9 Best Small Business Website Builders

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best small business website builders

Building a website for your small business will help you promote your brand and reach new customers – and thankfully, it’s never been easier to do, thanks to small business website builders!

But which is the best website builder for small business? We tested over 50 website builders to find out, focussing on several areas we know are vital for small businesses – and now the results are in…

Best Website Builders for Small Business

  1. Wix – Best overall website builder for small business.
  2. Squarespace – Best for fast-growing small businesses or startups.
  3. Weebly – Great value for money.
  4. GoDaddy – Best for time-conscious small business owners.
  5. WordPress – Best for blogging.
  6. Duda – Best template designs, but limited creative freedom.
  7. Strikingly – Best for help and support.
  8. Site123 – Best for total tech novices.
  9. Jimdo Creator – Simple, but lacks quality features.

Wix is the best overall website builder for small businesses, combining over 500 industry-specific templates with super easy setup. Squarespace has beautiful designs and great scalability, while Weebly offers great value for money.

We’re pretty proud of our research process, because not many sites can say they’ve carried out such in-depth testing before making recommendations. Here’s how our in-house research team go about finding the best website builders on the market.

Every single builder goes through our thorough research process. We investigate important areas such as:

  • Ease of use
  • Design flexibility
  • Value for money
  • Feature quality
  • Help and support
  • Customer satisfaction

This helps us rate and compare the builders fairly, focusing on important factors that users have told us matter most.

We even get groups of everyday people to test the builders out and give us feedback, which we then analyze. This helps us:

  • understand exactly how easy (or difficult) beginners find the builder
  • uncover any issues within the builder
  • judge customer satisfaction

We’ve applied this process to over 50 website builders so far – all so we can bring you the most accurate results and recommendations!

Still got questions? Read our report on How We Conduct Our Website Builder Research for a more detailed explanation.

Small Business Website Builder Comparison

In a rush? Not to worry. Check out our comparison chart for a quick overview of each website builder…

Overall Score (/5) Free Plan/Trial? Starting Plan (/month) Templates Apps 24/7 Support
Wix 4.4 Free plan $13 500+ Y Y
Squarespace 4.1 14-day free trial $12 60+ N Y
Weebly 4.1 Free plan $6 50+ Y Y
GoDaddy 3.8 30-day free trial $10 100+ N Y
WordPress 3.7 Free plan $4 300+ Y N
Duda 3.7 14-day free trial $14 90+ Y Y
Strikingly 3.7 Free plan $8 29 Y Y
Site123 3.6 Free plan $12.80 180+ Y Y
Jimdo Creator 3.4 Free plan $10 16 Y N

Ready to take a more in-depth look? Scroll on through our detailed list of the best website builders for small business!

Wix

Best Overall Website Builder for Small Business

Best all-around website builder for small businesses

4.4out of 5

Top Choice
Ease of Use

4.5 out of 5 stars

Customer Score

5 out of 5 stars

Website Features

5 out of 5 stars

Design Flexibility

4 out of 5 stars

Help and Support

5 out of 5 stars

Value For Money

3.5 out of 5 stars

Wix is our top website builder for small businesses because it’s powerful, simple to use, and offers unrivalled flexibility when you’re creating your website. With Wix’s drag-and-drop functionality, you can build a stunning small business website in just a couple of hours.

Wix Pros Wix Cons
Platform most likely to be recommended by our research users. It requires zero coding knowledge, offering excellent creative control You can’t switch templates once your site goes live
Fantastic and easy-to-use app market, enabling you to add functionality to your site in areas like marketing, finance, ecommerce, and more Sometimes the freedom and amount of customization available can feel overwhelming early on

Ease of Use: 4.3/5

If you want to keep things simple, then Wix is definitely the builder for you. You don’t need any technical or design skills to build a professional, eye-catching small business website, which is why our research participants were most likely to recommend Wix out of any builder.

Wix has made web design even easier with its ADI builder. Wix ADI (Artificial Design Intelligence) will ask you a few questions about your website, then generate a fully-fledged business website for you based on your answers.

Design Flexibility: 4.0/5

With Wix, you have the freedom to create a small business website that oozes real personality. There are more than 500 professionally designed templates to choose from, covering all types of business from makeup artists to vintage car dealers.

wix templates small business website builder
Wix has over 500 stunning templates to help your small business shine

You’ll love the variety of templates on Wix, but you can’t use a different template once you’ve published your website. So, make sure you’re happy with your choice the first time round!

Just because Wix is simple to use doesn’t mean it’s short on functionality. With Wix, you can:

  • Add contact forms and online booking forms for appointments
  • Create and send invoices and track payments, helping you manage your finances in one place
  • Add customized quizzes, surveys, and contact forms that let you find out what your customers think
  • Insert video backgrounds (without touching code) to jazz up your website and keep your visitors engaged

For the more tech-savvy among you, there’s Wix Corvid, which allows you to integrate custom code into your Wix site. It’s entirely optional, but it grants you the freedom to create a totally bespoke small business website.

Website Features: 4.6/5

Wix App Market: choose from over 200 apps and services, covering anything from SEO features that help your site get found online (such as Site Booster), to email tools that help you reach out to customers and expand your user base (such as Contact Collection and Mailchimp).

Wix Video: easily add a video with a customized logo to your platform. Be careful with your product videos, though – 75% of consumers have been discouraged from buying a product due to an annoying video voice over.

Wix SEO Wiz: enter some information about your industry, location, and target keywords, and this feature will create a bespoke SEO plan with tips on how to improve the visibility of your website on search engines.

Wix Ascend: the all-in-one marketing package, helping you connect with customers, create personalized messages for each user, post on social media, and send marketing emails, all in one place.

Help and Support: 5/5

We also like Wix because it provides fantastic customer support. There are help buttons everywhere on the Wix site, so if you’re having trouble building a specific section of your site, you can click on the button and find a specific answer to your question.

This is great because it takes away a lot of the frustration when setting up your online business, and lets you work through any roadblocks yourself, without having to wait on the phone for a customer service team. That said, you can reach Wix directly via email or phone from Monday to Thursday, 5am-5pm EST.

Value for Money: 3.1/5

Wix has eight price plans to choose from, with four plans for non-ecommerce websites and four ecommerce-specific plans:

wix pricing small business website builder

Wix User Review

There are plenty of reasons why Wix is our #1 recommended website builder for small businesses. But don’t just take our word for it. We spoke to Sara, founder of Cloud Nine Knits, to find out about her experience of using Wix to build her small business website.

USER REVIEW: CLOUD NINE KNITS

wix user review sara headshot

Sara’s Wix website allows her to manage bookings and take sales for her knitting business.

Inspired by her passion for knitting, Sara started her small business, Cloud Nine Knits, to teach people across the UK how to crochet and arm knit using giant yarn. Sara created her website because she needed a place online where she could manage bookings for her workshops, as well as sell a small selection of handmade knitted products.

Q&A with Sara

How did you decide that Wix was the right website builder for you?

“After struggling with another website builder in the past and feeling limited by its templates, I turned to Wix because of its claim of simplicity. I instantly loved the Wix Editor, which gave me professional results with zero coding knowledge.”

How easy was it to build your website?

“I found Wix super intuitive. I chose to have a bit of design freedom using the Wix Editor (rather than use a template), and the drag-and-drop features made it so simple to start building out the pages. I loved how I could toggle through layouts and design features and see them update on screen, until finally selecting the one I liked best. The Wix apps made the process of adding instant functionality to my site a breeze, too.”

“I highly recommend Wix to every small business owner I meet, for its ease of use, centralised business functions and for the convenience of being able to manage it all from my phone.”

How long did it take to build your website?

“It took a couple of hours to get the main pages as I wanted them. That was the easy part. Then it took a few more days of tweaking and rewriting my own content – being a perfectionist can be time-consuming!”

What’s one improvement you’d make to Wix?

“I’d love there to be a little more functionality within the booking system: for example, being able to give my customers specific options, such as letting them pick their yarn color from a list of options prior to the workshop.”

How has having a website benefited your business?

“It is the central hub for my business. I’d be lost without it, and my business far less a success! I use it to take all bookings, sell products, manage my customer community, share video tutorials, send invoices and manage payments, run email marketing campaigns, and track visitors to the site in real time. And the most wonderful part is that I do it all for the most part from the Wix app on my phone, wherever I am.”

wix user review sara headshot

Wix Is the Central Hub for Sara's Business

Wix could also be the perfect website builder for you. Give Wix a go and build your own small business website.
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Squarespace

Best for Fast-Growing Small Businesses or Startups

Best for fast-growing small businesses or startups

4.1out of 5

Ease of Use

3.5 out of 5 stars

Customer Score

4 out of 5 stars

Website Features

4.5 out of 5 stars

Design Flexibility

4.5 out of 5 stars

Help and Support

4 out of 5 stars

Value For Money

3.5 out of 5 stars

Squarespace may not be quite as straightforward to use as Wix, but its beautifully designed templates and phenomenal image quality make it a unique offering for small businesses that want to stand out online.

Squarespace Pros Squarespace Cons
SEO features are really strong, helping to get your site found more easily on the search engine results page With a slight learning curve, it’s not quite as easy-to-use as platforms like Wix and Weebly
Social media integration is excellent, helping you build a greater social media presence for your brand There's no app store, which means you’re relying on its built-in features. These features are still very good, but you won’t be able to customize much beyond those

Ease of Use: 3.4/5

Squarespace offers slightly more advanced design tools than Wix does, which means there is a slightly steeper learning curve. Generally, Squarespace isn’t as intuitive as Wix, and it can take longer to make changes to your website. However, if you have basic tech skills and know your way around a computer, you’ll pick up Squarespace quite quickly – and you’ll love the creative freedom.

Design Flexibility: 4.3/5

Squarespace’s templates are polished, and their clean lines give off a really professional vibe. More than any other builder, you can make your small business website look like it’s been professionally designed without having to muck around with any code yourself. What’s more, layout features like Cover Pages – also known as single scrolling pages – can really make your small business website stand out from the crowd.

Squarespace’s templates are all mobile-responsive, which means the content will resize automatically on different devices, so your site looks great no matter what device your customer is using.

What’s more, you’re able to stamp your mark on your website by easily customizing your design, from the fonts and colors right down to the sidebar width and background images. It’s also very simple to switch your cover page templates when you feel your site needs a revamp.

Also, you can add features like an announcement bar (great if you want to shout about your new product), or a mobile information bar, which streamlines your website for visitors using a mobile and displays a shortcut menu with key information like contact details and opening hours.

This feature could prove particularly useful, given that 67% of American consumers, plus 87% of UK consumers, own and use mobile devices regularly.

squarespace best website builder for small business
Squarespace's range of beautiful templates mean you can wow your customers without knowing any code or hiring a professional designer

Website Features: 4.2/5

Beautiful blogs: Blogs are brilliant for adding personality to your business and populating your website with useful content.

Domains: You can buy a domain from Squarespace, or connect your own existing domain without a fuss. You’ll get a free domain for one year if you sign up to an annual paid plan, too.

Social media integration: you can integrate your Squarespace site with a raft of social media platforms, including Facebook, Twitter, and Pinterest, and even pull in content from certain platforms straight onto your page.

Super SEO: Squarespace’s SEO features are really strong, too. If SERP (search engine results page) domination is high on your agenda – and for most small businesses, it should be – then Squarespace is the builder for you. We’ve gone into a ton of detail on exactly what makes Squarespace’s SEO features so good in our Squarespace SEO review.

Help and Support: 3.8/5

Like its range of templates, Squarespace’s help and support options are comprehensive and high quality. Whenever you become stuck, you can benefit from:

  • Live chat Monday to Friday
  • 24/7 Twitter support
  • 24/7 email support
  • An in-depth knowledge base
  • A community forum
  • Video tutorials

Value for Money: 3.5/5

Unlike Wix, it does not offer a free plan, but a 14-day free trial period instead. Squarespace has four price plans, with two generic website builder plans and two ecommerce-specific plans:

Personal: $12/month

Business: $18/month

Basic Commerce: $26/month

Advanced Commerce: $40/month

If you’re not looking to sell products online, then you should choose the Personal plan. Meanwhile, the Business plan comes with extra features, such as promotional pop-ups and the ability to accept payments online. The Business Plan is, unsurprisingly, best for businesses, providing everything you need for your small business to succeed. For more detail on what you’ll get on the Personal and Business plans, see the image below…

squarespace pricing small business website builder
Squarespace has two non-ecommerce specific plans
squarespace logo

Scale with Squarespace

Squarespace’s award-winning designs and excellent SEO makes it the perfect choice for ambitious small businesses and startups.
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Weebly

Great Value for Money

Great value for money

4.1out of 5

Ease of Use

3.5 out of 5 stars

Customer Score

4.5 out of 5 stars

Website Features

4.5 out of 5 stars

Design Flexibility

3.5 out of 5 stars

Help and Support

3.5 out of 5 stars

Value For Money

4.5 out of 5 stars

Weebly is a great tool for getting your online business off the ground for very little money and without a fuss, with plans starting from just $6 per month when paid annually. It’s also relatively simple to pick up, lying somewhere between Wix and Squarespace in terms of ease of use – it’s not as intuitive as Wix, but is more user friendly than Squarespace.

Weebly Pros Weebly Cons
Excellent value for money You can’t restore websites yourself, which means you’ll need help from the customer support team if you want to restore a deleted website
Huge app market giving you lots of flexibility to create your own personalized website Premium plan is required to install the majority of apps

Ease of Use: 3.5/5

Like Wix, Weebly uses a drag-and-drop editor which allows you to view your edits in real time, with no switching between editing and preview modes. However, from our user testing, we discovered that Weebly is quite difficult to use in comparison with other builders, with Wix and Duda coming out as the easiest-to-use website builders.

When designing your website, Weebly leaves you to your own devices, providing little in the way of visual cues or design intuitiveness.

Design Flexibility: 3.4/5

Weebly has recently renovated its themes gallery, offering 40 templates to suit all sorts of industries. The templates cannot match those on Squarespace in terms of minimalist beauty, but they will be more than suitable for small business websites that are just looking to showcase their services in a clear, simple, affordable manner.

For the coders out there, you can use Weebly’s Code Editor to gain access to the HTML and CSS (Cascading Style Sheets) and customize the layout of your web pages to add a greater level of personalization.

weebly small business website builder
Weebly lets you create great homepages for your small business with top-quality navigation bars

Website Features: 4.4/5

  • Huge App Center: choose from over 300 apps across categories such as marketing, communications, ecommerce, social media, and more. One of the best ways that apps can help your website is by connecting Facebook Messenger, allowing you to chat with Facebook users straight from your own website.
  • Membership Options: available on the Professional and Performance Plans, this feature lets you grant registered members access to restricted pages. This is useful if you want to create private clubs, or share private information with certain visitors.
  • SEO: Weebly makes it easy to edit your meta titles and descriptions, customize your URLs, and add alt text to images, which can all help your website get found by search engine users more easily. There are also a number of excellent SEO apps, such as Rabbit SEO and MarketGoo, to help bolster your SEO efforts.

Help and Support: 3.1/5

You can reach the Weebly support team in three different ways:

  • Support tickets (answered 24/7)
  • Live chat (available Monday to Friday 6am-6pm PST, and Saturday to Sunday 8am-5pm PST)
  • Phone (6am-6pm PST)

Weebly also offers a Support Center showcasing numerous how-to guides, and a Community Forum where you’ll find plenty of tips from existing users.

Value for Money: 4.1/5

This is where Weebly comes into its own. For just over a dollar per week, you can access the premium features on its Personal Plan, including 500MB storage and the ability to connect your own domain. Below are Weebly’s three premium plans:

Weebly’s paid plans are noticeably cheaper than its competitors’, so it’s definitely worth upgrading from the free subscription. On the free plan, you’ll be tied to a Weebly.com subdomain, but you can remove that blemish for just $6 per month.

We’d recommend springing for the Performance Plan because it opens up your website to accept PayPal payments, which is one of the most popular payment gateways. This is something your business might need sooner rather than later, so why wait to upgrade?

comparaisons de createurs de site web logo weebly

Weebly Offers Amazing Value for Money

Weebly sites are easy to set up and great value for money. Start out on Weebly’s free plan to try it risk-free!
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GoDaddy

Best for Time-Conscious Small Business Owners

Best for time conscious small business owners

3.8out of 5

Ease of Use

4 out of 5 stars

Customer Score

4 out of 5 stars

Website Features

3 out of 5 stars

Design Flexibility

4 out of 5 stars

Help and Support

3 out of 5 stars

Value For Money

3.5 out of 5 stars

GoDaddy is the go-to for time-conscious business owners. This is one of the best website builders for small businesses that need to get online quickly, thanks to its ADI (Artificial Design Intelligence).

GoDaddy Pros GoDaddy Cons
Superb if you want to get a fully-functional small business website live quickly Not much creative freedom and far from ideal for artistic industries
Offers advanced ecommerce features, allowing you to add up to 5,000 products and customize your shipping options easily Lacks depth and power in some of its features, making it unsuitable for very large business or ecommerce websites.

Ease of Use: 3.8/5

Yes, GoDaddy can create a website for you in a matter of minutes with its ADI feature, which requires minimal effort on your part – but after that, GoDaddy feels quite restrictive. And if you don’t use the ADI, you’ll need to use GoDaddy’s drag-and-drop feature, which can’t match Wix for creative freedom.

The majority of users in our research mentioned they wanted more creative control when using the builder. However, 76% of our participants also said they would recommend GoDaddy to a friend who’s looking to get online.

Design Flexibility: 3.8/5

As we’ve just explained, GoDaddy offers little design flexibility. But if you need a simple small business website created quickly, and you’re not too fussed about getting creative yourself, then GoDaddy is a good option.

Having said that, GoDaddy offers over 100 themes (compared to Weebly’s 40), and its new Theme Customizer feature gives you a sneak preview of your new theme in 20 different styles without losing your content – which helps set it apart from Wix.

All in all, while Squarepsace is the place to go for sleek templates, GoDaddy is more of a quick fix.

godaddy best website builder for small business
Rather than juggling five different subscriptions for five different services, a major draw of GoDaddy is that it does a bit of everything.

Website Features: 2.7/5

  • Limited social media integration: currently, you can only add icons to link out to your social media channels.
  • Google Analytics: unlike most website builders which use their own analytics tools, GoDaddy has seamlessly integrated its software with Google Analytics, providing brilliant analysis ready at your fingertips.
  • GoDaddy SEO: this feature will automatically review your website and optimize it for search engines, but it’s not available on the cheapest price plan. GoDaddy claims that websites using GoDaddy SEO saw their Google traffic increase 2.5 times compared to those not using it.
  • Domains: GoDaddy is one of the largest domain registrars in the world, so it’s really easy to set up your domain with this builder. Pricing starts at $9.99 to purchase a domain for one year.

Help and Support: 2.8/5

GoDaddy doesn’t offer the best customer support around, but you can still request help using these methods:

  • 24/7 phone support
  • Live chat (Monday to Friday, 5am-6pm)
  • Knowledge Base
  • Help Forum

You can find answers to simple questions in the forum and knowledge base, but you’ll need to speak to an expert to get answers for specific or niche questions.

Value for Money: 3.1/5

GoDaddy has four price plans, plus a 30-day free trial period. The prices are fairly reasonable, but you can find a wider range of features and stronger customer support on Weebly, Wix, or Squarespace. When paid annually, GoDaddy’s price plans are as follows:

The Basic Plan unlocks blogging functionality for your website, but we’d recommend signing up to the Standard Plan at least, in order to benefit from GoDaddy’s SEO tools. What we like about GoDaddy is that this platform does a bit of everything – you can manage your domain registration, web hosting, and website building, all in one place.

godaddy logo

Short On Time?

It’s super quick and easy to build a website with GoDaddy. Try it for yourself to see just how quick!
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WordPress.com

Best for Blogging

Best for blogging focused websites

3.7out of 5

Ease of Use

3.5 out of 5 stars

Customer Score

3.5 out of 5 stars

Website Features

4 out of 5 stars

Design Flexibility

2.5 out of 5 stars

Help and Support

4 out of 5 stars

Value For Money

5 out of 5 stars

WordPress.com is very much ‘all about the blog’. If your business relies heavily on blogging, or operates as a blog first and foremost, then you’ll strike gold with this website builder. For anything else, however, you’ll likely find WordPress.com too limiting.

WordPress.com Pros WordPress.com Cons
Excellent built-in blogging tools and features Very limited for building non-blog websites, with its rigid templates and outdated backend system
Really cheap price plans, starting at just $5 per month when paid annually Coding knowledge is required for most customization
Heads up: WordPress.com is a website building platform, while the similarly-named WordPress.org is a powerful content management system. WordPress.org can store and organize more content than WordPress.com, but it also demands more technical skill than WordPress.com. If you’re interested in the differences between these two platforms, you can read our WordPress.com vs WordPress.org comparison article. But in this review, we’re focusing on WordPress.com!

Ease of Use: 3.2/5

WordPress.com is the best website builder for small businesses that appreciate blogging. It’s also suitable for users who are either happy with a generic-looking website, or are prepared to customize the code themselves. You’ll find it’s quite frustrating building other any type of website, besides a blog, on WordPress.com.

WordPress.com came joint last in our Customer Score category during our product testing, making it one of the trickiest-to-use website builders on our list.

Design Flexibility: 2.4/5

Unsurprisingly, WordPress.com’s templates are focussed on blogging. You’ll struggle to find a theme to suit your business if you don’t run a blog, so it’s worth remembering that WordPress.com is more of a blogging platform with some website builder add-ons.

wordpress small business website builder
WordPress is great for building blogs, but not much else

Website Features: 3.7/5

  • Social Media Integration: you can set up your blog posts to get shared automatically on your social media news feeds, while you can also add widgets to your blog that take the user directly to your social media platforms.
  • SEO: WordPress takes care of 80%-90% of the mechanics of SEO for you. For example, all of its templates are designed to optimize your page for ranking on search engines. If you want a more hands on approach to your SEO, i.e. to have access to a wide range of SEO tools that let you edit your meta descriptions and domain names, you’ll need to upgrade from the cheapest plan.

Help and Support: 3.6/5

WordPress.com has a knowledge base with a search feature which will direct you to relevant pages with helpful guides and articles. There is no dedicated support team that you can reach via phone or live chat.

Value for Money: 4.6/5

WordPress.com represents brilliant value for money. Despite its flaws when it comes to building non-blogging websites, it has the second cheapest average pricing behind Wix, with plans starting at $4 per month, billed yearly. Please note that Weebly is the best value for money, not the platform with the cheapest average pricing.  The WordPress.com plans are as follows:

  • Free plan
  • Personal: $48 per year ($4/month)
  • Premium: $96 per year ($8/month)
  • Business: $300 per year ($25/month)

WordPress.com is better-suited to blogs

If you’re building a blog-centered business website, WordPress.com could be a great bet.
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Duda

Best Template Designs, but Limited Creative Freedom

Best template designs, but limited creative freedom

3.7out of 5

Ease of Use

4.5 out of 5 stars

Customer Score

3.5 out of 5 stars

Website Features

3.5 out of 5 stars

Design Flexibility

5 out of 5 stars

Help and Support

4 out of 5 stars

Value For Money

1.5 out of 5 stars

Duda pitches itself as a website builder for web designers, but don’t let this put you off. Its super simple to create a single site for your business, and the cheapest plan costs just $14 per month.

Duda Pros Duda Cons
90+ well-designed templates to choose from
Pretty expensive price plans, starting at $14 /month, with no free plan available
Option to create personalized user journeys, even on the cheapest plan Not the best option in terms of SEO support

Ease of Use: 4.1/5

Duda is a drag-and-drop builder, making it easy to move elements around the page and to update text boxes. Its templates are visually appealing but very structured, meaning you can only place items within certain areas on the page. Duda offers creative freedom, within limits.

The rigidity of Duda’s themes makes it less creatively flexible than Wix, which offers a more ‘blank canvas’ approach, but is still a beginner-friendly platform. Compared to Sqaurespace, Duda’s themes aren’t as modern or minimalist, but they are more easy to customize if you’re a tech beginner.

Design Flexibility: 4.6/5

Duda’s flexibility comes from its personalized user journey options. With this feature, you can change the way different users see your website, and it’s available even on the cheapest price plan.

For example, you can choose to display a video about your services to users who are visiting your website for the first time, or you can add a widget asking users to call you if they are visiting from a nearby location.

This feature could help you gain new customers, with 80% of companies reporting an uplift in sales since implementing personalization.

Creating personalized user journeys is usually a tactic only reserved for coders, but Duda makes it easy for anyone to get personal with their web design. All you have to do is click ‘Personalize’ on the right hand side, then choose ‘Rule’.  It’s a really smart feature that sets Duda apart from other builders.

duda templates website builder for small business

Website Features: 3.2/5

Duda lacks basic marketing features, such as a newsletter tool. It has no app store, which means you can’t easily add extra functionality when you need it. This is quite the downside, as marketing tools are crucial for growing a small business website.

There isn’t much SEO support, either. You won’t benefit from the SEO prompts and guides you’ll find on Weebly or Squarespace, so you’ll need to research everything yourself.

Duda is far from the best small business website builder, but it’s suitable for users who want a well-designed website and aren’t too bothered about marketing features.

Help and Support: 3.6/5

The support you get on Duda depends on the price plan you choose, but you’ll still have access to the Help Center on all plans. Below is a quick snapshot of the available support for each plan:

Basic: Email

Team: Email, live chat, and phone

Agency: Priority email, live chat, and phone

Duda also offers a Resource Center, which presents educational webinars and information about product updates.

Value for Money: 1.2/5

Duda is the most expensive builder we’ve tested. There is no free plan, but you’ll have a 14-day free trial period on the Team Plan. When paid annually, these are the Duda price plans:

duda logo

Duda is the Website Builder for Web Designers

…but don’t let that put you off! Duda’s simple enough to use, and has brilliant designs.
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Strikingly

Best for Help and Support

Best for help and support, and for building multiple small sites

3.7out of 5

Ease of Use

4 out of 5 stars

Customer Score

4 out of 5 stars

Website Features

2.5 out of 5 stars

Design Flexibility

3.5 out of 5 stars

Help and Support

4.5 out of 5 stars

Value For Money

3.5 out of 5 stars

Strikingly is the place to go for strong customer support. It also represents great value for money. However, it does have some serious drawbacks in the features department.

Strikingly Pros Strikingly Cons
Helpful and proactive customer support team You can only create one-page sites, meaning it’s not a scalable platform
You can create two different websites on the cheapest plan ($8/month) and sell up to five products
Lacks the quality of features of most other website builders on this list
strikingly best help and support small business website builder
Strikingly offers superb customer support to help you fix issues quickly

Ease of Use: 3.7/5

As you can see, Strikingly’s score is pretty average. This builder is relatively simple to use if you want to build a simple, single-page website quickly and cheaply. In a similar fashion to Duda, the templates on Strikingly are rigid – if it’s creative freedom you’re looking for, then head over to Wix.

Design Flexibility: 3.1/5

As we mentioned, you can only build one-page websites on Strikingly. This is the epitome of inflexibility.

Why are one-page sites a no-no? They’re just too long! The average person scrolls 22.7 meters on their phone every day, and let’s just say your one-page website would be responsible for the bulk of that! These types of websites make adding blogs or product categories to your website impossible. It would be too much scrolling otherwise.

Website Features: 2.4/5

Strikingly is not suitable for small businesses looking to grow quickly. Squarespace, with its solid SEO features, is a much better option for fast-growing startups.

Back to Strikingly, though. This platform offers integration with the email marketing app MailChimp, and the ability to add a live chat through Facebook Messenger, but only on the Pro Plan. However, you can add a link to your social media accounts on the free version.

You can also buy a domain on all of Strikingly’s plans, and you can register your domain for up to 10 years. What’s more, this platform provides a basic SEO checklist to ensure you cover the basic SEO best practices.

Overall, though, Strikingly is far from striking in the website features department.

Help and Support: 4.5/5

Not only does Strikingly have the most wholesomely named support team – the Happiness Officers – but it boasts the most active one, too.

Throughout your website-building journey, you’ll find a chat box pop-up inviting you to talk to your Happiness Officer, who is available 24/7. It also offers plenty of helpful tutorial videos. Simply put, you’re never left feeling stuck using Strikingly.

Value for Money: 3.1/5

Strikingly’s price plans are very reasonable, offering an impressive range of benefits for the amount you pay. The three price plans are as follows:

You can choose the free plan, but we’d recommend the Limited Plan at $8/month, which lets you build two sites, sell up to five products, and bag a free domain for the first year. Quite the package!

strikingly logo

Building more than one site?

Strikingly has excellent help and support, and is perfect if you want to build multiple sites. Go check it out!
Other Helpful Guides

Site123

Best for Total Tech Novices

Easiest to use

3.6out of 5

Ease of Use

4 out of 5 stars

Customer Score

4.5 out of 5 stars

Website Features

3 out of 5 stars

Design Flexibility

3 out of 5 stars

Help and Support

3.5 out of 5 stars

Value For Money

3 out of 5 stars

The clue’s in the name – Site123 makes web design feel as quick and easy as counting to three. Using a design-assisted approach, this platform is a tech-beginner’s dream. However, it can’t offer much more than that.

Site123 Pros Site123 Cons
Design-assisted approach makes it a super quick and easy builder to use Designs look outdated
Awesome support team available via live chat Only suitable for creating very basic websites

Ease of Use: 4/5

Site123 asks you a couple of questions about your website desires, then generates a template with relevant features based on the information you provided. Using Site123 really does feel like ABC!

72% of participants in our research said they’d recommend Site123 to a friend, but many users also said they would use a different website builder if they needed a complex website.

Design Flexibility: 2.8/5

Site123’s simplicity translates into basic templates. Even though this platform is quick and easy to use, you’d get better results by using Wix ADI or GoDaddy, which both offer slicker templates and a greater level of creative freedom.

Website Features: 2.6/5

Scoring poorly again, Site123 lacks many useful features. For example, you cannot archive or add a comments section to your blog. If your business loves to blog, then we’d recommend using WordPress.com.

You can add CTAs (Calls to Action) on your website, but that’s about as far as it goes in terms of marketing features. With that in mind, we’d recommend using Wix if you want a website builder that’s easy to use, but doesn’t give you outdated results.

Help and Support: 3.4/5

You can get support via email, social media, and Site123’s knowledge base forum, but its standout feature is the live chat option. Live chat is available 24/7, offering quick responses so it feels like you’re never editing alone.

Value for Money: 2.8/5

Given its lack of useful features, Site123 doesn’t offer great value for money, despite its free plan. The one premium plan costs $12.80 per month.

site123 website builder for small business
Site123 is really easy to use and has simple pricing options
vergleich website baukasten site123 logo
Site123 is extremely easy to use, so what’s not to love?
Other Helpful Guides

Jimdo Creator

Simple, But Lacks Quality Features

Simple, but lacks quality features

3.4out of 5

Ease of Use

4 out of 5 stars

Customer Score

4 out of 5 stars

Website Features

3.5 out of 5 stars

Design Flexibility

2.5 out of 5 stars

Help and Support

2 out of 5 stars

Value For Money

3.5 out of 5 stars

Congratulations on reading this far! You’ve probably noticed that the small business website builders towards the bottom of our ranking are becoming simpler, but not necessarily for the better. Jimdo Creator is one such builder.

Jimdo Creator Pros Jimdo Creator Cons
Reasonable value for money, with a free plan available and premium plans starting at $9 per month
Customer support limited to email
It's cheap to make your website ad-free, which is vital for a professional business site! Tricky to customize and arrange elements while editing your website

Ease of Use: 3.7/5

Jimdo Creator is very simple, yes – but that’s no longer anything special in the world of website builders. The big players like Wix, Weebly, and Squarespace are constantly evolving to improve their ease of use and depth of features, while platforms like Jimdo Creator get left behind. Overall, Jimdo Creator lacks the intuitiveness found on most other website builders.

Design Flexibility: 2.3/5

Using Jimdo Creator can be frustrating, as you don’t get much creative control when trying to edit your template. Remember Duda and Strikingly? The templates on Jimdo Creator are equally restrictive.

Website Features: 3.3/5

With Jimdo Creator, you can get a free custom domain for one year on any of its premium plans, but the annual cost of renewing a Jimdo custom domain after a year is $80. That’s the highest of any website builder we’ve tested.

In terms of SEO, you can edit your meta descriptions and titles, customize your URLs, and add alt text to your images. You can also add third party SEO apps, but it’s worth noting that installing the majority of apps on Jimdo will require coding knowledge.

Help and Support: 1.7/5

On the most expensive price plan, you’re guaranteed a response in under an hour. This is leagues away from the fast responses you’ll get on Strikingly, or the wealth of information available across WordPress’ forums. Oh, and Jimdo Creator’s support is only available via email.

Value for Money: 3.2/5

Jimdo Creator redeems itself with its reasonable pricing. There is a free plan, plus four premium plans starting from $7.50 per month, when paid annually. Despite its flaws, this platform does offer one of the cheapest price plans around. See the image below for more detail on what you’ll get on each plan…

jimdo price plans website builder for small business
Jimdo has one of the cheapest price plans around
jimdo cta

Choose Jimdo for the simplest setup

That said, don’t expect to see as many fancy features.
Other Helpful Guides

How to Choose a Small Business Website Builder

Before you dive in and start building your website, it’s important to figure out which factors and features are most important to your small business website.

While there is a website builder to suit every type of business, some platforms and their built-in tools will be more suitable to your business than others. For instance, a political newsletter website may require more sophisticated email tools, while a wedding photography website might need a secure client portal.

Got a few products to sell through your small business website?

There’s an easy way to make a few bucks online without breaking the bank. Check out Square Online Checkout Links, which you can add to your small business website for free to take payments directly from visitors.

These buttons allow customers to purchase products through your website, making it ideal for small business sites selling a few items to monetize their online presence.

What’s even better is that it doesn’t cost anything. You don’t need to shell out on an expensive ecommerce builder – it’s free to set up a Square Online account, and the checkout links are totally free too. The only charge is Square’s 2.5% transaction fee – much more affordable than a $20/month ecommerce subscription!

Below, we’ve included the most important factors to consider when deciding what your website needs, and which website builders excel in each area:

Running a small business is not easy. Why risk picking a website builder that only adds to your stress levels? Stress not – when you’ve got invoices lying all over the place, these platforms will make you feel easy like a Sunday morning…

Wix received a perfect 5/5 customer score in our user testing. This means our test participants loved using Wix and would definitely recommend it. 

Why did Wix score so highly? The answer’s easy. No, literally – it’s really easy to use. Its intuitive drag-and-drop design tool can turn the Average Joe into a web design pro.

Then there’s Wix ADI. This feature uses artificial design intelligence to generate a professional website for you in a matter of minutes, after you’ve answered a few questions about the site you need.

We’d also recommend Site123 as one of the easiest-to-use platforms around. Like Wix ADI, Site123 uses artificial intelligence to build a completely bespoke website for your business in just a few minutes. While Site123 lacks the creative freedom found on Wix, it’s a great option for users who need a simple, professional looking website up fast.

Your website needs to run smoothly without any glitches, but it also needs to look smart and professional in order to impress your visitors. 75% of users judge a company’s credibility by its website. So, if looks do matter to you (and they should!), then it’s important that you have a wide selection of sleek templates available.

Duda pitches itself as a website builder for web designers, offering over 90 stunning templates to choose from. Duda isn’t just for pros, though – anyone can create a single-page website on Duda without a fuss. If you’re after a small yet stylish website, then Duda is your dude.

Squarespace is the best website builder for image-led websites like portfolios or photography sites. The modern, minimalist templates allow your pictures to speak a thousand words.

Sometimes the built-in features just aren’t enough. Having access to an app market grants you the freedom to add extra functionality to your website. But which are the ‘appiest platforms?

Wix and Weebly have ample options, with 200+ and 300+ apps to choose from, respectively. Weebly edges Wix in terms of numbers, but you’ll find a greater number of free apps in Wix’s App Market. You can’t really go wrong with either platform in terms of apps.

WordPress.com needs a mention. This software is more tricky to use overall than website builders, but it has over 50,000 plugins to choose from. However, unlike on Wix and Weebly, anyone off the street can create a WordPress plugin – which means the quality of each plugin is never guaranteed. Make sure you always read the user reviews before installing a plugin.

The domain is the name of your website – ours is websitebuilderexpert.com, for example – so, just like the design of your website, it’s important that your domain appears professional. With an unprofessional domain, you risk losing the trust of your visitors.

You can buy your domain through a domain name registrar (websites that manage and sell domains), such as GoDaddy. Registering a new domain usually costs between $10 and £20 per year, depending on the domain registrar you use and the type of domain you’d like to use, e.g. .com, .org or .net.

The best website builders for small businesses will be equipped with mighty marketing tools. If your business generates sales and interacts with customers on social media, then you’ll need a website builder that can build a bridge between your website and your social media channels.

Nearly 50% of the world’s population uses social media – can your small business really afford to miss out on advertising to these 3 billion users worldwide?

Wix has really strong social media offerings. On Wix, you can easily display live feeds of your social media channels, post content straight from your site straight onto your social platforms, and add a Facebook icon popup that takes users to your Facebook page.

Email marketing is another crucial strategy for growing your small business. Squarespace offers integration with MailChimp, a fantastic email tool that’s designed on the same drag-and-drop principles as website builders.

It’s fair to say that the best small business website builders will also have strong SEO features. After all, SEO helps to bring more search engine users to your website.

Squarespace has excellent built-in SEO features, including ‘configuration boxes’ on each of your pages and posts where you can enter meta titles and descriptions. Wix also has super SEO tools, namely its Wix SEO Wiz feature, which asks you a few questions about your website, location and keywords, then generates your own SEO plan to help your website rank higher on the search engine results page.

Running a small business isn’t cheap. So why spend more on your website builder than you need to? If you’re cost-conscious, then you want to make sure you’re getting your money’s worth with your website.

Weebly scored an impressive 4.1/5 ‘value for money’ score in our research. This shows that it offers an excellent range of built-in features along with fairly-priced subscription plans (as well as a free plan). You won’t ever feel ripped off while using Weebly.

The less time you spend figuring out how to add functions, change styling, or fix a bug, the more time you have to focus on growing your small business. This is where a website builder’s customer support can be invaluable.

In our experience, Wix’s Help Center provides the most in-depth collection of tutorials and videos to help answer all your questions. Also, the Strikingly customer support team is always on hand to strike up a helpful conversation with its 24/7 ‘chat box’, connecting you with your dedicated ‘Happiness Officer’. The brilliant customer support on Wix and Strikingly is just one factor that makes them great value for money.

Can You Use a Free Small Business Website Builder?

If you want to build a basic website quickly and easily, then free website builders tick that box. However, the best small business websites aren’t basic.

As with most free products, there are some catches. Signing up to a free plan will save you money – that’s a fact – but in order to build a truly professional and spotless website for your small business, you’ll need to pay a few bucks per month. But it’s totally worth it!

For the same cost as a monthly takeaway pizza (Wix starts at $13 per month), you can remove the unsightly and unprofessional subdomain that comes with the free plan on platforms like Wix and Weebly – e.g. yourdomain.weebly.com – and the respective website builder ads that appear on every page.

You’ll also need to upgrade your plan if you wish to sell products online or gain access to a wider range of apps. All in all, upgrading your plans will introduce your website to stronger tools, sleeker templates, and more helpful customer support.

9 Best Small Business Website Builders: Roundup

Whichever builder you choose, you’ll be able to create a functional website that establishes your small business online, without any technical know-how.

However, the best website builders for small businesses will help your business not only appear online, but shine. That’s why we recommend Wix as the best option for creating websites for business. But let’s recap our list of nine one last time…

Best Website Builders for Small Business

  1. Wix – Best overall.
  2. Squarespace – Best for growth.
  3. Weebly – Best value.
  4. GoDaddy – Fastest builder.
  5. WordPress – Best for blogs.
  6. Duda – Best templates.
  7. Strikingly – Best support.
  8. Site123 – Easy to use.
  9. Jimdo Creator – Simple yet basic.

If you really want your small business website to stand out from the crowd, then you should use Squarespace and its sleek, modern templates. And if your business is focussed on blogging, you should use WordPress.com.

With the right website builder, you can turn your small business into the next big thing. For now, though, we wish you and your business the very best of luck!

FAQs

None of the website builders in this guide require any technical knowledge. But for a really simple website building experience, we recommend GoDaddy as its editor is extremely quick to get to grips with.

While this is true, you might find another website builder, such as Weebly, suits you better. That’s why we recommend taking a couple of website builders for a test run before settling on a final choice.

Squarespace is the only website builder in this guide that doesn’t offer a free planBoth Wix and Weebly are free to use for as long as you want. They also have very reasonable premium plans that are worth considering if you want to take your site to the next level.

Duda is the number one for a design-focused small business website. Its templates are all stunning and professional.

Wix has its own mobile editor which means you can tweak things on the mobile version of your site without changing anything on the desktop version.

All of Squarespace’s themes are mobile responsive so they look great on all devices, which is a big plus point.

All of the website builders in this guide have extremely intuitive editors which means you can get to grips with their features in no time at all!

This means you could have your small business website set up in a matter of hours!

Website Builder Expert aims to provide you with honest data. That’s why we conduct our own research and obtain direct, personal insight. Analyses and graphics in this article are based on authentic sources cross-validated by our in-house experts.

We take great care to ensure the information we publish is reliable and accurate. However, WBE takes no responsibility for any inaccuracy in information supplied to us by users, research participants, or other entities.

Please note the insight contained within this article is for general information purposes only. We’re glad to answer any questions you may have about this article and its supporting research. For further information, please contact Website Builder Expert directly via email at info@websitebuilderexpert.com.

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About Hannah Whitfield

Hannah Whitfield

I’m Website Builder Expert’s Content Manager, which means I’m in charge of checking everything written for our site, as well as writing my own articles.

I started writing about the wonderful world of the web around two years ago, and haven’t looked back since. Put simply, there’s never been a more exciting time to get online. Having tested all of the best website builders and ecommerce platforms on the market, I’m in a great position to help you do just that!

I hope you find our articles helpful, and please feel free to pop me a message with anything else you’d like to see here on Website Builder Expert.

36 comments

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  • AC
    Who is the best website builder for a small business with a single brick and mortar retail store that would like to also sell some of its merchandise online? So the business isn't strictly or mainly an e-commerce business.
    1 reply
    • Lucy Carney
      Hi there, thanks for reaching out with your question! Any of our top three builders would be suitable for this sort of business. Wix is perfect for business sites that just want to add a few products. You'll need the $23 per month Business Basic plan to sell products. If you want a cheaper option, check out Weebly - all of its plans let you sell online! It also has great Square integrations, which is ideal if you're using Square POS software and want to sync up your brick-and-mortar store with your website. I hope this has helped! Best, Lucy
  • Pauline Wiles
    For small business owners on a tight budget who welcome the idea of keeping their website simple, the best value, best quality platform I've found is Carrd.co. Carrd advertises itself as a 1-page site builder, but it's actually suitable for about 5-7 pages which is more than enough for most service based solopreneur businesses. It's possible to build a good looking, effective Carrd site on the free plan, but the Pro option is currently just US$19 per year and well worth it. Many small business owners find a website project pretty daunting, so I encourage them to keep it simple, include far less content than you might think you need, and then make adjustments as your business grows.
    1 reply
    • Lucy Carney
      Hi Pauline, Thanks for sharing your thoughts with us! I wouldn't only use Carrd.co on its own to promote a business, as it doesn't sound too scalable, but thank you for your insights - and hopefully other readers will find your comment useful too! I agree about keeping it simple, no matter which builder you choose. Many thanks! Best, Lucy
  • Kenneth Walley
    This is really helpful. Thanks for sharing "How to Choose a Small Business Website Builder", I just bookmarked this post for future reference. Really love your work have learned so much & I will definitely be implementing these tips:)
    1 reply
    • Lucy Carney
      Thank you Kenneth, so glad you enjoyed the article! Best, Lucy
  • Daniella Novicio
    I love this article. I just started to build my website for my cleaning business and this has helped a lot. I am using WordPress now and will try those other website builders that you mentioned. I hope that it will improve the look of my site. Please continue writing articles like this and I will surely continue reading them.
    1 reply
    • Lucy Carney
      Hi Daniella, Thanks so much for the great feedback - best of luck with your window cleaning business! Hope you continue to enjoy our articles! Best, Lucy
  • malika
    Great work ,I need this thanks .
    1 reply
    • Lucy Carney
      Hi Malika, That's great news - I'm so glad you found it useful! Feel free to share it on if you know anyone else who would benefit. Many thanks, Lucy
  • Amell
    Thanks for your time spending to write this kind of very informative article! My company uses Squarespace and Weebly and cover them with security tool NordVPN Teams. This is our best combo! Good luck with creating cool content as this one.
    1 reply
    • Lucy Carney
      Hi Amell, Thank you so much for your comment! It's great to hear you've got your company's website sorted out - security is super important too! Thanks for reading and sharing with us, all the best - Lucy
  • Artura Maegan M
    Hello Dear ..... This is a excellent Article and good information i like it, Talking from personal experience, if your business has anything to do with creativity and art, go with Pixpa, your site really best . Thank You
    1 reply
    • Lucy Carney
      Hi Artura, Thanks for sharing your thoughts on the article - we usually recommend Squarespace for creative enterprises, because it's more well-rounded and overall has a better range of features than Pixpa. That said, it's so important to find the builder that works best for you, so I'm really glad you found yours! And thanks for sharing, I'm sure other readers will appreciate your insights! Best, Lucy
  • Katarina
    Hello, Fred! Very useful article. I like the style of writing you use. Plus, every website builder is described in detail, with pros and cons, main features. Thank you so much!
    1 reply
    • Lucy Carney
      Hi Katarina, As you can see, I'm not Fred, but I wanted to say thank you for leaving such a lovely comment! We really appreciate it and love that you enjoyed the article. I hope you continue to enjoy reading our articles - feel free to share of course, if you think anyone else would like it! Thanks for reading! Best, Lucy
  • Aisha sharma
    Thanks for the info. Such a useful blog. I just like the blog very much.
    1 reply
    • Lucy Carney
      Hello Aisha, I'm so pleased to hear you enjoy our website - thank you for reading and for sharing your lovely feedback with us! We really appreciate it. Best, Lucy
  • Jefferson
    Oh great! It was a fun reading this. I have learned a lot
    1 reply
    • Lucy Carney
      Hi Jefferson, Thanks so much for the great feedback - I'm so glad you found it useful! Thanks for reading, Lucy