Wix vs Shopify is a match-up between two popular ecommerce website builders. But which one is better for your business?
Overall, Wix and Shopify are evenly matched – both score an impressive 4.7 stars out of five in our research. But whether you choose Wix or Shopify depends on your unique needs – the size of your business, your technical confidence, and your budget, to name a few.
You told us what matters most when using an ecommerce builder, and we tailored our research accordingly. We tested both platforms, focusing on these key areas, and got others to test and rate them too. You can quickly compare Wix and Shopify’s final star ratings below:
We recommend Wix over Shopify for small businesses and brand conscious entrepreneurs. Shopify is more scalable and better for larger stores, but it’s also more expensive and more clunky to get to grips with. While this is perfect if you’re after plenty of power, it’s less ideal if you need to get up and running quickly.
In this Wix vs Shopify comparison, we’ll help you choose the very best option for your online store.
Wix vs Shopify: Key Differences At A Glance
- Wix is easier to use than Shopify, and quicker to build your store with.
- Shopify is more powerful, which is why it takes longer to get to grips with.
- Wix is best for small businesses, freelancers, and individual sellers. Shopify is better for large businesses looking to grow.
- Wix is cheaper than Shopify. Wix’s ecommerce plans start from $23/month, while Shopify starts from $29/month.
- Wix provides more creative freedom than Shopify, but Shopify provides better sales tools than Wix.
- Wix is a website builder first and foremost, whereas Shopify is designed purely to help people set up their own online stores.
Pros and Cons
| Pros || Really simple editing interface: Thanks to Wix’s drag-and-drop functionality, putting your own stamp on any of its 500+ templates is easy. |
Cheap ecommerce plans: Wix lets you get your store up and running for as little as $23/month. There are no hidden costs, and plans include everything you need to sell online.
Useful apps:Apps such as Ecwid can be added and ‘plugged in’ to your store, empowering you with more ecommerce tools.
| 24/7 support: Support is available round-the-clock via phone and live chat. You’re never left alone when running your store. |
Powerful ecommerce tools: Shopify is one of the market leaders when it comes to built-in ecommerce features.
Over 100 payment options:
Wide range of payment options available, including PayPal, Stripe, and Shopify’s own fully integrated payments system.
| Cons || Too much creative freedom: |
It’s easy to get carried away with Wix’s large amount of creative freedom, and forget to follow ecommerce design best practices.
| Can be expensive: |
Apps, premium themes, transaction fees, and your monthly subscription can add up.
|Overall score /5||4.7||4.7|
|Starting price /month||$28||$29|
|Value for money score /5||4.5||3.5|
|Ease of use score /5||3.6||4.1|
|Design score /5||4.0||3.7|
|Number of ecommerce templates||108||73|
|Sales features score /5||4.3||4.7|
|Payment options||Good||Really good|
|Inventory management||Good||Really good|
|Shipping options||Good||Really good|
|Abandoned cart recovery||Included on all plans||Included on all plans|
|Transaction fees||0%||0% - 2%|
|Marketing features||Really good||Good|
|Customer score /5||4.5||4.7|
|What did our users say?||“A user can do just about anything to make their website the way they want with all the editing features, building features, and applications that Wix offers.”||“Shopify doesn't pretend that building an online store is simple. For ecommerce you have to be professional, and know lots about inventory, prices, and variants. I like that it’s just all there, ready to fill in and run a real business if you want – and if you are up to it.”|
|Which one do you prefer?||Go to Wix||Go to Shopify|
|Ease of use score /5||3.6||4.1|
|Coding knowledge needed?||❌||❌|
|Estimated building time||1 day||3 days|
|What did our users say?||“Wix was good because it provided more creative freedom, but was slightly more confusing when adding products and creating categories in comparison to Shopify.”||“I had no real issue with Shopify as a platform – it was super easy and effective to add products. I can’t imagine it being as simple as Wix’s drag-and-drop interface, but sometimes you just need more structure – and this is where Shopify works better.”|
|Ease of use verdict|| Loser |
Wix’s lack of structure lets it down
| Winner! |
Shopify’s store setup is a win with merchants
If you’re selling online, time is money. The easier you find running your store, the more time you can spend attracting and serving new customers.
While Wix is extremely beginner-friendly, in user testing, our participants found Shopify 23% easier to use than Wix – making Shopify the winner of this round.
Why Is Shopify Easier to Use?
Shopify is a powerful ecommerce platform designed specifically for creating online stores, and that’s the secret to its success. It helps you set up your store, and pushes you more towards adding inventory than creating a brand first.
Here’s how one user described their experience of creating a store with Shopify vs Wix:
“I can’t imagine Shopify being as simple as Wix’s drag-and-drop interface. But sometimes you just need a more structured block based design for pure ease, and this is where Shopify works better.”
Shopify keeps its editing interface and dashboard separate. You can add products, manage sales, and create email marketing campaigns, all away from the editor. And although Shopify’s editor is more restrictive than Wix’s, the themes are already set up to help you sell.
Creating a storefront with Wix is easier thanks to its simple drag-and-drop editor and intuitive building tools. However, it’s less optimized for merchants who may want to start by adding their stock. As one of our users said:
“I found [Wix] very easy to use, but it was obvious that it doesn’t have the powerful capabilities of a dedicated ecommerce platform.”
You’ll find Shopify has a steeper learning curve than Wix. But, in the long run, that extra structure will actually make the process of creating your entire online store easier. That’s why Shopify earns a 4.1/5 in our research for ease of use, while Wix comes out with a 3.6.
Wix vs Shopify – Ease of Use: The Verdict
Shopify wins for ease of use. While it’s true that Wix is known for its editing simplicity, the trade-off is that you get less backend control than with Shopify. If you’re looking to build an advanced online store, Shopify is the best platform available.
|Design score /5||4.0||3.7|
|Number of templates||108||73|
|Template price range||$0||$0 - $180|
|Mobile responsive designs||✔️||✔️|
|Design verdict|| Winner! |
Wider range of fully customizable free designs
| Loser |
More expensive designs, less creative freedom
Mobile Responsive Designs
First up, you need to know whether your store will look good on all devices. 39% of online shopping in the US is now done on a mobile, and this number is only going up. Both Shopify and Wix’s themes are mobile responsive, meaning your store will work just as well whatever device your customer is using.
Template Choice and Price
Independent designers ensure Shopify’s 73 themes are up-to-date and cover a range of industries. It’s worth mentioning that most themes come with multiple styling options, so you can pick the version that best suits your brand.
At $180, some of Shopify’s paid themes are on the expensive side, but it’s a one-off payment that you should see as an investment in your store. You get better design choices from paid themes, as one user pointed out after testing Shopify:
“The free themes were a little bit uninspiring, but their upgradable ones were much nicer. Again it just didn’t feel like you had much of an option to change anything beyond the theme itself.”
Wix, meanwhile, offers 108 ecommerce-specific templates, all of which are free. Wix actually has over 500 templates in total, but not all of them are designed for ecommerce. However, Wix’s templates are so easy to edit, you can turn any of them into an online store pretty easily.
When we conducted a survey to find out what real Wix users thought about Wix, one user, Barbara, told us:
“Wix has a huge selection of website templates and applications – plus there are many site building and editing features that I use to make my website the way I want. I am proud to tell people about my website, and proud of how it looks. I truly enjoy working with the Wix website builder platform.”
Wix offers more freedom than Shopify thanks to its drag-and-drop editor. Shopify doesn’t let you drag anything anywhere like Wix does – this structure can be a plus if you need design guidance, or an annoyance if you want full control.
Because of this, Shopify only earned a 3.7/5 in our research for design flexibility, whereas Wix earned a 4.0.
If you want to take your customizations even further, you can make custom edits on Shopify and Wix using HTML (Hypertext Markup Language) and CSS (Cascading Style Sheets).
Corvid by Wix allows you to customize everything from web applications to page scrolling, and can be accessed by clicking ‘Code’ then ‘Developer Tools’ in the Wix Editor. After this, you’ll have total control over how your Wix website looks.
With Shopify, it’s really easy to make custom edits. Simply click ‘Edit HTML/CSS’ on the Shopify Admin page, and you’re ready to code.
Wix vs Shopify – Design: The Verdict
Wix just beats Shopify for design. Its simplicity in design makes it a great option if you’re a small trader. Wix’s templates are packaged to help you do the basics straight away, but if you want an online store that’s more optimized for sales, Shopify’s themes are for you.
|Value score /5||4.5||3.5|
|Free plan or free trial?||Free plan||Free trial (14 days)|
|Number of plans||3||3|
|Cheapest plan (monthly cost)||$28||$29|
|Enterprise package||Custom quote||Starts at $2,000/month|
|Extra costs||Apps|| Apps |
|Pricing & value verdict|| Winner! |
Cheaper plans with fewer extra costs
| Loser |
Plans are powerful, but also more expensive
Is Wix or Shopify Cheaper?
Wix is the cheaper platform with prices starting at $28 per month, compared to Shopify’s starter price of $29 per month. If you choose an annual plan, then Wix also includes a free domain name for your first year.
Shopify charges transaction fees unless you use its in-house payment processor, Shopify Payments, whereas Wix doesn’t charge any extra fees. Neither platform will show adverts on your store, and both let you sell an unlimited number of products.
We recommend choosing one of Wix’s annual plans to get the most value for your money. This reduces your monthly cost to $23 per month and unlocks features that aren’t available on the monthly plan, such as a free domain and $300 ad vouchers.
Wix Pricing vs Shopify Pricing
The three Wix plans which let you sell online are:
- Business Basic – $28/month
- Business Unlimited – $33/month
- Business VIP – $56/month
These prices decrease the longer you sign up for. For example, the Business Basic plan only costs $18 per month if you sign up for a 36-month contract!
There’s also a custom-priced Enterprise plan designed to provide tailored support to much larger, already established businesses.
Shopify’s three main pricing plans are:
- Basic Shopify – $29/month
- Shopify – $79/month
- Advanced Shopify – $299/month
Like Wix, you can save money by choosing a longer-term subscription. For example, the Shopify Basic plan costs $26.10 per month if you choose to pay annually. Shopify’s plans are more expensive, but also more scalable for larger stores.
Cheapest Plan Features
|Cheapest plan: monthly price||$28||$29|
|Cheapest plan: monthly price, billed annually||$23||$26.10|
|Abandoned cart recovery||✔️||✔️|
|Free domain||✔️ (annual plan only)||❌|
|Number of products||Unlimited||Unlimited|
|Sell on social media||✔️||✔️|
|Sell on marketplaces||❌||✔️|
Overall, Shopify packs more powerful features into its plans, but Wix still wins because of its lower prices. Despite its cheap entry plan, Wix doesn’t hold back on its features, meaning you get great value for money even from its cheapest plan!
Wix vs Shopify – Value for Money: The Verdict
Wix offers better value for money than Shopify. The more advanced your store, the more you will appreciate being on a Shopify plan – but Wix eCommerce offers plenty of scalability for less cost.
Sales features is the area where Shopify flexes its ecommerce muscles, earning an impressive 4.7/5 in our research. Wix isn’t quite as powerful as Shopify, but you still have an impressive range of ecommerce features to work with.
Shopify is the clear winner for sales features, but context is key. Wix includes precisely what you need to sell online. If you don’t want to build a business or sell tons of products, you will enjoy the simplicity of Wix – but for more complex online stores, Shopify is best. As one user explained:
“Ideally, you want automated inventory, restocking, and shipping – you need the entire process so that it can work entirely on its own if you set it up properly. Based on my experience, Shopify seems to cater for just that.”
You can unfold the tabs below to learn about product and inventory features, or skip straight to the sales tools that interest you most:
Shopify gives you loads of freedom when it comes to how your products look. You can add unlimited items with multiple variants, which is a huge plus. However, you’ll need to install apps to enable product zoom functionality, as well as product videos.
Wix really lets your products shine. It offers a built-in product video function to improve your customer’s experience, and you can easily add a product zoom feature.
Building a distinctive checkout page is great for your brand and your bottom line, which is something Wix does well. Card details can be stored via the ‘My Wallet’ area of the checkout page, so Wix customers won’t have to go through the hassle of reentering information.
Both Wix and Shopify allow you to sell physical, digital, and service products.
However, with Wix, you will need an app to sell service products, while Shopify requires a third party integration to sell digital products. The ability to sell the other two product types is built into each platform.
As you’d expect, Shopify is the full package when it comes to inventory. You can upload single or multiple products, use stock management tools, get revenue reports, and navigate your way around easily.
Wix is designed for smaller online stores. This means the inventory management is more limited than Shopify, in that you need apps to help with things like revenue reports and visitor analytics. However, you can add multiple products, which is really useful.
Wix vs Shopify – Product and Inventory: The Verdict
Shopify has a much more sophisticated range of product features than Wix. Its inventory management is also a lot more powerful. Wix does a good job, but Shopify is designed for big businesses with a lot of stock!
|In-house payment gateway||Wix Payments||Shopify Payments|
|Payment options verdict|| Loser |
Limited selection of payment options
| Winner! |
Offers a much wider range of payment options
** If you choose Wix Payments and are based in Austria, Belgium, Germany, or Switzerland, then you can accept payments through Pay Now by Klarna
Plus, Shopify now allows merchants to enable tipping during checkout, or customize the text to ask for donations to your business or favorite charity.
Wix supports all the traditional payment options, including PayPal, Stripe, and Square, but doesn’t allow digital wallet payments like Apple Pay and Amazon Pay.
That said, it does have its own in-house payment option called Wix Payments, and doesn’t impose transaction fees no matter which payment gateway you choose. The lack of transaction fees means you get to keep more of your money compared to Shopify.
Wix vs Shopify – Payment Options: The Verdict
Shopify beats Wix with the sheer number of payment options it offers! While Wix supports Square and doesn’t charge transaction fees, which are two things we’d like Shopify to take note of, its small number of payment options lets it down.
Shopify is also helping merchants offer more flexible and contact-free shipping options, like curbside pickup and local delivery. In summary, you’re never left stranded when organizing shipping with Shopify.
With Wix, you can track orders, set tax rules for each product, and take advantage of dropshipping. However, you’ll still need apps to help with global shipping payments. That said, Wix also offers an app integration with ShipStation, a shipping solution that streamlines the process of sending products out to ecommerce customers.
Wix vs Shopify – Shipping Options: The Verdict
Shopify once again beats Wix, this time with its extensive shipping features. However you want to deliver orders to your customers, Shopify has the tools to make it happen – including curbside pickup, local delivery, or international shipping – while Wix is more reliant on apps.
As you’d expect, Shopify gives you tons of control over your tax settings – you can even set up Shopify to automatically handle common tax calculations to free up your time and reduce brain-ache.
Shopify Plus customers can also access Avalara AvaTax, which automates both your tax calculations and the tax filing process.
Wix vs Shopify – Tax Settings: The Verdict
Shopify has more built-in tax settings than Wix, which is why it wins this round. Small businesses will find Wix’s tax settings satisfactory, but Shopify gives larger stores a lot more control over their taxes.
|Social media integration||Good||Awesome|
|Abandoned cart recovery||Included on all plans||Included on all plans|
|Marketing features verdict|| Winner! |
Wix goes the extra mile with its marketing tools
| Loser |
Relies too much on marketing apps
Shopify relies heavily on third party apps for marketing. While this does give you lots of flexibility, it’s hard to compare the two platforms fairly with so many apps flying around.
On the other hand, Wix has changed the ecommerce marketing game with Wix Ascend. An all-in-one marketing solution, Ascend is available as a separate subscription, letting you manage your marketing campaigns easily in one place.
It’s no surprise, then, that Wix wins the marketing features round. When we asked Wix users which features they found most helpful when building their site, marketing tools were the clear winner, with more than one responding with SEO tools.
One user praised Wix’s “blogging tools and SEO tools,” while another said it was Wix’s “social media integrations” they found most helpful.
If you want to read more about how each platform performs in particular areas, unfold the tabs below to see how Wix and Shopify compete for social media integration, email marketing, blogging, and SEO:
Shopify’s multi-channel integration lets you connect your store to social media accounts like Facebook and Instagram, as well as marketplaces like Amazon and eBay. Similarly, Wix supports the ability to sell on Instagram, so you can seamlessly transfer your ecommerce success to a whole new platform.
These days, 48% of people’s searches for products begin on marketplaces, so integrating across channels is a great way to get a leg up on your competition.
As we mentioned earlier, Wix Ascend gives you control over all things marketing, all in one place. While you can still send three email campaigns a month without an Ascend subscription, you get premium features and a much higher campaign quota if you do subscribe.
By recovering lost sales, research claims you can increase revenue by 25%! Think of it like sealing the holes in a leaky boat. Take abandoned cart recovery, for example – this lets you email customers who have left your website with items still in their cart before checking out.
Both Wix and Shopify support abandoned cart recovery.
Wix lets you build beautiful blogs with ease. In reality, the only hurdle it stumbles over is archive functionality (saving old posts for users to read). If you really wanted this relatively unique function, though, you’re better off using a blogging specific tool like WordPress anyway.
Shopify does poorly in the blogging sphere. It has no built-in analytics features, no social bookmarking, and no blog specific search feature. Overall, its blogging offerings are bleak.
Search Engine Optimization is the practice of making sure your store appears in a strong position in search engine rankings.
Both Shopify and Wix make it easy to:
- Add and edit meta titles/descriptions – the headline and text that appears in Google
- Customize URL slugs – the text that comes after your domain, e.g. www.websitebuilderexpert.com“/ecommerce-website-builders/comparisons/wix-vs-shopify/”
- Attach alt text to images – text that Google reads to understand what your images actually depict
- Get further guidance with ‘SEO best practice’ prompts
However, Wix has the edge here. It offers keyword support, suggesting popular words or phrases worth using – something which Shopify does not offer.
Keeping track of your website’s performance is important. It helps you grow your business by showing you what is and isn’t working!
Both platforms provide access to Google Analytics, which gives you superb insight into what your customers are doing. This means you know exactly how to customize your website to earn more cash.
However, Shopify goes the extra mile with plenty of built-in analytics features, including customer behavior, stock levels, and conversion tracking. It doesn’t take much analysis to see which platform wins here.
Wix vs Shopify – Marketing Features: The Verdict
Wix wins the marketing round! It’s very close, but Wix simply offers more than Shopify – particularly when you consider the superior blogging features and the power and simplicity of Wix Ascend, offering all your marketing tools in one manageable place.
|Number of ecommerce apps||54||5,327|
|Approx. price range||$10 - $100+ /month||$5 - $250+ /month|
|Standout app||Ecwid||Shop Channel|
|App market verdict|| Loser |
Smaller range of ecommerce apps
| Winner! |
Huge range of ecommerce-focused apps
Shopify has a lot more apps to choose from than Wix, making it a great resource for scaling up your store.
Shopify’s App Store gives you huge scope to grow your store. Among other things, you can:
- Add a customer wishlist
- Set up dropshipping
- Add product reviews
- Use currency conversion
Plus, the recently added Shop App is a personal shopping app that lets customers view their favorite Shopify stores, get product recommendations, and track orders. It’s already being used by over 16 million users!
Within the Wix App Market, we thoroughly recommend Ecwid for all Wix online stores. Still, for ecommerce-specific apps, the Wix store cannot match Shopify.
Wix vs Shopify – App Stores: The Verdict
Shopify has a better app store than Wix in terms of ecommerce integrations, in that it simply has more to choose from. Wix is fine for smaller online stores, but for bigger and better ecommerce functionality (like global shipping payments), you can integrate the Ecwid app.
The short answer is: yes. Both Wix and Shopify take security very seriously and have plenty of measures in place to protect both you and your visitors, so you can sell safely online.
- SSL security is included on every plan with both Wix and Shopify. This protects your visitors’ data when they submit information on your site (such as login or payment details) – and is also an important ranking factor for Google.
- Both Wix and Shopify are certified Level 1 PCI DSS compliant, which means that your store is automatically PCI compliant too. This is good news, as you must be PCI compliant if you’re selling online and accepting credit or debit card payments.PCI compliance is important for protecting payment information, business details, and reducing fraud.
- Viruses, malware, DDoS attacks, and other nasties are always a risk to any website or online store. Luckily, Wix and Shopify have built-in security measures to help protect their systems and your store.Neither platform lists the details of these protections, as that would make them easier to crack, but safe to say they’re working hard behind the scenes to keep their users safe online.
Wix vs Shopify – Security: The Verdict
It’s a draw – both Wix and Shopify provide plenty of measures to protect your online store, so you should feel safe no matter which platform you choose.
|Support score /5||4.7||4.1|
|Live chat support||❌||✔️|
|Social media support||✔️||✔️|
|On-page help while you build||✔️||❌|
|Support verdict|| Winner! |
In-editor support is especially useful
| Loser |
Support is less user-focused
On paper, Wix and Shopify are pretty much neck and neck when it comes to support. Shopify’s 24/7 phone support and live chat are huge perks, especially for users needing instant, round the clock support.
However, Wix’s Help Center is even better, with hundreds of articles and videos to support you. The layout is clearer than Shopify’s Help Center, which doesn’t include videos.
Another massive point in Wix’s favor is its in-editor help. It can be frustrating having to click back and forth between a guide and your store, but with Wix, you can receive help directly within the editor.
Hover your mouse over the editor’s question marks and you bring up small speech bubbles, which answer common problems. In Shopify, this process is clunkier and requires you to visit a separate page.
Wix vs Shopify – Customer Support: The Verdict
Overall, Wix has better customer support than Shopify. Having around-the-clock support with Shopify is great, but it’s the quality of Wix’s support which makes it the winner. A more comprehensive help center and support directly in the editor mean Wix edges Shopify here.
You should now know whether Wix or Shopify is a better choice for you.
We recommend Wix for anyone setting up a new, small business who needs an affordable entry plan without sacrificing features. It’s easy to use and gives you tons of creative freedom, making it perfect for brand-conscious entrepreneurs.
We recommend Shopify for larger businesses looking for a more powerful platform that can support long-term growth. You’ll need a larger budget to get started with Shopify, but it’s a worthwhile investment thanks to its impressive sales tools and huge app store.
|Wix vs Shopify||Wix||Shopify||Winner|
|Ease of Use||With Wix, editing the front end of your website couldn’t be easier, but you lack control in the backend||Shopify is easy to use in all areas, particularly when managing your inventory||Shopify|
|Design||Beautiful templates which are really simple to edit||Offers templates designed purely for helping you sell online||Wix|
|Value for Money||Can build a store for free, while paid plans are affordable and feature-rich||Offers a 14-day free trial. For larger stores, advanced features can be worth the higher cost||Wix|
|Sales Features||Lets you sell physical, digital, and service products, but overall has pretty simple sales tools||The market’s best sales features, including excellent built-in analytics and inventory management tools||Shopify|
|Marketing Features||Outstanding marketing features, particularly with blogs||Great for social media integration and SEO, but lacking the overall power of Wix’s features||Wix|
|App Stores||Huge app store, but offers less ecommerce specific integrations than Shopify||Excellent app store, with endless ecommerce integrations to help boost your site’s sales||Shopify|
|Analytics||Simple in-house analytics, plus access to Google Analytics tracking||Access to Google Analytics, as well as more advanced built-in analytics features to keep track of your store’s success||Shopify|
|Help and Support||Email, social media, and phone support, plus an incredibly helpful forum||24/7 phone and live chat support, but doesn’t have any onsite editor help||Wix|
You Should Use Wix If…
We know finding the right ecommerce platform is important, and we’re here to help you find your perfect fit. Check out these alternatives next:
You can sell online with Wix at lower cost than with Shopify. With Wix’s Business Basic plan, you can sell online for as little as $23/month whereas Shopify’s cheapest plan is $29/month. Shopify do have a 14-day free trial though, so you can try before you buy.
Yes! Shopify has its own template language called Liquid which you can access to make advanced customizations to Shopify’s themes. Wix code can be accessed through Wix’s editor and also lets you make advanced changes to its templates.
Wix allows you to set up multiple versions of the same page in different languages – in fact, it makes it very easy to do so. You can translate text, links, SEO settings and Wix Stores with a click of a button. Shopify also offers multilingual apps, such as GTranslate, but they aren’t quite as user-friendly.
Yes! With both Wix and Shopify you can create discount codes for your customers. With Wix, this has to be a specific amount of money, though. Shopify is a bit more advanced here, in that you can offer percentage discounts.
Yes. While you can build your Wix online store at no cost, you’ll need to upgrade to one of the three ecommerce plans to sell products. These premium plans are: Basic ($23/month), Unlimited ($27/month), and VIP ($49/month).
Wix just edges it. Both platforms will allow you to edit meta titles, meta descriptions, and URL slugs – however, Wix goes the extra mile by offering keyword support. Wix also provides stronger blogging features than Shopify, which can help your site appear in more searches online.
Yes. Wix has 108 templates with ecommerce capabilities, while Shopify has 9 free themes and 60+ paid options which you can buy for $140 – $180. Every theme provided by each platform is mobile responsive, so your store will look good on any sized screen.