Shopify Pricing Review – Just How Much Does Shopify Cost?

Our independent research projects and impartial reviews are funded in part by affiliate commissions, at no extra cost to our readers. Learn more

shopify logo small website builder
Overall rating

5 out of 5 stars

Using Shopify to set up and run your online store means you have access to sales channels, design flexibility and many website features – but how much is all this costing you? 

Shopify offers three pricing plans that range from a basic option ($29 per month) to their most advanced option ($299 per month). We’ve created a detailed breakdown of each plan alongside all the features they include to help you make the best choice for your online store!

Shopify Plans

Shopify offers three pricing plans

  • Shopify Basic costs $29 per month, with 2.9% + 30¢ per online transaction. 
  • The main Shopify plan costs $79 per month, with 2.6% + 30¢ per transaction.
  • Advanced Shopify costs $299 per month, with 2.4% + 30¢ per transaction. 

The fully hosted Shopify Plus platform starts at $2,000 per month, and Shopify Lite costs $9 per month.

During our internal testing, Shopify earned a 3.5/5 stars in our “value for money” category. Granted, Shopify is not the cheapest ecommerce builder in the market. But in my view, it is one of the best and it’s getting better every year.

Best for Larger Businesses

4.6

out of 5
Ease Of Use

3.5 out of 5 stars

Design Flexibility

3.9 out of 5 stars

Sales Features

4.5 out of 5 stars

Website Features

4.2 out of 5 stars

Customer Score

4.7 out of 5 stars

Help and Support

3.8 out of 5 stars

Value For Money

3 out of 5 stars

You can see our full review of Shopify here. 

Check out our ecommerce website builder comparison to see how Shopify stacks up against its competitors.

How Much Is Shopify?

There are three main Shopify pricing plans to choose from. You have Basic Shopify at $29 per month, Shopify at $79 per month, and Advanced Shopify at $299 per month.

shopify prices
Shopify's monthly price plans range from $29 to $299 per month.
Top tip! Save 10% on all Shopify plans if you sign up to an annual plan, or 20% if you sign up for two years.

Shopify Plans Comparison

The different plans bring with them different features and abilities. Here’s the rundown on exactly what each plan offers.

FeaturesBasic ShopifyShopifyAdvanced Shopify
Monthly Price$29.00$79.00$299.00
Online Credit Card Rates2.9% + $0.302.6% + $0.302.4% + $0.30
In-Person Credit Card Rates2.7% + $02.5% + $02.4% + $0
Transaction FeesShopify Payments = 0.0%

Other Processors = 2.0%

Shopify Payments = 0.0%

Other Processors = 1.0%

Shopify Payments = 0.0%

Other Processors = 0.5%

No. of ProductsUnlimitedUnlimitedUnlimited
24/7 SupportYesYesYes
Discount CodesYesYesYes
BloggingYesYesYes
Free SSLYesYesYes
Gift CardsNoYesYes
Detailed ReportingNoYesYes
Abandoned Cart RecoveryNoYesYes
Advanced ReportingNoNoYes
Real-Time ShippingNoNoYes
FeaturesBasic ShopifyShopifyAdvanced Shopify

You can click here to see the actual pricing table on Shopify’s website.

Basic Shopify ($29/month)

Starting a small business, or trying to build an online storefront for an existing one? If your store is tiny, and you just need a little ecommerce functionality, this is the plan for you. But if your products are expensive or you sell a lot of them, that pricey 2.9% + 30¢ transaction fee will add up fast.

Shopify ($79/month)

If your small business is growing rapidly, you’ll need a robust website. This plan includes more granular reporting data and features like gift cards and abandoned cart recovery. 

A small business might not miss these features, but the bigger you grow, the more revenue you’ll add. If your site currently returns around $5000 in monthly revenue, then this is the plan for you.

Advanced Shopify ($299/month)

A medium to large online business can always grow more. If your goal is to grow ten times larger, this plan comes with stellar shipping, rock-bottom transaction fees, and even more advanced reporting. 

This option is designed for companies with monthly revenues in excess of $10,000. Sure, it’s pricey, but the businesses using this plan can recoup some or all of the monthly cost thanks to the additional features and lower fees.

Besides the obvious monthly pricing differences, here are a few other differences you should pay attention to as well:

  • Credit Card Rates – decreases marginally for higher plans
  • Transaction Fees – decreases significantly for higher plans
  • Abandoned Cart Recovery – very useful tool to help you earn more profits automatically. Detailed discussion here.

Now that you’ve compared your options, feel free to click the button below and start testing out the plan that’s best for you!

How to Save 20% on Shopify

One thing you should note is that on Shopify’s pricing page, the monthly price for each plan assumes you pay on a month-to-month plan.

What this means is that if you decide to cancel, you just stop paying. Period.

If you decide to go on the 1-year or 2-year plans, you save 10% or 20%, respectively.

Shopify Prices: Monthly vs Annual Costs

Shopify Prices:

Shopify Pricing PlansShopify BasicShopifyAdvanced Shopify
Monthly$29.00$79.00$299.00
1-Year
$/month
$26.10$71.10$269.10
Savings (%)10%10%10%
2-Year
$/month
$23.20$63.20$239.20
Savings (%)20%20%20%

All too often, businesses fall into the trap of settling into a month-by-month plan, and not really giving it much thought. Granted, with a month-by-month plan, you’ve got a lot of flexibility. But when you consider that you can save up to $1,435.20 over two years by signing up in advance, it pays to be a little more forward-thinking. 

Shopify had the highest customer score of any ecommerce platform in our user testing. And remember, you’ve still got a 14-day free trial to test it out first.

shopify logo ecommerce website builder review

When using Shopify, it pays to be forward-thinking

If you have an established store, consider signing up for a one-year or two-year plan to save up to $1,435.20.

What About Shopify Lite and Shopify Plus?

If the pricing for Shopify’s three plans won’t work for you, don’t despair. Shopify has a super inexpensive option and an enterprise-level one — even if neither one gives you a website, exactly. Here’s what these plans offer.

Shopify Lite

The Shopify Lite plan won’t give you a complete online store. Instead, it integrates with a pre-existing website or social media page, letting you chat with customers, accept credit cards, and create invoices. 

This option is great for a hobbiest who already has an established corner of the internet, and no plans to expand. It costs just $9/month.

Shopify Plus

Shopify Plus is an enterprise-level ecommerce plan targeted at big businesses: You’ll pay for more powerful features and for website hosting, ensuring your site never crashes when traffic surges. 

The plan is aimed at operations with $1 million or more in annual revenue, and costs $2,000 or more per month. To get a custom quote for Shopify Plus (not listed on the table above), you have to speak to Shopify directly.

Shopify Plus (Enterprise Level Users) Review – If you’re in the big leagues and your business generates 6 to 7 figures in sales per year, this is how Shopify Plus can help you grow even more.

Shopify Pricing vs Competitor Pricing

Because Shopify is well-equipped for growing or larger stores, it’s easy to assume that it would be a lot more pricey than its competitors. And sure, when you compare the cheapest paid plans of our top ecommerce providers, it does come out towards the more expensive end:

shopify pricing vs competitor pricing

But note just how small the difference in monthly cost is, particularly when you compare the best value plan (as opposed to just the cheapest). All in all, Shopify is holding an accessible entry price point compared to its competitors – albeit one that’s a few dollars a month more.

BigCommerce is Shopify’s closest matchup in terms of features, so it’s interesting to note just how close the starting price is (only $0.95 a month separating them).

There are financial pros and cons of each: Shopify takes an extra 2% transaction fee for purchases not made through Shopify Payments (BigCommerce doesn’t take any extra fees), but BigCommerce doesn’t include abandoned cart recovery on its cheapest plan (which Shopify does).

shopify logo ecommerce website builder review

Shopify gives you all the essential sales tools (and more)

You get what you pay for with Shopify – and that’s a whole lot of neat sales and marketing features to take your online store to the next level!

Shopify Credit Card Rates Explained

On Shopify’s pricing table, the Credit Card Rates sections relate to the rates you get charged if you decide to use Shopify Payments to handle your payment processing.

Cost of Shopify

When you use a credit card to purchase online or offline, there is a fee that you will pay no matter what – a payment processing fee.

When you go to your local grocery store to purchase something with your credit card, the grocery store pays a processing fee to their payment processor to collect payment from your bank and deposit it into their bank. That’s just how the world of commerce works. All merchants pay this fee.

That said, the only thing you can control are the credit card rates and that is determined by which payment processor you choose to use.

With Shopify Payments, their credit card rates / payment processing rates for online transactions are as follows:

Shopify pricing plans

These fees are on a per transaction basis, not on a per-item sold basis. So if someone buys 10 widgets from you in one single transaction, the 30 cents is charged only once and not on each item.

(Note: If you sell products in-person using Shopify’s Point-of-Sale system, the credit card rates are lower)

How Stripe works with Shopify

Shopify Payments is currently available to stores in the United States, Puerto Rico, Canada, the United Kingdom, Ireland, Australia, New Zealand, Hong Kong, and Singapore.

If you’re not located in these countries, Shopify is fully integrated with over 70 different payment processors to accept credit cards from all over the world. You can see their list of payment processors here. 

Shopify Payments Guide – If you’re looking for more information about Shopify payments, check out our further discussion.

How to Avoid Shopify Transaction Fees

I see complaints about Shopify’s transaction fees quite often, usually from merchants concerned about the impact on their profits.

Basic Shopify charges 2.9% + $0.30 per transaction, while Advanced Shopify drops just half a percentage point to 2.4% + $0.30. 

But Shopify’s transaction fees aren’t your only option, and this Q&A should throw some light on the alternatives.

Cost of Shopify

Of course, nobody likes to pay more fees especially if you don’t think it’s necessary. However, I feel that the concept of Shopify’s transaction fee is commonly misunderstood.

Let’s spend a few minutes investigating why transaction fees exist on top of monthly plan fees, if it’s unique to Shopify (or if they’re just a bunch of greedy people), and what you can do.

How do transaction fees work?

Each time a customer purchases from you (a transaction), depending on which Shopify plan you subscribed to, a transaction fee will be charged. The fees are 2% for the Basic Shopify plan, 1% for the Shopify plan, and 0.5% for the Advanced Shopify plan.

What are transaction fees for?

When shoppers visit your online store, they browse around before making a decision to purchase. It takes resources for Shopify to power your ecommerce website to ensure that it stays up and doesn’t crash on you.

So the idea is that the transaction fees help Shopify keep your store open and operating at optimal levels, no matter how many visitors you have on your website at one given time (10 visitors or a million visitors).

Doesn’t the monthly plan fee cover this already?

Yes and no. The monthly fee mainly gives you access to the Shopify platform and selling tools to get your online store published and working. The transaction fees exist to continually keep your store powered, and is only charged when someone purchases your product.

What about other similar ecommerce builders? Do they charge transaction fees?

Yes, but in different forms.

  • For BigCommerce (Shopify’s closest competitor), even though they don’t charge transaction fees for each sale you make, if you generate more than a certain sales dollars per 12 months, they automatically bump you to up to a higher plan so you’ll end up paying more per month. Shopify doesn’t “force” you to upgrade to a higher plan, no matter how much sales you generate per month.
  • For Wix (an ideal ecommerce builder for newcomers), you won’t have to pay any transaction charges. However to sell products on Wix, you need to be on either the eCommerce or VIP plan, which are a little bit more expensive per month. Be aware that you will need to pay a percentage per transaction to your payment gateway provider, who each charge their own rate (all payment gateway providers charge this fees).
  • For Volusion, they limit the amount of bandwidth you have per month (think of bandwidth also as “power” that keeps your website running. The more shoppers visit your store, the more bandwidth it uses), whereas Shopify gives you unlimited bandwidth. Once you exceed the bandwidth limit with Volusion, you’ll have to purchase additional bandwidth from them (which they don’t list how much it costs, so it’s going to be a nice surprise.)

So transaction fees appear in different forms for ecommerce platforms similar to Shopify.

Is there any way to remove Shopify’s transaction fees?

Yes. If you use Shopify Payments, they’ll remove all transaction fees.

What’s the catch? Assuming if I use Shopify Payments and Shopify removes all transaction fees, how can they keep my ecommerce website powered?

Shopify Payments help you process payments from your customers (collect money from your customer and deposit it into your bank account). This is the credit card fee as discussed in detail above.

If you use Shopify Payments, then Shopify will earn the credit card fees.

This allows them to waive the transaction fees. So instead of paying transaction fees plus credit card fees, you just have to pay credit card fees if you use Shopify Payments. You’d have to pay this regardless even if you use another payment processor (such as PayPal).

Will using Shopify Payments cost me anything more?

No. Shopify will waive transaction fees (saving you money), and the credit card rates are actually lower than payment processors such as PayPal (saving you money). The fee per transaction is fixed, there are no international fees (if you sell to customers outside of your country) and there are no monthly fees.

Is using Shopify Payments going to save me more money compared to using other similar ecommerce builders?

Yes. As discussed, if you use BigCommerce, they force you to upgrade to a higher plan if you exceed certain sales levels. Shopify doesn’t require you to upgrade at all. So theoretically, you can sell $1 million worth of products and you can remain subscribed to Shopify’s lowest plan at $29 per month.

With BigCommerce, you’ll have to upgrade to a higher plan and pay more. If you use Volusion, they limit the amount of bandwidth and if you exceed the limit, you’ll have to purchase more from them.

Shopify gives you unlimited bandwidth.

Are a lot of Shopify users using Shopify Payments?

Yes. According to Shopify, 85% of their users are using Shopify Payments when it is available (for users located in the US, Puerto Rico, Canada, the UK, Ireland, Australia, New Zealand, Hong Kong, and Singapore) as at the end of 2017.

This shouldn’t be surprising at all as users get to save transaction fees, have lower credit card processing fees, and can start receiving funds after 2-days.

FAQ Summary

When it comes to fees per sales transaction, it’s best to use Shopify Payments. Not only will Shopify waive all transaction fees, the credit card processing fees are also lower than PayPal (and most other payment processors).

It doesn’t cost you anything more to use Shopify Payments as you’ll need a payment processor to handle payments anyway.

Additional Shopify Costs to Be Aware Of

Running an ecommerce business comes with a few extra costs beyond the basic website plan. Here are the extra add-ons and charges you might need to consider.

Apps

A variety of third-party providers offer apps designed to work with Shopify websites in the online Shopify app store, home to more than over 1,400 apps. 

The prices and the functions can vary wildly: One free app lets customers chat with a business directly though the Apple messages app, while another app offers enterprise level product sourcing and supply chain management and charges $299 per month.

Domain Name

You can register a domain name through Shopify: The service starts at $14 for a 1-year registration. Visit Shopify’s domain name page to search for your business name to see if it’s still free.

Email Hosting

Shopify doesn’t offer email hosting itself, but If you own a Shopify domain, you’ll be able to set up free and unlimited email forwarding to the domain from a third-party email hosting service. The extra cost kicks in when you’re paying for that hosting service: typical email hosting charges range from $1 to $5 per month.

You don’t need to pay for those add-ons in order to try the 14-day Shopify free trial! Feel free to click through the link below.

Shopify Prices: Summary

I hope this discussion addresses the more commonly misunderstood aspects of what it costs you per month to use Shopify.

Shopify is one of the best hosted ecommerce builders available in the market today (see our full review here). They’re not the cheapest, but they do offer the best value for money.

They have a very broad range of ecommerce tools, offer you access to their App Store (over 1,400 apps), and an ecosystem of theme designers and experts. Shopify is a very strong and fast-growing online store builder.

If you’re looking for a low-cost ecommerce builder, then Shopify is not the right platform for you (see our ecommerce website builders comparison for alternatives).

But, if you’re serious about building a successful online store, Shopify is an excellent platform to help you achieve your goals.

Their plans are not outrageously expensive and are actually quite affordable, giving you the tools and infrastructure to get started. Imagine if you were able to earn $1,000 per month from your business, the $29 per month plan is quite manageable.

Then, if you were to grow your sales to $5,000 per month over time, the monthly cost starts to become negligible.

So, while $29 or $79 per month sounds expensive when you first get started, keep in mind what your business sales goals are over the medium to long-term. If you only want to generate $200 per month, then Shopify is probably not for you.

But if you want to generate thousands of dollars per month over time, Shopify is a strong platform to help you do just that.

FAQs

You might need a business license for a business operated on a Shopify website, but it depends on your state or city’s policy. If your state uses sales tax, however, you’ll likely need to get a resellers sales tax certificate, which typically requires an application and a nominal fee.

No, Shopify does not charge a transaction fee for a fully refunded transaction. Shopify automatically removes the charge or, if it has already billed you, will issue you a credit on your next invoice. 

However, if a purchase has only been partially refunded, Shopify does still allow the original transaction fee to remain.

Shopify doesn’t have any hidden fees: You’ll pay for your specific plan, and then you’ll pay an additional transaction fee for every transaction made on your store. While you can also buy any additional apps or domain names you want, you shouldn’t be surprised by anything on your invoice.

Yes. You can either purchase a domain name within Shopify, or use your own existing domain. Shopify does provide a free myshopify.com domain name to each online store when you sign up, but that doesn’t look too professional.

Yes, Shopify offers a 10% discount when you sign up for one year, and a 20% discount when you sign up for two years. Both subscriptions need to be paid up front, too.

Found This Guide Helpful?

Did this guide benefit you? Leave a comment below.

Do you know anyone who can benefit from this guide? Send them this page or click on the share buttons on the left.

You’ll be helping us out by spreading the word about our website, and you’ll be helping them out!

52 comments

Your email address will not be published. Required fields are marked *

  • Alcante
    Hello my name is Al I'm a shoplifty plus plan subscriber, however when i decided to jump to that plan i didn't know what i was doing as I'm only making around 1 sale per month My question is what will happen f I downgrade to the Shopify basic plan?
    1 reply
    • Lucy Carney
      Hi Al, Thanks so much for your comment! I'm sorry you've had this issue, from what you've described I definitely agree that the Shopify Plus plan isn't right for your needs. If you downgrade to the Shopify Basic plan you'll lose any of the Shopify Plus features you might be using, so I recommend disabling any of these before you downgrade. You'll need to check how long is left in your current subscription too. I would recommend contacting Shopify directly to make sure your downgrade is as smooth as possible. I hope this has helped! All the best, Lucy
  • C
    This article is very comprehensive and explained in a way that understanding it is a breeze. Thank you!
    1 reply
    • Zara Choudry
      Hi! Thank you for taking the time to leave us a comment! We're delighted to hear that you found this article useful. Zara
  • Don Edi
    Very simple and details articles.
    1 reply
    • Lucy Carney
      Hi Don, Thank you so much - glad you enjoyed it! Best, Lucy
  • Charles
    Thanks for the info, it was well written and covered almost everything I needed to know. The only info I've been having trouble finding is on refunds. How do refunds work if your using your trademark and custom designs; if that product gets returned? Is there an overall policy for Shopify or is it based on the app of the drop shipping distributor you're using? I'm speaking on product you customize on the Shopify platform. I'm just wondering what happens to that product. Thanks for the article, it really did help.
    1 reply
    • Jordan Glover
      Hi Charles, This is a great question! If you're going to be selling customized products through Shopify, it's likely that you'll be using a dropshipping app such as Printful. Unfortunately, there isn't a one-size-fits-all rule with this, so you'll need to check the refund policy for the specific app you're using. Often, it will depend on the reason for the return. For example, Printful will offer refunds for faulty items under certain conditions, but if a customer chooses to return a product due to sizing, or simply because they don't want it anymore, it'll be up to you to foot the cost and submit an order for a new item, if you're offering exchanges. Printful accepts returns back to their facilities, or you can set a personalized returns address so all items come back to you. If you go for this latter option, however, you'll have to take responsibility for all elements of the return process. If you can't find the specific policy for your dropshipping app, or you're not sure what it means for your business, we recommend contacting the app's customer support services directly. They'll be able to give you the relevant guidance. I hope that helps! Jordan
  • C.
    This is the most comprehensive and expertly explained guide I’ve seen. It has helped tremendously. Thank you so much!
  • denise Lillian Clayton
    thank you, spelled out in layman's terms.
  • Pratibha
    Very nicely explained. Thankyou
  • Marc
    Thanks! It gave me the information I was looking for.
  • Sal
    Hey Erin, I think I can offer some insight. I've been selling on ebay for ~10 years. I think you'd be better off on other hosting domain sites to start with such as domain.com or bluehost. The cost is much lower to start with. Once you're ready to increas your costs to go with increase in sales, switch over to shopify. For shipping, create an account with a postal company (in Canada, Canada Post is probably the best option). Create the account and then download shipping tool software (ex for CP is E.M.S). You can also prepare the shipping labels directly on the postal website (its free also) or through sites like Shippo. You'll also need a payment method (credit card and bank accouny), a registered/verified email account (try to keep it organized by having diff accnts & passwords for sensitive info), a good black and white printer (laser monochrome is best and cheapest in my opinion) and the shipping details (dimension, weight, destination). You can order the packing label protectors from Canada Post for 100% free (just create an account). Its really easy but takes time to learn w/ first hand exp. Next year at this time youll be shipping your books while sipping a coffee and dancing to your favorite music ;) good luck hope this helps
  • Jimbob
    Any advice on how to use your system for a beginner please?
    1 reply
    • Hannah Whitfield
      Hi there, Thanks for your comment! Shopify has loads of useful guides for beginners on its site, plus a really helpful support team who can walk you through the setup process for this. Hope that helps! Hannah