Over the last four years, the print-on-demand industry has grown by a whopping 12%. It’s an effective selling method that’s growing in popularity.
Perhaps the only major barrier to starting up your own print-on-demand business is creating an online store to sell it through. But fortunately, Shopify makes that a breeze.
Shopify lets you build a beautiful online store, add your products with ease, and connect to white-label suppliers in a click. It even offers a 14-day trial to get you started!
Which leads us to the final hurdle – how do you design your print-on-demand Shopify store to win hearts and minds, and stand out from the competition?
We’ve pulled together our top 10 print-on-demand Shopify stores to help out. The stores below are engaging, effective examples of what print-on-demand Shopify stores can look like – and will inspire you to get your own ecommerce venture up and running.
Austin-based t-shirt merchant Classic Dad is an equally classic example of a print-on-demand store that’s nailed down a niche. For Classic Dad, that corner of the market is clothing adorned with “Dadisms” – slogans that cheesily (if correctly) capture the essence of dads everywhere.
Its Shopify store doesn’t waste any time, either. From the homepage, the brand instantly showcases its “top sellers”. The layout is simple and no-nonsense, with an absence of visual clutter that keeps the focus on the threads. A top navigation bar helps customers go straight to where they want to be – whether that’s shirts, tanks, or garments branded with lawn-(or grill-) related quotes.
The Feminist Vibe is more than just a print-on-demand Shopify store. It’s a print-on-demand Shopify store with an ethos – to “empower feminists who stand up for what they believe in and share their powerful message in a compassionate way.”
But the key to The Feminist Vibe’s success isn’t its message alone – it’s how well its store conveys that message through clever design and snappy copy.
The Feminist Vibe’s homepage doesn’t fail to catch the eye, either. The first image you see is a powerful tableau of women modeling the brand’s range of feminist apparel – with an unmissable call to action (CTA) button inviting customers to explore its “Summer Collection”.
But the Feminist Vibe knows that, these days, a brand’s word isn’t enough – and that you have to get your customers talking about you, too. That’s why the Feminist Vibe’s Shopify store showcases several five-star reviews from satisfied influencers.
Pop Chart, in its own words, “makes infographic posters about everything” – printing on demand for genres as far and wide as skyscrapers, soccer, sharks, and space travel. It’s an aspirational brand – with an equally ambitious, aesthetically pleasing Shopify store to match.
To say that Pop Chart’s site is attractive is an understatement – this is one of print-on-demand’s most magnificent manifestations. Scrollable galleries of “trending” art allow users to pick from what’s hot now, while a pop-up box offers an alluring way to receive Pop Chart’s latest email content.
Like The Feminist Vibe, Pop Chart knows that social proof works a charm – and that, if you’ve worked for big clients, you have to shout about it. Pop Chart’s current clients include ESPN, HBO, NBA, and Disney – something the brand doesn’t let its prospective clients forget!
White space is one of those web design principles we hear a lot about. Yet, in practice, it’s woefully underutilized.
Fortunately, aptly named print-on-demand clothing company District of Clothing understands what white space is about – and uses it to fantastic effect on its Shopify store. Its product pages are slick, seamless, and do exactly what they’re supposed to: shine a spotlight on its garments’ hard-hitting slogans and distinctive colors.
Designed to harness the natural contrast between black and white, everything about District of Clothing’s Shopify store – from its UI (user interface) to its t-shirts and hoodies – stands out. In the best kind of way.
Oh, and no print-on-demand Shopify store site – no matter how stunning – would be worth its salt without a good contact form. Typically, District of Clothing’s contact form is simple, intuitive, and refreshingly nonsense-free – and boasts plenty of white space!
Sometimes, the simplest Shopify store is the best – just ask print-on-demand business Print Prohibition.
Like District of Clothing, Print Prohibition plays off the yin/yang dichotomy of black and white to superb effect. With a magnificent monochromatic header, the Shopify store’s two-tone color scheme contrasts cleverly with the playful, punchy palette of its prints.
Print Prohibition’s site looks good – no doubt. But it also reads well – in fact, it’s one of the best print-on-demand Shopify stores on this list at making a personal connection with its audience. In its “About the Shop” section, Print Prohibition uses “we” and “you” – plus colloquialisms, such as “heck” – to personalize its online presence.
Black Fathers Exist is a print-on-demand business attempting to “change the narrative” around black fatherhood – and it demonstrates that commitment through every visual facet of its website.
A full-width collage on the homepage depicts real pictures of black fathers with their children, while a consistent, eye-catching yellow, white, and black color scheme builds the brand. Quotes – this one from Charles, Black Fathers Exist’s owner – help shore up the company’s purpose and history:
This print-on-demand Shopify store also includes a dedicated FAQ page: answering queries around sizing, orders, payments, shipping, returns, and exchanges. FAQs like this aren’t just great for user experience – they also help boost stores’ organic rankings in search engines, and are a sweet shot in the arm for SEO (Search Engine Optimization).
Raccoon Brand – a print-on-demand brand selling, well, stuff with raccoons on it, is a brilliantly basic store. Beyond the homepage, it has just three other pages: t-shirts, hats, and wallets. Yet Raccoon Brand is less notable for what it sells – or how its Shopify store looks. What’s really interesting is how it does business.
That’s because Raccoon Brand doesn’t sell directly through its site. Clicking one of the products takes the prospective buyer to Amazon, where they can complete the purchase – they don’t buy directly through the site.
Now, while this approach has its drawbacks (Amazon’s fees, for instance), it does have several pros. Namely, that Raccoon Brand doesn’t have to pay for marketing (Amazon draws plenty of its own customers, after all), and that it doesn’t have to handle returns or customer support. That means less staff, fewer overheads – and more profits!
If sites like Raccoon Brand and District of Clothing represent one end of the design spectrum – the simple, minimalistic, white space variety – Canvas Freaks is quite the opposite. It channels a frenetic, fevered energy, driven by multi-colored product listings and a design language that can only be described as loud.
Though “stripped-back” isn’t its style, Canvas Freaks still makes it simple for site visitors to convert. Shoppers can locate products via a simple search bar at the top, or select prints by “canvas collection”, “neon”, “featured artists”, or “best sellers”.
And, like The Feminist Vibe – one of the first names on our list of the best print-on-demand Shopify stores – Canvas Freaks is no stranger to using influencers (also known as “brand ambassadors”) to help its cause. The company invites both artists and influencers to collaborate – the sort of mutualistic, symbiotic relationship all brands need to be embracing.
Popular print-on-demand powerhouse ICONICK specializes in motivational prints – from Muhammad Ali to the Monopoly Man. And, for any budding Shopify entrepreneur planning to try out a similar business model, IKONICK’s site should provide a lot of motivation in and of itself.
On top of a strong homepage – which showcases the brand’s Monopoly print, plus a bold “Shop Now” CTA button – IKONICK gets a helping hand from its customers. The “Our Fans” section depicts pictures of the brand’s actual customers posing with its prints – just another example of how effective social proof can be.
For anyone requiring assistance, ICONICK’s Shopify store also sports a small live chat pop-up. Users can select from a range of pre-prepared guides to shipping, pricing, and returns, or opt to chat to a support agent in real time.
Circle Square Diamond is a print-on-demand Shopify store that makes art inspired by mountains and ski resorts. In its own words, it specializes in “minimalist…modern artwork” – so the brand’s equally modern, minimal site comes as no great shock.
The site channels a sleek, pared-back look and feel, with a subtle text overlay never overpowering images of the artwork. Moreover, Circle Square Diamond’s site visualizes design and diction alongside one another in a dynamic dance – creating an elegant aesthetic.
Plus – unlike many of the other print-on-demand Shopify stores on this list – Circle Square Diamond has a blog. Here, the brand lets its customers in on holiday deadlines and local ski areas, as well as informing them about any recent COVID-19 updates. And, as Circle Square Diamond knows, blogs are great for business – they help build a brand, and can give organic rankings in search engines a push.
The above 10 stores we’ve looked at were all made on Shopify – and they’re all in the print-on-demand business. But, as you’ll have seen, they’re all also wildly different. Raccoons? Advocates for black dads? Motivational Monopoly?
Different, indeed. But these sites all have one more thing in common. They’re not just Shopify stores – they’re some of the best print-on-demand Shopify stores the internet has to offer. These sites, in their own ways, all offer simplicity, seamlessness, and a scarily good user experience – probably why they’re all so successful.
Want to follow in their footsteps? Pick a Shopify plan if you’re ready to start your print-on-demand store, and don’t forget to consult our list of the best print-on-demand companies to source your products from.
If you have a few minutes, you can also explore our guide on how shopify works for more info. And remember, if there’s anything extra you want to add to your store, it can usually be achieved with one of Shopify’s many apps.
That’s it from us for now – good luck building your own print-on-demand Shopify store, and let us know how you get on in the comments!