9 TikTok Alternatives: Is It Time To Jump Ship?

1. Instagram Reels

Go to the top

✔️ Pros: Trending sounds, video recommendations, large audience, varied content style, familiar creators
❌ Cons: Algorithm isn’t as personalized yet

Instagram is an incredibly well-established social media platform with a large user base, and it’s likely you already use it in your personal or business life. Reels were first introduced in 2020 to compete with the popularity of TikTok, and its vertical video format feels very familiar. Plus, a good portion of creators already cross-post their content on TikTok and Instagram, so many TikTok users will feel right at home.

2. YouTube Shorts

Go to the top

✔️ Pros: YouTube’s library of music, short and long-form videos, large user base
❌ Cons: Repurposed content

Introduced in 2020, YouTube Shorts became part of the YouTube ecosystem to compete with TikTok’s shorter style of content. It’s a great alternative to TikTok if you’d like to share both short and long-form videos, tap into YouTube’s extensive library of music and sounds, and connect with an engaged audience ready to watch content. However, with many creators trimming down longer videos and repurposing them for Shorts, your feed can end up feeling quite repetitive.

3. Snapchat Spotlight

Go to the top

✔️ Pros: Trending content, songs
❌ Cons: Limited demographic; mostly young users

Snapchat Spotlight skews young, trendy, and fun – it’s ideal if you’re looking solely for entertainment, instead of the more serious content, lifestyle tips, or product reviews you can find on TikTok. Of course, this won’t be a good replacement for many, especially considering TikTok’s broad age range of users, but I recommend checking it out if your business targets a younger audience. And, if you’re into TikTok trends, Snapchat Spotlight can help you keep your finger on the pulse.

Get free credit for Snapchat Ads

Snapchat can help you grow your business. Discover our limited-time offer: when you spend $350, you get $375 back.

Visit Snapchat

4. RedNote

Go to the top

✔️ Pros: Social shopping, live streams, familiar content
❌ Cons: May run into similar issues as TikTok

A recent surge in app downloads has made RedNote one of the most popular TikTok alternatives in 2025. The app, which is already a dominant TikTok competitor in China, combines the features of TikTok and Instagram. However, its longevity might be cut short due to its Chinese ownership – it could end up facing a similar ban to TikTok, especially as new joiners continue to flock to the app.

5. Triller

Go to the top

✔️ Pros: Focus on music and dance content, migrate TikTok content, ex-TikTok employees
❌ Cons: Smaller audience, less varied content

Triller is another great alternative to TikTok. Its focus is on music and dance content, which feels like we’re going back to TikTok’s roots. Plus, Triller is making the transition over to its app easy by offering a website to help you migrate your existing TikTok content over to Triller. And, on top of that, Triller’s one to watch going forward! The company has hired an ex-TikTok executive to act as its CEO, so it’s likely we’ll see more similarities between the two as time goes on.

6. Lemon8

Go to the top

✔️ Pros: Familiar video feeds, creative filters/effects, share photo slideshows, connect your TikTok account
❌ Cons: May run into similar issues as TikTok

Switching to Lemon8 from TikTok could feel more natural than other alternatives since the two are owned by the same parent company, ByteDance. The platform resembles TikTok, Instagram, and Pinterest, with a real emphasis on visuals and lifestyle content. You can also sign up for Lemon8 using your TikTok account, showing Lemon8’s enthusiasm to poach fleeing TikTok users. However, Lemon8’s ownership could cause issues down the line under the Protecting Americans from Foreign Adversary Controlled Applications Act (the same bill that’s threatening TikTok).

7. Likee

Go to the top

✔️ Pros: Creative filters, content editing, live streaming, large music library, creator monetization features
❌ Cons: Smaller audience

Likee is a pretty good replica of TikTok’s platform, focusing on short-form content, live streaming, and championing creators. Currently, the app is used by millions of people around the world, but its reach doesn’t quite match that of TikTok so I’d recommend pairing its use with larger social platforms, like Instagram. That said, if you’re a creator, the similarities between the two, especially when it comes to monetization of content, make it a great alternative.

8. Fanbase

Go to the top

✔️ Pros: Subscription model, champions Black creators, varied content style, “Flickz” feed for content recommendations, ad-free
❌ Cons: Users pay for exclusive content from businesses

Fanbase was built to provide Black creators with the recognition and promotion they deserve online. The app appears to be a hybrid of other existing social media channels, like Instagram and TikTok, but there’s one key difference. Fanbase is free to use, but it also adopts a subscription model which means you don’t need to worry about ads on your content or disruptive algorithm changes.

9. Fable

Go to the top

✔️ Pros: Community features, great for BookTok creators, social tools
❌ Cons: No video content, niche audience

The absence of TikTok in the US could have a real impact on the book publishing industry and independent bookstores, as well as BookTok (TikTok’s reading community). There are plenty of reading apps, but Fable is targeting the BookTok creators with its social tools and the ability to engage with other readers through book clubs. Unfortunately, Fable’s niche audience means it’s not a suitable TikTok alternative for every user – plus, it lacks TikTok’s primary feature: video content.

What's Next for TikTok?

Go to the top

We’re still not certain about what lies in store for TikTok, with rumors of Trump saving the platform or Musk purchasing the app floating around ahead of the deadline. As of today, even YouTuber MrBeast has jumped on the bandwagon and is trying to unite billionaires to fund the purchase of TikTok.

That said, the TikTok ban hasn’t come into effect yet. Still, it’s smart to consider your alternatives before it’s too late – especially if you want to save your existing TikTok content somewhere.