5 Best Website Builders for SEO

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We’ve tested our fair share of platforms to come up with this definitive ranking of the five best website builders for SEO. You can use our interactive comparison chart to see how each builder stacks up, or keep scrolling for our in-depth reviews.

Compare the 5 Best Website Builders for SEO

SEO is how web content improves its chances of appearing in the search results of sites like Google, Bing, and DuckDuckGo. Search engines want to connect users with relevant, high-quality information. SEO is the process of ticking those boxes and ensuring search engines know how to find you.

The top builders for SEO keep up with the trends and make implementation easy. Depending on the skill level of their target customers, they also teach. If you’re still learning the ins and outs of SEO, worry not – there are builders out there that can support you through this process.

For a quick overview of what each website builder offers in terms of SEO, take a look at our chart below. Select the builders you want to compare from the drop-down menus at the top of this chart. You can compare each builder based on their key features, ratings, and pricing.

Editor's choice

4.7

out of 5
Starting from
$14
Yes
YES
YES
Yes
Yes
Yes

4.3 out of 5 stars

4.3

out of 5
Starting from
$12
Yes
YES
YES
No
No
Yes

3.35 out of 5 stars

4.1

out of 5
Starting from
$6
Yes
YES (not on specific product pages)
YES
Yes
Yes
Yes

3.5 out of 5 stars

3.8

out of 5
Starting from
$9.99
Yes
YES
YES (but only social buttons)
No
No
Yes

3.75 out of 5 stars

3.7

out of 5
Starting from
$4
Yes
YES
YES
Yes
No
No

3.25 out of 5 stars

Our overall ratings are based on the average score of all ratings combined.

Our scores give you an at-a-glance overview of which service offers you the best features, value, and more.

wix 4.7 / 5
squarespace 4.3 / 5
weebly 4.1 / 5
godaddy 3.8 / 5
wordpress-com 3.7 / 5
wix
squarespace
weebly
godaddy
wordpress-com
wix YES
squarespace YES
weebly YES (not on specific product pages)
godaddy YES
wordpress-com YES
wix YES
squarespace YES
weebly YES
godaddy YES (but only social buttons)
wordpress-com YES
wix
squarespace
weebly
godaddy
wordpress-com
wix
squarespace
weebly
godaddy
wordpress-com
wix
squarespace
weebly
godaddy
wordpress-com
wix 4.3 / 5
squarespace 3.4 / 5
weebly 3.5 / 5
godaddy 3.8 / 5
wordpress-com 3.3 / 5

If you’re reading this article, odds are you have at least some idea of what SEO is, but it’s worth recapping in brief. That way we know exactly what to expect from our top-rated website builders for SEO.

Just a handful of the things that factor into SEO are:

  • Meta titles & meta descriptions – the title and summary of your site that gets shown in Google search results
  • URL structure – ideally, a short page URL with relevant wording
  • Image alt text – the explanatory text that appears in place of an image on your site if the image fails to load
  • Backlinks – external links back to your website that add credibility to your content
  • Site speed & mobile usability – factors that determine whether the user experience on your site will be positive or negative
  • Structured data – a standardized way of formatting code that is easy for search engine crawlers to understand

A website needs to be able to address all these things and more. A website builder without strong SEO is not worth your time or money.

Search Engine Optimization (SEO) is so important, because it determines whether your website content will get the audience it deserves.

That’s why you need to choose a website builder that not only makes it easy to build a website – it also needs to support your climb up the search results. We take this very seriously here at Website Builder Expert, so we carried out research to find the best website builders for SEO.

The five best website builders for SEO are:

  1. Wix perfect for absolute SEO beginners.
  2. Squarespace great choice for those more confident with SEO.
  3. Weebly has dozens of high quality, helpful SEO apps.
  4. GoDaddy great for those who want outside help with SEO.
  5. WordPress.com great for those who want a hands-on SEO experience.

We’re pretty proud of our research process, because not many sites can say they’ve carried out such in-depth testing before making recommendations. Here’s how our in-house research team go about finding the best website builders on the market.

Every single builder goes through our thorough research process. We investigate important areas such as:

  • Ease of use
  • Design flexibility
  • Value for money
  • Feature quality
  • Help and support
  • Customer satisfaction

This helps us rate and compare the builders fairly, focusing on important factors that users have told us matter most.

We even get groups of everyday people to test the builders out and give us feedback, which we then analyze. This helps us:

  • understand exactly how easy (or difficult) beginners find the builder
  • uncover any issues within the builder
  • judge customer satisfaction

We’ve applied this process to over 50 website builders so far – all so we can bring you the most accurate results and recommendations!

Still got questions? Read our report on How We Conduct Our Website Builder Research for a more detailed explanation.

This piece will explore each builder’s SEO credentials, as well as the features to be looking out for when choosing a website builder. By the end, you should have a clear idea of which builder is the best fit for you.

#1. Wix

Perfect for absolute SEO beginners

Starting at $14.00/month

Editor's Choice

Wix

Perfect for absolute SEO beginners

Outstanding

4.7

out of 5
  • Basic SEO tools built-in
  • Easy-to-use editor
  • Step-by-step guides

Free plan available

Paid Plans: $14 - $56 / month

See Pros & Cons

Pros

  • No coding required for SEO functions
  • No need to download extra SEO tools
  • Wix's SEO Wiz tool gives tips as you go

Cons

  • Not the most advanced platform
  • Ease of use also means limited control
  • Structured data is added separately
Read Review

Ease of Use

A complaint sometimes levelled against website builders is that they’re great for making websites, but not for SEO. There used to be some truth to this, but not anymore. Wix has improved its SEO game over the last few years, to the point where it’s actually a market leader.

SEO is a long-term game, and you need platforms that can help you keep on top of it. Wix is one of the best SEO website builders for those still learning the ropes. Its SEO Wiz walks users through the essentials step-by-step, suggests improvements, and even sets goals for you.

No coding is required with Wix. From meta titles to 301 redirects, SEO is built right into the Wix dashboard. Every page has dedicated SEO settings, and every image you upload has an input for alt text – which is how search engines understand images.

Features

Another big plus is the strength of its Google integration. Web analytics tools are essential for understanding your site’s traffic, and Google is the gold standard. Connecting Google Analytics and Google Search Console to Wix sites is simply a case of entering your tracking ID.

SEO is actually much more straightforward than it seems sometimes. Wix makes your site’s SEO upkeep easy, and it will let you know when you’re falling short.

Wix has implemented a bunch of SEO features in the last few years, and the Help Center is as comprehensive as you’re likely to find anywhere. Even if you don’t use Wix, its SEO guide is well worth a browse.

The trade-off with Wix’s ease of use and in-house functionality is it falters when it comes to more advanced SEO methods. Structured data (which gives search engines additional, highly relevant information about your site) is becoming increasingly important to SEO. To add any to Wix, at present, you have to do so manually – with code.

This is a minor gripe, but one worth being clear about. The learned SEO students among you may find Wix stifling after a while. That’s the game with website builders, though: the price of convenience is control.

For the most part though, Wix understands its users aren’t techies. It balances usability with control superbly. Not only does its builder make SEO simple, it teaches the basics whenever you’re unsure what something means. If you want a comprehensive, supportive SEO experience, Wix is a prime option.

Ready for a beginner-friendly SEO experience?

More Information:

  • Wix SEO Review – A full breakdown of Wix’s SEO strengths and weaknesses
  • Wix Review – Our full overview and rating of the builder

#2. Squarespace

Great choice for those more confident with SEO

Starting at $12.00/month

Squarespace

Great choice for those more confident with SEO

Excellent

4.3

out of 5
  • Hands-on control
  • More advanced tools
  • Better for intermediates

Free trial available

Paid Plans: $12 - $46 / month

See Pros & Cons

Pros

  • Have the option to add your own code
  • Non-coding tools are clearly formatted
  • Excellent social media integration

Cons

  • Not as much SEO guidance as Wix/Weebly
  • No SEO-specific app
  • Editor doesn’t autosave for you
Read Review

Ease of Use

Squarespace is the tall, dark, and handsome enigma of the website builder world – or it likes to think so, anyway. Its SEO features are sophisticated and well integrated, but don’t expect to have your hand held like you would with Wix and Weebly. If you’re familiar with the basics of SEO and want a bit more backend control, Squarespace may well be the builder for you.

Squarespace has a highly organized, almost CMS-like backend. This makes it easy to stay on top of SEO, provided you’re already familiar with best practice. The dashboard still offers the odd prompt or explanation, just not in quite the same guided tour way as its peers. If you do need some help though, Squarespace have produced an SEO checklist and a guide to improving your site’s search engine visibility. All in all, it’s a more casual, controllable experience.

Features

Meta titles and alt text aren’t the only things to think about for SEO (though they are important). Your site also needs links! Squarespace’s social media integration is second to none, and a vibrant, multichannel online presence can do wonders for SEO. After all, search engines trust sites that other sites trust.

A drawback of Squarespace is that it can be a bit fiddly depending on the template you’re using. A handful of them display alt text on the site, which is not the way it’s supposed to work. You can nip this in the bud by browsing the Squarespace template guide, but it’s an odd hurdle to have to jump.

And again, be aware that fancier SEO methods require ‘code injections,’ which means adding code yourself. If the last couple of years have been any indicator, all the major builders will roll out smooth in-house solutions for structured data before too long, but you know what they say about assumption…

On the whole though, Squarespace is an excellent option for SEO. If you want a builder that will teach you the basics of SEO, Wix and Weebly fit the bill better than Squarespace does. But Squarespace has always fancied itself as a more sophisticated class of website builder. If that sounds like your vibe, give their free trial a spin to see if it’s meant to be.

Want to put your basic SEO knowledge to good use?

More Information:

#3. Weebly

Has dozens of high quality, helpful SEO apps

Starting at $6.00/month

Weebly

Has dozens of high quality, helpful SEO apps

Excellent

4.1

out of 5
  • Many SEO apps available
  • Basics mostly built-in
  • Plans are cheap

Free plan available

Paid Plans: $6 - $29 / month

See Pros & Cons

Pros

  • SEO tracking through integrated apps
  • Can create custom URLs for every page
  • Great SEO for small businesses

Cons

  • Can’t edit product image alt tags
  • No personal site restore option
  • More reliant on apps than Wix is
Read Review

Ease of Use

Weebly prides itself on its ease of use, and SEO is a big part of that. Everything from meta descriptions to web analytics is baked in to the platform. Like Wix and Squarespace, Weebly keeps all the essentials in-house.

Meta titles and descriptions, custom URLs, and alt text are all part of the page editor. Google Analytics and Search Console integration is as simple as inputting your tracking ID. Its mobile editor ensures your site looks good and runs well on all devices – something increasingly important to SEO.

Features

Weebly’s plugin library is very strong. There are dozens of SEO-focused plugins in its App Center. The likes of Site Booster (which helps your site appear on Google Maps, among other things), for example, prove it’s worth having a browse. All in all, Weebly’s SEO is thorough and easy to use.

In an odd omission, Weebly doesn’t currently allow you to customize alt text on product images. Regular image? Go nuts – but you’re out of luck if you’re trying to sell stuff. We’d be surprised if this was the case for much longer, but it’s a caveat to keep in mind if selling online is central to your plans.

That said, Weebly is pivoting towards ecommerce at the moment. It’s already shaping up to be a strong hybrid of general purpose website builder and dedicated retail platform. The same is true of its SEO, which has a foot in both camps. From page titles to custom product URLs, Weebly hits an especially good balance of SEO for the needs of small businesses.

Ready to take your pick of the best SEO apps?

More Information:

  • Weebly Review – Our full overview of the Weebly website builder

#4. GoDaddy

Great for those who want outside help with SEO

Starting at $9.99/month

GoDaddy

Great for those who want outside help with SEO

Good

3.8

out of 5
  • Poor SEO on Basic plan
  • Great SEO on other plans
  • Not best value for money

Free trial available

Paid Plans: $9.99 - $19.99 / month

See Pros & Cons

Pros

  • Gives site-specific keyword suggestions
  • Pay extra for complete site optimization
  • New and improved focus on marketing

Cons

  • Limited SEO functions on cheapest plan
  • Better value for money with Wix/Weebly
  • More hands-on control with Squarespace
Read Review

Features and Ease of Use

We’ll be honest: on its cheapest plan (Basic at $10.00/month), GoDaddy’s SEO features are practically nonexistent. That being said, if you upgrade to the next tier (Standard at $15.00/month), you’ll see a huge increase in SEO capabilities, including targeted keyword suggestions from GoDaddy’s team. 

You can then track your search ranking over time to see how GoDaddy’s keyword suggestions (or your own SEO brilliance) have improved your rankings in the SERPs (search engine results pages). You can view your site’s progress at any time via your account dashboard.

GoDaddy’s standout feature is its “SEO wizard” tool, which comes with its Premium plan ($20.00/month). The SEO wizard asks a few questions about your site, and then provides you with targeted keyword suggestions to help optimize your pages.

If you want to take your optimization efforts a step further, GoDaddy’s SEO services team gives free consultations over the phone, where they’ll ask about your business/blogging goals and your budget. GoDaddy’s SEO Services option costs $6.99/month, and you’re essentially paying for the SEO team to conduct a site audit and research your target market. Based on that info, the team will “regularly make SEO updates to boost your website in search results.” The major plus here is that there’s very little work to be done on your part – the GoDaddy team will fully take the reins. 

We’ll be honest – $6.99/month isn’t very cheap for the kind of work that GoDaddy’s SEO team performs. But if you do decide to spring for this service, it will yield a ton of SEO benefits – after choosing a recommended plan and allowing on-site optimization, 80% of GoDaddy clients saw first-page results for their targeted keywords within six months.

Ready for an easy SEO experience?

More information:

  • GoDaddy Review – Our comprehensive look at GoDaddy’s website building platform

#5. WordPress.com

Great for those who want a hands-on experience

Starting at $4.00/month

WordPress.com

Great for those who want a hands-on experience

Good

3.7

out of 5
  • Features depend on plan
  • SEO lacks on basic plan
  • Steep learning curve

Free plan available

Paid Plans: $4 - $45 / month

See Pros & Cons

Pros

  • SEO-optimized theme designs
  • HTML formatted for search engines
  • Customizable titles/meta descriptions

Cons

  • Hands-on tools only on advanced plans
  • Most difficult website editor
  • Templates are very focused on blogging
Read Review

Ease of Use

Let’s start with the great news: WordPress.com takes care of 80-90% of basic SEO mechanics for you. WordPress themes are designed to appeal to search engines – in fact, much of the HTML is actually formatted with search engine crawlers in mind. But if you want to be more involved in your site’s SEO, then you have a few options.  

Features

WordPress offers four different pricing plans, and the amount of SEO features you’ll get depends on the plan you choose. The Free and Personal plans, at $0.00 and $4.00/month respectively, offer only the basics when it comes to SEO. That’s enough for personal websites, but if you’re looking to scale, you’ll want either the Premium ($8.00/month) or the Business ($25.00/month) plan.

You’ll get Google Analytics integration on the Premium plan, but advanced SEO tools don’t come into the mix until you upgrade to the Business plan. If you do choose to upgrade, you’ll have access to your site’s:

  • Front page meta description: edit the general summary of your site that viewers will see in Google results 
  • Custom post meta description: edit the meta description of individual pages
  • Custom title formats: customize how your site’s content titles appear on the SERPs
  • Search and social previews: see how your site will look on search engines and social media before you publish it

If you know your SEO, and want to be very involved in the process, then WordPress.com is a great choice. That being said, you will sacrifice some ease of use in order to get hands-on – WordPress isn’t as intuitive as builders like Wix or Weebly.

Ready to take charge of your SEO?

More information:

Best Website Builders for SEO: Final Thoughts

Search engine optimization is vitally important to website success. When choosing a website builder, SEO functionality is one of the most important things you should look at. For the top-rated website builders, SEO is comprehensive and easy to use.

To recap, the five best website builders for SEO are:

  1. Wix perfect for absolute SEO beginners.
  2. Squarespace great choice for those more confident with SEO.
  3. Weebly dozens of high quality, helpful SEO apps.
  4. GoDaddy great for those who want outside help with SEO.
  5. WordPress.com great for those who want a hands-on SEO experience.

They’re feature-rich and easy to use. Wix and Weebly are especially good at explaining features and setting goals, integrating their knowledge bases right into the builder. Which of the two is better for you ultimately comes down to personal preference. If you’re not interested in learning about SEO and would rather your builder just handle it for you, then GoDaddy’s “we’ll take care if it all” approach is even more appealing.

Squarespace and WordPress.com are terrific options for those a little more comfortable with SEO best practice. These builders won’t hold your hand through the process, but then not everybody wants their hand held.

All five builders tick the essential SEO boxes, and their development teams will ensure they keep up with the trends. It ultimately comes down to which builder best compliments the needs of your site.

Wix, Weebly, and WordPress.com have free plans, so you can use them for as long as you like before deciding if they’re right for you. Squarespace offers a 14-day free trial, while GoDaddy’s free trial period is one month. Both options should give you plenty of time to form an opinion of the platforms.

By choosing one of these five builders, you can make sure the sad picture we painted at the beginning of this article doesn’t happen to you. Instead, banish the digital tumbleweed and soar to SEO success!

FAQs

Click the + to see the answer.

Search engine optimization is one of the best ways to be found online. It’s inherently free marketing. Ranking high for the right search terms can bring in thousands of visitors a day. And the best part is they’re filtered specifically for your site. They’re looking for you! No SEO, no organic traffic. Sad day for you.

Check out our SEO tip articles to get started:

For pure ease of use, Weebly came out on top in our research. Weebly and Wix are the safe bets when it come to ease of use. That said, it’s not a black and white issue. Some users find Squarespace easier to use. You click with what you click with. Free trials are a great opportunity to find that out before parting with any cash.

Alt text is how search engines understand what images are about. Think of them as little private captions. Search engines are smart, but they’re not yet smart to know what an image is by looking at it. They look for the alt text. Alt text communicates the visual elements of your website, and offers a way for you to be found in image search results.

Structured data is a way of providing specialized information about your pages to search engines. It’s how featured snippets are created in search results (star ratings, recipes, and so on). Google, Bing, Yandex, and Yahoo! have all collaborated on it, so rest assured it’s not a passing trend. Structured data is only going to become more important.

2 comments

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  • Danial Ibrahim
    Very Informative!! Learned alot from this blog
  • Matthew Woodward
    Great article, very thorough! Nice one!