How Much Does a Logo Cost in 2023 – A Beginner’s Guide

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A logo is one of the very first elements of your brand that people will see, so it’s no surprise that brands are often willing to invest time and money into getting it just right.

Some brands opt to throw lots of money into getting a great logo while others choose to go down a cheaper route.

If you’re wondering “How much does a logo cost?” then you’ve come to the right place.

In this article, we’ll explore the different ways you can get a logo made and how big of a dent they’ll make in your overall budget. 

What is a Logo?

A logo is an image or graphic that you use to represent your brand. Sometimes a logo features your brand name and sometimes it doesn’t – either way, it should be a clear identifier for your online business. 

Your logo should be unique to your business and accurately reflect your brand values, your offering, and your wider brand strategy choices. 

You need to be able to adapt your logo so it can be used on a variety of platforms, which means the logo shouldn’t lose any quality or messaging if resized dramatically. 

The Benefits of a Professional Logo

Having a professional logo made comes with a host of benefits for your business. 

For starters, it will help your audience instantly recognize and remember your brand. Think about some of the biggest brands out there. Apple, Nike, Starbucks… we bet you can picture the logos instantly. 

Although this kind of brand awareness is relatively unique, a strong and memorable logo will help to keep you in the minds of your customers. 

Similarly, a high-quality logo presents your brand as professional. If your logo is blurry or looks cheap, that suggests your brand is the same. 

Once you’ve committed to a logo, you can then use it across various different platforms and media materials to help create brand consistency for your audience. 

What Factors Impact the Cost of a Logo?

The cost of a logo depends on a variety of factors.

Arguably, the biggest factor is who is designing your logo. If you’re doing it yourself or in-house then you’re going to save money compared to outsourcing it. 

If you decide to hire someone else to design your logo, the price ranges vary. For example, choosing a design agency is going to cost more than hiring an up-and-coming freelance designer that’s looking for experience. 

And how much does a logo cost if you’re after different versions of your logo? Well, if you just need one, your final fee will be much lower than if you’re looking for additional colored or animated versions.

You’ll also need to consider the number of logos you want. While one logo does the job for most brands, you might want different logos for sub-brands or departments within your business.

For example, Virgin has different logos for different arms of its business, such as media, flights, and hotels. Despite this, all of Virgin’s logos follow the same branding style and color scheme. 

Advice from the Experts

Top Tip: If you decide you need more than one logo then we recommend having all versions designed by the same person/agency to keep a sense of brand continuity. But remember, the more logos you need, the more you’ll have to pay.

Where Can You Get a Logo and How Much Will it Cost?

So, how much does a logo cost? Below we’ve listed some of the key places to get a logo designed and the kind of price you can expect to pay.

Hire a Design Agency

Professional design agencies guarantee a high standard of work and are a great choice if you’re looking for intricate or multiple logos. However, they’re not cheap.

If you’re working with a design agency then you aren’t just hiring one person, you’re hiring a whole team, from account managers to designers. As a paying client, you’ll be able to request as many versions and amends to your logo as you need until you’re happy with the finished product. 

Hiring an agency to design your logo can cost anywhere from $2500 for smaller agencies all the way up to $10,000 if you decide you want your logo made by the very best. 

Most design agencies will also require you to pay a deposit and sign a contract. It’s expensive and only really an option for businesses with a substantial budget for logo design. 

Find a Freelancer

Finding a freelancer to create your logo offers many of the advantages that a design agency does, but for a fraction of the cost. 

Using a freelancer allows you to work with a design expert who can bring your ideas to life and offer their own tweaks and inspirations to create a unique and quality logo design for your brand. 

Behance's logo design search with different graphic designers
Behance is bursting with graphic design freelancers with experience in creating logos.

But how much is a logo if you use freelancers? Freelancers with little experience will usually charge less since they’re just starting out in their careers and looking to build up a portfolio – they might charge around $500 for a logo. If you’re looking for more experience, you’ll have to pay more. For the most experienced and sought-after freelancers, you could be looking at paying around $2500. 

Advice from the Experts

Top Tip: There are various ways you can find a freelancer to create your logo. Check out freelancer marketplaces, such as Fiverr and Behance, or search online for the best freelance designers in your area. 

Create the Logo In-House

One of the cheapest options when it comes to getting a logo for your brand is to create it in-house. 

If you already have a design team or design skills yourself, this can be a good idea to keep costs down; after all, nobody can recreate your vision better than you. 

The highest cost will be the tools required to make a logo. You can choose from a range of software, but they all require different amounts of know-how to make a quality logo. 

Most tools, such as Adobe and Sketch, will require you to pay either a one-off fee or a monthly subscription. Of course, once you have access to these tools you can use them for other design work too. 

Cheaper tools like Canva start at around $12 per month, while professional suites such as Adobe Creative Suite will set you back $30 per month. 

Use an Online Logo Maker

If you want to create your logo yourself, especially if you don’t have time to get to grips with a new tool like Adobe, then using an online logo maker could be for you.

Logo makers are often much easier to get to grips with than more technical design software, and they’ll create various logo options for you based on the details you input at the start. You can then edit and tweak the logo to how you want it. 

LOGO.com's make a logo page with green button
Online logo makers such as LOGO.com are quick and easy to use and are often budget-friendly.

Online logo makers are a great choice if you don’t have much design experience or time to commit to the creation of your logo.

They’re also a budget-friendly option with sites such as Looka ranging from $20 to $65 for a final logo. Another online logo maker is LOGO.com, where you don’t have to pay unless you’re happy with the logo and download it. 

Buy a Template

Another option if you’re looking to save time when it comes to creating your logo is to buy a premade logo template. 

Premade templates can be customized to feature your brand colors and styles, but you’ll usually need software such as Adobe Illustrator in order to edit them to your specific requirements. 

There are various places you can purchase a logo template from, including Etsy where prices range from $15 – $250, and Creative Market which has almost 50,000 logo templates to choose from, costing between $2 – $500. 

Advice from the Experts

Top Tip: Remember that if you buy a design template, other brands may have also purchased the same one. Although you can customize it to meet your needs this does mean you may have a logo that’s similar to others already out there and yours won’t be unique. 

How Much Does a Logo Cost: Summary

You should now have a good idea of not only how much a logo costs, but also the various different places you can source a quality logo for your brand. 

A logo is crucial if you want your brand to be a success. It gives your brand an identity, helping it to stand out from the crowd and stick in the minds of your audience. These are both crucial elements for building brand awareness and growing your customer base. 

Speaking of brands, now that you’ve got to grips with how much a logo will cost, why not take a look at our guide to building a brand online for more ideas on creating a memorable brand identity? 

Frequently Asked Questions

Yes! You can definitely create your logo yourself. There are various tools, such as Canva and Adobe, that you can use to design a logo or you can download a logo template and customize it to meet your needs. 
No! While some options can be pricey, such as hiring a design agency, there are various ways you can create your logo without having to splash too much cash. Online logo makers are often budget-friendly, and freelancers who are looking to build up their portfolio of work will likely offer a very competitive rate. 
The best way to find a freelancer to create your logo is through freelancer marketplaces, such as Fiverr and Behance. Here you can take a look at their online portfolio of work, read reviews, and provide a brief for freelancers to pitch on. 
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