Robust tools so you can build a fully functional online store.
Their templates make your website look amazing, and fully e-commerce ready.
They offer real-time shipping fee calculators, abandoned cart recovery, focused e-commerce analytics, etc.
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Do Squarespace’s eCommerce tools actually work well?
We get this question more frequently than you think.
You may have the impression that if you want to build an online store (or you already have one), Squarespace is not right for you because of the “it’s only good for photographers” sort of idea…. think again.
Yes – Squarespace is well-known to offer some of the most beautifully designed templates in the website builder space.
But you should also know that Squarespace has a fully loaded e-Commerce / online shop solution for you.
On the surface, Squarespace allows users to create beautiful, visually rich websites that are suitable for photographers, designers or anyone that wants to have a minimalistic, designer-looking website (click here to see our detailed Squarespace review).
But Squarespace is more than just a pretty face.
If you are interested in selling products online, Squarespace has a features-rich, fully integrated e-commerce / business solution for you, along with professional, ecommerce-oriented design templates.
Giving our customers the ability to manage and sell products on their websites has been the most requested Squarespace feature of all time. Thanks to the powerful architecture of Squarespace 6, we’ve built a truly integrated commerce solution that gives our customers amazing power and flexibility within a single platform. – Anthony Casalena, Squarespace CEO & Founder
How do we know this? Well, we’ve done our research. By combining the results from our team of expert researchers, and testing people just like you, we’ve analysed all the areas you need for building an online store with Squarespace.
This also means we can tell you exactly how it compares to other website builders, so you can decide for yourself which builder to go for.
So, if you are using Squarespace already, or if you are thinking about using Squarespace and want to create an online shop, you no longer have to search around for a better ecommerce platform.
Squarespace’s shopping cart is designed to blend in with your Squarespace website, so everything looks “natural”, and works like a well-oiled machine for you.
Squarespace also put together some video tutorials on how to set up and manage an ecommerce website.
SQUARESPACE E-COMMERCE REVIEW HIGHLIGHTS (15 REASONS)
To give you a sense of how Squarespace is great for building online shops and businesses, I’m going to highlight 15 reasons why you should further explore and consider using Squarespace for their e-Commerce functions:
1) Squarespace’s e-Commerce functions are fully integrated into their platform, and seamlessly built into all their templates
Squarespace doesn’t rely on apps for selling online, it offers everything you need inhouse. This will save you time and stress (especially if you don’t want to deal with technology). Squarespace does, however, support some third party integrations like Mailchimp, Eventbrite, and Zocdoc.
To get started, just insert a Product Block into your Squarespace website and the entire purchasing process can be fully managed within Squarespace.
It’s also nice that your customers will be able to stay on your website throughout the entire checkout process, so they feel the transaction process is legitimate and so you can also control their checkout experiences.
With 3rd party shopping cart plugins, you don’t always get this option so your customers may need to leave your website when they are brought through the checkout process. A lot of customers may not like this experience and abandon your shopping cart as a result.
2) Full Control Over Product Variants
If you look at other mainstream online shopping sites (such as Amazon), whenever you choose a product (such as a t-shirt), you can pick different variants such as size, color, etc.
Squarespace provides this ability to you so your customers can pick and choose different variations of your products.
Furthermore, Squarespace gives you the freedom and flexibility to create, choose and configure the type of variants you want to provide to your customers.
So this allows you to sell almost any products you want and gives your customers a positive experience when they get more choices to purchase from.
3) Unlimited Products
If you have 5 products to sell, or if you have over 200 products, Squarespace has the ability to cater to your needs.
They do not place limits on how many products you want to upload into your website. You can even upload one product at a time, or in bulk.
You can even individually configure all of them if you want to (see “Full Control Over Product Variants” section above).
4) Inventory Management
Squarespace has a centralized “Content Manager” interface where you can easily manage your inventory across your entire store by stock level, price, or title.
Just click into any of your products and you can edit the details such as product images, prices, inventory levels or even updating product descriptions.
Squarespace also sends you direct email alerts when stock levels are low, so you’re always kept in the loop. Overall, their inventory features are as good as you get with Shopify, our top rated ecommerce builder.
5) Sell Physical, Digital, and Service-based Products
In addition to selling physical products, Squarespace also allows you to sell digital products.
This is especially helpful if you sell software downloads, ebooks, photos, music, or any sort of non-physical products.
Some other website builders that we’ve seen do not offer you the option of selling digital products, so it’s a very nice touch from Squarespace.
Digital products are delivered to your customers after they pay, in a form of download links that automatically expire in 24 hours after email delivery. This serves to protect your product just in case the person shares your links with other people. If the download link expires, you can re-send them another link.
With Squarespace, you can also sell service-based products. So if you are a consultant, coach, service provider of any sort where there are no physical or digital product deliveries, this will be very helpful for you.
You can customize the “Add to Cart” button so that it has the correct language / description for your products or services.
6) Coupons and promotions
For a website builder with added ecommerce features, Squarespace’s promotional add ons are really impressive.
You can create coupons for things like free shipping, product categories, orders over a set amount, and individual products.
But wait, there’s more. You can add pop ups to help advertise a new product, or drive traffic elsewhere. And you can throw in a promotional bar, perfect for announcements.
7) Shipping Options (Flat / Weight-based / Carrier Calculated)
You can create different shipping options for your customers to choose from. For example, if you’re based in the US or Canada, you can now limit your shipping options by zip code.
The shipping costs are all controlled by you, and will be automatically applied to the products in the shopping cart when your customers are checking out.
For everything else, you need to add ShipStation. This app lets you connect with services like UPS and FedEx, personalize labels, while offering discounts with popular shipping carriers. It just makes the whole shipping process more seamless.
Squarespace gives you 3 options when charging shipping costs:
- Flat Rate (per order or per item)
- By Weight (charge depending on weight or product)
- Real-Time Live Estimates from UPS, FedEx or USPS (only available for shipping within the US and for Advanced Plan users)
8) Configure Sales Taxes
If your business has a physical presence in a State in the US, Canada, or various other countries, you can create tax rules for charging sales taxes to customers from the same State or Province.
This is a real life-saver and can save you mass amounts of otherwise manual work.
9) Automatic Sales Confirmation Email Notification System
This is a very important function especially if you have an e-Commerce online store.
Once a customer purchases from you, you want to have your online store automatically send some sort of “Thank You” or confirmation email to them, just so your customers know the order went through. The automatic emails can also be customized to make them a bit more personal.
It is also important to let your customers know about next steps and what to expect in order to manage their expectations (or else you might get a lot of questions in your inbox!).
Squarespace does this automatically for you, so you don’t have to manually email each of your customers which is very time-consuming.
Squarespace’s automatic email notification system not only allows you to keep in touch with your customers with regards to their purchases, it will also reduce the number of customer emails asking you unnecessary questions such as “did you receive my orders?” or “when will my products arrive?”
10) Full Integration with Stripe & PayPal, including Apple Pay
Squarespace has partnered with Stripe, which is a payment services provider, to allow you to accept payments for your online store.
Once you make a sale, payments will go directly into your bank account so it’s very convenient for you to manage your sales proceeds.
Squarespace has fully integrated Stripe into their platform so you don’t need to hire a developer to implement the shopping cart for you, which is painless especially if you don’t have a technical background.
Stripe is also integrated with Apple Pay, which is the only digital wallet payment method available.
This is tremendously advantageous to merchants such as yourself as Apple Pay is growing quite rapidly amongst consumers since they can securely purchase products online with their “finger print”. Shoppers no longer having to fumble with typing in credit card details.
One downside of using Stripe is that it only accepts certain currencies, so it is not accepted in all countries around the world yet.
With Squarespace, you can accept the following currencies:
- USD (US dollars)
- AUD (Australian dollars)
- CAD (Canadian dollars)
- CHF (Swiss franc)
- DKK (Danish krone)
- EUR (Euro)
- GBP (British pound)
- HKD (Hong Kong dollar)
- MXN (Mexican peso)
- NOK (Norwegian krone)
- NZD (New Zealand dollar)
- SEK (Swedish krona)
- SGD (Singapore dollar)
So if you want to accept currencies outside of this list, Stripe will not work for you at the moment.
Here are more details on which countries are currently supported by Squarespace Commerce.
Squarespace is also integrated with PayPal, which caters to a lot more countries compared to Stripe.
It is seamlessly integrated with Squarespace’s templates and so your shoppers will remain on your website at all times when they complete the checkout process, so it’s great for your branding (some shoppers dislike being taken away to a separate PayPal payment page, which impacts the shopping experience).
This integration also includes PayPal One Touch, so if your shopper is logged into PayPal already either on their desktop or mobile device, they just have to click “Purchase” in the check out cart to complete the purchase – no need to type in their passwords and creates a faster and more seamless checkout process.
So the idea is similar to Apple Pay – it removes the hassle of typing in passwords (especially on smaller mobile devices).
PayPal’s Purchase and Seller Protection feature still applies to protect both merchants and customers.
11) Social Media Integration
You can integrate your Squarespace store with Instagram, and, crucially, the 1 billion pairs of registered eyes that come with it.
Now, we’re not saying every Instagrammer on earth will view your products, but a recent study found 35% of online adults use the app.
How does it work exactly? It’s easy – simply embed product tags into your Instagram posts, then users can tap a ‘Shop Now’ button which redirects the payment to your site. Best of all, it doesn’t take customers away from the app – an impulse buyer’s dream!
Still not convinced? The same study found 72% of Instagram users have bought something they saw on the app, so it’s definitely a channel worth tapping into.
12) Automatic Newsletter Signup with MailChimp
One of the most effective ways for you to stay in touch with your customers for product updates or future promotions is to have them sign up to your newsletter.
Squarespace makes this easy for you as they have integrated with MailChimp (a newsletter / email marketing services provider) in that they automatically sign your customers up to your newsletter.
All you have to do is set up an account with MailChimp (free service up to 2,000 subscribers) and you can start sending email notifications to your customers.
With MailChimp, you can set up a pre-set series of newsletter emails that are scheduled to be automatically sent out to your customers in a scheduled sequence, which is a very powerful way of marketing.
For example, after a customer purchases from you (on Day 0), on Day 1, the customer will receive information about tips on how to use some of your products, and on Day 2, the customer will receive information on other similar products and on Day 3, a promotion email with a discount code will be emailed.
All this can take place automatically as you have already set up the emails and scheduled them to be automatically sent based on a schedule set up by you. You don’t need to send those emails yourself as it is all automated by MailChimp. Pretty powerful stuff.
The downside is that it would be better if Squarespace integrated with other email marketing services provider such as Aweber, which allows you to have more flexibility to choose the best services provider for your needs.
13) Export Your Sales Orders to CSV
Squarespace allows you to export your order data into CSV file format.
The benefit of this feature is that it allows you to import the data into other software programs such as your accounting system. Very handy indeed.
14) Share Your Products on Social Media
Squarespace allows you to stay connected with your prospects and customers through social media integration with the online store.
This allows you to easily share store news and product updates – you don’t need to go to each social media website to manually do this anymore!
As you can see in the image above, Squarespace allows you to share your website or products across a pretty broad range of social media networks.
15) Advanced Commerce Overview Analytics
If you can track where your sales are coming from, how can you improve your business, right?
Squarespace gives you access to their comprehensive commerce analytics tool, so you can monitor your online store.
You can view total sales across your entire store, or you can filter data by specific products to see how each product is performing. This gives you invaluable data on which products are doing better, and so you can adjust your marketing strategy accordingly.
You can get a high-level overview of your revenue, units sold, orders, visitors, conversion rates from their beautiful chart like the image above.
You can filter the results by mobile, tablet or desktop traffic! This way, you’ll get a much better understanding of where your customers are coming from, so you can focus those sources of traffic.
You can also dig into these details on a product level. For instance, you just launched a new product, see how many people viewed it, put it in their basket, and who actually bought it. This way, you’ll understand how this product is truly performing.
These data are also available in the Metrics App (free) for your iPhone, so you can keep track of your online store at any time on your iPhone.
16) Simple and Straightforward Pricing Structure
Squarespace’s ecommerce plans are straightforward and transparent.
They have 4 pricing plans that allow you to sell products. The higher the plan, the more ecommerce features are made available, with fewer limitations.
|Squarespace Pricing Plans||Monthly Plan ($/month)||Annual Plan ($/month)||Transaction Fee|
With the Basic and Advanced Store plans, you unlock even more advanced ecommerce tools (discussed in the next section). Specifically, you should pay close attention to the Abandoned Cart Recovery tool that comes along with the Advanced plan.
Note that if you sign up to Squarespace’s annual plan, they also give you a free custom domain name for your first year.
Do also note that the Squarespace transaction fees (for the Personal and Business plans) are incremental to the payment processor fees that the payment processor charges (Stripe or PayPal).
There is a fee that Stripe will charge you every time they help you process a sale transaction (which is standard as credit cards such as Mastercard or Visa do charge merchants processing fees for their services).
The fee for using Stripe (which is integrated with Squarespace) is $0.30 + 2.9% for every successful transaction (or 20p + 2.4% for UK merchants), which is a standard fee for using payment processors.
PayPal also charges you a payment processing fee – $0.30 + 2.9% for each successful transaction in the US, and 3.9% + a fixed fee per successful transaction outside the US (see this PayPal guide for more details).
Note that Squarespace does not earn anything from these payment processing fees. These fees are charged by the payment processors to help you securely collect payments from your shoppers and to transfer them to your bank account. They also help you manage disputes.
So these fees are very standard and are paid by all merchants so they can collect payments.
In summary in regards to fees, if you use Squarespace’s Personal or Business plans to sell products, you will incur Squarespace transaction fees (2% or 3%, depending on which plan you use), and also payment processing fees.
So if you have a lot of products to sell, do consider the Basic or Advanced Store plans to remove all Squarespace transaction fees.
Bonus e-Commerce Goodies from Squarespace
1) ShipStation Integration (available to Basic & Advanced Store Plans only)
If you are using (or considering using) ShipStation to manage your product processing, fulfillment or shipping, Squarespace can be integrated with ShipStation. So once you receive an order in Squarespace, your website will “talk” to ShipStation to automatically print labels, get the order fulfilled and shipped automatically.
Once your products are shipped, ShipStation will “talk” to your Squarespace website to mark the orders as “Completed”. Automation is so important in helping you save time, so you can focus on other more important things in your business instead of administrative tasks such as printing labels and manually shipping goods.
2) Xero and TaxJar Accounting Integrations (available to Basic & Advanced Store Plans only)
Bookkeeping for your business can be a pain. In fact, it IS a pain! If you are using (or considering using) Xero Accounting, which is a cloud-based accounting platform, Squarespace can synchronize all your sales activities into the accounting software. You can also do the same with TaxJar, and export all your raw sales data into an easily manageable spreadsheet. This way, you don’t have to worry too much about bookkeeping while you concentrate on marketing and growing your business. A real time and headache saver!
3) Abandoned Checkout Recovery (available to Advanced Store Plan only)
This is one of the most powerful tools you can deploy for your online store. Did you know that statistically, 67.9% of your shoppers who add products to the shopping cart on your website, don’t actually finish checking out? That’s 2 out of 3 people who could have purchased something from you, ended up walking away (more information about the studies here).
This is where Squarespace’s Abandoned Checkout Recovery feature comes to your rescue. If a shopper adds a product(s) to the shopping cart and does not complete the purchase, Squarespace will automatically follow up with an email 24 hours afterwards to remind the shopper to complete the purchase. Studies have shown that this can help you “recover” about 15% of your sales. So that’s an additional 15% more revenues to you without you having to lift a finger after you have the process set up.
(It’s worth noting that, unlike their competitors, you cannot change when the automatic email is sent.)
This form of reminder is very popular amongst advanced ecommerce websites (such as Amazon), and now this tools is made available to you if you sign up to the Advanced plan.