Squarespace Ecommerce Review 2019 | We Take a Close Look at Its Sales Features

Best designed templates

4.2 out of 5


1 million sites

Starting from


Free plan


Best for

Best Designed Templates

Overall rating

4 out of 5 stars

Squarespace ecommerce prides itself on design. Its stunning templates are easy to edit and really help your products jump off the page. Not content with just being a pretty face, though, it also has great features and a strong inventory system. Squarespace may not be the most scalable platform, but it is perfect for creatives.

Do Squarespace’s eCommerce tools actually work well?

We get this question more frequently than you think.

You may have the impression that if you want to build an online store (or you already have one), Squarespace is not right for you because of the “it’s only good for photographers” sort of idea…. think again.

Yes – Squarespace is well-known to offer some of the most beautifully designed templates in the website builder space.

But you should also know that Squarespace has a fully loaded e-Commerce / online shop solution for you.

On the surface, Squarespace allows users to create beautiful, visually rich websites that are suitable for photographers, designers or anyone that wants to have a minimalistic, designer-looking website (click here to see our detailed Squarespace review).

But Squarespace is more than just a pretty face.

If you are interested in selling products online, Squarespace has a features-rich, fully integrated e-commerce / business solution for you, along with professional, ecommerce-oriented design templates.

Giving our customers the ability to manage and sell products on their websites has been the most requested Squarespace feature of all time. Thanks to the powerful architecture of Squarespace 6, we’ve built a truly integrated commerce solution that gives our customers amazing power and flexibility within a single platform. – Anthony Casalena, Squarespace CEO & Founder

How do we know this? Well, we’ve done our research. By combining the results from our team of expert researchers, and testing people just like you, we’ve analysed all the areas you need for building an online store with Squarespace.

This also means we can tell you exactly how it compares to other website builders, so you can decide for yourself which builder to go for.

So, if you are using Squarespace already, or if you are thinking about using Squarespace and want to create an online shop, you no longer have to search around for a better ecommerce platform.

Design-Oriented Website Builder

3.6 out of 5

Template Design

4.5 out of 5 stars

Ease of Use

4 out of 5 stars

Features & Flexibility

2.5 out of 5 stars


3 out of 5 stars


3 out of 5 stars

Squarespace’s shopping cart is designed to blend in with your Squarespace website, so everything looks “natural”, and works like a well-oiled machine for you.

Click here to get the official Squarespace offer code to get you started – When and if you are ready to upgrade, just click on the “Enter an offer code” link in the upgrade page, and insert the coupon code.  You can find this link on the lower left side of the upgrade screen.

Squarespace also put together some video tutorials on how to set up and manage an ecommerce website.


To give you a sense of how Squarespace is great for building online shops and businesses, I’m going to highlight 15 reasons why you should further explore and consider using Squarespace for their e-Commerce functions:


Squarespace’s ecommerce functions are fully integrated into their platform, and seamlessly built into all their templates

Squarespace doesn’t rely on apps for selling online, it offers everything you need in-house. This will save you time and stress (especially if you don’t want to deal with technology). Squarespace does, however, support some third party integrations like Eventbrite and Zocdoc.

To get started, just insert a Product Block into your Squarespace website and the entire purchasing process can be fully managed within Squarespace.

Squarespace ecommerce product block

It’s also nice that your customers will be able to stay on your website throughout the entire checkout process, so they feel the transaction process is legitimate and so you can also control their checkout experiences.

With 3rd party shopping cart plugins, you don’t always get this option so your customers may need to leave your website when they are brought through the checkout process.  A lot of customers may not like this experience and abandon your shopping cart as a result.


Full Control Over Product Variants

If you look at other mainstream online shopping sites (such as Amazon), whenever you choose a product (such as a t-shirt), you can pick different variants such as size, color, etc.

Squarespace provides this ability to you so your customers can pick and choose different variations of your products.

Squarespace commerce product variants

Furthermore, Squarespace gives you the freedom and flexibility to create, choose and configure the type of variants you want to provide to your customers.

So this allows you to sell almost any products you want and gives your customers a positive experience when they get more choices to purchase from.


Unlimited Products

If you have 5 products to sell, or if you have over 200 products, Squarespace has the ability to cater to your needs.

They do not place limits on how many products you want to upload into your website. You can even upload one product at a time, or in bulk.

You can even individually configure all of them if you want to (see “Full Control Over Product Variants” section above).


Inventory Management

Squarespace has a centralized “Content Manager” interface where you can easily manage your inventory across your entire store by stock level, price, or title.

Squarespace e-commerce inventory management

Just click into any of your products and you can edit the details such as product images, prices, inventory levels or even updating product descriptions.

Squarespace also sends you direct email alerts when stock levels are low, so you’re always kept in the loop. Overall, their inventory features are as good as you get with Shopify, our top-rated ecommerce builder.


Sell Physical, Digital, and Service-based Products

In addition to selling physical products, Squarespace also allows you to sell digital products.

This is especially helpful if you sell software downloads, ebooks, photos, music, or any sort of non-physical products.

Squarespace ecommerce physical digital service products

Some other website builders that we’ve seen do not offer you the option of selling digital products, so it’s a very nice touch from Squarespace.

Digital products are delivered to your customers after they pay, in a form of download links that automatically expire in 24 hours after email delivery.  This serves to protect your product just in case the person shares your links with other people. If the download link expires, you can re-send them another link.

With Squarespace, you can also sell service-based products.  So if you are a consultant, coach, service provider of any sort where there are no physical or digital product deliveries, this will be very helpful for you.

You can customize the “Add to Cart” button so that it has the correct language / description for your products or services.


Coupons and promotions

For a website builder with added ecommerce features, Squarespace’s promotional add ons are really impressive.

You can create coupons for things like free shipping, product categories, orders over a set amount, and individual products.

But wait, there’s more. You can add pop ups to help advertise a new product, or drive traffic elsewhere.  And you can throw in a promotional bar, perfect for announcements.

Squarespace ecommerce couponing


Shipping Options (Flat / Weight-based / Carrier Calculated) 

You can create different shipping options for your customers to choose from. For example, if you’re based in the US or Canada, you can now limit your shipping options by zip code.

The shipping costs are all controlled by you and will be automatically applied to the products in the shopping cart when your customers are checking out.

For everything else, you need to add ShipStation. This app lets you connect with services like UPS and FedEx, personalize labels, while offering discounts with popular shipping carriers. It just makes the whole shipping process more seamless.

Squarespace e-commerce shipping options

Squarespace gives you 3 options when charging shipping costs:

  1. Flat Rate (per order or per item)
  2. By Weight (charge depending on weight or product)
  3. Real-Time Live Estimates from UPS, FedEx or USPS (only available for shipping within the US and for Advanced Plan users)

Squarespace commerce shipping weight
Charge Shipping Costs Depending on Weight

Squarespace e-commerce usps
Get Live Real-Time Shipping Cost Estimates from USPS, Fedex or UPS


Configure Sales Taxes

If your business has a physical presence in a State in the US, Canada, or various other countries, you can create tax rules for charging sales taxes to customers from the same State or Province.

Squarespace ecommerce taxes

This is a real life-saver and can save you mass amounts of otherwise manual work.


Automatic Emailing System

This is a very important function especially if you have an ecommerce online store.

Once a customer purchases from you, you want to have your online store automatically send some sort of “Thank You” or confirmation email to them, just so your customers know the order went through. The automatic emails can also be customized to make them a bit more personal.

It is also important to let your customers know about the next steps and what to expect in order to manage their expectations (or else you might get a lot of questions in your inbox!).

Squarespace does this automatically for you, so you don’t have to manually email each of your customers which is very time-consuming.

Squarespace e-Commerce Email Notification

Squarespace’s automatic email notification system not only allows you to keep in touch with your customers with regards to their purchases, it will also reduce the number of customer emails asking you unnecessary questions such as “did you receive my orders?” or “when will my products arrive?”

Squarespace is great for email marketing too. It’s easy to set up and allows you to schedule campaigns, streamline and automate emails, and it even comes with email-specific analytics.

Squarespace also automatically removes emails that bounce back, so you’re not wasting your time emailing dud addresses.


Full Integration with Stripe & PayPal, including Apple Pay 

Squarespace has partnered with Stripe, which is a payment services provider, to allow you to accept payments for your online store.

Once you make a sale, payments will go directly into your bank account so it’s very convenient for you to manage your sales proceeds.

Squarespace has fully integrated Stripe into their platform so you don’t need to hire a developer to implement the shopping cart for you, which is painless especially if you don’t have a technical background.

Squarespace ecommerce - stripe

Stripe is also integrated with Apple Pay, which is the only digital wallet payment method available.

This is tremendously advantageous to merchants such as yourself as Apple Pay is growing quite rapidly amongst consumers since they can securely purchase products online with their “finger print”.  Shoppers no longer having to fumble with typing in credit card details.

squarespace ecommerce review apple pay

One downside of using Stripe is that it only accepts certain currencies, so it is  not accepted in all countries around the world yet.

With Squarespace, you can accept the following currencies:

  • USD (US dollars)
  • AUD (Australian dollars)
  • CAD (Canadian dollars)
  • CHF (Swiss franc)
  • DKK (Danish krone)
  • EUR (Euro)
  • GBP (British pound)
  • HKD (Hong Kong dollar)
  • MXN (Mexican peso)
  • NOK (Norwegian krone)
  • NZD (New Zealand dollar)
  • SEK (Swedish krona)
  • SGD (Singapore dollar)

So if you want to accept currencies outside of this list, Stripe will not work for you at the moment.

Here are more details on which countries are currently supported by Squarespace Commerce.

If you are living in a country that does not support Stripe, or if you want to use another payment processor, take a look at more online store builders here.

Squarespace is also integrated with PayPal, which caters to a lot more countries compared to Stripe.

It is seamlessly integrated with Squarespace’s templates and so your shoppers will remain on your website at all times when they complete the checkout process, so it’s great for your branding (some shoppers dislike being taken away to a separate PayPal payment page, which impacts the shopping experience).

Squarespace ecommerce review - PayPal

This integration also includes PayPal One Touch, so if your shopper is logged into PayPal already either on their desktop or mobile device, they just have to click “Purchase” in the check out cart to complete the purchase – no need to type in their passwords and creates a faster and more seamless checkout process.

So the idea is similar to Apple Pay – it removes the hassle of typing in passwords (especially on smaller mobile devices).

PayPal’s Purchase and Seller Protection feature still applies to protect both merchants and customers.


Social Media Integration

You can integrate your Squarespace store with Instagram, and, crucially, the 1 billion pairs of registered eyes that come with it.

Now, we’re not saying every Instagrammer on earth will view your products, but a recent study found 35% of online adults use the app.

How does it work exactly? It’s easy – simply embed product tags into your Instagram posts, then users can tap a ‘Shop Now’ button which redirects the payment to your site. Best of all, it doesn’t take customers away from the app – an impulse buyer’s dream!

Still not convinced? The same study found 72% of Instagram users have bought something they saw on the app, so it’s definitely a channel worth tapping into.


Export Your Sales Orders to CSV

Squarespace allows you to export your order data into CSV file format.

The benefit of this feature is that it allows you to import the data into other software programs such as your accounting system. Very handy indeed.

Squarespace ecommerce export csv


Share Your Products on Social Media

Squarespace allows you to stay connected with your prospects and customers through social media integration with the online store.

This allows you to easily share store news and product updates – you don’t need to go to each social media website to manually do this anymore!

Squarespace e-commerce connect social accounts

As you can see in the image above, Squarespace allows you to share your website or products across a pretty broad range of social media networks.


Advanced Commerce Overview Analytics

If you can track where your sales are coming from, how can you improve your business, right?

Squarespace gives you access to their comprehensive commerce analytics tool, so you can monitor your online store.

You can view total sales across your entire store, or you can filter data by specific products to see how each product is performing.  This gives you invaluable data on which products are doing better, and so you can adjust your marketing strategy accordingly.

Squarespace ecommerce - Analytics

You can get a high-level overview of your revenue, units sold, orders, visitors, conversion rates from their beautiful chart like the image above.

You can filter the results by mobile, tablet or desktop traffic!  This way, you’ll get a much better understanding of where your customers are coming from, so you can focus those sources of traffic.

You can also dig into these details on a product level.  For instance, you just launched a new product, see how many people viewed it, put it in their basket, and who actually bought it. This way, you’ll understand how this product is truly performing.

Squarespace ecommerce - Analytics Segment

These data are also available in the Metrics App (free) for your iPhone, so you can keep track of your online store at any time on your iPhone.


Simple and Straightforward Pricing Structure

Squarespace’s ecommerce plans are straightforward and transparent.

They have 4 pricing plans that allow you to sell products.  The higher the plan, the more ecommerce features are made available, with fewer limitations.

Squarespace ecommerce plans
Click to see Squarespace’s pricing page
Squarespace Pricing Plans Monthly Plan ($/month) Annual Plan ($/month) Transaction Fee
Personal $16 $12 3%
Business $26 $18 2%
Basic (eCommerce) $30 $26 0%
Advanced (eCommerce) $46 $40 0%

With the Basic and Advanced Store plans, you unlock even more advanced ecommerce tools (discussed in the next section). Specifically, you should pay close attention to the Abandoned Cart Recovery tool that comes along with the Advanced plan.

Note that if you sign up to Squarespace’s annual plan, they also give you a free custom domain name for your first year.

Do also note that the Squarespace transaction fees (for the Personal and Business plans) are incremental to the payment processor fees that the payment processor charges (Stripe or PayPal).

There is a fee that Stripe will charge you every time they help you process a sale transaction (which is standard as credit cards such as Mastercard or Visa do charge merchants processing fees for their services).

The fee for using Stripe (which is integrated with Squarespace) is $0.30 + 2.9% for every successful transaction (or 20p + 2.4% for UK merchants), which is a standard fee for using payment processors.

PayPal also charges you a payment processing fee – $0.30 + 2.9% for each successful transaction in the US, and 3.9% + a fixed fee per successful transaction outside the US (see this PayPal guide for more details).

Note that Squarespace does not earn anything from these payment processing fees.  These fees are charged by the payment processors to help you securely collect payments from your shoppers and to transfer them to your bank account. They also help you manage disputes.

So these fees are very standard and are paid by all merchants so they can collect payments.

In summary in regards to fees, if you use Squarespace’s Personal or Business plans to sell products, you will incur Squarespace transaction fees (2% or 3%, depending on which plan you use), and also payment processing fees.

So if you have a lot of products to sell, do consider the Basic or Advanced Store plans to remove all Squarespace transaction fees.

Save 10% on Any Squarespace Plan!

Ready to start selling on Squarespace? We have an exclusive offer code that will save you 10% on your first purchase/upgrade. Just enter code WBE at the checkout.

Bonus e-Commerce Goodies from Squarespace

1) ShipStation Integration (available to Basic & Advanced Store Plans only) 

If you are using (or considering using) ShipStation to manage your product processing, fulfillment or shipping, Squarespace can be integrated with ShipStation.  So once you receive an order in Squarespace, your website will “talk” to ShipStation to automatically print labels, get the order fulfilled and shipped automatically.

Once your products are shipped, ShipStation will “talk” to your Squarespace website to mark the orders as “Completed”.  Automation is so important in helping you save time, so you can focus on other more important things in your business instead of administrative tasks such as printing labels and manually shipping goods.

2) Xero and TaxJar Accounting Integrations (available to Basic & Advanced Store Plans only)

Bookkeeping for your business can be a pain.  In fact, it IS a pain!  If you are using (or considering using) Xero Accounting, which is a cloud-based accounting platform, Squarespace can synchronize all your sales activities into the accounting software.  You can also do the same with TaxJar, and export all your raw sales data into an easily manageable spreadsheet. This way, you don’t have to worry too much about bookkeeping while you concentrate on marketing and growing your business.  A real time and headache saver!

3) Abandoned Checkout Recovery (available to Advanced Store Plan only)

This is one of the most powerful tools you can deploy for your online store. Did you know that statistically, 67.9% of your shoppers who add products to the shopping cart on your website, don’t actually finish checking out? That’s 2 out of 3 people who could have purchased something from you, ended up walking away (more information about the studies here).

This is where Squarespace’s Abandoned Checkout Recovery feature comes to your rescue.  If a shopper adds a product(s) to the shopping cart and does not complete the purchase, Squarespace will automatically follow up with an email 24 hours afterwards to remind the shopper to complete the purchase. Studies have shown that this can help you “recover” about 15% of your sales.  So that’s an additional 15% more revenues to you without you having to lift a finger after you have the process set up.

(It’s worth noting that, unlike their competitors, you cannot change when the automatic email is sent.)

This form of reminder is very popular amongst advanced ecommerce websites (such as Amazon), and now this tools is made available to you if you sign up to the Advanced plan.

Other Expert Opinions About Squarespace – see what other leading experts are saying about Squarespace

Online Store Builder Comparison Chart – see how Squarespace compares to other online store builders


Based on our Squarespace e-Commerce review, if you are considering building an online store, Squarespace offers you a very comprehensive set of tools that’s fully integrated into their powerful website builder. [We have an official Squarespace Offer Code for you below]

Not only will your website look great as Squarespace’s templates are very stylish, you can also run a fully-equipped online store that’s integrated with their templates.

They include core e-commerce tools such as integration with payment processors (Stripe, PayPal, Apple Pay), selling physical, digital or services products, configuration of coupons, shipping, taxes, and the ability to manage variations of products you want to sell so your customers can purchase different versions of the same product (e.g. large red t-shirt or a medium blue t-shirt)

They also integrate tools such as automatic email notifications and social media integration for you to stay in touch with your customers and to promote to them with other products.

It’s rare that you get a fairly comprehensive set of e-commerce tools from website builders, and Squarespace has them all for you at a fair monthly fee.  Furthermore, they don’t charge a transaction fee from you every time you sell a product.

The only downside that we observed is that Squarespace only integrates with Stripe, PayPal and Apple Pay. So if you want to explore using other payment processors, this can be a bit limiting.

Having said that, for majority of the merchants, Stripe, PayPal and Apple Pay will be sufficient to power their ecommerce stores.

Overall, we’re very impressed with Squarespace’s e-commerce features.  Hopefully, you found this Squarespace e-Commerce review helpful!

If you’re interested in seeing a full review on Squarespace, click here to see our comprehensive Squarespace review in which we cover all their non-e-Commerce features.

Found This Guide Helpful?

Leave a comment below; or

Share it with your friends – Tweet, Like, Follow, Pin us below.

The biggest compliment we can receive from you is a Share!

Website Builder Expert aims to provide you with honest data. That’s why we conduct our own research and obtain direct, personal insight. Click here for further information.


Your email address will not be published. Required fields are marked *

  • Avatar
    Is there anyway to put a video on Squarespace? Either directly or thru a 3rd party site like Vimeo?
    1 reply
    • Lucy Carney
      Lucy Carney
      Hi Bill, Thanks for your question! Yes, you 100% can put videos on Squarespace - you can embed them on your site from YouTube, Vimeo, Wistia, and Animoto. Thanks for reading Bill, all the best - Lucy
  • Avatar
    Thanks for the article! If we decide that we just don't want to use squarespace anymore, is there a way to export or backup the site to move to a self hosted website?
    1 reply
    • Charlie Carmichael
      Charlie Carmichael
      Hi Rachel, Thanks for your comment. You can export most things on a Squarespace website into an .xml file. You can't export everything as some of it relies on Squarespace's own Javascript and CSS. For the most part though, you should be fine to export your site and move it to a self-hosted platform like WordPress, should you want to. Hope that helps. Charlie
  • Avatar
    Hi! Thank you so much for your sharing valuable info in this article! I'd just like to ask if you know a good plug in for the products page's quantity selection? I'm in the tourism industry. Our company sells tours. Prices shown are dependent on how many persons are in the group. Squarespace's built in quantity selection just doesn't work for us.
    1 reply
    • Lucy Carney
      Lucy Carney
      Hi Hannah, Thanks so much for your comment, I'm glad you found it so useful! Squarespace doesn't have an app market itself, but it is possible to integrate plugins (such as MailChimp). I would recommend checking out Zapier, which allows you to connect your Squarespace site with tons of apps. It's definitely worth having a browse through as there are loads of options that could save you precious time. Here's the link to Zapier's list of Squarespace integrations. I appreciate the importance of your problem, and hope this might provide a satisfactory solution! Let us know how you get on, and best of luck with your tourism business. Thanks so much for reading, Lucy
  • Avatar
    Thanks, Jeremy for this recent and very comprehensive update on Squarespace! We are a fledgling idie record label in Canada but we decided to upgrade our SS level to Basic (Commerce) today! We have growing merch sales and felt it was time to do it. We are also a Xero accounting user and so I read with great interest when it got to the Integration part. Unlike in your past article last December, there was no caveat about Xero not being available in Canada. I checked the SS website support page and it STILL says: "Squarespace only supports Xero integration in the United States." If this is true, have you any idea when it will finally get with it and provide this feature elsewhere? As you probably realize, it is essential that any e-commerce businesses of any size must have third-party apps like Squarespace connect to their cloud accounting software. Or they simply have to look elsewhere.
    1 reply
    • Natasha Willett
      Natasha Willett
      Hi David, Thank you for the comment, it's great to hear you enjoyed the review. I must admit, this is one of Squarespaces down falls. As a platform and especially for ecommerce (considering they are a website builder first and foremost and are not like your dedicated ecommerce platform like Shopify) they do provide it's users with loads, with in-house features being a really big plus. However their third party integrations is something where they don't have the same noticeable market as someone like Weebly or Wix. As you have come to notice, Xero is only currently available within the US, so in the mean time, you can very easily use code to add third-party apps to your site. I haven't personally used this, but check out Quickbooks and use Zapier (a connective app market integration service) see here for more details. All the best, and I hope you get something sorted soon. Natasha.
  • Avatar
    ARGh! I really want to use Squarespace for my e-commerce store for many reasons but after much research I can't believe anyone can use them to sell products here in the US. It is just not possible to enter all the sales tax possibilities which at least here in California can be down to the individual city and county. That's crazy! Why don't they have some way to do this electronically. Nobody calculates sales tax manually. Doesn't Stripe calculate sales tax? or Apple Pay?
    2 replies
    • Avatar
      I have the same issue! I have customers all over the US (and even some international) and the fact that I have to manually enter a tax code for each state just seems archaic...and potentially impossible. In addition to Maralee's point (individual city and county tax rules), some products are considered taxable in New York and others are not. For example, I will be selling both food and home accessories. Many food items are not taxable, while home accessories are. Clothing is another example - only clothing items above a certain dollar amount are taxable in New York. I asked SS's help desk about flagging specific items as taxable (or non-taxable) and this isn't possible. So it's all or nothing. I either have to overcharge customers who are buying multiple product types or find myself in a tax-filing nightmare. Or simply find a 3rd party platform.
    • Natasha Willett
      Natasha Willett
      Hi Maralee, Thank you for the comment. You make a really good point and one not many people really consider, equally Squarespace themselves. Manual tax calculations does give you full control, but automatic could lead to some form of increased convenience. You should reach out to Squarespaces great live chat and ask for yourself why this has maybe not been considered or request that this gets suggested as a new feature update, see here for more details. Which platform have you decided to use if Squarespace on this occasion hasn't been able to support your needs? Cheers again and all the best designing. Natasha.
  • Avatar
    Squarespace has no address or a phone number, this is the first thing as a business person to look at if I was going to do business with. Would you want to leave your business in the hand of a no physical address business? Not me. What if they just packup and disappear with all your work?
    1 reply
    • Avatar
      Fred O'Brien
      Hi Hithere, The details are tucked away to be sure, but you can find Squarespace's addresses on its Locations page. It's true Squarespace doesn't offer phone support (a decision they address here) but we think it would do well to escape millions of users if it packed up and disappeared tomorrow! Cheers, Fred
  • Avatar
    My sentiments, exactly, Jim! Very thorough and helpful! Thanks!
    1 reply
    • Natasha Willett
      Natasha Willett
      Dear Terry, Thank you for your comment, really pleased you enjoyed the article. Natasha.
  • Natasha Willett
    Natasha Willett
    Hi, Thank you for the comment. Personally I think this turnover could sit wherever you wanted, it would be more about what you are selling and whether the platform could support this. So for example with Squarespace you are lucky you can sell physical and digital products with no limitation over the amount of products as it's entirely unlimited. Also the transaction fee with squarespace are 0% when you are on their advanced payment plan - which would defiantly help. Cheers, Natasha.
  • Avatar
    Dude, this is a great review. You answered my questions better than they did lol
    1 reply
    • Fred Isaac
      Fred Isaac
      Thanks Jim, great to hear!
  • Avatar
    Global Exchain
    Found your blog. Its really valuable for us. I appreciate your article. Its important for get good informations on E-commerce services. So thanks for sharing all that important information.
    1 reply
    • Fred Isaac
      Fred Isaac
      No problem at all, hope you found it useful. Have you created a site with Squarespace?