Shopify Pricing 2022: Comparison of Plans, Fees & More

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Using Shopify to set up and run your online store means you have access to sales channels, design flexibility and many website features – but how much is all this costing you? 

Shopify offers three pricing plans that range from a basic option ($29 per month) to their most advanced option ($299 per month). Compared to other builders, Shopify’s value for money score has dropped since our pre-2021 ratings – it fell from 3.5 out of 5 to a new score of 3 out of 5 in our most recent research.

However it has gained so many wonderful features! We’ve created a detailed breakdown of each plan alongside all the features they include to help you make the best choice for your online store!

Shopify Plans

  • Shopify Basic costs $29 per month, with 2.9% + 30¢ per online transaction. 
  • The main Shopify plan costs $79 per month, with 2.6% + 30¢ per transaction.
  • Advanced Shopify costs $299 per month, with 2.4% + 30¢ per transaction. 

The fully hosted Shopify Plus platform starts at $2,000 per month, and Shopify Starter costs $5 per month.

During our internal testing, Shopify earned a respectable 3.0/5 rating in our “value for money” category. Granted, Shopify is not the cheapest ecommerce builder in the market. But in my view, it is one of the best and it’s getting better every year.

Best for Larger Businesses

4.6

out of 5
Ease Of Use

3.5 out of 5 stars

Design Flexibility

3.9 out of 5 stars

Sales Features

4.5 out of 5 stars

Website Features

4.2 out of 5 stars

Customer Score

4.7 out of 5 stars

Help and Support

3.8 out of 5 stars

Value For Money

3 out of 5 stars

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Ready to Try Shopify?

You can test out whether Shopify is right for your business, without spending a thing, we always recommend testing it before buying!

More Information

How Much Is Shopify?

There are three main Shopify pricing plans to choose from. You have Basic Shopify at $29 per month, Shopify at $79 per month, and Advanced Shopify at $299 per month.

shopify price table
Shopify's monthly price plans range from $29 to $299 per month.
Top tip! Save 10% on all Shopify plans if you sign up to an annual plan, or 20% if you sign up for two years.

Shopify Plans Comparison

The different plans bring with them different features and abilities. Here’s the rundown on exactly what each plan offers.

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Shopify Basic

Shopify

Shopify Advanced

Starting Price

$29

Starting Price

$79

Starting Price

$299

Credit Card rates online

2.9% + 30¢ USD online

Credit Card rates online

2.6% + 30¢ USD online

Credit Card rates online

2.4% + 30¢ USD online

Credit Card rates in person

2.7% + 0¢ USD in person

Credit Card rates in person

2.5% + 0¢ USD in person

Credit Card rates in person

2.4% + 0¢ USD in person

Transaction Fees

Shopify Payments = 0.0%

Other Processors = 2.0%

Transaction Fees

Shopify Payments = 0.0%

Other Processors = 1.0%

Transaction Fees

Shopify Payments = 0.0%

Other Processors = 0.5%

Abandoned cart recovery
Abandoned cart recovery
Abandoned cart recovery
Number of products

Unlimited

Number of products

Unlimited

Number of products

Unlimited

Detailed Reporting
Detailed Reporting
Detailed Reporting
Advanced Reporting
Advanced Reporting
Advanced Reporting
Discount Codes
Discount Codes
Discount Codes
Free SSL
Free SSL
Free SSL
Gift Cards
Gift Cards
Gift Cards
Blogging tools
Blogging tools
Blogging tools
Delivery and store pickup
Delivery and store pickup
Delivery and store pickup

You can click here to see the actual pricing table on Shopify’s website.

Basic Shopify ($29/month)

Starting a small business, or trying to build an online storefront for an existing one? If your store is tiny, and you just need a little ecommerce functionality, this is the plan for you. But if your products are expensive or you sell a lot of them, that pricey 2.9% + 30¢ transaction fee will add up fast.

Shopify ($79/month)

If your small business is growing rapidly, you’ll need a robust website. This plan includes more granular reporting data and features like gift cards and abandoned cart recovery. 

A small business might not miss these features, but the bigger you grow, the more revenue you’ll add. If your site currently returns around $5000 in monthly revenue, then this is the plan for you.

Advanced Shopify ($299/month)

A medium to large online business can always grow more. If your goal is to grow ten times larger, this plan comes with stellar shipping, rock-bottom transaction fees, and even more advanced reporting. 

This option is designed for companies with monthly revenues in excess of $10,000. Sure, it’s pricey, but the businesses using this plan can recoup some or all of the monthly cost thanks to the additional features and lower fees.

Besides the obvious monthly pricing differences, here are a few other differences you should pay attention to as well:

  • Credit Card Rates – decreases marginally for higher plans
  • Transaction Fees – decreases significantly for higher plans
  • Abandoned Cart Recovery – very useful tool to help you earn more profits automatically. Detailed discussion here.

Now that you’ve compared your options, feel free to click the button below and start testing out the plan that’s best for you!

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Feel Like Shopify is Right for You?

You get 14 days to test the waters with Shopify, if you find that it suits your needs then you can get one of their plans!

How to Save 50% on Shopify

One thing you should note is that on Shopify’s pricing page, the monthly price for each plan assumes you pay on a month-to-month plan.

What this means is that if you decide to cancel, you just stop paying. Period.

If you decide to go on the 1-year plans, you save up to 50% respectively. But this is only for the first year, however. Afterward, it will return to the normal prices.

Shopify Prices: Monthly vs Annual Costs

Shopify Pricing Plans Shopify Basic Shopify Shopify Advanced
Monthly $29 $79 $299
1-Year $/month $14.44 $39.44 $147.78
Savings 50% 50% 50%

All too often, businesses fall into the trap of settling into a month-by-month plan, and not really giving it much thought. Granted, with a month-by-month plan, you’ve got a lot of flexibility. 

Shopify had the highest customer score of any ecommerce platform in our user testing with a 4.68 out of 5. And remember, you’ve still got a 14-day free trial to test it out first.

shopify logo small website builder

When using Shopify, it pays to be forward-thinking

If you have an established store, consider signing up for a one-year or two-year plan to save up to $1,435.20.

What About Shopify Starter and Shopify Plus?

If the pricing for Shopify’s three plans won’t work for you, don’t despair. Shopify has a super inexpensive option and an enterprise-level one — even if neither one gives you a website, exactly. Here’s what these plans offer.

Shopify Starter

The Shopify Starter plan won’t give you a complete online store. Instead, you get access to the basics, such as product pages, and Shopify’s checkout experience, to start selling right away through social media platforms and messaging channels. 

This option is great for a hobbiest who already has an established corner of the internet, and wants to connect with customers on existing social platforms. It costs just $5/month, and it’s easy enough to upgrade (without losing a thing!) if you want to expand.

Shopify Plus

Shopify Plus is an enterprise-level ecommerce plan targeted at big businesses: You’ll pay for more powerful features and for website hosting, ensuring your site never crashes when traffic surges. 

The plan is aimed at operations with $1 million or more in annual revenue, and costs $2,000 or more per month. To get a custom quote for Shopify Plus (not listed on the table above), you have to speak to Shopify directly.

Shopify Plus (Enterprise Level Users) Review – If you’re in the big leagues and your business generates 6 to 7 figures in sales per year, this is how Shopify Plus can help you grow even more.

Shopify Pricing vs Competitor Pricing

Because Shopify is well-equipped for growing or larger stores, it’s easy to assume that it would be a lot more pricey than its competitors. And sure, when you compare the cheapest paid plans of our top ecommerce providers, it does come out towards the more expensive end:

shopify pricing vs competitor pricing

But note just how small the difference in monthly cost is, particularly when you compare the best value plan (as opposed to just the cheapest). All in all, Shopify is holding an accessible entry price point compared to its competitors – albeit one that’s a few dollars a month more.

BigCommerce is Shopify’s closest matchup in terms of features, so it’s interesting to note just how close the starting price is (only $0.95 a month separating them).

There are financial pros and cons of each: Shopify takes an extra 2% transaction fee for purchases not made through Shopify Payments (BigCommerce doesn’t take any extra fees), but BigCommerce doesn’t include abandoned cart recovery on its cheapest plan (which Shopify does).

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Shopify gives you all the essential sales tools (and more)

You get what you pay for with Shopify – and that’s a whole lot of neat sales and marketing features to take your online store to the next level!

Shopify Credit Card Rates Explained

On Shopify’s pricing table, the Credit Card Rates sections relate to the rates you get charged if you decide to use Shopify Payments to handle your payment processing.

shopify transaction
Shopify has many different rates depending on what plan you are on. It's good to get to grips with it early.

When you use a credit card to purchase online or offline, there is a fee that you will pay no matter what – a payment processing fee.

When you go to your local grocery store to purchase something with your credit card, the grocery store pays a processing fee to their payment processor to collect payment from your bank and deposit it into their bank. That’s just how the world of commerce works. All merchants pay this fee.

That said, the only thing you can control are the credit card rates and that is determined by which payment processor you choose to use.

With Shopify Payments, their credit card rates / payment processing rates for online transactions are as follows:

Shopify pricing plans

These fees are on a per transaction basis, not on a per-item sold basis. So if someone buys 10 widgets from you in one single transaction, the 30 cents is charged only once and not on each item.

(Note: If you sell products in-person using Shopify’s Point-of-Sale system, the credit card rates are lower)

How Stripe works with Shopify

Shopify Payments is currently available to stores in the United States, Puerto Rico, Canada, the United Kingdom, Ireland, Australia, New Zealand, Hong Kong, and Singapore.

If you’re not located in these countries, Shopify is fully integrated with over 70 different payment processors to accept credit cards from all over the world. You can see their list of payment processors here. 

shopify logo small website builder

Do You Want To Go With Shopify?

Take a look through Shopify’s pricing plans to see if later down the road you could invest in it, then give the free version a go!

More Information

If you’re looking for more information about Shopify payments, check out further discussion in our Shopify Payments Guide.

How to Avoid Shopify Transaction Fees

I see complaints about Shopify’s transaction fees quite often, usually from merchants concerned about the impact on their profits.

The Basic Shopify plan charges 2.9% + $0.30 per transaction, while the Advanced Shopify plan drops just half a percentage point to 2.4% + $0.30.

But Shopify’s transaction fees aren’t your only option, and this Q&A should throw some light on the alternatives.

Cost of Shopify

Of course, nobody likes to pay more fees especially if you don’t think it’s necessary. However, I feel that the concept of Shopify’s transaction fee is commonly misunderstood.

Let’s spend a few minutes investigating why transaction fees exist on top of monthly plan fees, if it’s unique to Shopify, and what you can do.

How Do Transaction Fees Work?

Each time a customer purchases from you (a transaction), depending on which Shopify plan you subscribed to, a transaction fee will be charged. The fees are 2% for the Basic Shopify plan, 1% for the Shopify plan, and 0.5% for the Advanced Shopify plan.

What Are Transaction Fees For?

When shoppers visit your online store, they browse around before making a decision to purchase. It takes resources for Shopify to power your ecommerce website to ensure that it stays up and doesn’t crash on you.

So the idea is that the transaction fees help Shopify keep your store open and operating at optimal levels, no matter how many visitors you have on your website at one given time (10 visitors or a million visitors).

Doesn’t the Monthly Plan Fee Cover This Already?

Yes and no. The monthly fee mainly gives you access to the Shopify platform and selling tools to get your online store published and working. The transaction fees exist to continually keep your store powered, and is only charged when someone purchases your product.

What About Other Similar Ecommerce Builders? Do They Charge Transaction Fees?

Yes, but in different forms.

  • For BigCommerce (Shopify’s closest competitor), even though they don’t charge transaction fees for each sale you make, if you generate more than a certain sales dollars per 12 months, they automatically bump you to up to a higher plan so you’ll end up paying more per month. Shopify doesn’t “force” you to upgrade to a higher plan, no matter how much sales you generate per month.
  • For Wix (an ideal ecommerce builder for newcomers), you won’t have to pay any transaction charges. However to sell products on Wix, you need to be on either the eCommerce or VIP plan, which are a little bit more expensive per month. Be aware that you will need to pay a percentage per transaction to your payment gateway provider, who each charge their own rate (all payment gateway providers charge this fees).
  • For Volusion, they limit the amount of bandwidth you have per month (think of bandwidth also as “power” that keeps your website running. The more shoppers visit your store, the more bandwidth it uses), whereas Shopify gives you unlimited bandwidth. Once you exceed the bandwidth limit with Volusion, you’ll have to purchase additional bandwidth from them (which they don’t list how much it costs, so it’s going to be a nice surprise.)

So transaction fees appear in different forms for ecommerce platforms similar to Shopify.

Is There Any Way to Remove Shopify’s Transaction Fees?

Yes. If you use Shopify Payments, they’ll remove all transaction fees.

How Does Using Shopify Payments Remove Transaction Fees?

Shopify Payments help you process payments from your customers (collect money from your customer and deposit it into your bank account). This is the credit card fee as discussed in detail above.

If you use Shopify Payments, then Shopify will earn the credit card fees.

This allows them to waive the transaction fees. So instead of paying transaction fees plus credit card fees, you just have to pay credit card fees if you use Shopify Payments. You’d have to pay this regardless even if you use another payment processor (such as PayPal).

Will Using Shopify Payments Cost Anything More?

No. Shopify will waive transaction fees (saving you money), and the credit card rates are actually lower than payment processors such as PayPal (saving you money). The fee per transaction is fixed, there are no international fees (if you sell to customers outside of your country) and there are no monthly fees.

Is Using Shopify Payments Going to Save Me More Money Compared to Using Other Ecommerce Builders?

Yes. As discussed, if you use BigCommerce, they force you to upgrade to a higher plan if you exceed certain sales levels. Shopify doesn’t require you to upgrade at all. So theoretically, you can sell $1 million worth of products and you can remain subscribed to Shopify’s lowest plan at $29 per month.

With BigCommerce, you’ll have to upgrade to a higher plan and pay more. If you use Volusion, they limit the amount of bandwidth and if you exceed the limit, you’ll have to purchase more from them.

Shopify gives you unlimited bandwidth.

Are A Lot of Shopify Users Using Shopify Payments?

Yes. According to Shopify, 85% of their users are using Shopify Payments when it is available (for users located in the US, Puerto Rico, Canada, the UK, Ireland, Australia, New Zealand, Hong Kong, and Singapore) as at the end of 2017.

This shouldn’t be surprising at all as users get to save transaction fees, have lower credit card processing fees, and can start receiving funds after 2-days.

Transaction Fee Summary

When it comes to fees per sales transaction, it’s best to use Shopify Payments. Not only will Shopify waive all transaction fees, the credit card processing fees are also lower than PayPal (and most other payment processors).

It doesn’t cost you anything more to use Shopify Payments as you’ll need a payment processor to handle payments anyway.

Additional Shopify Costs to Be Aware Of

Running an ecommerce business comes with a few extra costs beyond the basic website plan. Here are the extra add-ons and charges you might need to consider.

Apps

A variety of third-party providers offer apps designed to work with Shopify websites in the online Shopify app store, home to more than over 6,000 apps. 

The prices and the functions can vary wildly: One free app lets customers chat with a business directly though the Apple messages app, while another app offers enterprise level product sourcing and supply chain management and charges $299 per month.

Domain Name

You can register a domain name through Shopify: The service starts at $14 for a 1-year registration. Visit Shopify’s domain name page to search for your business name to see if it’s still free.

Email Hosting

Shopify now offers email hosting, you can use email hosting templates so that you don’t need to code and can manage your campaigns straight on Shopify. You can send up to 10,000 emails for free every month! Then, the charge is just $1 per 1,000 additional emails sent – which is worth it for what you get.

You test out email hosting on the 14-day Shopify free trial! Feel free to click through the link below.

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Curious About What Shopify Plan's Look Like?

Give Shopify’s great features a test drive with their 14-day free trial, discover if it’s a perfect match!

Shopify Prices: Summary

I hope this review has helped you feel more confident about understanding exactly how much it costs you per month to use Shopify.

Lets recap on how much Shopify costs. It has three main price plans ranging from $29 to $299 per month:

Basic Shopify Plan – If you have a small store, this plan is ideal!
Shopify Plan – If your store is rapidly growing then this is the one for you!
Advanced Shopify Plan – If your goal is to grow 10 times larger, then get what you need on this plan!

Shopify is not quite as cheap as other ecommerce platforms, and the fact it comes with some transaction fees, Shopify isn’t the best value platform on the market. In our research, it scores a respectable, if not spectacular, 3 out of 5 for value for money. To get the most value out of it, we recommend using Shopify Payments to avoid those pesky transaction fees.

That being said, Shopify is one of the best hosted ecommerce builders available in the market today (see our full review here). It’s not the cheapest, with some transaction fees if you don’t opt to use its in-house payment gateway – and yet Shopify scores highly for customer score and sales features.

It has a very broad range of ecommerce tools, offering you access to its App Store (over 6,000 apps), and an ecosystem of theme designers and experts. Shopify is a very strong and fast-growing online store builder.

If you’re looking for an ecommerce builder that is best for large stores, then Shopify is the right platform for you. (But, you can also see our ecommerce website builders comparison for alternatives).

If you’re serious about building a successful online store, Shopify is an excellent platform to help you achieve your goals.

Its plans are not outrageously expensive and are actually quite affordable, giving you the tools and infrastructure to get started. Imagine if you were able to earn $1,000 per month from your business, the $29 per month plan is quite manageable.

Then, if you were to grow your sales to $5,000 per month over time, the monthly cost starts to become negligible.

So, while $29 or $79 per month sounds expensive when you first get started, keep in mind what your business sales goals are over the medium to long-term. If you only want to generate $200 per month, then Shopify is probably not for you.

But if you want to generate thousands of dollars per month over time, Shopify is a strong platform to help you do just that.

shopify logo small website builder

Want To Build with Shopify?

Shopify might be expensive later down the line, but we believe that the features it has makes it worthwhile! Plus you can test it out for free!

FAQs

You might need a business license for a business operated on a Shopify website, but it depends on your state or city’s policy. If your state uses sales tax, however, you’ll likely need to get a resellers sales tax certificate, which typically requires an application and a nominal fee.

No, Shopify does not charge a transaction fee for a fully refunded transaction. Shopify automatically removes the charge or, if it has already billed you, will issue you a credit on your next invoice. 

However, if a purchase has only been partially refunded, Shopify does still allow the original transaction fee to remain.

Shopify doesn’t have any hidden fees: You’ll pay for your specific plan, and then you’ll pay an additional transaction fee for every transaction made on your store. While you can also buy any additional apps or domain names you want, you shouldn’t be surprised by anything on your invoice.

Yes. You can either purchase a domain name within Shopify, or use your own existing domain. Shopify does provide a free myshopify.com domain name to each online store when you sign up, but that doesn’t look too professional.

Yes, Shopify offers a 10% discount when you sign up for one year, and a 20% discount when you sign up for two years. Both subscriptions need to be paid up front, too.

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Excited to Test Out Shopify?

Whether you’re building a small to large ecommerce store, Shopify has the capabilities to take your business all the way!

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