The 10 Best Business Website Templates to Elevate Your Brand in 2023

Made by: Wix

IT Services

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One of our favorite parts of this template is the homepage header image which instatly grabs visitor attention.

You can easily customize Wix's template to suit your own services.

We love how this template includes space for testimonials - simply insert your own quotes!

The block-based layout of this template keeps text digestible, and CTAs easy to find.

It's important to make it easy for visitors to get in touch, and this template makes it easy with a pre-built contact form!

Don’t be fooled by the name – IT Services is not only one of the best business website templates for those providing IT services, but for a wide range of other industries as well.

While we do recommend it, first and foremost, for businesses in the IT or professional service industries, this template’s versatility – and array of customization options – means it’ll generate leads for your business. (No matter what sector you’re in!)

The best part of this template is the large header image that grabs the attention of visitors right away.

Other notable features include:

• Area for highlighting your core services and the benefits of choosing your business over the competition
• Testimonials slider for showcasing feedback from customers
• Call-to-action panel to make visitors a part of your sales funnel
• Contact form that makes it easy for prospects to get in touch with you

Made by: Wix

Business Consulting

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The Business Consulting template has a couple of CTAs visible straight away - "Learn More" and "Call Now" appeal to different visitors.

The side-by-side layout in this template creates a clean, diestible, professional feel.

Testimonial quotes are accompanied by logos of other happy clients.

Statistics and figures can help build trust in your visitors.

We like how comprehensive this contact page is, with address, social icons, contact info, as well as a contact form.

The Business Consulting template is the perfect fit for data analysts, business advisors, startups, and small firms. The best thing about this template is that it’s very professional and goal-driven, making it ideal for high-quality lead generation.

Design-wise, it ticks all the boxes – with shades of vivid, vibrant purple catching the eye, while also exuding poise and professionalism. While from a usability standpoint, it’s as easy to use as it is on the eye.

Notable features include:

• Simple and easy to navigate user experience
• Ample space to highlight your services and associated information on the front page
• Featured testimonials section to build trust with potential clients
• Customizable and easy-to-fill contact form

Made by: Squarespace

Keene

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The Keene template features a prominent menu on the homepage, making it easy for visitors to find exactly what they're looking for.

The Keene template leans into white space, using it to draw attention to the text on the page.

We love how simple and elegant this template is.

A large map embedded on the page makes it easy for customers to find your location.

The Keene template oozes professionalism across all its pages.

Keene is a Squarespace website template that’s ideal for businesses operating across multiple niches. (Although as the screenshot gallery above shows, it’s ideal for doctors, and businesses in the medical and dental industries, too.)

Offering a unique blend of simplicity and usefulness, Keene isn’t just stunning to look at – but highly functional to edit and customize, too. For instance, the links to the main pages on the homepage make it easy for visitors to go straight to where they want to be on your site.

Notable features include:

• Appointment form visitors can use to schedule meetings or book services
• Beautiful About page with great typography and tall visuals
• Popup contact forms that don’t overwhelm prospects
• A separate page for first-time visitors or customers to set expectations
• Map widget on the Contact page to convey your location visually

Made by: Squarespace

Hayden

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The Hayden template comes with an image background, plus a handy CTA to take visitors straight to your work.

Easily separate your site into categories to provide a smooth, easy navigation.

Squarespace is known for its sleek designs, and the Hayden template is no different!

The built-in appointment booking feature is perfect for shceduling client meetings.

We love this application feature where applicants can easily express interest in any positions you have open.

Hayden is a simple and effective business website template to create a professional-looking website.

It’s a strong fit for multiple different types of businesses, such as design agencies, real estate companies, and architecture firms. (You’ll see it modelled in the design gallery by an interior design business – classy, yet accommodating!)

The main benefit offered by this template is the abundance of sections for highlighting different aspects of your business: such as your portfolio, customer case studies, and testimonials from your previous clients.

Notable features include:

• Scheduling system for service booking and appointments
• Hero section on the front page leads the reader straight to your accomplishments
• Space to add plenty of photos on the front page to show off your work
• CTA button in the menu which catches more attention than other menu items
• About page can include open job positions and invite applications via form
• Blog section to promote your business with content marketing

Made by: Weebly

Kiko & Miles

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Simple and uncluttered, the homepage of the Kiko & Miles template features a large image background and a clear call to action.

Perfect for stores, this template clearly displays different categories.

This template helps you make the most of your product imagery to entice customers into your categories.

We love this inspiration section of the Kiko & Miles template - it could be the perfect spot for user-generated content!

This template relies on a large map on the contact page to help visitors find your physical store location.

Weebly’s Kiko & Miles website template features a minimalist design that places the emphasis on your content.

Made for interior designers and furniture stores, Kiko & Miles combines classic typography with minimal text to avoid crowding too many elements on the page. Creative at heart and by nature, this template will also appeal to artists, architects, bloggers, ecommerce business owners, and photographers.

Notable features include:

• Pre-built content blocks for ecommerce features such as featured collections, products, and calls to action
• Mobile-responsive boxed layout that offers built-in integration with Weebly’s ecommerce system
• Search function add-on to make it easy for prospects to find information and products

Made by: Shopify

Spotlight

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Shopify's Spring template displays your store's products in an attractive, visually appealing way.

Spotlight offers plenty of white space to make your site stand out – and showcase what makes your ecommerce brand special.

Shopify's Spotlight theme looks good, and operates seamlessly, on mobile devices.

Free, fabulous, and magnificently minimalistic, we’re in love with Shopify’s Spotlight theme.

The stripped-back design – which features plenty of white space – is ideal for ecommerce businesses keen to let their products do the talking. We’d particularly recommend this one for online brands looking to channel a more cool, hip brand identity – a vibe Spotlight’s graphics, layout, and simplicity all speak to in volumes.

Notable features include:

• Social media icons for linking to your TikTok, Twitter, and Instagram accounts
• Excellent accessibility – the site displays well on all devices, especially mobile
• Stock counter, and support for Shopify’s sticky header feature
• Gallery grid view for putting your products front and center

Made by: GoDaddy

Amy & Associates

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The side menu of Amy & Associates makes it easy for visitors to navigate the site straight away.

Featuring FAQs is a great way to answer common customer questions. We also love the inclusion of an email signup!

GoDaddy lets you post reviews to your site, which is a great way to build trust and user engagement.

This GoDaddy template makes it easy for clients to book online appointments with you, for various types of service.

This large location map is also accompanied by social links.

Amy & Associates is a versatile business website template for the GoDaddy platform. Well-suited to the kind of neat, organized style likely to resonate with accountants, Amy & Associates has neatly displayed text and simple browsing, adding further to its professional appearance. Plus, you can also display Google reviews and customer comments to build trust with your audience.

Notable features include:

• Answer frequently asked questions on the homepage
• Newsletter opt-in widget on the homepage to collect email addresses
• Social media icons in the footer
• Testimonial sections to highlight reviews from happy customers
• Contact page with basic form and map widget

Webflow in Action: Ramping Up One Finance Company's Website Design Efforts

Akash Wadawadigi

Senior Engineer, Ramp

Ramp is a fast-growing fintech startup. Its tool allows businesses to analyze, optimize, and control their expenses, as well as their reimbursements and business spend: balancing the books, without having to juggle all the admin. Ramp redesigned its website through Webflow – a website builder that's been attracting a lot of recent hype – to offer its visitors a more streamlined, seamless online experience.

Q&A

What was your website like before using Webflow?

Before Webflow, ramp.com was a traditional React site. Every page had to be coded and each copy/image edit required a new pull request – an extremely laborious process for even the slightest changes.

Multiple pull requests and stakeholders had to be involved in order to do something as simple as swapping out an image or changing a header on a page – it just didn’t make sense to keep asking our engineers to spend time on updates like these. Webflow gave our designers and content writers a way to self-service and quickly publish changes to the website.

Why were you attracted to Webflow?

We were drawn to the CMS interface and the fact that Webflow takes care of hosting. Webflow’s ability to handle most of the groundwork gave our small engineering team the leverage of a much larger one as we were able to build with less friction.

How has using Webflow improved your website?

With Webflow, the speed of execution — our ability to push things out — has been dramatically better. And our ability to collaborate has improved — everyone now has the ability to contribute to the site.

Made by: GoDaddy

Volare

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Bold and blocky, this homepage makes and instant impact with bold headings and clear calls to action.

This template is designed to help your visitors find exactly what they're looking for by linking to other areas of your site via these CTAs.

Having a "Book Online" CTA is a smart accompaniment for the customer testimonials.

Clean, modern, and uncluttered on every page, the Volare template makes it clear exactly what action the visitor should take.

This template comes with appointment booking built-in.

Volare is another business website template that’s compatible with the GoDaddy platform. This template – ideal for consultants, and businesses operating throughout the professional services sector – is known for features that help increase conversions.

These include a CTA section near the footer, a newsletter opt-in widget, and the option to package your services as products that can be booked online. Plus, this template just looks nice. Full of white space and with a slick, stripped-back, straight-to-the-point design language, it’s ideal for getting on the same page as your site’s visitors – and resonating with them.

Notable features include:

• Hidden sidebar menu that contributes to the clean and modern design
• Easy to use booking feature for appointments and reservations
• Testimonials section to inspire trust in visitors
• Social media icons in the footer section

Made by: Duda

Lead Generation

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Fun, personable, and friendly, Duda's Lead Generation template creates a welcoming vibe for your homepage.

Built-in forms sets you up for connecting with new leads - we love the pop of color!

The guidance in Duda's template sample text is a nice touch.

The top navigation and color blocks create an easy, digestible format for your website.

Big, bold text helps important things like statistics stand out.

As the name suggests, the Lead Generation template is perfect for grabbing your prospects’ attention – and converting them into leads. A versatile template, it’ll suit, essentially, any business that needs to attract, convert, and retain customers – which we’re guessing is yours!

With vibrant colors, text animations, and attractive forms, it lures visitors in – and doesn’t let them go! Better still, Duda’s Lead Generation template is one of the most customizable and flexible on our list – so it’s perfect for adapting to your business website’s exact specifications.

Notable features include:

• Text animation in the hero section to quickly capture attention
• Attractive CTA box right below the fold and near the footer to inspire action
• A large video area to engage visitors and increase dwell time
• Attractive testimonials section with logo area to show past clients

Made by: Shopify

Spring

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The Spring template offers banner and side menu bars for seamless, simple navigation.

Spring's testimonial section allows your business website to show off its credentials in the form of top clients – and happy customers!

Shopify's Spring template helps your products catch the eye.

Made by Shopify, the Spring business website template (an offshoot of the Sunrise template) is ideal for ecommerce businesses looking to sell – and scale.

Our favorite feature? How simple Shopify makes this template to navigate. With menus both in the horizontal banner at the top of the site, and vertically in the sidebar to the website’s left, you’ll give your customers everything they need to get to where they want to be on your site – at a glance.

Notable features include:

• Places to showcase social proof, in the form of client logos and testimonials
• Bold, brilliant product grids to showcase your wares in full color and class
• Functionality for blogging
• Social media icons to link to your presence across multiple social platforms

The only drawback? Spring’s quality doesn’t come cheap – and you’ll have to pay $240 to get your hands on it.

There you go! In this post, we’ve shown you the best business website templates with which to strengthen your online presence. As you can see, a good business website template is a great combination of beautiful design and practical functions. Both these aspects work hand in hand to build your brand and attract more, higher quality leads.

If you’re ready to build your business website, here are the best small business website builders you can get started with – without any coding skills required! And, check out our step-by-step guide to learn more about how to build a business website. Good luck, and let us know how you get on in the comments section below!