10 Best Website Builders for Small Business: Compared for 2022

Our independent research projects and impartial reviews are funded in part by affiliate commissions, at no extra cost to our readers. Learn more

The best website builders for small businesses are easy to use, have great SEO tools, and offer affordable, scalable price plans. Good value is particularly important for small businesses in today’s economy, so we gave affordability extra weighting in our research. The very best small business website builder for selling online as well as promoting online that we’ve tested is Wix

Because it’s fast to build with, super customizable, and covers tons of different industries.

Here’s a rundown of the best website builders for small businesses looking to promote online:

Best Website Builders for Promoting Your Small Business Online

  1. Wix Best small business website builder.
  2. Squarespace Best for building your brand.
  3. GoDaddy Best for businesses that need to get online quickly.
  4. Weebly Best for value for money.
  5. Zyro Best for business basics.

If you want to sell your products online here are our top recommendations:

Best Small Business Website Builders for Selling Online

  1. Wix Ecommerce Best for small businesses selling online.
  2. Shopify Best for growing your sales.
  3. Squarespace Ecommerce Best for small online store beginners.
  4. Square Online Best value for money.
  5. Zyro Best for running a hobby store.

To create this list, we used our own independent research, to provide you with the most accurate and reliable recommendations. Our goal is to help you find the right website builder to meet your needs, so we always aim to be as honest as possible in our reviews. That’s why we’re not shy about highlighting the bad alongside the good. We believe that if you’re going to make the best decision, you need all the facts first!

We’re pretty proud of our research process, because not many sites can say they’ve carried out such in-depth testing before making recommendations. First, our in-house research team investigates every builder in the following areas:

  • Ease of use
  • Design flexibility
  • Value for money
  • Feature quality
  • Help and support
  • Customer satisfaction

This helps us rate and compare the builders fairly, focusing on important factors that users have told us matter most. Each builder gets a score in all six areas, which we also average into an overall rating.

But it’s not enough to know how each builder scores in general. So, we updated our scoring calculations to add more weight to the categories that small business website owners have told us are most important – namely, ease of use, feature quality (with heightened focus on SEO capabilities), and value for money.

Best Website Builders for Small Business: Promoting Your Business Online

These five platforms came out on top in our research as the best website builders for promoting your small business online. Use the arrows to see the different platforms and compare them side by side.

Swipe right to see more
0 out of 0

Wix

Squarespace

GoDaddy

Weebly

Zyro

Overall Rating
4.8
Overall Rating
4.7
Overall Rating
4.4
Overall Rating
4.0
Overall Rating
3.9
Ease of Use Rating
4.4
Ease of Use Rating
4.0
Ease of Use Rating
4.1
Ease of Use Rating
3.4
Ease of Use Rating
4.0
Features Rating
4.9
Features Rating
4.1
Features Rating
3.6
Features Rating
3.2
Features Rating
2.5
Starting from
Starting from
Starting from

$9.99

Starting from

$6

Starting from
Free Plan
Free Plan
Free Plan
Free Plan
Free Plan
Number of templates

800+

Number of templates

100+

Number of templates

100+

Number of templates

50+

Number of templates

120+

SEO

Excellent

SEO

Very good

SEO

Good

SEO

Very good

SEO

Not great

Email marketing

$9/month (+ free plan)

Email marketing

$5/month

Email marketing

$6.99/month

Email marketing

$8/month (+ free plan)

Email marketing

Integration required

Want to skip the reading? Take our 1-minute, free quiz to discover the top three website builders for your needs

Take it now!

Or, you can take our word for it:

  • For the perfect balance of ease of use and powerful features, try Wix
  • For the most professional template designs, try Squarespace
  • For the quickest way to build a polished business site, try GoDaddy
  • For growing your sales long-term, try Shopify

#1. Wix

Best Small Business Website Builder

See it in action: FindBlackTherapist.com

Editor's Choice

Wix

Best overall website builder for small business

Outstanding

4.8

out of 5
  • Very easy to use
  • Covers many industries
  • Limitless customization

Free plan available

Paid Plans: $16 - $59 / month

Pros

  • 500+ templates across several industries
  • Highest-rated platform by users
  • Great SEO support to help you rank well

Cons

  • Prices aren’t the cheapest
  • Need to factor in cost of apps
  • Load speeds aren’t always great
Read Review

Wix Overview

Wix is our top choice for the best website builder for small businesses for a number of reasons, not least of which is how easy it is to use. It boasts over 800 website templates, and its drag-and-drop format is perfect for beginners. The vast level of creative control it gives you means that your website can grow with you, expanding as your business becomes larger and you become more experienced.

Growing businesses will also appreciate the huge number of features this website builder has to offer. In fact, this is our best builder for features, scoring an impressive 4.9 out of 5 for this category. Wix’s App Market offers everything from email and SMS marketing, to additional SEO support.

Even without the extra apps, though, Wix is an excellent choice for SEO beginners. Its SEO Wiz creates a tailored plan for your website, giving you the best chance of boosting your rankings.

Wix has four pricing plans to choose from, for its ecommerce plans see Wix eCommerce below. It’s worth noting that you won’t be able to connect a custom domain to your website while using the free plan. For this reason, we always recommend business owners upgrade to a premium plan as soon as possible.

Wix achieved the highest customer rating in our research, scoring 4.7 out of 5. It’s a perfect choice if you want a great all-rounder that will meet a variety of business needs.

Keep Reading About Wix:

Wix scored the highest rating for its website features in our research, with an impressive 4.9 out of 5 – in fact, it’s improved its features from  score of 4.6 since we first tested it three years ago!

The main feature we want to draw your attention to is Wix’s SEO tools. Boosting your business website’s rankings is super important for staying ahead of your competitors, and Wix offers plenty of support with its Wix SEO Wiz tool:

Wix SEO Wiz: enter some information about your industry, location, and target keywords, and this feature will create a bespoke SEO plan with tips on how to improve the visibility of your website on search engines.

Other notable features include:

Wix App Market: choose from over 200 apps and services, covering everything from shipping features to make sending out products easier, to email tools that help you reach out to customers and expand your user base (such as Contact Collection and Mailchimp).

Wix Ascend: the all-in-one marketing package, helping you connect with customers, create personalized messages for each user, post on social media, and send marketing emails, all in one place.

If you want to keep things simple, then Wix is definitely the builder for you. You don’t need any technical or design skills to build a professional, eye-catching small business website. In fact, it’s the easiest small business website builder we’ve tested so far, scoring an impressive 4.4 out of 5!

Wix’s editing interface lets you design your site by dragging and dropping text boxes and images to where you want them. A lot of other builders do this too, but our research participants were most likely to recommend Wix because its editor is easy to use and doesn’t sacrifice your creative freedom.

If you’re a longtime resident of the “not techy” camp, you can even use Wix’s ADI builder to create your site. Wix ADI (Artificial Design Intelligence) will ask you a few questions about your website, then generate a fully-fledged business website for you based on your answers.

With Wix, you have the freedom to create a small business website that oozes real personality. There are more than 800 professionally designed templates to choose from, covering all types of business from makeup artists to vintage car dealers.

There’s a great variety of templates on Wix, but one major drawback is that you can’t use a different template once you’ve published your website. So, make sure you’re happy with your choice the first time around!

It’s easy to add extra functionality to any Wix template. You can:

  • Add contact forms and online booking forms for appointments
  • Create and send invoices and track payments, helping you manage your finances in one place
  • Add customized quizzes, surveys, and contact forms that let you find out what your customers think

For the more tech-savvy among you, there’s Velo by Wix, which allows you to integrate custom code into your Wix site. It’s entirely optional, but it grants you the freedom to create a totally original business website.

Wix has eight price plans to choose from, with four plans for non-ecommerce websites and four ecommerce-specific plans.

Wix doesn’t offer as much value for money as some platforms, such as Jimdo or Weebly. However, all this means is you need to pick the right plan to fit the unique needs of your small business.

For small business websites, we recommend Wix’s Pro plan, which starts at $23/month. You’ll get access to Ascend, Wix’s in-house marketing tool, and can even get a free logo designed if you want one.

However, it’s also worth noting that the cheaper Unlimited plan ($18/month) is another great choice for those who aren’t planning to sell online. It still comes with $300 ad vouchers, which are split evenly across Google Ads, Bing Ads, and Local Listings and can really give you a leg up when it comes to promoting your small business site.

We also like Wix because it provides fantastic customer support. Wix’s standout support feature is its helpful in-editor support, which gives you tips and guidance right there in the editor while you build your site.

There are help buttons everywhere on the Wix site, so if you’re having trouble building a specific section of your site, you can click on the button and find a specific answer to your question.

These help buttons make it easy to fix issues by yourself, without having to wait for customer service. That said, you can contact Wix directly over the phone from Monday to Thursday, 5am-5pm EST. Wix doesn’t offer 24/7 phone support, but its editor is so easy to use that you won’t feel like you’re missing out.

Wix works best for those who want to start a website for their:

  • Small restaurant – Wix has restaurant-specific templates, plus handy features such as a built-in menu creator and online ordering
  • Music or band promotion – Wix’s detailed music analytics gives you stats on number of plays, shares, sales, and downloads
  • Tech & IT business – It has very future-forward technology templates that look smart
  • Entertainment and events – the free Wix Events app makes it easy to sell tickets, manage RSVPs, and promote events

E.L. Forestal is the founder of FindBlackTherapist.com, one of the largest therapeutic sites for African Americans. In partnership with therapists and coaches in private practice, FindBlackTherapist.com provides proactive, multi-culturally competent care to people of color.
I chose Wix because it was recommended to me by a friend and I liked that it was easy to use and had a lot of features.
It took me about a week to make the website.
Yes, it was accessible. I was able to add my own content and choose from a variety of templates.
I like that I was able to easily create FindBlackTherapist.com in a way that looks professional and is easy to navigate.
If I were to improve anything, I would add more customization options. But overall, I’m happy with the website.
I wish I had known how easy it was to make a website. I would have started sooner!
wix logo

Wix Is Perfect For Beginners

Wix is there with all the apps and features you could ever need to start selling online. The SEO Wiz, App Market and Ascend marketing tool give you the edge to start growth immediately.

Further Information:

#2. Squarespace

Best for Building Your Brand

See it in action: Jamie Richelle Designs

Squarespace

Best for building your brand

Excellent

4.7

out of 5
  • Beautiful, clean designs
  • Great scheduling tools
  • Not as easy as Wix

Free trial available

Paid Plans: $16 - $49 / month

Pros

  • Award-winning curated template selection
  • Ideal for taking online bookings
  • Great blogging and social media tools

Cons

  • Slightly steeper learning curve
  • No phone support (but there is livechat)
Read Review

Squarespace Overview

Squarespace is one of the best website builders for small businesses that want style as well as substance. In our research, it came out on top in the design category, achieving a high score of 4.7 out of 5. This is thanks to its stunning template designs and the sophistication of its slick editor.

Although previously one of the more difficult website builders to use, Squarespace has since upped its game and made vast improvements. Those improvements have resulted in a 14.6% increase in its ease of use score compared to its pre-2021 rankings. This means, out of those we’ve tested, it’s now one of the top three easiest builders to use. It’s still not quite as intuitive as Wix, however, and the steeper learning curve remains, but the process of getting your website up and running is much simpler.

Squarespace is also our forerunner for help and support, scoring a perfect 5 out of 5 in this area. This means that even if you do get stuck, someone will be on hand to help you out.

Keep Reading About Squarespace:

After Wix, Squarespace has the next-best website features of all the small business website builders we’ve tested. It has particularly strong SEO tools, although they’re not as beginner-friendly as Wix’s SEO Wiz.

Super SEO: Squarespace’s SEO features are really strong, too. If SERP (search engine results page) domination is high on your agenda – and for most small businesses, it should be – then Squarespace is the builder for you. We’ve gone into a ton of detail on exactly what makes Squarespace’s SEO features so good in our Squarespace SEO review.

Organization: Squarespace Scheduling is an easy online booking tool that lets clients view your availability, book or reschedule their appointments, and even pay online. You can also sync Squarespace Scheduling with your existing Google, iCloud, Office 365 or Outlook calendar.

Social media integration: You can integrate your Squarespace site with a raft of social media platforms, including Facebook, Twitter, and Pinterest, and even pull in content from certain platforms straight onto your page.

Domains: You can buy a domain from Squarespace, or connect your own existing domain without a fuss. You’ll get a free domain for one year if you sign up to an annual paid plan, too.

Squarespace offers more advanced design tools than Wix, which means there is a slightly steeper learning curve. Generally, Squarespace isn’t as intuitive as Wix, and it can take longer to make changes to your website. However, if you have basic tech skills and know your way around a computer, you’ll pick up Squarespace quite quickly – and you’ll love the different template styles available, which make it nearly impossible to go wrong.
Squarespace is the best small business website builder for design, with a chart-topping score of 4.7 out of 5 in our research. It has over 100 professionally designed templates to choose from which cover all the main industries, from local business to real estate.

All Squarespace’s templates are polished, and their clean lines give off a really professional vibe. More than any other builder, you can make your small business website look like it’s been professionally designed without having to play around with any code yourself.

What’s more, you’re able to stamp your mark on your website by easily customizing your design, from the fonts and colors right down to the sidebar width and background images. You can’t switch templates once your site is live, but all templates share the same building blocks, so it’s really easy to redesign your site later on if you want to rebrand.

You can also add features like an announcement bar (great if you want to show off your new product), or a mobile information bar, which streamlines your website for visitors using a mobile phone and displays a shortcut menu with key information like contact details and opening hours.

Unlike Wix, Squarespace does not offer a free plan, but it does offer a 14-day free trial period. Squarespace has four price plans, with two generic website builder plans and two ecommerce-specific plans (see Squarespace Ecommerce below).

We recommend the $23/month Business plan for small business websites, because you can create modern, professional pages. This plan offers great value for small businesses – in fact, in our research we found that most of our readers are best off with the Business plan!

That said, you’ll have to pay a 3% transaction fee for sales you make on the Business plan, which would be waived if you were to scale up to either the Basic or Advanced Commerce plans. So if you plan to sell a lot of products, it’s worth skipping straight to the Basic Commerce plan ($27/month)!

Squarespace has the best help and support of any small business website builder we’ve tested – it scores a perfect 5 out of 5, making it a great choice if you value lots of support.

Like its range of templates, Squarespace’s help and support options are comprehensive and high quality. Whenever you become stuck, you can benefit from:

  • Live chat Monday to Friday
  • 24/7 Twitter support
  • 24/7 email support
  • An in-depth knowledge base
  • A community forum
  • Video tutorials

Squarespace’s knowledge base is particularly helpful, with a huge range of detailed guides. The only thing Squarespace doesn’t offer is phone support, so bear that in mind if you prefer talking to someone directly.

Its full range of support options are available across all its plans, unlike some platforms which reserve better support for higher paying customers.

Squarespace is incredible if you want to start a website for anything visual:

  • Photography and videography – Squarespace is a very visual builder, with templates designed specifically with imagery in mind.
  • Blogging – It allows you to create blog posts, tag posts, add them to social, and enable comments.
  • Real estate – Squarespace has real estate specific templates that allow you to show off properties.
  • Wedding websites – Squarespace allows you to create a wedding registry, gallery, and build a blog to share the special day with loved ones.
  • Marketing and advertising – You can create a website for marketing using the tools provided by Squarespace like through branded email campaigns, creating social media posts, the video studio app, and the in-built studio tools.

Jamie is web designer based in St.Paul, Minnesota supporting birth & beyond businesses worldwide.

I launched my web design business in 2020. I primarily serve female business owners who do not have a large team. They're typically very hands-on and want to be able to make their own website updates, edits, and blog without having to rely on a professional every time they want to change something on their website. Most of my clients usually reach out to me not because they can't build a site, but because they don't have the time to learn and they need some guidance on getting started. I help them gather appropriate content, write their copy, and make sure that they can get started on the right foot with an optimized website and some training through live calls and tutorial videos.

In 2020 when I first launched Jamie Richelle Designs I had decided to work exclusively with Squarespace (over WordPress) because I knew the value that an all-in-one platform like Squarespace offered small business owners.
Building a simple 3-5 page website in Squarespace can easily be completed in a few days if you really sit down and commit to getting it done. As a designer, if I have all of the content I need before starting I can usually finish a small website within a work day or two.
I was familiar with Wix and a few other builders, but it was the simplicity of Squarespace and the modern and beautiful style of templates that drew me to it.

I prefer to design in Squarespace.
Improvements I’d like to see with Squarespace are related to the constantly changing updates. There are lots of great things happening and new features, but they are often release unannounced and this can be frustrating to keep up with.
It’s hard for me to say what I wish I’d known before. I work with both platforms intimately and my own website Jamie Richelle Designs is on Squarespace. Wix and Squarespace are very comparable and both are great platforms for solopreneurs and small business owners wanting to feel confident managing their own website.
squarespace logo

Squarespace Helps You Design Like a Pro

Create a well-branded, virtual brochure for your products and services with some of the best-looking designs and intuitive website building today!

Further Information:

#3. GoDaddy

Best for Businesses That Need to Get Online Quickly

See it in action: Careercopywriter

GoDaddy

Best for businesses that need to get online quickly

Very Good

4.4

out of 5
  • Fastest to set up
  • Hands-off ADI building
  • Limited creative control

Free trial available

Paid Plans: $6.99 - $469.99 / month

Pros

  • Fastest way to build a website
  • Ideal for anyone not tech confident
  • Strong digital marketing tools

Cons

  • Very little creative control
  • Unsuitable for larger businesses
Read Review

GoDaddy Overview

If you’re in a hurry, GoDaddy’s ADI function is sure to make you smile. Rather than having to choose a template and edit it until you’re happy with the design, GoDaddy uses a quick questionnaire to determine what you want from your website – and then it builds it for you. This makes it super easy to use and fast to boot!

Plus, there’s still plenty of room for you to put your own stamp on the website GoDaddy creates for you. Its editor is straightforward, so it’s simple to add new elements or change your color scheme. Overall, it makes for a very pleasant building experience, which is why GoDaddy’s overall score has seen an increase of 11.6% from its pre-2021 rankings.

Once the ‘Plain Jane’ of the website building world, GoDaddy has transformed itself into something of a catch. Its templates are much-improved and the customization potential is tons better. It’s no surprise its design score has jumped up by 14% since our last round of research.

Although GoDaddy may have reinvented itself, it’s not made for more complex websites. However, it’s a great choice for small businesses that are just starting out and looking for a quick way to promote themselves online.

Keep Reading About GoDaddy:

GoDaddy scores really well for website features in our research with 3.6 out of 5 – it has some great features specifically for small business websites:

  • GoDaddy SEO: this feature will automatically review your website and optimize it for search engines, but it’s not available on the cheapest price plan. GoDaddy claims that websites using GoDaddy SEO saw their Google traffic increase 2.5 times compared to those not using it.
  • Google Analytics: unlike most website builders which use their own analytics tools, GoDaddy has seamlessly integrated its software with Google Analytics, providing brilliant analysis ready at your fingertips.
  • Domains: GoDaddy is one of the largest domain registrars in the world, so it’s really easy to set up your domain with this builder. Pricing starts at $9.99 to purchase a domain for one year.

However, it’s important to note that GoDaddy doesn’t have an app store, meaning you’re reliant on the features it provides in-house, without the choice to add any third-party integrations to scale up your website.

GoDaddy is a really easy to use website builder thanks to its ADI (Artificial Design Intelligence) feature. This makes it perfect if you want to get online quickly, without having to build your site from scratch.

GoDaddy scores a very respectable 4.1 out of 5 in our research – the same as Squarespace – but why didn’t it score higher if its ADI does the building for you? Well, GoDaddy can create a website for you in a matter of minutes, which requires minimal effort on your part – but after that, GoDaddy feels quite restrictive.

The majority of users in our research mentioned they wanted more creative control when using the builder. However, 76% of our participants also said they would recommend GoDaddy to a friend who’s looking to get online. So in short, if you value ease of use over creative freedom, then GoDaddy won’t disappoint.

GoDaddy offers great design functionality, with a score of 4.1 out of 5 outperforming Wix, but not quite matching up to Squarespace.

The main thing that sets GoDaddy above Wix is that it lets you switch templates at any time, making it more flexible than Wix if you want to redesign your site later down the line.

GoDaddy’s designs aren’t as sleek or modern as Squarespace’s, but it does cover a great range of industries, including fashion, food, sports, and more. GoDaddy’s Theme Customizer feature is definitely worth trying out – it gives you a sneak preview of your new theme in 20 different styles without losing your content, which helps set it apart from Wix.

All in all, while Squarespace is the place to go for sleek templates, GoDaddy is more of a quick fix.

GoDaddy’s prices are fairly reasonable, and it actually offers slightly better value for money than both Wix and Squarespace. GoDaddy has four plans in total, ranging from $9.99 to $29.99 per month.

We recommend the $14.99 Premium plan for small businesses because it comes with:

  • Unlimited social media platforms
  • 25,000 email marketing sends per month
  • Recurring appointments
  • Payments for appointments
  • Email and text appointment reminders

None of these appointment features are available on cheaper plans, and social media and email marketing integrations are much more limited.

What we really like about GoDaddy is that this platform does a bit of everything – you can manage your domain registration, web hosting, and website building, all in one place.

GoDaddy doesn’t offer the best customer support around, but you can still request help using these methods:

  • 24/7 phone support
  • Live chat (Monday to Friday, 5am-6pm)
  • Knowledge Base
  • Help Forum

You can find answers to simple questions in the forum and knowledge base, but you’ll need to speak to an expert to get answers for specific or niche questions.

GoDaddy isn’t just a speedy builder – it’s great for industries such as:

  • Hobby stores – GoDaddy’s sheer speed is great for those who want to quickly sell on the side of their career
  • Jewelry – You can create a basic jewelry shop with GoDaddy, it’ll allow you to sell but keep in mind that the promotional photographs should be of high quality to make the website stand out
  • Portfolios – The simple resume templates are great for putting together a creative or professional portfolio

Jennifer is a 20-year veteran real estate broker with an appraiser in journalism and a PR degree, who specializes in copywriting for the real estate vertical.
I chose GoDaddy because it was a simple drag and drop, and I have had multiple products with GoDaddy for decades. It streamlines my business, you get live U.S. support most of the time, and I’ve never had any issues using them for all my digital needs.
It was incredibly quick. The copywriting website took me about 30 minutes without me writing the pertinent text.
Yes, very intuitive. I am definitely not a tech person but was able to figure the majority of the pieces out.
Their live agent service, because they added features I could call a live person and ask for help if I needed it.
Sometimes I find it challenging to understand the customer support on the end of the phone as they’re not always US based.
How limited the website builder can be. But I did have an idea since I have had several custom websites that were limitless in their potential, and I couldn’t expect a one size fits all to compete with this. But for a static website like my copywriting service, it was sufficient and it served the purpose of getting something out there for my business as quickly as possible.
godaddy logo

Short On Time?

It’s super quick and easy to build a website with GoDaddy. Try it for yourself to see just how quick!

Further Information:

#4. Weebly

Best for Value for Money

See it in action: WeCodee

Weebly

Best for businesses on a budget

Excellent

4

out of 5
  • Affordable pricing
  • Large app store
  • Designs aren’t amazing

Free plan available

Paid Plans: $6 - $29 / month

Pros

  • ADI option for an auto-generated design
  • Easy to add custom code if you wish
  • Huge app market for site customization

Cons

  • Easy to build but tricky to customize
  • No free domain with annual plans
  • $12 plan needed to remove ads
Read Review

Weebly Overview

Weebly doesn’t feature a ton of bells and whistles but it does shine when it comes to value for money. Seeing as most small businesses need to keep an eye on their budgets, Weebly’s free plan and extremely affordable premium plans are music to the ears.

Saying that, however, it is more limited than its competitors, and during our recent round of testing and research it was the builder that saw the largest reduction in scores across all categories. This is particularly true of its design score, which dropped by 36% because of outdated templates.

This aside, though, Weebly is still pretty easy to use. Its editor might not be very intuitive, but because customization is limited, it’s hard to get too confused. Plus, it performs well when it comes to SEO, and it also offers a good range of apps to bolster its reduced inbuilt features.

Although far from the most impressive builder on this list, Weebly ticks the most important boxes for small businesses – however, it’s not likely to see much development or improvement in the coming years. You might also find this website builder a little tricky to grow with.

Keep Reading About Weebly:

Weebly’s features aren’t as strong as GoDaddy’s, and lag way behind those offered by Wix and Squarespace. However, Weebly still has a decent offering overall, with highlights including:

  • Huge App Center: choose from over 360 apps across categories such as marketing, communications, ecommerce, social media, and more. One of the best ways that apps can help your website is by connecting Facebook Messenger, allowing you to chat with Facebook users straight from your own website.
  • Membership Options: available on the Professional and Performance Plans, this feature lets you grant registered members access to restricted pages. This is useful if you want to create private clubs, or share private information with certain visitors.
  • SEO: Weebly makes it easy to edit your meta titles and descriptions, customize your URLs, and add alt text to images, which can all help your website get found by search engine users more easily. There are also a number of excellent SEO apps, such as RabbitSEO and MarketGoo, to help bolster your SEO efforts.

Like Wix, Weebly uses a drag-and-drop editor which allows you to view your edits in real time, with no switching between editing and preview modes. However, from our user testing, we discovered that Weebly is quite difficult to use in comparison with other builders, with Wix and Duda coming out as the easiest-to-use website builders.

When designing your website, Weebly leaves you to your own devices, providing little in the way of visual cues or design intuitiveness.

Weebly’s themes are disappointing compared to its competitors. Its designs are pretty outdated, and its design score has plummeted by 36% since we last tested Weebly – a sure sign that its themes are falling behind the times.

Compared to competitors, Weebly has a small selection of templates – around 50 – with an even smaller range designed specifically for businesses. Its poor mobile formatting really let it down in our testing, and customization is challenging due to Weebly’s restrictive block-based editor.

For the coders out there, you can use Weebly’s Code Editor to gain access to the HTML and CSS (Cascading Style Sheets) and customize the layout of your web pages to add a greater level of personalization.

This is where Weebly comes into its own. Its affordable plans and generous features result in Weebly coming out as the best value small business website builder in our research, with an impressive score of 5 out of 5!

For just $6 per month (billed annually), you can access the premium features on its Personal Plan, including 500MB storage and the ability to connect your own domain.

Weebly’s paid plans are noticeably cheaper than its competitors, so it’s definitely worth upgrading from the free subscription. On the free plan, you’ll be tied to an unprofessional Weebly.com subdomain, but you can remove that blemish for just $6 per month.

However, for a business website the $6 per month Personal plan isn’t suitable long-term – this plan displays Weebly adverts on your site, which can distract your visitors, confuse your own branding, and detract from your professional image.

For this reason, we recommend the $26 per month Performance plan because it opens up your website to accept PayPal payments, which is one of the most popular payment gateways. This is something your business might need sooner rather than later, so why wait to upgrade?

You can reach the Weebly support team in various ways, including:

  • Support tickets (answered 24/7)
  • Live chat (available Monday to Friday 6am-6pm PST, and Saturday to Sunday 8am-5pm PST)
  • Email (24/7)
  • Phone (6am-6pm PST)

However, it’s worth noting that Weebly only offers phone support on its more expensive plans, which is disappointing for small businesses on a tighter budget.

Weebly also offers a Support Center showcasing numerous how-to guides, and a Community Forum where you’ll find plenty of tips from existing users.

However, one thing Weebly lacks is a personal restore option. This means that if your site goes down, you’re totally reliant on the support team to restore it for you.

Weebly can be fantastic for creating a website in these industries:

  • Small creative portfolio – Weebly has some good templates for create websites, ideally for artists or classic portfolios
  • Sleek small stores – Weebly offers some good value features for a small business website

Karthik is co-founder and CEO of WeCodee Innovations, a collective intelligence platform for financial institutions that provides innovative IT solutions, products, and services to empower banking businesses.
As a B2B SaaS company, my website is essential for my online identity, showcasing my services, proving my authenticity, and functioning as a knowledge resource for non-tech companies.
I like Weebly due to its clear interface, excellent integration tools, attractive templates, robust app centers, easy customization options, built-in email marketing tools, and handling all maintenance tasks.
Although Weebly offers a free plan, it has limited features. I prefer its paid plans that provide many excellent features. But I can see how that could be an issue for people on a budget.
I would recommend Weebly as it has excellent features that help you create a responsive website, including mobile sites. 
Weebly Logotype

Weebly Offers Amazing Value for Money

Weebly sites are easy to set up and great value for money. Start out on Weebly’s free plan to try it risk-free!

Further Information:

#5. Zyro

Best for Business Basics

See it in action: PeopleFindFast

Save Up To 81% With Zyro!

Zyro has a Black Friday offer! You can now get online from just $2.59 per month on a 12-month plan. Plus, you’ll get a free domain, unlimited storage, and a free SSL certificate.

 

And that’s not all! As a reader, you can use our dedicated discount code – ZYROBF – which is automatically applied at checkout, to get an extra 10% off.

Zyro

Best for the basics

Very Good

3.9

out of 5
  • Solid template designs
  • Easy to use
  • Grid-based editor

Paid Plans: $2.69 - $39.99 / month

Pros

  • Templates provide great user experience
  • Unique AI branding tools
  • Commission-free ecommerce plans

Cons

  • Cheapest plan requires 4-year contract
  • Can’t switch templates once site is live
  • Weaker marketing features than Wix
Read Review

Zyro Overview

Zyro is the new kid on the block and, although it’s a pretty basic website builder, it does a lot of stuff right. First up is how easy it is to use. In some ways, Zyro is like a mini Wix, because its drag-and-drop format is very similar to the more popular builder. It makes creating something attractive very simple, scoring 4 out of 5 in our user testing, making it as easy to use as Squarespace, and easier than Weebly!

This is because Zyro does come with some serious style points. Its templates are all clean and professional, although you can’t switch after your site is live and customization is limited.

We were impressed by its suite of AI tools. This isn’t something you see very often with builders, and so this gives Zyro a slight edge. We particularly liked the heatmap tool, which highlights the areas of your pages that are getting the most visitor attention – something that is particularly useful for small businesses.

This website builder definitely has potential, and the features it does have are all very high-quality, but there just aren’t that many of them, hence its pretty low feature score of just 2.5 out of 5 in our research. This won’t be too much of a problem if you’re just starting out, though, and we anticipate that we’ll see a lot more from this builder in the future.

Keep Reading About Zyro:

Zyro’s marketing and SEO features simply can’t compete with the likes of Wix and Squarespace – in fact, Wix scored twice as well as Zyro for website features in our research.

Zyro has all of the basics covered really well – its features just lack depth. Take SEO, for example: you’ll still get to edit alt text, meta titles, and URLs, but there’s no keyword support and there aren’t any dedicated integrations for SEO. Zyro also doesn’t have any built-in email marketing tools, which is a big drawback for any small business looking to build their brand.

Still, we were impressed by Zyro’s sales features – you can see more on that in the selling online section.

We were impressed by Zyro’s ease of use when we tested it out. The template editor is very section-based, meaning you can add and delete different page elements in just a few clicks. Whenever you drag different page elements (like images and text boxes) around on a page, a grid format will show up to guide you.

Then the page elements will snap right into place at perfect angles, so it’s really hard to make a design mistake with Zyro. Plus, this builder offers a unique set of artificial intelligence (AI) tools, including an SEO copywriting tool and a logo maker, to make content creation and design even easier.

Zyro’s website templates are high-quality: They’re modern, clean, and simple, which are all important elements in providing a good user experience for your visitors.

Compared to Wix and Squarespace, Zyro’s templates aren’t extremely customizable – you also can’t switch templates once your site is live, so you really have to be committed to whichever design you choose!

However, Zyro will soon be rolling out a new Smart layout by getting rid of the restrictive rows. This allows for a more dynamic and visual-lead approach to design, so watch this space! The new Smart layout is currently only available for the Adelina template, which you can check out now!

Zyro’s 30-day money back guarantee is impressive, and its starting price range of $2.69 per month for regular sites and $3.39 per month for ecommerce sites is excellent. In terms of value for money, Zyro sits pretty evenly alongside Wix and Squarespace with a score of 3.9 out of 5.

It is worth mentioning, however, that Zyro’s cheapest starting price of $2.69 per month requires a two-year subscription. If you want to pay annually, it costs $2.96 per month, which is still very affordable!

Zyro doesn’t offer phone support, which can be a big drawback for some people! But it offers 24/7 email and live chat support, and the team has always been responsive and helpful whenever we’ve used it.

Just note that while we always received responses from the Zyro team in under an hour, that kind of speed isn’t completely guaranteed! If you ever find yourself waiting for a response, it’s worth checking out Zyro’s knowledge base, which offers a ton of quality articles.

Ashley is the marketing manager and co-founder of PeopleFindFast, a renowned public record search engine for US citizens. They scan millions of public details and provide users with a complete report containing all the information about the intended search item.
I prefer ZYRO to create the website and promote my business on the web because it offers a good number of features, making website creation an easy task.
The availability of artificial intelligence tools, light templates with modern design, a Drag-and-drop editor, universal payment solutions, free domain and hosting for one year, and active support make it stand out from the crowd of website builders.
I made ZYRO websites to promote my business online because the platform offers facilities to create SEO-friendly content, take care of meta tags and understand the site performance using analytics tools.
From time to time, I’ll add more features to my site as per the customer’s demand and make it stand out from the crowd. These features include social sharing buttons, universal payment channels, corporate blogs, etc.
Zyro is easy to use, and I recommend it to all professional website makers.
zyro logo

Do Want A Great Plan At A Discounted Price?

Zyro’s templates are simple, and its editor is easy to use. Plus, you can get its Website plan for less this Black Friday! Get online from just $2.59 per month, and get an extra 10% off by using our dedicated discount code – ZYROBF.

Further Information:

  • Zyro Review – Learn more about this easy-to-use builder

Best Website Builders for Small Business: Selling Products

These five platforms came out on top in our research as the best small business website builders for selling online. Use the arrows to see the different platforms and compare them side by side.

Swipe right to see more
0 out of 0

Wix

Shopify

Squarespace

Square Online

Zyro

Overall rating
4.8
Overall rating
4.7
Overall rating
4.6
Overall rating
4.3
Overall rating
3.8
Starting Price
Starting Price

$29

Starting Price

$23

Starting Price

$12

Starting Price

$14.99 $3.39 with code WBE

Transaction Fees

None

Transaction Fees

0% – 2%

Transaction Fees

0% – 3%

Transaction Fees

None

Transaction Fees

0% – 1%

Free plan or free trial

Free plan

Free plan or free trial

14-day free trial

Free plan or free trial

14-day free trial

Free plan or free trial

Free plan

Free plan or free trial

No free trial for ecommerce plans

Abandoned cart recovery
Abandoned cart recovery
Abandoned cart recovery
Abandoned cart recovery
Abandoned cart recovery
Bandwidth

Unlimited

Bandwidth

Unlimited

Bandwidth

Unlimited

Bandwidth

Unlimited

Bandwidth

Unlimited

Number of products on cheapest plan

Unlimited

Number of products on cheapest plan

Unlimited

Number of products on cheapest plan

Unlimited

Number of products on cheapest plan

Unlimited

Number of products on cheapest plan

100

Payment options

11 including: Paypal, Wix Payments, Stripe, Square

Payment options

100+ including: Shopify Payments, Paypal, Klarna

Payment options

3: Stripe, Paypal, Square

Payment options

4: Credit cards, Apple Pay, Google Pay, Square

Payment options

14+ Paypal, Stripe

Multichannel integration
Multichannel integration
Multichannel integration
Multichannel integration
Multichannel integration
Sales features
4.4
Sales features
4.5
Sales features
3.4
Sales features
3.5
Sales features
3.4
Delivery and store pickup
Delivery and store pickup
Delivery and store pickup
Delivery and store pickup
Delivery and store pickup

Which builder is actually best for your business? Answer 4 questions in our free quiz for expert advice.

Take the free quiz now!

Or, you can take our word for it:

#1. Wix eCommerce

Best for Small Businesses Selling Online

See it in action: Cat Walk Of Fame

Editor's Choice

Wix

Best for small businesses selling online

Outstanding

4.8

out of 5
  • Advanced functionality
  • Ideal for small business
  • Easy to use

Free trial available

Paid Plans: $16 - $59 / month

Pros

  • Amazing industry-specific templates
  • Advanced ecommerce tools
  • Beginner friendly

Cons

  • No stock management alerts
  • Overwhelming creative choice
Read Review

Wix eCommerce Overview

The Wix eCommerce builder is our top choice for the best small business website builder for selling online, with an impressive overall score of 4.8 out of 5. It’s got plenty of great sales features including dropshipping, automated emails, and great inventory options. No wonder it scored highly for its sales tools, with 4.4 out of 5 – a sales tools score second only to Shopify!

Wix comes with a ton of high-quality features, including a huge array of payment gateways, good inventory tools, diverse multichannel integrations, and the option to start dropshipping. Plus, anything you can’t find in its in-built features can be found in its huge App Market. It quite literally is the platform that does it all.

Wix eCommerce also has some wonderful templates for your online store to highlight your small business and its products. It makes building your store easy with its drag-and-drop feature, letting you customize your page to really sell what you’re selling.

If you’re looking to sell online, you’ll need to upgrade to one of Wix’s ecommerce plans. The  Business Basic plan is a good starting point, costing $27/month. This allows you to sell unlimited products, as well as gives you the tools to sell across different social channels.

If you can afford it, though, we’d recommend opting for the Business Unlimited plan ($32/month), instead – especially if you want to sell a good number of products! This is because it comes with a much more generous suite of sales tools, such as advanced shipping, multiple currencies, and the option to sell subscriptions.

Keep Reading About Wix eCommerce:

Wix eCommerce scores the highest rating for its sales features in our research, with an impressive 4.4 out of 5.

It’s a platform that makes building your online store uncomplicated and Wix’s tools and features make selling online a breeze. You can add products and manage your inventory all in one place, cutting out all the back and forth of some ecommerce platforms.

The main feature we want to draw your attention to is its awesome shipping features. Wix eCommerce allows you to create free shipping to entice more customers, and gives discounted shipping rates from popular US carriers.

Another great factor for small businesses is that it provides dropshipping. That means you don’t need to hold any stock, and it even has print on demand capabilities for those who want to create products and sell directly through their website hassle free.

Other notable features include:

Marketing and SEO tools: Wix eCommerce has in-built SEO capabilities that help your products rank higher on Google. This is super important for getting customers to your website and buying your goods.

Store Analytics: A fantastic tool for understanding customer insights and learning from them to make your store the best it can be. With the help of Google Analytics, you can learn from how visitors behave on your website and improve as you go.

With Wix eCommerce, just because your business is small doesn’t mean it can’t have a big impact. There are over 800 professionally designed templates to get your hands on, covering all types of small to large businesses. Over 500 of which are tailor-made for ecommerce – good news if you’re looking to sell online!

The only setback to Wix’s templates is once you’ve chosen one you can’t change the template later down the line. You can always update the one you’re using, but make sure the template will stand the test of time for your business.

It’s easy to add extra functionality to any Wix template. You can:

  • Get a huge media library to add imagery that will captivate customers
  • Translate your storefront to 90+ languages to engage with people globally
  • Have a mobile-optimized small business website, to grab the attention of mobile shoppers.

If you do have the technical skills to boost your website, there’s Velo by Wix, letting you add custom code to your Wix store. You don’t need this to sell online, but it’s perfect for those who want to add extra personalization to their store.

Our favorite support feature for Wix eCommerce is its really useful in-editor support, which gives you tips and guidance as you’re building your store.

Wix eCommerce also makes SEO and marketing easier than most platforms. It offers step by step guidance and a great help center to get your small businesses name out there easier. The SEO help that Wix eCommerce provides is also great with tools like:

Wix SEO Wiz: you can get a bespoke SEO plan with Wix SEO Wiz. You just need to enter some information about your target keywords, industry, and location, to get SEO tips. This will help you climb the Google algorithm ranks and get your page noticed by more potential customers.

To get started with Wix ADI SEO just click on Settings then:

  1. Go to SEO Basics
  2. Fill in the Title Tag, enter your sites name and the page name
  3. Then fill the Meta Description describing your site’s page
  4. Enter up to 10 Keywords
  5. Enter the pages URL
  6. Click Let’s Go and you should get your personalized SEO plan!

Then you can apply the SEO plan to help your small business sell more and grow.

Wix has three ecommerce specific plans to choose from.

Wix doesn’t offer as much value for money as some platforms, like Square Online. However, it sits in joint second with Squarespace with a score of 4.4/5, making it pretty great value.

For small business websites that are selling online, we recommend Wix’s Business Basic plan, which starts at $27/month. You’ll get Wix eCommerce’s unlimited products, abandoned cart recovery, and the ability to sell through your social channels.

However, if you can afford it, it’s also worth noting that the Business Unlimited plan ($32/ month) provides advanced shipping, dropshipping, and multiple currencies.

All plans come with 24/7 customer care, but only the Business Unlimited and Business VIP ($59/ month) plans allow product reviews through KudoBuzz – really useful for building your customers’ trust in your products

Prosper Parabu is an awakened entrepreneur that has created websites using both Shopify and Wix eCommerce. Prosper creates brands that express their journey, creating Cat Walk Of Fame to sell services and jewelry.
I use both Wix and Shopify eCommerce Platforms.  The reason is I wanted to compare both at the same time to see which one is better.  To be honest, one is not better than the other because they both have their strength and weaknesses.

If you don’t have design skills to allow your eCommerce to look aesthetically visual pleasing with look, tone and feel and function correctly; both will work but Wix eCommerce has some great templates.

Wix is so easy to use, you can get your website up quickly within 1 hour or 2 using their templates.
That it’s easy to edit the templates and create your eCommerce website, it’s so quick too.
I love that with no design skill that I’ve been able to create an eCommerce website and sell my services.
The only thing I would change about Wix is their 3rd Party Partnerships and Apps as they relate to monetizing your eCommerce website.  Shopify has more quality 3rd Party Partnerships and Apps. Also, for it to have more responsive tech support and customer service.
wix logo

Wix eCommerce is The Feature-Rich Builder

…build a small online store and start selling with Wix eCommerce’s great features. You can reap the benefits of things like dropshipping, mobile optimization, and great SEO features.

Further Information:

#2. Shopify

Best for Growing Your Sales

See it in action: Jibaro Urbano

Shopify

Best for growing your sales

Excellent

4.7

out of 5
  • Ideal for larger stores
  • Amazing design tools
  • 3,000+ apps

Free trial available

Paid Plans: $29 - $299 / month

Pros

  • Multiplatform selling
  • Extensive payment options
  • 24/7 customer support

Cons

  • Not the easiest to use
  • High transaction fees
  • Very reliant on apps
Read Review

Shopify Overview

Overall Shopify is an extremely close second to Wix eCommerce with an overall score of 4.7 out of 5. If you’ve got a small business with big dreams (and a lot of stock), Shopify is the builder for you.

Shopify comes in high ranks for small businesses that are selling online because it has a whole host of sales features, beating the competition in our research with a chart-topping sales tools score of 4.5 out of 5. Its most useful sales tools include the ability to connect to over 100 different payment gateways, allowing your customers to pick the payment method for them.

The best part about Shopify is users love it! Although it’s not as easy to use as Wix, our users awarded Shopify the highest customer score of 4.7 out of 5, meaning it wins the builder popularity contest. Shopify is so highly regarded because of its features and well-integrated apps that allow you to do more with your store.

Keep Reading About Shopify:

Shopify shines brightly in its sales features, having the best score of any builder we’ve tested.

For businesses that want to grow, Shopify supports bulk product imports, customizable checkout pages, and great accounting options. It also has some neat sales features like tracking customer behaviors through big data.

One downside to Shopify is the transaction fees it has in place. The highest fee is 2% on its Basic Shopify plan – which is why Shopify’s value for money score is lower (see below).

Despite this, customers love Shopify because its smooth UX design leads your potential customers to hitting the “Buy” button.

You can get 70 templates, all of which are mobile responsive, professionally designed, and pre-built with some great features. Shopify doesn’t have a huge range of industries compared to competitors though, so browse its themes before committing.

Shopify has 64 premium themes and 10 free themes, ranging in price from $140 to $180 each.

But are you trying to understand if the themes look any good? Well, Shopify scores a 3.9 out of 5 for design, which is pretty good. We’d say its stores look professional and, more importantly, function best for businesses that aim to grow bigger.

Shopify has really great SEO tools, providing everything your small store will need to get selling online. The only thing Shopify doesn’t provide is keyword support, but it has everything else!

What Shopify’s SEO tools offer you:

  • Google Analytics
  • Social media integration
  • Custom URLs
  • SEO best practice prompts
  • Meta descriptions

These tools and more are all designed to allow your store to grow beyond a small business – so Shopify is the best small business website builder for those that plan on becoming a big business.

In value for money Shopify gets a score of 3/5. In our research, we found that the price plans are reasonable, and have great scalable choices. But, where Shopify falls flat is its reliance on apps, because the cost of paid apps can quickly add up, causing your monthly fees to rise.

Shopify has a 14-day free trial so you can test out its editor for building your small store. But we recommend its Basic plan at $29 per month for small businesses that want to sell.

This is because it offers you international market management, domain optimization, shipping labels, customer segmentation, and lots of extra features.

Juan Rodrigues is a New York native of Caribbean heritage who honed his craft in the clothing industry. He’s a self-starter who began the Caribbean-inspired men’s fashion brand Jibaro Urbano, with the help of Shopify.
I felt that I could contribute substantially to men’s fashion, by creating my own custom men’s shirt brand. My dreams became a reality during the pandemic. With a tremendous amount of extra time on my hands, I focused on developing myself and obtaining new skills that could propel me to success as an entrepreneur.
My life’s passion became sketching shirt designs, and the glimmers of my Caribbean heritage manifested in my artwork. I envisioned my dreams of creating a clothing line and saw it come to life on June 10th, 2021.

In the beginning, I experienced challenges and obstacles. The main challenge that I faced was a manufacturing issue, delaying my production for several months. But the challenges didn’t alter my vision or my faith in myself. I thought if I continue with perseverance, I will succeed in creating my brand!

I have been using Shopify for three years and what I like most about Shopify is how straightforward its features are. It also offers a variety of free themes and apps that are helpful for building brand awareness.
I would change the packages they offer and incorporate an email service to build the business’s email list. Overall, I have been very pleased with my experience with Shopify and so have my customers. I have been receiving a lot of positive feedback about their shopping experience and the aesthetics of my website. I highly recommend using Shopify for anyone who is starting a new small business.
shopify logo small website builder

Choose Shopify for Scaling Your Store

Shopify offers great sales features and plenty of inventory tools to get your big stocks out onto the web.

Further Information:

  • Shopify Review – get the latest information about the pros and cons of Shopify

#3. Squarespace Ecommerce

Best for Small Online Store Beginners

See it in action: Mushroom Marauder

Squarespace

Best for small online store beginners

Excellent

4.7

out of 5
  • Best design options
  • Great inventory options
  • Amazing analytics tools

Free trial available

Paid Plans: $16 - $49 / month

Pros

  • High quality website features
  • Sleek and modern templates
  • Great inventory and analytics tools

Cons

  • Has a smaller app store
  • Steeper learning curve than competitors
  • Customizable but not as intuitive
Read Review

Squarespace Ecommerce Overview

Although it doesn’t come with as many sales features as Wix, Squarespace is an awesome option if you want to add a small online store to your small business website – in our research, Squarespace scores a very respectable 4.6/5 overall rating. Not bad!

If you want the easiest platform to help you start selling online then Squarespace is the one for you. With a chart-topping ease of use score of 4.2/5 Squarespace makes it super simple to build a chic store with expertly designed templates.

Squarespace is ideal if you’re looking to sell digital products, although it also supports the sale of services and physical stock, too. It’s worth noting, however, that its inventory features are less advanced than dedicated ecommerce platforms like Shopify and BigCommerce, so, overall, Squarespace is better suited to a smaller store.

However, if you’ve got a lot of products your small business wants to shift, it might be better to go with Wix or Shopify. Squarespace is better for complete beginners with relatively small amounts to sell.

You can take payments via PayPal, Stripe, Square, and Apple Pay, and if you choose either the Basic or Advanced Commerce plan, you won’t have to pay any transaction fees. If you opt for the Business plan, however, you’ll need to pay a 3% transaction fee.

Keep Reading About Squarespace Ecommerce:

Although it doesn’t come with as many sales features as Wix, Squarespace Ecommerce is an awesome option if you want to add a small online store to your small business website.

If you want to add an ecommerce store to your website, Squarespace actually came out as the easiest to get to grips with in our ease of use testing. Not only that, but it comes with excellent promotional tools such as discounts, and you can sell an unlimited number of products on any of its ecommerce plans.

Squarespace Ecommerce comes with metrics, SSL security, and unlimited storage hosting all in one place. It’s particularly good for creative small businesses that want some top-notch design templates.

Squarespace ecommerce has around 70 of its 110 templates dedicated to online stores. The industries include food, clothing, cosmetics, outdoor gear, and more! If you’re selling electronics or tech gadgets though then it’s a little tricky to find a dedicated template.

The great thing about Squarespace is that you can easily customize templates las you go, in case you fancy changing your branding with the times. But note you can’t switch templates once you’ve picked one. It’s also great for small businesses that are creating a brand as it has clear consistent UX and template designs.

Where Squarespace loses on design points is its lack of product page filtering and the fact it doesn’t have mobile creation as of right now. But overall Squarespace ecommerce is a great alternative to Wix and Shopify for small businesses looking to sell.

Squarespace has excellent SEO tools for small businesses selling online. It offers not only the SEO basics but guides you through SEO with advanced tools like keyword support and SEO best practice prompts.

Every domain gets a free SSL certificate, which is important for customers seeing your website as secure (as well as Google). Squarespace ecommerce has everything you need for SEO and comes up head to head with Wix for having the utmost capabilities a small business could need.

Squarespace has four ecommerce plans, and we recommend beginning with the Business plan ($23 per month). Because the price is relatively low for the online store features that you’ll get that will help boost your small business. Squarespace came in joint second with Wix for best value for money, beaten only by Square Online.
Adam McCrae is the owner/founder of a small business called Mushroom Marauder, an e-commerce website that sells mushroom-themed merchandise and artwork. Adam put the website together using Squarespace Ecommerce and sells some lovely mushroom themed clothing.
I went with Squarespace as it has some wonderful templates and I liked the way it made my store look.
I built my website using Squarespace at the very beginning of 2022, so a little over half a year now. It also didn’t take very long to build, maybe a few days.
If I had to pick one aspect about Squarespace to single out, it would have to be just how easy it is to use: their intuitive layout is accessible and convenient for anyone willing to watch a short tutorial. Making a fleshed out website with a fully functional shop on Squarespace is something that anyone with basic computer skills can do, with a little time and effort.

My current website is the first one I have ever built, and the dozens of compliments from total strangers on its design speaks volumes about the intuitive capabilities that Squarespace provides its users.

They are obviously spending a large amount of time and effort to continually improve their site and its functionality, which makes me as a customer feel like my money isn’t just being taken, but put to good use.
Absolutely. One of the most frustrating things about Squarespace is their lack of shipping options. There is no way to set prices on shipping for individual items, so if you want to charge different prices for shipping different items, you have to set up a table of weight ranges and shipping prices. This complicates any future products you may wish to add that have different shipping prices, and adding new products often requires a lot of manual inputs / changes to existing ones!
squarespace logo

Is SEO Important for Your Business?

Squarespace Ecommerce has some powerful SEO tools, and gives you lots of control over your site’s design.

Further Information:

#4. Square Online

Best Value for Money

See it in action: Convrrt

Best Value For Money

Square Online

Best value for money

Very Good

4.3

out of 5
  • Quick and simple
  • Sell for free
  • Dated template designs

Free plan available

Paid Plans: $12 - $72 / month

Pros

  • Easy to navigate dashboard
  • In-built marketing
  • Great value for money

Cons

  • Inflexible, dated designs
  • Can only use Square payment
  • Steep learning curve
Read Review

Square Online Overview

Square Online was born from the payment processing platform Square. It also acquired the Weebly website builder in 2018. Square Online combines its understanding of payment and Weebly’s simple website builder to create pretty good ecommerce tools.

Square Online got an overall score of 4.3 /5 and shares similarities to Weebly. The templates are a little outdated compared to the competition but it’s a great option for those looking for value for money, since it scores 5/5 for value in our research. That’s because Square Online lets you begin selling absolutely free – which is really rare for ecommerce builders!

Square Online lets you add products, shipping options, and use the automatic tax calculator to make digital sales super easy.

If you just have a few products to sell, you can use Square Online Checkout Links, which you can add to your small business website for free to take payments directly from visitors. This is good to know if you already have a business website – you don’t need to rebuild from scratch to start accepting payments!

What’s even better is that it doesn’t cost anything. You don’t need to shell out on an expensive ecommerce builder – it’s free to set up a Square Online account, and the checkout links are totally free too. The only charge is Square’s 2.5% transaction fee – much more affordable than a $20/month ecommerce subscription.

Keep Reading About Square Online:

The sales features of Square Online are a little lackluster compared to the competition. It’s perfect for small businesses that want to sync a brick-and-mortar store with an online presence, and are already using Square POS  (as Square and PayPal are the only payment options on offer).

Square Online has some pretty great shipping options including real-time rates, which automatically calculates the cost based on weight, country, and current shipping costs.

But we’d say if you’re looking for room to expand your business or one packed with features, then we recommend one of the above ecommerce builders.

Square Online isn’t as flexible or customizable as say Wix, and it also doesn’t have a great selection of templates for you to choose from.

But then why choose Square Online? Well, if you’re not looking to reinvent the wheel but rather give users a familiar website that lets your products shine then Square Online could be for you. Particularly if you have a clothing or a food and drink store then Square’s simplicity could make your items stand out.

Overall Square Online has the SEO tools you’ll need for a small business to sell online. It doesn’t have the breadth of SEO capabilities that Wix or Squarespace might have. But it’s got really decently designed pop-up templates, great automated emails, and good SEO.

Just know that with Square Online you’ll need to do your own learning on SEO best practices as it doesn’t prompt you or give much guidance on the builder itself.

Square Online wins above all other ecommerce builders in the value for money category, with an amazing 4.5/5 rating.

The main reason for this is because it has an entirely free plan. The main reason for this is because it has an entirely free plan, which is pretty rare! Unlike other builders, you can start selling without actually signing up for a premium plan.

The downside of Square Online’s free plan is that you’ll have ads displayed on your site. You’ll also be sacrificing some features, but if you’re a small business just selling a few items on the side Square might be the match for you.

In our opinion, the Performance plan is like Goldilocks and the three bears – “it’s just right.” You’ll be paying $26/month which is affordable considering you can begin selling on the free plan and work your way to the Performance plan.

For the extra dough you’ll get customer review emails and very important abandoned cart recovery. Both of which could help you earn more with your small business. Plus, if you want that extra PayPal payment option then you’ll need the paid plan.

Kavin Patel is founder and CEO of Convrrt – a landing page platform for SaaS (Software as a Service) providers like CRM, email marketing, and demand generation companies trusted by high-growth SaaS companies.
Square, which began as a POS system for offline transactions, has subsequently expanded into a comprehensive e-commerce website builder for small businesses.
Square, unlike BigCommerce and Magento, tries to keep things straightforward, handling behind-the-scenes aspects such as SSL certificates, hosting, and SEO.
The pricing is also reasonable, with the “free” version requiring you to pay a commission of 2.9% plus 30 cents for each transaction and display Square advertisements on your website. However, this is still less expensive than the majority of other small business website builders.
While [Square Online] is an advantage for those who don’t want to worry about technical specifics, it restricts what a professional developer could accomplish. Paid versions include additional capabilities such as custom domains, on-site customer feedback, and abandoned cart emails.
square online logo

Do You Want a Simple And Reliable Site?

Square Online isn’t super stylish, but it does deliver your pages effectively, letting your products shine!

Further Information:

#5. Zyro

Best For Running a Hobby Store

Zyro

Best For Running a Hobby Store

Good

3.8

out of 5
  • Cheaper plans
  • Commission free sales
  • Easy template grid

Paid Plans: $2.69 - $39.99 / month

Pros

  • Great for small stores
  • Interesting design elements
  • Cheap plan start from $2.90/month

Cons

  • Limited tools, not as scalable
  • Uploading products a little overwhelming
  • Can't switch templates once live
Read Review

Zyro Overview

Unlike Wix, Zyro lets you move elements across the page with a grid layout so that your online store is perfectly symmetrical. But similarly to Wix’s drag-and-drop system, it’s quite simple to use.

Zyro might be a little too simplistic for those looking to sell with a small online store – it’s a good alternative to Wix eCommerce because it offers great UX capabilities. Another great factor is that it doesn’t take any commission from sales on its ecommerce plans.

Beyond that, we’d recommend trying out the builders we’ve already talked about above.

Keep Reading About Zyro:

Zyro’s ecommerce features are still relatively new, so a few drawbacks are to be expected. Overall, though, Zyro has a good amount of tools for those with a small side business. It scored 3.4 out of 5 for its sales features in our ecommerce testing, putting it in the middle of the pack.

It offers multi-channel integration as well as a number of payment options including PayPal, Stripe, Square, Amazon, and Apple Pay. One of its standout features is that it integrates with physical POS systems, making it possible for you to link your online venture to a real-life brick and mortar business.

One slight drawback, however, is that you can only add up to 2,500 products at any one time. This might seem like a lot, but when compared to platforms like Wix and Squarespace, both of which support unlimited products, it’s not so impressive.

Where Zyro glimmers is with its 28 ecommerce-specific templates that also have a drag-and-drop editor. A neat feature on some of Zyro’s templates is the fact that the elements snap into place, keeping your website neatly in line.

Much like Wix, Zyro doesn’t allow you to swap templates halfway, so this could become an issue if you’re not super decisive or like to change templates with the times.

Overall the templates are more modern than a builder like Weebly, but aren’t as dazzling as Squarespace or Wix.

Zyro has the SEO basics you need for a small business, but compared to competitors it’s lacking in SEO capabilities.

One great feature is its AI heatmap that shows you where on your website page visitors are engaging with. This is really great for knowing how to shape your content and lead visitors to the checkout page.

Zyro is missing a few tools that would make it much better, like keyword prompts and support. Much like Square Online you’ll need to do your own SEO research, but if you already know all about SEO then Zyro could work fine for your small business.

What’s impressive about Zyro is the fact that it doesn’t take commission from any sales on its ecommerce plans. But in terms of value for money Zyro came in last place in the builders we tested with a below average 2.5/5 score.

Overall, although Zyro has some cheaper plans than most, it doesn’t quite offer the same value in its features, ease of use, and support just yet.

Zyro is the fairly new kid on the block, so comes with plenty of potential – perhaps in future it could rise to the top for selling online. We’d say it’s one to keep an eye on if you’re planning ahead for building a small business in future.

zyro logo

Are You Looking for Alternatives To Wix?

Zyro isn’t perfect, but it does have some awesome deals for new users.

Further Information:

How to Choose a Small Business Website Builder

Before you dive in and start building your website, it’s important to figure out which factors and features are most important to your small business website.

Below, we’ve included the most important factors to consider when deciding what your website needs, and which website builders excel in each area:

Running a small business is not easy. Why risk picking a website builder that only adds to your stress levels? Stress not – when you’ve got invoices lying all over the place, these platforms will make you feel easy like a Sunday morning…

Wix received the highest customer score in our user testing, with an impressive 4.7 out of 5! This means our test participants loved using Wix and would definitely recommend it. 

Why did Wix score so highly? The answer’s easy. No, literally – it’s really easy to use. Its intuitive drag-and-drop design tool can turn the Average Joe into a web design pro.

Then there’s Wix ADI. This feature uses artificial design intelligence to generate a professional website for you in a matter of minutes, after you’ve answered a few questions about the site you need.

Your website needs to run smoothly without any glitches, but it also needs to look smart and professional in order to impress your visitors. 75% of users judge a company’s credibility by its website. So, if looks do matter to you (and they should!), then it’s important that you have a wide selection of sleek templates available.

Duda pitches itself as a website builder for web designers, offering over 90 stunning templates to choose from. Duda isn’t just for pros, though – anyone can create a single-page website on Duda without a fuss. If you’re after a small yet stylish website, then Duda is your dude.

Squarespace is the best website builder for image-led websites like portfolios or photography sites. The modern, minimalist templates allow your pictures to speak a thousand words.

Sometimes the built-in features just aren’t enough. Having access to an app market grants you the freedom to add extra functionality to your website. But which are the ‘appiest platforms?

Wix and Weebly have ample options, with 200+ and 300+ apps to choose from, respectively. Weebly edges Wix in terms of numbers, but you’ll find a greater number of free apps in Wix’s App Market.

Website builders like Wix do often come with ecommerce functionality, meaning that you can add an online store to your small business website if you need to. Lots of them offer an impressive suite of tools, however, it’s always worth checking that they offer everything you need. Wix is our top-rated ecommerce builder, but if you’re looking to open a massive online store, or manage a very complex inventory, we’d recommend taking a look at Shopify or BigCommerce, instead.

It will take a quick few steps to get selling your products online:

1. Identify your target market
2. Create a rough brand identity (logos, style, themes)
3. Shape your website content for your target market
4. Build a website using an ecommerce website builder
5. Market your products

You can sell products online for free on Facebook Marketplace or craigslist. But a more professional approach would be to use a free ecommerce builder – with Square Online though you can build your own website and start selling completely free for as long as you like.

The domain is the name of your website – ours is websitebuilderexpert.com, for example – so, just like the design of your website, it’s important that your domain appears professional. With an unprofessional domain, you risk losing the trust of your visitors.

You can buy your domain through a domain name registrar (websites that manage and sell domains), such as GoDaddy (which is both a website builder and a domain name registrar). Registering a new domain usually costs between $10 and $20 per year, depending on the domain registrar you use and the type of domain you’d like to use, e.g. .com, .org or .net.

The best website builders for small businesses will be equipped with mighty marketing tools. If your business generates sales and interacts with customers on social media, then you’ll need a website builder that can build a bridge between your website and your social media channels.

Nearly 50% of the world’s population uses social media – can your small business really afford to miss out on advertising to these 3 billion users worldwide?

Wix has really strong social media offerings. On Wix, you can easily display live feeds of your social media channels, post content straight from your site straight onto your social platforms, and add a Facebook icon popup that takes users to your Facebook page.

Email marketing is another crucial strategy for growing your small business. Squarespace offers integration with MailChimp, a fantastic email tool that’s designed on the same drag-and-drop principles as website builders.

It’s fair to say that the best small business website builders will also have strong SEO features. After all, SEO helps to bring more search engine users to your website.

Wix also has super SEO tools, namely its Wix SEO Wiz feature, which asks you a few questions about your website, location and keywords, then generates your own SEO plan to help your website rank higher on the search engine results page.

Running a small business isn’t cheap. So why spend more on your website builder than you need to? If you’re cost-conscious, then you want to make sure you’re getting your money’s worth with your website.

Weebly scored an impressive 5/5 ‘value for money’ score in our research. This shows that it offers an excellent range of built-in features along with fairly-priced subscription plans (as well as a free plan). You won’t ever feel ripped off while using Weebly. However, it’s also important to mention that Weebly seems to be falling behind the times – so it may not be the best bet for a long-term investment!

The less time you spend figuring out how to add functions, change styling, or fix a bug, the more time you have to focus on growing your small business. This is where a website builder’s customer support can be invaluable.

In our experience, Wix’s Help Center provides the most in-depth collection of tutorials and videos to help answer all your questions.

Get Free, Personalized Recommendations from the Experts!

Take The Quiz!

10 Best Small Business Website Builders: Roundup

Whichever builder you choose, you’ll be able to create a functional website that establishes your small business online, without any technical know-how.

However, the best website builders for small businesses will help your business not only appear online, but thrive. That’s why we recommend Wix as the best option for creating websites for promoting your business and selling online. But let’s recap our list of ten one last time…

Best Website Builders for Small Business

  1. Wix Best small business website builder ($16/month)
  2. Squarespace Best for building your brand ($16/month)
  3. GoDaddy Best for businesses that need to get online quickly ($9.99/month)
  4. Weebly Best for value for money ($6/month)
  5. Zyro Best for business basics ($2.69/month)

Best Small Business Website Builders for Selling Online

  1. Wix Ecommerce Best for small businesses selling online. ($27/month)
  2. Shopify Best for growing your sales. ($29/month)
  3. Squarespace Ecommerce Best for small online store beginners. ($27/month)
  4. Square Online Best value for money. ($12/month)
  5. Zyro Best for running a hobby store. ($3.39)

With the right website builder, you can turn your small business into the next big thing. For now, though, we wish you and your business the very best of luck! Remember to keep us in the loop on your journey in the comments section!

FAQs

Whether you’re promoting your business or selling online Wix and Wix eCommerce are our top recommendations from our research. Both builders have a wide range of features and design ease of use that help your business flourish. Overall Wix can be applied to most industries and offers more than its competitors.

None of the website builders in this guide require any technical knowledge. But for a really simple website building experience, we recommend Wix as it has the highest ease of use score after being tested by our users. It’s really easy to get started building with Wix, and it doesn’t sacrifice creative freedom for simplicity, either!

Still, we always recommend taking a couple of website builders for a test run before settling on a final choice.

There are many that have free plans, like Wix and Squarespace. Overall our research puts Wix and GoDaddy as the top two free builders, and the builder with the best value for money – is Weebly. To get a better insight into the best free builder for your needs read our article on the 10 best free website builders.

Squarespace is the only website builder in this guide that doesn’t offer a free planBoth Wix and Weebly are free to use for as long as you want. They also have very reasonable premium plans that are worth considering if you want to take your site to the next level.

Squarespace has the best score for design functionality in our research, with 4.7 out of 5. It has a stunning choice of professionally designed templates, which cover a range of industries!

Wix has its own mobile editor which means you can tweak things on the mobile version of your site without changing anything on the desktop version.

All of Squarespace’s themes are mobile responsive so they look great on all devices, which is a big plus point.

All of the website builders in this guide have extremely intuitive editors which means you can get to grips with their features in no time at all!

This means you could have your small business website set up in a matter of hours!

Yes, you can always use free website builders – but they often come at the cost of professionalism! You’ll need a paid plan in order to remove subdomains, like yourdomain.buildername.com, and the respective website builder ads that appear on every page.

43 comments

Your email address will not be published. Required fields are marked *