10 Simple Steps to Creating a Successful Online Jewelry Store
There’s never been a better time to broach the global jewelry market. If you want to be part of this growing movement – and grow your bank balance at the same time – then our 10 easy steps will set you up for success.
Jewelry is a nice way to accessorize an outfit. A flashy gold watch poking from under the cuff of your suit, or a diamond necklace that was made to go with that dress – they’re pretty great perks.
But selling jewelry can also be a nice way of increasing your bank balance, and getting you started in the world of ecommerce. And whether you already have a brick-and-mortar store, or are just starting out, having an online store is critical for your jewelry business.
However, it can be hard to get started. How do you set up shipping? What’s the best way to market your business? Before that, how do you even build an online store?
That’s where our easy 10 step guide comes in, to sweep you smoothly into the world of ecommerce.
10 Steps to Sell Jewelry Online
Here are the 10 steps to start selling jewelry online:
- Find the Right Ecommerce Website Builder for You.
- Sign Up to a Premium Plan.
- Pick a Domain Name.
- Select and Customize a Theme.
- Add Jewelry to Your Online Store.
- Set Up Payments.
- Sort Out Your Shipping.
- Preview, Test and Launch Your Online Jewelry Store.
- Promote Your Jewelry Online.
- Manage Your Stock.
These simple steps will show you the best way to build an online store, and set you on the path to success. We’re not here to make you a quick buck – we’re here to help you achieve real, long-term rewards for your business.
So get ready to make business out of bijoux, and prepare to take the first step towards your own jewelry empire!
The internet is a big place, and we know it can feel overwhelming knowing where to start. So here’s a quick-fire guide to the main places you can sell jewelry online, and which one is best for you…
How to Sell Jewelry Online: Finding Your Space
- Online marketplaces – such as Etsy, eBay, and Amazon
- Social media – such as Facebook and Instagram
- Your own online store – built using a platform such as Shopify
The right selling place for your jewelry online all depends on your needs, your goals, and your audience, so start thinking about these three things as we walk you through the pros and cons of each of these main marketplaces.
#1. Online Marketplaces
The best thing about online marketplaces is that you don’t need to work hard to get your products in front of customers – platforms such as Amazon, eBay, and Etsy are hugely popular and get tons of traffic every day.
The downside is that you have no control over your branding, and you also face a lot of competition from other brands selling on the same marketplace. This means you probably won’t get many loyal or repeat customers, as you’re not creating a memorable brand.
Another thing to keep in mind is that you might have to pay listing fees or transaction fees depending on which marketplace you choose – always check the rules and fees before signing up, as it could eat into your profits if the fees are too high.
#2. Social Media
Selling jewelry on social media can allow you to reach a big audience, it’s very low-cost, and is very quick and easy to set up!
However, once you get going, selling jewelry on social media can also be extremely time consuming when managing it on a day to day basis. You might find you run into similar problems with branding as you do on marketplaces, because your branding and designs are limited to the layout of your profile page.
That said, social media shouldn’t be overlooked as the perfect way to engage customers and build up a following for your business – we just don’t recommend relying solely on it for selling your products.
#3. Your Own Online Store
Selling jewelry through your own online store is the most professional way to build your online business. You have total control over your store’s design and branding – you can display all your products in one place, create a professional and consistent brand, and provide a smooth customer journey from start to finish.
The main thing that puts people off building their own online store is the fact it takes a little longer to set up than simply uploading products onto a marketplace like Amazon. However, it’s worth the extra bit of time and effort!
Building an online store doesn’t need to take ages. In fact, you can easily build your own online store – without any tech skills – by using an ecommerce website builder like Shopify or BigCommerce.
Why Should You Use an Ecommerce Website Builder?
One of the main reasons for using an ecommerce builder is the amount of time it will save you.
Once you have your online store set up, the builder you choose has the tools to run time consuming tasks by itself. From inventory tracking to real-time shipping quotes, your ecommerce builder can free up your time for other important tasks.
While you’re saving on time, you may as well save on effort too!
Forget manually keeping track of orders or sweating over lines of code – ecommerce builders make it easy to build and maintain your online store, no tech skills needed.
Unlike most marketplace platforms, you don’t have to pay listing fees to sell using an ecommerce builder, and some don’t even charge transaction fees. So you won’t feel the burn in your pocket as your sales start to skyrocket – instead, you can sit back and reap the rewards of your hard work!
Which Selling Method Is Right For You?
For most sellers, we recommend building your own online store. Selling only on marketplaces or social media is okay for very small-scale sellers, but it can become limiting pretty quickly. The good thing about having an online store is that you can integrate it with multiple platforms.
This integration means that while you have your store as a central selling “hub” you can also sell your products on marketplaces and social media too – so you get the best of both worlds!
If diamonds are a girl’s best friend, then an ecommerce website is your jewelry store’s best friend!
Yes, you can sell your jewelry through marketplaces such as eBay, Etsy, or ArtFire – these are popular platforms, and maybe you’ve bought or sold through them before. They’re fine for starting out, but the best way to sell online is by having an online store…
…and the best way to build an online store is with an ecommerce website builder!
An ecommerce website builder is an online platform which helps you build your very own online store. You’re in control of everything, from your design to your website address and the products you list. All you need is an internet connection – no coding or tech skills necessary.
On marketplaces like Etsy, you’ll face fierce competition from millions of other sellers who share the space, and be charged fees to list your products. With an ecommerce builder, you can create a brand of your own, and arm your store with all the tools it needs to succeed.
The best ecommerce website builders to sell jewelry online are:
We’re not just pulling this list from thin air; we carry out in-depth research on all the builders we review. After trying, testing, and analyzing each of them, we can say without any doubt that these four builders are the best of the best for selling jewelry online.
Here’s a quick overview of how they scored in our ratings:
- Read our Shopify Review for full details on this market-leading ecommerce builder
- Read our Wix eCommerce Review to find out if it’s the best choice for you
- Do you have big dreams for your business? Read our BigCommerce Review and put those dreams into action
- Is design the most important thing for your jewelry store? Read our Squarespace Ecommerce Review to discover what this stylish builder has to offer your business
- Make sure you choose the best of the best – check out our review of the Best Ecommerce Platforms
- Torn between a marketplace and an ecommerce builder? Read our Shopify vs Etsy comparison to figure out the best option for you
Choosing an Ecommerce Website Builder
That all sounds pretty tempting, right? But how do you go about choosing an ecommerce website builder? What makes a good builder, and which should you avoid?
Every business is different, so it’s important you choose a builder which is right for you.
Here are five things to think about when you’re searching for the one:
- Budget and value for money – take a look at the builder’s price plans and see how they fit with your budget. Don’t just look at the starter prices – make sure the higher plans are suitable too for when the time comes to upgrade.
- Ease of use – if you’re a total tech-phobe, make sure your builder is beginner friendly! Our reviews always explore ease of use, and you can sign up for a free trial to test it for yourself too.
- Tools – take a good hard look at the tools and features, and if they match your business needs. Blogging functions? Built-in analytics? Real-time shipping quotes? Give your store what it needs to succeed.
- Design – you need your store to look as good as the products it’s selling. How many templates are there to choose from? How much can you change the design? Don’t leave design as an afterthought – make it count!
- Customer support – when things do go slightly wrong, you’ll need a helping hand. It’s worth checking you’re happy with the support options on offer.
All four of our recommended builders offer a free trial, so you can try them out to see which one you like best!
- Looked at different ecommerce builders to find the best one for your jewelry business – we recommend Shopify, Wix, BigCommerce, and Squarespace, as they scored impressively in our research
- Signed up to at least one free trial to test out your ecommerce builder
- Picked the perfect builder for your business!
Whether it’s diamonds or ecommerce builders, you get what you pay for – and to really get the best for your business, you need to sign up to a premium plan.
On the whole, prices start at around $20 per month, and can reach up to $300 per month for much larger businesses. To give you an idea of costs, here are the prices for our top ecommerce builders:
- Shopify: $29.95 to $224.95 per month
- Wix eCommerce: $20 to $35 per month (billed yearly)
- BigCommerce: $29.95 to $224.95 per month (billed yearly)
- Squarespace: $26 to $40 per month (billed yearly)
You can save money by signing onto a yearly (or even two-year) plan. The higher the plan, the more features are included.
For example, the $29.95 per month BigCommerce Standard plan gives you all the tools you need to set up your store, including real time shipping quotes and product reviews. But when you upgrade to the $71.95 per month Plus plan, you unlock the all-important abandoned cart saver.
Here’s a quick look at the key features you get with a basic ecommerce plan versus an advanced plan for each of our top builders.
Let’s quickly break down what these features are, kicking off with premium support. Shopify, Wix, and BigCommerce all offer 24/7 support, plus advanced premium support when you upgrade. Squarespace, meanwhile, offers 24/7 premium support no matter which plan you’re on.
Abandoned cart recovery (or cart saver) is an essential feature for any business taking online selling seriously. When a customer abandons their order, you can send a recovery email to persuade them to return and complete the purchase. Including personalization and discount codes are great ways of winning back sales.
An SSL (Secure Sockets Layer) certificate encrypts information (such as credit card details) processed through your website. It is crucial for online stores, which is why all four include it from the start. Shoppers and search engines look for the little padlock and “https” next to your domain name, which show your site is secure.
Bandwidth is how much data can be transferred through your website. Unlimited bandwidth means your site has lots of room to grow; if you experience a boom in traffic, your store will handle it with ease rather than crashing.
Basic ecommerce plans are best for small stores, or online sellers who are just starting out. Larger stores, or any business pushing for growth, will need the advanced tools that come with a higher price plan.
- Worked out a sensible budget
- Compared price plans, taking the cost of higher plans into account for future growth
- Decided which features your business needs most right now
- Chosen the best premium plan for your budget and current business needs
- Are you interested in Shopify? Read our Shopify Pricing Review for details on its price plans
- Read our Wix Pricing Review for an in-depth look at its prices and value for money
- BigCommerce is the most expensive builder in our recommended list – find out if it offers your business good value for money in our BigCommerce Pricing Review
- Check out our Squarespace Pricing Review for a detailed breakdown of its plans
- Want to check out those free trials? Read our review of the Best Free Ecommerce Platforms in 2019
A domain name is your website address – for example, ours is www.websitebuilderexpert.com. Domain names are super important: they give your site its own identity, and help build a trustworthy, professional, and recognizable image for your business.
Don’t leave your website as a single lady – if you like a domain, put a ring on it! Or in this case, register it so it’s yours. Get in there as soon as you can to secure your domain – each one is unique, so once it’s gone, it’s gone!
The price of domains vary, but they typically cost between $10 and $60 per year. With a lot of ecommerce builders (Squarespace and Wix eCommerce included), you get a free domain for one year when you sign up to an annual plan. Or, you can buy one from a specialist domain name registrar, such as Domain.com, and connect it to your online store builder, quickly and easily.
Here are our top three tips for choosing the perfect domain:
- Make it unique. Your business is unique, so your domain should be too! Stand out from the crowd – if “myonlinejewelrystore” is already taken, don’t just whack a number two on the end.
- Keep it simple. Don’t go too far down the rabbit hole in search of individuality; keep your domain memorable.
- Stay relevant. Your domain should reflect your business in some way, whether it’s your store’s name or yours.
If you’re one step ahead and already own a domain name, you can simply connect this to your new online store. All four ecommerce builders have guides to help you do this.
- Chosen the perfect domain name for your online store
- Researched your domain to make sure it’s not already taken
- Registered your domain to secure it and connect it to your site
In brick-and-mortar jewelry stores, products are laid out in the best possible way to show them off. An online store should be no different.
That’s why you need to pick the perfect theme. A theme is a website template which shows the layout and design your pages will have if you choose it.
There are lots of things to think about when you’re picking your theme. Fortunately, ecommerce builders make the selection process easier by categorizing themes into industries, and even layouts – for example, if you want large images or a grid layout for your website.
You can search directly to tailor your options, or browse by industry. Wix, Shopify and BigCommerce all have specific sections for jewelry (such as “Jewelry and Accessories” or “Fashion and Jewelry”).
You can preview your theme first to see if it’s the right one for you. With some builders, you can even switch your theme later on if you change your mind, or decide on a rebrand later down the line. Shopify, BigCommerce, and Squarespace all let you change your theme.
All four of our recommended ecommerce builders have mobile responsive themes. That means your design will automatically reformat to fit mobile screens, load quickly, and give your mobile visitors the best experience of your site.
Customizing a Theme
Of course, you don’t just choose a theme and then leave it – the fun part is making it your own! Customizing your theme lets you build your business brand through colors, fonts, and more.
Here’s a quick look at just some of the things you can customize and add:
- Extra pages
- Contact forms
The best part is, you don’t need a degree in web design or natural instincts for color gradients to customize your storefront – ecommerce website builders make it all really easy.
If you want to take customization even further, you can add apps for more unique functions, such as unfolding sections (good for FAQs), contact forms and more. Shopify is especially good for offering a wide range of quality apps.
- Explored your options – are the themes mobile responsive? Can you switch your theme later? Is the theme free?
- Browsed, previewed, and compared different themes to find the best one for you
- Customized your theme with your own colors, images, fonts and more
Step number five is the big one – it’s time to put the jewelry in ‘online jewelry store’.
Ecommerce builders like Shopify, BigCommerce, and Squarespace let you upload products in bulk, saving you time and effort.
But there’s more to think about here than just getting your products onto your storefront – so let’s jump straight into the fun stuff, starting with writing product descriptions.
Write a Captivating Description
With an online store, you can’t notice which item the customer is eyeing up, stroll over, and use the gift of the gab to entice them into a sale. What you can do, though, is write an enticing, persuasive, and informative product description!
Customers can’t pick up the items and examine them, so they’re relying on you to give an accurate insight into the product. Like Tiffany & Co., make it factual, but appealing – people want to be persuaded they need that diamond bracelet or a new pair of earrings!
Take High Quality Images
Your stunning description alone won’t be enough to make shoppers click that buy button. People want to see what they’re getting, so you need to take some professional photos of your products.
Think about the background, the lighting, and the overall quality of the photo – is it in focus? Is it pixelated? Make it a good size and take snaps from multiple angles. It’s usually a good idea to have photos of the jewelry both on its own and being modelled as part of an outfit.
Set a Price
Make sure you set consistent pricing across your products, and make it clear for the customer to see.
Nobody wants to go looking for the price. If you work by doing custom pricings, make it obvious where the customer needs to click to make an appointment.
Categorize Your Jewelry
By sorting your products into categories, you make it easy to match customers with their ideal jewelry. Examples of categories include necklaces, bracelets, watches, wedding, rose gold, New Arrivals, Best Sellers, and Gifts for Her.
Products can fall into more than one category. For example a necklace would obviously be found in the ‘necklace’ category, but could also sit in ‘New In’, ‘Gifts for Her’, and ‘rose gold’.
Without categories, online shopping would be like rooting through an overflowing bargain bin looking for a lost earring – slow, frustrating, and confusing.
All four of our recommended ecommerce builders let you upload an unlimited number of products. Can you imagine if you didn’t have categories to sort them all by? Luckily, these builders have tons of options in place to keep track of everything.
- Uploaded all your products
- Written accurate and persuasive descriptions for each product
- Taken at least one high quality image for each item and uploaded them
- Worked out pricing for each product and laid this out clearly on your website
- Separated products into clear categories
You’re so close to getting your store live, but don’t forget to set up the most important part – payments!
There are tons of different payment options out there. The one you choose will depend on your location and currency, your own banking preferences (for example, if you already have a business account set up), and even your customer demographic.
With that in mind, here’s a quick list of the main payment options available:
- Amazon Pay
- Apple Pay
You can also accept manual payments, such as wire transfers.
Shopify offers the most payment options, with over 100 available. It does charge transaction fees, unless you use its own payment gateway, Shopify Payments – then you don’t have to pay any at all!
While some ecommerce builders do charge transaction fees, others – like BigCommerce, Wix, and Squarespace – do not.
The most important thing to check when it comes to accepting payments through your store is SSL (Secure Sockets Layer) security. This encrypts the data that is entered into your site, protecting information like credit card details from being hacked.
All four of our top builders include SSL security automatically, so you don’t need to worry.
- Picked a payment option which suits your business
- Set up payments through your site and connected your payment gateway
- Ensured your ecommerce builder has tools in place to keep payments secure
Shipping isn’t quite as fun as taking arty product photos, but it’s just as important.
Shipping Origin Address
First of all, you need somewhere to ship from. Your shipping origin address will tell your ecommerce builder what tax applies to orders, and is essential for calculating shipping rates and processing returns.
You might be worried about how much it’ll cost to ship to certain areas. What if someone puts in an order from halfway across the world? Well, that’s where shipping zones come in.
Shipping zones are just the areas you ship to – for example, you could have the USA as one shipping zone, and then the rest of the world as another. You can choose how local or large-scale you want to go. So if you only want to ship to your state, you can!
Types of Shipping
There are multiple ways you can handle your shipping rates. These will depend on the builder you choose, and often which plan you’re on, but here’s a quick overview of the main shipping types available.
- Exact shipping costs – charge the exact amount it costs to ship the item through regular postage, or a courier like USPS.
- Flat rate shipping – charge a fixed price on certain products and/or orders. For example, it would cost $3 to ship orders anywhere in the US.
- Free shipping – the best kind for customers, and a great option for businesses looking for a win with their shoppers. You can offer free shipping for all orders if you’re feeling generous; you can also restrict it to certain products, or use it to reward orders over a certain amount.
- Calculated shipping rates – offer your customers the lowest rates by using real-time shipping quotes from couriers such as USPS, Canada Post, FedEx, and more.
- Price-based and weight-based rates – it speaks for itself, but you can charge shipping based on the price or weight of the product, through regular postage services.
Another shipping type worth mentioning is using a fulfillment warehouse. This is where you pay for a warehouse to store your inventory, then pack and ship products for you as orders come through. This is a much more hands off approach for you; it’ll cost extra, but can take the headaches out of shipping.
Once you’ve set up your shipping options and sent off your products, it’s up to the courier to fulfil your orders. That’s why it’s important to pick a reliable company which you can trust to deliver your items safe and sound.
The biggest and most popular couriers are:
- Canada Post
- UK Royal Mail
Ecommerce builders like Shopify and BigCommerce will often have integrations with courier services, providing you with reduced shipping rates and making life much easier. On some plans, you can even get real-time shipping quotes to make sure you always get the best value rates.
The right courier for you will depend on your location and specific business needs, so take some time to look around and compare the different options.
- Entered your shipping origin address
- Created your shipping zones
- Set up shipping rates
- Chosen a courier to ship with
- Check out our Shipping Products: Step-By-Step Guide for a helping hand setting up shipping for your online store.
The time has almost come to hit that publish button and send your online jewelry store out into the world. But just as your beautiful jewelry won’t have any scratches or broken links, your online store needs to pass inspection.
Veer away from the publish button (for now), and instead head for the ‘Preview’ button. This will let you see your store as it would appear live on the internet.
Here’s a short list of the things you should check before launching your site:
- Links – do all your links actually work? Does the new page load properly? Is it the right page for the link?
- Images – you want your carefully taken photos to be appreciated, so make sure they load properly, aren’t fuzzy or blurred, and don’t turn into an empty grey box – it’s every shoppers nightmare!
- Checkout – possibly the most important thing, go through your own checkout process to make sure it’s a smooth and seamless journey.
- Mobile – it’s easy enough to forget about this one, but it’s always worth previewing your store on mobile. If your site doesn’t work on mobile, you’ll be losing out on valuable customers, so give it a quick flick through on your phone to see how it’s looking.
- Settings – make sure your store’s language, currency, and contact details are all consistent and up to date.
These are little things that can easily be missed when you’ve been working on something for a while. Why not get family, friends, or colleagues to take a look and tell you what they think?
Once you’ve previewed and tested your online store, you can make a beeline straight for that publish button. Don’t hesitate this time – you’re now ready to launch your online jewelry store!
- Previewed your online store
- Tried and tested it
- Checked the last details
- Fixed any glitches
- Hit publish!
After allowing yourself some time for a happy dance to celebrate publishing your very own online jewelry store, return to your screen for the penultimate step of our journey:
It’s time to promote your heart out!
Sadly there’s no magical alert to let users know when a super cool website has just gone live. We have to wait to stumble across it… or for it to find us. This is where you can do your store a massive favor by getting on top of the following three things: SEO, multichannel selling, and email marketing.
Search Engine Optimization (SEO) is what makes your website get found by search engines like Google.
Ecommerce website builders have built-in SEO tools which automatically make search engines sit up and pay attention. However, there are still other things you can do to optimize your website, and help your store to rank more highly in Google.
Shopify, BigCommerce, Squarespace, and Wix all have SEO guides and tools to help you do this.
Picture the scene – you’re on your phone, scrolling through Instagram, and you see the most gorgeous bracelet staring back at you. In a few taps and swipes, you’ve bought it, and discovered a new favorite jewelry store – all without leaving your social feed.
That’s the power of multichannel selling, which gives you the option to easily sell across different platforms such as Facebook, eBay, Amazon, and Instagram.
BigCommerce is the top dog when it comes to multichannel selling. You can easily manage all your sales from one place with BigCommerce’s built-in integrations.
Email marketing is still one of the most effective ways of engaging customers. By sending out emails, you can promote new products, announce sales and discounts, release blog updates, or send out personalized suggestions.
Automated recovery emails can tempt back shoppers who have left items languishing in their basket, while automated thank you emails can leave a lasting impression on first-time buyers.
You don’t have to be a marketing genius to run email campaigns – as always, your ecommerce builder has got your back. For example, Wix has an email marketing tool called Wix ShoutOut, which lets you easily and quickly create stunning emails.
Don’t just sit there wondering if these emails are captivating your customer base – you can track your campaign’s success with built-in analytics!
- Want to use Wix for your jewelry store? Read our Wix SEO Review to make sure your website gets found
- If you’re still undecided, check out our review of the Best Website Builders for Search Engine Optimization
- Take advantage of multichannel selling – get started with our guide on How to Set Up a Facebook Store
- Optimized your store for SEO, to help it rank in search results
- Set up multichannel selling to include at least one other platform
- Created an email marketing campaign and put it into action
All your hard work has paid off, and your jewelry is selling like hotcakes.
This is where your ecommerce website builder can really shine, thanks to inventory tracking. Inventory tracking is where you manage your orders and track stock levels – it’s important to avoid selling the same product twice, or missing customer orders!
By tracking your inventory for you, builders like Shopify can monitor stock levels, alert you when stock is low or out, and even automatically label products on-site as “Low Stock” or “Out of Stock”.
This means you don’t have to be constantly glued to your screen, and frees up time for other important tasks (or a well-earned cup of coffee).
BigCommerce, Shopify, and Squarespace are really top choices when it comes to inventory tracking. They’ve got it all – not only can they track your inventory for you, they can also give you reports on revenue, and inform you how many customers have visited your site.
- Set up inventory tracking for your store
- Set up a way to mark low and out of stock items on your storefront
This article has walked you through every stage of setting up your online jewelry store, from setting up your domain all the way through to promoting your products.
We’ve recommended the best ecommerce website builders to use, and guided you through the steps you need to make your store successful.
It’s been a whirlwind ride! If you’re feeling a bit dazzled, here’s a quick refresh of the 10 steps for building a successful online jewelry store:
- Find the Right Ecommerce Website Builder for You – the best three platforms are Shopify, Wix, and BigCommerce.
- Sign Up to a Premium Plan – think about which features you need, and your budget.
- Pick a Domain Name – keep it unique and register it to make it yours.
- Select and Customize a Theme – pick a design you love and make it your own.
- Add Jewelry to Your Online Store – upload product photos and descriptions.
- Set Up Payments – choose a payment option, such as PayPal, and connect it to your store.
- Sort Out Your Shipping – set your shipping rates, couriers, and more.
- Preview, Test and Launch Your Online Jewelry Store – check for any mistakes and then hit publish.
- Promote Your Jewelry Online – market your products across various channels.
- Manage Your Stock – track inventory levels as you sell.
If you’re ready and raring to get going, your next step will be to choose your ecommerce website builder. Here’s a recap of the best ecommerce builders to build an online jewelry store with:
Don’t hesitate – get building today, and turn that bling into business!
Why should you sell jewelry online?
Whether you already have a physical store or are starting from scratch, selling jewelry online is a savvy and cost efficient way to make the most of a growing industry. By having an online jewelry store, you can reach a wider audience, promote your brand, and expand your business.
Where do you source jewelry from?
You might handmake your products, or source them yourself. You can buy from wholesalers for big savings, or use dropshippers (where you buy the item from a third party after the customer buys it, and have it shipped directly to the customer). You can choose the option which suits you best!
What are the best dropship jewelry suppliers?
As always, the best option depends on your business, but some of the best dropship jewelry suppliers include:
- Danforth Pewter
- Gold-N-Diamonds Inc.
- Plum Island Silver
- Richard Cannon Jewelry
There are tons out there, so make sure you research which one has the most to offer your business.