

Choose a website builder and make money online today

What type of site do you want to build?

build a website
build an online store


Using WordPress Does NOT Mean You Will Receive Higher Search Rankings

“There is a lot of misinformation about WordPress websites always ranking better than websites built with website builders. This just isn’t the case based on our experiences.”

Say whaaaat?

I know some of you are probably going to jump out of your seats because you think I’m hating on WordPress.

I don’t hate WordPress.

I actually enjoy using it because after years of building websites with both drag & drop website builders and with WordPress, I’ve learned to use it very proficiently and dare I say, I even learned how to write a little bit of code!

In fact, this website is built on WordPress – because it is the best platform for writing blog posts.

But when I first started creating websites, WordPress was a tough beast to tame.

It was confusing, way too technical (for dumb ol’ me anyway), and if I wanted to make any design changes or move my content around, I needed to write code or hire someone who can.

I’ll admit it – WordPress made me feel dumb.

I was working a full-time job and just didn’t want to deal with learning all the technical stuff that came with WordPress after I got home from work.

That’s why I turned to drag and drop website builders – which made me feel less dumb!

They empowered me to build websites quickly, cheaply and appeared like a coding rock star during family fireside chats (major drawback: everyone started asking me to build websites for them…)

So why does everyone on the internet who seemed to know something about building websites say using WordPress will help you rank higher in search engines?

Hmmm, excellent question. I have no idea actually.

Maybe they read it somewhere, and so they regurgitated it to others? After a few rounds of that, it sort of morphed into some form of “truth”, you know what I mean?

We’ve all experienced that, and it’s so easy to do so on the internet where people can be less accountable for what they say.

I used to believe in that as well until some of our websites that are built on drag & drop website builders (such as Wix, Squarespace, Weebly) started appearing on the first page of Google.

These websites from our previous projects outranked even some WordPress websites.

Gasp! No way!!

That’s what I thought as well, right?!

Here’s the thing. “Everybody” says WordPress is the best for SEO – but how can they definitively say so?


The “Impossible” SEO Experiment That Nobody Conducted

“I haven’t seen any definitive proof that WordPress websites always rank better than non-WordPress websites. Probably because no such research exists?”

I was surfing the internet, hoping that someone has conducted an experiment to see if the thesis was true – that using WordPress could easily outrank websites built with drag & drop website builders.

But then I thought, “How could someone design this experiment?”

I’m not a scientific researcher by training, but I can appreciate the best way to test whether a single factor made a difference, is by keeping all other factors constant / the same, and the only difference is which website builder was used.

This is the only way you can truly tell if using a specific website builder made a meaningful difference.

Is it even possible to run a “pure” experiment? Can each website be exactly the same and receive the same treatment?

  • Could each website all share the same domain name? – No
  • Could each website have the exact same content? – Yes
  • Could each page be published at the same exact time? – Probably
  • Could each website receive the same level of promotion? – Probably not
  • Could each website receive the exact same backlinks from other websites (when other websites link back to your website)? – No

It’s practically impossible to build exact same websites on different website builders, as you can’t control how other people react to each one of the websites.

So how could someone definitively say a specific website builder is better for SEO?

To illustrate this point, consider this example.

Let’s say a few websites were created for this experiment and the websites were about dog training.

Each website was built on a different website builder, had the exact same content about dog training, same design, received the same level of promotion, and even had the exact same domain name (which is impossible, but let’s keep going with this assumption).

On one beautiful morning, a dog training specialist, who is a bit of a celebrity or authoritative figure online (she publishes digital dog training magazines and has tens of thousands of followers and fans), came across one of these experimental websites.

She saw the experimental website built with Wix, loved it, wrote an article about it and shared it with thousands of her followers.

So the website that was built with Wix got a lot of online love from this authoritative figure.

She linked to this website from her own website (which ranked very high in Google, as Google recognized her website as an authority site), and so did a lot of her fans as her fans trust her opinion and what she said about your website.

Your website also got its “15 minutes of fame” when a lot of people shared it with their social networks.

Magically, Google also started to give your website some love and your website (built with Wix) starts to rank higher, and higher in search results.

Did this influential doggy expert have an equal chance of stumbling on to your other experimental websites other than the one built with Wix?

Under our hypothetical experiment parameters – Yes.

So, does this mean that your Wix website is better for SEO than the other websites?



Helpful & Resourceful Content Is A Major Factor In Receiving Higher Search Engine Ranking – Not Which Website Builder You Used

“Google and other leading SEO experts have confirmed that backlinks and content are the most important factors in achieving higher search engine rankings.”

Questions for you to ponder:

  • Did your website start gaining popularity because it was built on Wix? – Don’t think so.
  • Would your sudden rise in search rankings be better or worse if you used a different website builder (such as WordPress, Squarespace and Weebly)? – I don’t think so.

The sudden rise in ranking for this experimental website had nothing to do with which website builder you used.

It had everything to do with search engines viewing that this website is helpful – evidenced by an authoritative person and her authoritative website linking to this website, followed by a lot of her fans visiting the website and some of them also linking to the website as well.

Website Builder SEO vs WordPress SEO - backlinks

Source: Search Engine Land – Backlinks & Content – both are critical to SEO

The “social signals” (people sharing and discussing your website on Facebook, Pinterest, Twitter, etc.) also helped a lot, too.

All these are “signals” to Google, demonstrating that your website deserved to show up higher in search results.

Receiving these sort of online endorsements, in my view, is one of the most (if not the most) effective SEO technique and is one of the most important ranking factors that Google considers.

Here’s another way to think about this.

Do you think Google will suggest (basically endorse) your website because it’s built on certain website builder?

– No. It suggests websites in search results because it believes the websites will be helpful to searchers.

If Google stopped serving up search results that best served the interests of people, searchers may consider using another search engine, and that’s bad for Google’s business.

How does Google know if a website will be helpful?

Primarily based on “signals” such as the where (quality) the backlinks are from and the number (quantity) of backlinks your website receives from other websites.

Leading SEO experts believe that Google evaluates each website with over 200 different signals (or ranking factors). Each of these ranking factors carries a different weight.

The number and quality of backlinks are by far two of the most important ranking factors.

So if you focused on this you’ll probably do quite well – it’s the 80/20 of SEO (meaning 80% of your outputs (higher search ranking) are driven by 20% of inputs (focusing on receiving good backlinks from other authoritative websites).

Out of the 200+ ranking factors, which website builder you used is just one of them.

Admittedly, I don’t know precisely how much weight Google places on this factor (only Google knows) – but I speculate that it’s not that significant of a factor, compared to other factors.


But Internet Code Guru’s Say WordPress Has Cleaner / Better Code Base Than Drag & Drop Website Builders!

“Google doesn’t have problems understanding websites built with leading drag & drop website builders. WordPress may have a cleaner code base but its impact on SEO is probably marginal.”

Sure, the code base of some of these drag and drop website builders are not as “clean” as open source codes such as WordPress.

But Google doesn’t have any problems crawling and understanding websites built with website builders.

For instance, Wix is actually highlighted in in Google’s Webmaster Guidelines, right next to WordPress, under the section titled “Help Google Understand Your Pages”:

Website Builder SEO vs WordPress SEO - Google Guidelines

Source: Google Webmaster Guidelines

This demonstrates that Google recognizes Wix as a “legitimate” website builder.

There are a lot of internet rumors that Wix is really bad for SEO.  I haven’t seen any concrete proof of such claim yet.

In fact, John Mueller of Google addressed this question directly when a person posed a question in Google Webmaster Central Help Forum, asking whether Google dislikes Wix and if websites built with Wix rank poorly in search results.

Here is Google’s answer:

Website Builder SEO vs WordPress SEO - Google Forum

Source: Google Webmaster Central Help Forum

Furthermore, Gary Illyes of Google also confirmed that Google does not give preferential treatments to websites built by static HTML or AJAX (basically, different programming languages):

Website Builder SEO vs WordPress SEO - Wix HTML Ajax

Source: The SEM Post

Websites built with Wix are built using HTML5 and AJAX technology. So based on Google’s statement above, the technology that Wix uses to help you build your website is fully recognized and understood by Google.

Here are Rand Fishkin’s thoughts on Squarespace (Rand runs Moz, which is a leading authority on the topic of SEO):

Website Builder SEO vs WordPress SEO - Squarespace Moz


His comment was from 2014, but I believe Squarespace’s SEO capabilities remain robust, even as of today.


Before we dive deeper into website builders and SEO, here’s a quick summary of what was discussed so far:

  • Google doesn’t base its ranking decisions solely on which website builder you use or didn’t use. There are over 200 ranking factors and which website builder you use is just one of them.
  • Leading drag and drop website builders also have robust SEO capabilities. Google can understand websites built with those platforms.
  • Instead of focusing on “which website builder is better for SEO”, focus on creating top notch content for your followers, and promoting / sharing such content. This is a good way to get leading authoritative figures to link to your website, and sharing your website with his/her followers. This is the easiest and most effective way to show Google your website is worthy of receiving higher search result rankings.


Yes – Drag & Drop Website Builders Do Have Flaws

“With drag and drop website builders, you can’t fine-tune or customize every single aspect of your website. With WordPress, you can have a lot more control over most aspects of your website.”

Drag and drop website builders do have their own sets of flaws when it comes to SEO, though.

The benefit of being able to create a website without writing a single line of code, or being a technical guru, also means you won’t have complete control over every single aspect of the creation process of your website.

For instance, although Weebly (one of the easiest website builders to use) grants you access to edit the HTML and CSS codes of your website, you still can’t control or customize other aspects, such as hosting speed.

Google ranking factor website builder SEO - Speed


Website loading speed is one of Google’s ranking factors.

So if your web pages load really fast, that’s a favorable factor when it comes to SEO as it improves your visitors’ experience (nobody likes to wait for pages to load nowadays).

With WordPress, you can control the speed of your website by upgrading to a faster host (which also means you pay more, though), or fine-tune your servers with the help of capable developers.

Need to find a good web host? Check out our article on the Best Web Hosting Services

Having said that, the majority of websites built with WordPress are using shared hosting, which is similar to the hosting speed you get from drag and drop website builders.

As mentioned, you can certainly sign up to a host that can load your website much faster, but it will cost you (can range from $30 per month to hundreds of dollars per month, versus around $5 per month for shared hosting).

Pro Tip on Improving Page Loading Speed:

One of the biggest culprit to slower web page loading speed is excessively large images. To improve your web pages’ loading speed, make sure you:

(1) compress your image files with free image compressors such as CompressJPEG

(2) use the right image dimension.

For example, don’t insert an image that is 1,000 pixels by 1,000 pixels, then shrink it down to 500 pixels by 500 pixels to fit it into your web page. Your website will load the original, large image dimension (1,000px by 1,000px) which will take longer to load. Resize all your images with free image editors and this can improve your loading speed.

Another criticism that website builders face is that you can’t customize your web page addresses (URLs).

It’s well known that having keywords (what your page is about) in your URL, and keeping your URL as short as possible, has SEO ranking benefits.

Google ranking factor website builder SEO - URL Length

Google ranking factor website builder SEO - Keyword URL


For most website builders, you can’t control or customize your page URL.

If you labeled your page as “Awesome Rare Dog Training Methods for German Shepherds”, then your page URL will automatically become:

While this isn’t terrible, most SEO practitioners will recommend that you change the URL to something shorter and more focused, such as:

The reason being that the words in the URL will help Google focus on what’s really relevant to your page.

With WordPress, you can make this piece of modification with ease.

While most drag & drop website builders won’t allow you to do that, Wix and Squarespace do give you the capability to edit / customize URLs (see this and this).


Website Builders Do Give You Most Of The Basic SEO Tools

In reality, drag & drop website builders already give you most of the basic SEO tools so you can optimize your website to be more SEO friendly:

Best Website Builders for SEO:

SEO Features Wix Squarespace Weebly
Page Title
Meta Descriptions
Page Level Heading Tags H1 to H6 H1 & H2 H2 only
Image Alt Tags
Customizable URL
Mobile Friendly
Ability to Add Media (Images / Videos)
Connects to Google Analytics
Connects to Google Search Console

Guide from Wix about their SEO features. Also see how they have an “intelligent” system to guide you through the SEO setup process. See their SEO Wiz here and make sure you watch the video.

Guide from Squarespace about their SEO features

Guide from Weebly about their SEO features

Keep in mind that these are called “On-Page SEO” – meaning little bits and pieces that you can configure directly on your website to make it more search engine friendly.

While these are important, don’t forget the 80/20 rule that we discussed above.

A big part of your SEO benefits will come from “Off-Page SEO” (things you can do outside of your website that can lead to higher search rankings) – specifically getting authority websites to link to your website. This shows Google that a trustworthy website is endorsing your website.

It’s not easy, but who says getting having your website ranked high in search results is quick and easy?

It takes time, effort, perseverance – just like building a business!


Conclusion – Effective SEO Doesn’t Rely Solely on Website Builders. It Depends on You.

Listen, it’s not completely false to say WordPress is better from an On-Page SEO perspective. But if you take people’s words at face value, you’ll be sorely disappointed when your website doesn’t auto-magically appear in top search results.

There are a lot more going on with SEO than which website builder to use. Picking an appropriate website builder will only have a marginal impact on your search engine ranking.

I’m more of an opinion that picking the right website builder is also important from perspectives of what you want to get out of the website builder, such as:

  • User experience (building websites can be fun and interesting, not like pulling teeth)
  • How much resources you have to commit to your website (time & money)
  • If you are interested in managing the technical aspects of your website

If you’re don’t have time or interest in learning the technical aspects of building and managing websites, or have the budget to hire a capable developer or designer, then maybe WordPress might not be the best option for you.

We have an in-depth discussion about this idea here.

Keep in mind that there are over 200 search ranking factors. With WordPress and some technical assistance from a capable developer, you can fine-tune your website to become more favorable in the eyes of search engines.

But drag & drop website builders are not terrible for SEO at all. Sure, they are not as customizable as WordPress, but tweaking On-Page SEO will not catapult you from the bottom of page 10 of search results to page 1.

For Google to reward your web pages with high search rankings, they need to see that your website is helpful to searchers. For this to take place, one of the biggest factors they need to see is other authority websites linking to your website. They also want to see your web pages being shared and discussed around the internet.

So in other words, your website needs to achieve a bit of a “celebrity” status.

How? By consistently creating very helpful, the best content available online. How else could you expect to receive high search rankings if your content is not the best of the best?

Further, you’ll need to promote your content instead of sitting idly, wishing for someone to discover you.

It’s easy to think that by optimizing or doing all the right things with your website, then good search rankings will come. It’s much more uncomfortable and challenging to create industry leading content, and sharing it with your targeted audience.

It takes work to reach out to thought leaders and authorities within your niche to build relationships with them so they just might endorse / link back to your content. This is not that much different than going out to networking events to meet people and share your opinions and ideas.

It’s much easier (and lazier) to sit at home and perfect your resume and cover letters. Perfecting them is important, no doubt. But putting yourself out there is arguably more important and effective. Building real relationships open up a lot of doors.

Achieving a “celebrity” status for your website is challenging and takes time (think years, not days). That’s why those who are committed for the long haul has a much higher chance of succeeding, and those who give up after a week because their website is not ranked on page 1 of search results will always disappear off the grid (and complain that the website builder they used didn’t work).

The key point is, being rewarded with higher search engine ranking IS achievable – no matter which website builder you use.

If you are new to building websites, or if you don’t have the technical knowledge or resources (time and money) to use WordPress, I’d suggest you test out drag and drop website builders. You don’t need to know how to code to build a professional looking website – all by yourself.

Found This Guide Helpful?

Question – Did this guide benefit you? Leave a comment below. 

Do you know anyone who can benefit from this guide? Send them this page or click on the share buttons on the left.

You’ll be helping us out by spreading the word about our website, and you’ll be helping them out!



About Jeremy

Maybe just like you, at first we didn't have a darn clue about how to build a website, nevermind write half a line of code if our life depended on it! We wanted to build a website to start a side business, and felt overwhelmed, confused & scared about how to actually do it, which builder to use, and making wrong decisions. After years of trials & errors using different website builders, we're here to share our experiences with you.



About Jeremy

Maybe just like you, at first we didn't have a darn clue about how to build a website, nevermind write half a line of code if our life depended on it! We wanted to build a website to start a side business, and felt overwhelmed, confused & scared about how to actually do it, which builder to use, and making wrong decisions. After years of trials & errors using different website builders, we're here to share our experiences with you.

Leave a Reply

96 Responses to Website Builder SEO vs WordPress SEO: Which One Is Better?

  1. #

    WOW, this is the exactly nice article, I am so happy about this article. Already I have known about this article thank you, sir, for giving me an opportunity.

  2. #

    I am very glad to here because this article is very much meaningful thank you, sir, for giving the opportunity to learn.

    • Lucy Carney

      Hi Chelsea,
      Thanks so much for your comment! I’m so glad you found the article so helpful, I hope other pages on the site are just as useful to you! If you think anyone else would enjoy this page please do share it on!
      Thank you for reading,

  3. #

    SEO is important to increase business so I could have taken this suggestion and apply on my site. And I believe absolutely I can possible if I would be applied.

    • Lucy Carney

      Hi Jackjones,
      Thanks for joining the discussion – you’re absolutely right, SEO is incredibly important for any website, especially businesses! I’m so glad you found tips which could help your site – it’s definitely possible and I wish you the best of luck with growing your SEO!
      Thank you for reading and hope you continue to enjoy our articles,

  4. #

    Great article. I’m debating on keeping my site at WIX or rebuilding it on a WordPress format. My website at WIX (220+ pages) does good but wonder if it would do better on wordpress.

    Here’s why, a couple years ago Google fazed out, or no longer supported AJAX. WIX said they would be changing their format as well. Wix changed the page names and ID # but still use AJAX. A lot of (non-wix) seo tools won’t work on wix sites because they don’t understand the coding. Wix sites are SLOW. some of my pages have a 7 sec. load time which causes a high bounce rate and a low click through rate. For years Wix has indicated they know and working on it. i.e. the Blog, slide photos, button formats on and on.

    I feel you can build a successful site at wix, but
    Wix needs to get the ajax thing figured out.
    They need to have a speed gauge for the add-ons so builders can add enough features without slowing the site down.
    (wix tools indicate site load is 3.5 sec every other tool I’ve used states 7+ sec)
    Wix needs a blog that doesn’t conflict with google. I deleted several blog post due to load issue notifications from google)

    Not sure if Lucy is associated with wix, but I would love to have someone from wix review my site and go over a couple things.

    Thanks again for the article and the informative content.

    • Lucy Carney

      Hi Mr D,
      Thanks so much for your comment! Wow, 220+ pages on Wix! I’m not associated with Wix so unfortunately can’t review your website. I think it’s definitely sensible to consider all options before making a move to a different platform, as you can’t export Wix websites due to their unique coding – so you’d have to rebuild your site on WordPress if you did move. Wix SEO really isn’t that bad, so I think it’s a good idea to see how you could further optimize your site and then assess your next moves. Wix does have experts to help you – if you go to this page, and click “Find Me a Wix Expert” at the top, hopefully you might be able to sort this out with a Wix professional.
      I hope that helps, and best of luck!

  5. #

    Thanks For sharing this information. It’s Nice..!!!

  6. #

    Hi Jeremy, thank you for your article. It was great. Just had a marketing company tell me the because I was on WIX for the last 7 years that is why I rank on the second page on goggle. I was on the first for years at listing 4/6 and recently dropped to the second. The claims were WIX is NOT Goggle optimized and this is how I am penalized for not using WordPress. I thought were’s the scam now and started to read articles reading Wix, WordPress and SEO. Thank for confirming that I like my site on WIx. I like that I can log in weekly and blog myself. Upload my photos, videos and update events, seminars and anything I want without being at the mercy of someone else. This is how a small business owner operates. I am marketing, admin, practitioner, web manager and anything else that comes up. Even cleaning! Thank you again for your concise direction and thoughts.

    • Lucy Carney

      Hi Sue,
      Thanks so much for your comment! I’m so glad you found the article helpful and that it confirmed your feelings about Wix – it really is a great website builder and sounds like it suits your small business perfectly. SEO can be a tricky thing to predict so I’m very happy we were able to give you the information you needed to put your mind at ease. It sounds like you’re really established with Wix and if you’re happy on it then there’s no need to change! Best of luck with your rankings and SEO – Wix has great built-in SEO tools, and it’s worth checking out their SEO Wiz if you haven’t already.
      Thanks for reading!

  7. #

    Hello Jeremy,

    I am an avid Wix site builder. I believe that it has many advantages, especially if you want to get things done quicker. I do have a question though. When putting your seo keywords on Wix, it only allows you to put 5 keywords for your entire site. It allows you to put other keywords on each page, but says Google will not see these keywords. Isn’t just 5 keywords a little restrictive? I appreciate your response.

    • Lucy Carney

      Hello John,
      Thanks so much for your comment! I’m so glad to hear that you’re enjoying Wix, you’re right it does have lots of great advantages!
      When it comes to SEO, there is no real “right” answer of how many keywords to target. Some people will say higher and others will say lower. But in general, five keywords is actually a standard number to be aiming for – you don’t want too few or too many, so five is often the number you’re recommended to target, at least to begin with. As long as your content is high quality and your keywords appear naturally and frequently you should be fine. It’s true that SEO tends not to be as advanced when you’re with a website builder, so don’t be surprised if you’re not ranking highly on Google straight away.
      This said, Wix has a lot of great features and services to help you out, such as their 12 tips to boost SEO, help articles on adding keywords, and the Wix SEO Wiz support.
      It sounds like you know what you’re doing, but I have included some links above just in case they’re of any use or further interest! I hope this has helped, and thank you so much for reading,

  8. #

    Helpful is putting it mildly…This is a much needed read for me! I’ve been worried that using Wix has been a mistake because everyone I speak with says to move over to wordpress…but I don’t want to code or pay through the nose for plug-ins, plus after looking at so many wordpress sites they have started to all look the same to me, sorry. I love my site and Wix seems to always be adding new ways to make my experience even better. *fingers crossed* eventually the mobile editing gets a little easier.

    • Lucy Carney

      Hi Tracy,
      Thanks for joining the conversation, that’s great you found this so helpful. So glad to hear you’re happy with Wix! WordPress does have great features, but if you love your site being on Wix then there’s no need to change. That’s great you’re having such a good experience with them, and thanks for sharing!

  9. #

    Thank you for this article! It was EXACTLY what I’ve been looking for and reassures what I have been doing when it comes to client recommendations. YAY! Bookmarked this one!

    • Fred Isaac

      Brilliant stuff, thanks Monique! All the best for your website.

  10. #

    Good morning, Jeremy.

    I’ve been trying to get a straight answer on a simple question, but it hasn’t been easy and I’m hoping you can help.

    My business website has been up and ranking very high for years now and I’m wondering if I still need to pay $1,175.00 per month to keep it where it is.

    Here’s the cost breakdown….

    SEO $1,000
    Web Maintenance 150.00
    Ad Tracks 25.00

    Thank you.

    • Fred Isaac

      Hi Joe, technical maintenance is a very important cost. It’s difficult to judge your SEO budget without knowing the details. Are there areas of SEO you could take on yourself? I assume you’re paying an agency?

  11. #

    I enjoyed reading this post mate, learnt a lot about pros and cons of website building, but am going to go with WordPress as think this will grow over time with my business needs and it is compatible with the web host I’m using for my site.

  12. #

    Best article I’ve found on the net on this topic – after launching on Wix, which was the third website builder I tried (and paid for incl. WordPress), I settled on Wix as I found it the most user friendly platform for a non – technical person, building a site on a limited budget without the support of a coder. Following launch, I became concerned from various WordPress advocates – that choosing Wix was affecting my sites ability to rank highly on google. This article has reassured me, to stick to the platform I’m comfortable with, understand that SEO doesn’t happen overnight and focus instead on developing the sites google ranking criteria (interesting content, backlinks, title & image tags, loading speed, social media sharing etc). So thank you for aligning my fears and pointing me in the direction, that will no doubt save me a vast amount of time and money, than if I’d jumped platforms such a crucial stage in the development of a fledgling business! 🙂

    • Natasha Willett

      Hi Melissa,
      Thank you for the comment, so pleased you found the article useful. SEO is one of more challenging areas especially when it comes down to you as the user to put the relevant SEO specific functions in place. Not sure if this article may additionally support any further SEO based concerns , but it may be worth having a look nevertheless.
      Glad we have been able to help

  13. #

    I am very grateful for this enlightening article. This is very reassuring, and matches my instinctive view. I am constantly concerned about SEO for my website and your article clarifies things. Thank you so much for this resourceful post!

    • Natasha Willett

      Hi Aldrin,
      Thank you for the comment, so pleased you found the article useful. SEO is one of more challenging areas especially when it comes down to you as the user to put the relevant SEO specific functions in place. Why not have a look over this article as it may additionally support any further SEO based concerns you may have
      Glad we have been able to help

  14. #

    I LOVED this article with every fiber on my body. Great way of putting things in perspective.

  15. #

    This is interesting post! I believe in this phrase ‘Effective SEO Doesn’t Rely Solely on Website Builders. It Depends on You.

    • Natasha Willett

      Cheers for your thoughts. An effective successful site becomes very much a combination of the two. For anyone within the community interested in SEO then why not have a closer look at some of our other reviews here

  16. #

    Either way, PPC is not the entire package for advertising your internet site and
    you will always consider the usability and effectiveness of your site and specially the landing page.
    So what exactly in the event you do prior to you buying a designer on your site.
    The key to increasing business at the new job is developing quality products.

    • Fred Isaac

      Very true!

  17. #

    I am very grateful for this enlightening article. I am new to this issue, but for me, it elucidated several questions. Congratulations on your knowledge on the subject. Thank you very much.

    • Fred Isaac

      No problem Sehrish, it’s why we are here! Thank you for the comment.

  18. #

    Thank you so much for this article!

  19. #

    Thanks. You talk alot of sense. This is very reassuring, and matches my instinctive view. As a Squarespace user I was worried about the assertions that WordPress is so much better, as some impressive SEO experts had said so. It seems whilst it may be a small factor in terms of facilitating improvements it’s possible to fine-tune/buy, at the end of the day backlinks and content are independent of the platform.

    I don’t think it’s enough to justify moving away from an interface I’m now familiar with, so your article has helped quieten a monkey that was sitting on my shoulder!

    • Fred Isaac

      Hi Gail,

      Good to hear we’ve been able to ease some of your worries.

      All the best for your Squarespace site.


  20. #

    I started with Weebly, then I built a site in Wix, then Square Space, then finally went on to build in WordPress.

    Do I notice a difference in each website’s SEO and ranking based on what I built it with?


    Thanks for this article. I’m sharing it with my tribe.

    • Fred Isaac

      Hi Mathieu,

      Wow! Quite a website-building journey you’ve had!

      Which one did you find the best?

      We’d say the biggest difference from an SEO perspective would be the level of support available. With Wix, you can put any SEO question you can think of to its LiveChat or email support team. A big plus in our view!


  21. #

    so much controversy over which one to use… all the pros and cons…. bottom line i dont have time to perfect wp….seo is all i really care about anyway….if a wix is read as easily as wp by google thats all i need.

    • Tom Watts

      Hi Jason,

      SEO mostly comes down to content these days, so as long as your website answers your users search queries you should do ok.

      It’s definitely best to focus on in-depth, useful, easy to read content to maximize your ranking potential.

      Wix even has a built in SEO Wiz to help you optimize your site, which can be very handy in getting yourself set up.

      Hope that helps,
      – Tom

  22. #

    Great information, I am constantly concerned about SEO for my website and your article clarifies things. One question. as an artist most of my content is in the images. I have written content as well, but the slide shows and captions are what I think is important on my site. Yet there is no way of tagging images in slide shows…isn’t this a problem when it comes to the webcrawler in even knowing my information is out there? I feel like the only way to deal with this is to have static images – do away with the slide show that is so convenient and easy for ME to use, but on the SEO side isn’t helping me any. Looked for this info in your article and others but can’t find it addressed. Have seen similar comments on Weebly – how I made my site – and that as of now there is no resolution to this. so my real question, would it be best to just re-design the site for static images?!?!?!? THANK YOU SO MUCH if you choose to reply!!!!

    • Tom Watts

      Hi Cynthia,

      I’ve got some good news and some not so good news.

      The not so good news is that if your images don’t have ‘alt tags’ then they won’t mean anything to the bots that Google uses to crawl your website (it would be like reading a book without any text in it!).

      And the good news is that a potential work-around is (if you can’t add alt tags) to ensure the file name is clear and descriptive – so in essence an alt tag. This can have a positive knock-on impact for SEO.

      I would also suggest trying to include some more on-page written content to really solidify the focus of each page as this can also have a positive SEO impact.

      If you’re still not entirely sold, it might be worth testing static images, or creating a specific page JUST for images. You can then focus your SEO efforts on your other webpages so as to capture traffic through them, and then you can push visitors to your images from there.

      Give it a whirl and let us know how it goes,

      Thanks for reading
      – Tom

  23. #

    Thanks……this has saved my day and time. I’m a beginner, I’ll be looking at WIX now with more confidence.

    • Tom Watts

      Hi Marcos,

      Great to hear you found the discussion handy!

      Feel free to share if you think friends could benefit too.

      Thanks for reading, best of luck with Wix,

      – Tom

  24. #

    Well done Jeremy.
    A very balanced, dynamic, well composed and insight-filled article. Confirmed a bunch of stuff for me, making some business decisions easier to navigate.
    Thanks, very much appreciated.

    • Tom Watts

      Hi Paul,

      Thanks for your great feedback, it’s always good to know the discussions on the site prove useful to our readers.

      Feel free to give us a share using the social media buttons up on the left, it really helps to spread the word – and you never know who else may benefit from reading!

      Good luck with your business,
      – Tom

  25. #

    thanks for your share!!

  26. #

    Hi Jeremy,

    Thanks so much for this article! I currently use Weebly for my business website and have been debating about switching completely to WordPress (I have an account with them, too). WordPress was tempting because they have a community of bloggers that you can follow and when I posted a blog post months ago, I got 6 views (I was so excited and thought it was due to the tags I attached to it). However, I don’t want to deal with coding; I just want to post my blog and that’s it.

    I like Weebly because it’s easy to use. I was getting frustrated with Weebly because I wanted to see organic traffic on my site (looks like I get a lot of referral spam and maybe a few real people) and I wanted to add keywords to each blog post so they would be easier to find (Weebly doesn’t have that). I have been researching different articles about SEO, Weebly and wordpress (LOL, you are right–there’s a lot of info online that claims that WordPress is better). That was my concern about WordPress–what if I put all of my blog posts on there and get the same results–not much traffic and/or a lot of referral spam? And I admit, I don’t promote my stuff a lot; I do it here and there, which isn’t good, so now I know I need to step it up. I still feel like I’m torn between sticking with Weebly or just trying another website builder.

    • Tom Watts

      Hi Evette,

      The first thing I’ll say is that no web building platform is any better or any worse when it comes to SEO.

      There are a lot of factors that can impact how you rank in search engine results pages (SERPs) and while WordPress does have certain plugins that can flag up things that could potentially help – it’s still guesswork. No-one outside of Google knows exactly how their algorithm works, so all we can do is make educated guesses!

      There’s no reason that your Weebly content can’t rank highly as long as you are following these general rules of thumb:
      – Don’t make your content too short, anything less than 500 words generally doesn’t rank too highly as the content is assumed not to answer a user’s search intent
      – Understand what your target audience wants to read about. Do keyword research around the topics you’re writing about and then use those words or phrases in your article to help attract people
      – Don’t keyword stuff. I can’t stress this enough but you will be penalized if you just ram keywords into your content for the sake of it
      – Use keywords in headings and sub headings as this has a positive impact on your rankings

      These are just a few pointers, but they should help you start off on the right foot.

      Best of luck
      – Tom

  27. #

    Solid info for an ignorant soul like me. Thanks! I’m working thru some of your other website building reviews now.

    • Tom Watts

      Hey Lynn,

      Thanks for joining the discussion. It’s great to hear that our content has proven so useful for you.

      Keep us posted on how your website comes along.

      – Tom

  28. #

    Thanks Jeremy for your insight on Drag and Drop SEO vs a SEO WordPress.
    Also the accompanying experts or references included gave a lot of good feedback that, for me, lent credibility to the article. I am a novice in website creation. Our business has an existing website that my techie daughter built. I feel it’s attractive and well set up for easy navigation. Unfortunatle, for me, she is now across the country working on her career in 3-D animation. No more time for my website. That being said, I am at a stalemate – to create a new website or to struggle to learn all the technical and artistic stuff that she did to create the site from scratch. obviously I need to take the path of least resistance. Although many folks I’ve talked to tout WordPress for all different reasons. After reading you article. – I’ll have to go the route of a Website builder that is good and will suit my needs for the moment. When I have the luxury of time to absorb the learning curve I may try to investigate WordPress.
    the reason, besides having lost my webmaster to a paid job, to start over is- my frustration with my beautiful yet stagnant web site. Although it brings the customers in – I would call it a gallery website – where folks see
    our business as jewelry designers and the quality of our work and decide to stop in the shop, but online sales are at a standstill. So long story short I will ask for help from our ipower folks on how to get into our present site and improve some marketing aspects or start over with a drag and drop.
    Sorry if this sounds like a novel- but thanks for your input! Carol

    • Tom Watts

      Hey Carol,

      It’s good to hear that our article gave you food for thought. It’s always a tricky situation when the person you rely on for techy things suddenly isn’t around as it slows everything down and can be very frustrating. However, I think in this instance we can give your daughter a pass as she seems to be doing very well in her career!

      Now, for your present situation. You’re right that WordPress offers a lot of potential but this comes at a cost of serious time investment, especially if you want to master the tools and create a website that reaches its potential.

      However, if you feel up to the challenge of whipping up something fresh and manageable, which is easy to tweak and maintain, then a website builder is definitely the way to go. I would suggest Wix or Weebly for a newcomer such as yourself because the interfaces and operating systems are easy to use and intuitive to pick up. The support teams are both quick to reply and very knowledgeable should you need assistance, while the array of premium and ecommerce plans mean that you can scale your business as you go.

      The huge variety of themes and customization – as well as ecommerce plugins and features – should help to give your online sales a boost too.

      If you’d like to read more about these two web builders, I’d advise you to have a read of both our in-depth reviews for Wix and Weebly.

      They should give you some options to consider,

      – Tom

  29. #

    Hello Jeremy,

    Good information that was really needed by me right now. I am helping a friend set up his online presence. Even though I have worked with WordPress, I’m going to use Wix for now to keep it simple. I will be maintaining his website and blogging for him and plan to seek out other businesses that I can help and (I hope) actually make money. Wondering if you have any opinions about online ecommerce storefronts, such as ETSY and Shopify, vs. doing our own store?

    • Tom Watts

      Hi Charles,

      Sounds like you’ve got a solid business plan in the pipelines, which is great to hear.

      I’m not quite sure what you mean by ‘doing your own store’ – do you mean build one from scratch using your own coding abilities? If so then, unless you have the time and inclination, I would definitely advise you to look into Shopify, which is one of the leading ecommerce platforms online today and powers around 400,000 stores. It’s easy to use and has a huge array of templates for practically any store. Check out our Shopify review and see what you think.

      Otherwise, if you are using Wix already, have you considered moving to an ‘ecommerce plan’ and selling through Wix directly? They have a number of specific business niches that are designed to help specific business times, e.g. Wix Hotels for businesses needing to take bookings etc. Depending on the type of store you plan on running, this may be an option worth considering. It could be worth reading our Wix ecommerce review to see if it’s worth considering.

      I’d also add that it’s probably not as wise to build a standalone Etsy store, for the reasons listed in our Etsy article. Best to have your own dedicated ecommerce store to diversity revenue streams.

      Hope that proves handy,

  30. #

    Hi Jeremy.

    Thanks for wonderful article I really love. It’s very informative keep it up.

  31. #

    Hi, Jeremy!

    Your article has been EXTREMELY helpful! I am in the education and preparation phase of my freelance writing business launch. Your article has helped take my “fuzzy” picture of SEO into a clarified vision. Thank you for the excellent links to additional resources (image compression, SEO help guides, discussion formats, etc).

    I also really appreciate the AWESOME direct quotes from Rand Fishkin and John Mueller!

    You are an excellent writer – I look forward to seeing you become a Pulitzer Prize winner one day! 😀

    • Jeremy

      Hi Angela,

      Thanks for the kind words and really glad to hear you found the article useful!

      You could really help me and the site out by giving us a social share if you like – You never know who else might benefit. Just click on your preferred social sharing network on the sharing bar on the left.

      Best of luck with the business,
      – Jeremy

  32. #

    Very good and well written article Jeremy – just found your website today and there is so much useful info in it it has really helped us make up our minds about our plans going forward with our website for our small business. This particular article is especially interesting readingg about the “human” side of SEO, kind of makes it less intimidating really, because at the end of the day all of the the computer and SEO stuff is all just a means to reach out and and communicate and sell your product to PEOPLE.

    • Jeremy

      Hey Brendan,

      Thanks for reading, I’m glad it’s made such an impact on you!

      You’re absolutely spot on with your assessment of SEO. It may sound complicated, but at the end of the day it is all about creating content that your target audience wants to read.

      Feel free to share this post using the social media icons further up the page – you never know who else might find it helpful.

      – Jeremy

  33. #

    Well written Jeremy – felt like I was drinking a cup of tea with you as I read this. Very enjoyable and informative read. Learnt a lot about pros and cons of website building, but am going to go with WordPress as think this will grow over time with my business needs. Many thanks Gael

    • Jeremy

      Thanks for your comment, Gael. Glad you enjoyed the guide and found it helpful!


  34. #

    Brilliant and so well written

    • Jeremy

      Thanks Julian! Glad you found this guide helpful.

  35. #

    Finally, I don’t feel so dumb and giving me the freedom to say adieu to WordPress.

  36. #

    Great post, it really helped sort some things out… Thanks!

    • Jeremy

      You’re very welcome, Marine. Glad you found this guide helpful.


  37. #

    Hi Jeremy! your article is very informative. I am going to try all the tips you have shared in my new site on Home Furnishings.

    I need some more of your guidance.

    1. Can you suggest me a way to write a good and unique article. Are there any tools which you would recommend.

    2. Please recommend me a Good Hosting Provider.

    3. Please suggest me a good effective keyword based url which I can use for my site related to Home Furnishings.

    Awaiting your valuable suggestion.


    • Jeremy

      Hello Lal,

      Thanks for your comment. I’m not entirely sure if I can give you any further guidance!

      I think the key to writing good, unique articles is to study what others are writing, know the industry you are in (furnishing) really well, then write what’s on your mind.

      I think being opinionated also helps as you can share your unique perspectives with your readers, and is not just another article that’s the same as everyone else’s.

      People generally want more opinionated pieces nowadays – something with more depth. Whether they agree with you or not is besides the point.

      It’s like talking to someone where they always agree with you – it can get a bit boring and mundane. But if they have different views and perspectives, that can be more interesting?


  38. #

    Excellent article, unbiased, well written, VERY informative, and easy to understand by a novice to SEO. Thank you so much!

    • Jeremy

      Thank you for your feedback, Fiona! Glad you found this discussion helpful.


  39. #

    Hi Jeremy, I currently use inmotion as my hosting provider for my wordpress blog. I was wondering how hard it is to switch over to WP engine (a better mangaged hosting provider) once my blog gets more viewers?

    I didn’t want to start off with that plan immediately because it seems the prices are steep for a beginner.


    • Jeremy

      Hi Larry,

      I think WP Engine can actually help you migrate your site to get things setup for you.

      That’s one of the advantages of using a premium hosting service! They’re very hands on and don’t mind doing a lot of the technical for you (within reasons). You get great services because you pay for them!


  40. #

    Very helpful article Jeremy, I’ve been able to make my decision of which option best suits my needs, thank you!

    • Jeremy

      Thanks for your feedback, Kenny. Glad you found this guide helpful!


  41. #

    Excellent piece! Long but you answered my question, thank you for your objective viewpoint! Its very refreshing in this industry.

  42. #

    You’re just the best, Jeremy. Thanks for this brilliant article.

    • Jeremy

      Thanks, Zara.

      Hopefully this guide gave you a better understanding of SEO. There are a lot of other literature online – some are good, some not so good. But definitely worth investing time to reading them!


  43. #

    Thanks. Helpful article!

  44. #

    Great info here, as usual. I’m about to try Wix and Weebly now as trials since my SquareSpace homepage has been tinkered with and saved. I do like their templates a lot. I’m going to make a business website to showcase a family owned and operated construction business. Other than before and after pictures of projects, I’m not really sure what more I can add other than the usual material like “about us”, “contact us”, “testimonials”, etc.

    Do you have any ideas on what I could do to boost the SEO ratings for construction/renovation? Or is this the type of business where it will be tough to rank high no matter what based on the fact that we can’t promote with sales and stuff?

    Using Twitter and FB to boost SEO rankings seems tough considering it’s construction and targets a very small percentage of the online masses. Thanks for the resources and you’ve saved me a ton of time and effort narrowing down my choices Jeremy.

    • Jeremy

      Hey Daniel,

      Glad to hear that you’re exploring different options so you can pick the best one for you.

      If you’re in commercial constructions, personally (just my own opinion), I’m not sure if your clients will be surfing the internet to find builders? Probably the most effective way to get new clients is the more traditional route of “word of mouth” or in-person meetings? But having a website so prospects can learn more about your company is helpful.

      If you are building family homes, perhaps you can write about home building / design tips. What people should look out for. How the process works. Timeline. Costs. Permits / licenses. etc. A lot of people looking to build homes will probably look for this sort of information online.


  45. #

    I already have a website with wordpress and I can’t make any changes and have to depend on the website builder to make any changes. I feel like I am held hostage with my website…
    Can I take the existing website design and copy it over to WIX?

    • Jeremy

      Hi Jacqueline,

      Thanks for your comment. Sorry to hear about your situation and I think Wix will empower you to make changes yourself.

      As far as I’m aware, there isn’t a way to export content out of WordPress and import it into Wix. So you’ll have to re-create your pages again in Wix. The good thing is that Wix is a drag & drop website builder so you can just position your content however you want to, and you can re-import your images and copy & paste your text into the new website.


  46. #

    Hi Jeremy! Thank you for all the good information, it is a jungle out there and you provide some clear structure! We are looking to build an ecommerce site and looked into Nexternal and Magento. Have you heard of them and what do you think? We would have to hire most of the work out that involves coding but have at least a bit of a budget…

    We want a B2B portal and at the same time B2C functionality. I know that sounds quite ambitious, but we want to at least start building with a tool that will allow us to grow into our vision.

    Thanks again!

    • Jeremy

      Hello Raphael,

      Thanks for your comment.

      It does sound like a bigger job so hiring out work is sensible. We also wrote a guide on how and where to find freelancers, so you might find it helpful.

      I haven’t used Magento or Nexternal so I can’t comment on them based on actual experiences.

      But I frequently read that Magento could be very technically challenging. So it’s better if you have a reliable technical person to help you manage the process.


  47. #

    I have spent the last three hours reading and absorbing your material….great job

    • Jeremy

      Thank you, Doyle. Glad you’re finding our guides helpful to you!


  48. #

    Thanks – my web developer is always bad mouthing wix and this is certainly going to make for some interesting conversation

    • Jeremy

      Indeed! Some people will always say Italian cars are better than German cars, and vice versa. At the end of the day, the “best website builder” for each person is different.

      I do love WordPress (though keep in mind we’ve been in the website building space for almost 6 years now), but when it comes to someone new starting out, I’d rather the person build a good looking, functional website and launch their venture TODAY, rather than struggle with what would feel like a never-ending battle with understanding how to use WordPress. At least that was our own personal experiences!


  49. #


    • Jeremy

      Thanks Pietro!


  50. #

    Glad your article CAN be found on Google!! And dare I say Google did a good job because this is indeed helpful. Thanks mate!

    • Jeremy

      Thanks, Charles!


  51. #

    Thanks Jeremy, that’s sure very helpful and a great guide to choosing a reliable website builder.

    • Jeremy

      Thanks, James!

  52. #

    Really good article thank you! I learnt a lot and feel more empowered now.

    • Jeremy

      Hi Jodie,

      Thanks for your feedback! Glad you found this discussion helpful.


  53. #

    Great article. I learned a lot! Thanks for writing it down.
    Of course I want to built a website. I’ve read quite a lot of these things but I still don’t know where to start. I mean what is ( literally) the first thing to do? To make a website.
    The hosting, choosing a platform, CMS… I read what they mean but I’m still not so sure.
    Wix, squarespace, weebly these are drag and drop website builders right? Why don’t you discuss a little about Drupal, Joomla… are they good?
    I want to build my site from the scratch, I’ll get a good Web developer and also learn myself. But like I said I don’t know where to start. I know a little coding (C, C++) and I’ll learn more…
    I can make a totally custom website from Drupal right? With the help of a developer, from scratch.
    GoDaddy is a website builder right? Or is it a hosting site too?
    I want to be totally independent. ( I don’t know what that is)
    Anyway I hope you don’t get annoyed with these stupid questions…
    And yeah suggest me some articles for building a site from scratch ( costume built or any).
    Thanks again, for this nice article.

    • Jeremy

      Hello Sourav,

      Thanks for your comment. I’d suggest taking a look at our Roap Map to get a sense of the flow of building a website. We also have an FAQ section that will go over some general questions and answers, and this Website Building Checklist that you might find helpful.

      Yes, Wix, Squarespace, and Weebly are all drag & drop website builders. So you don’t need to know any code and still be able to build a great looking and functional website.

      We didn’t include more advanced platforms such as Drupal or Joomla as you’d need to be very good at coding in order to use these platforms. They’re powerful and flexible, but our website is catered to helping those who don’t want to learn how to code.

      As for GoDaddy, they’re more well known as a domain name registrar as well as a hosting service. But they also offer you a code-free website builder. You can see what we think about that platform here.

      Hope this helps!