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100+ Key Dates for Your 2025 Marketing Calendar

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Published on February 3, 2025

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As a business owner, you must be aware of important US holidays to create engaging and relevant content for your audience throughout the year. With an up-to-date marketing calendar, you can plan in advance for key events like Black Friday and identify key opportunities to connect with customers.

Below, I’ve listed key events and holidays in the US for 2025 to help your business prepare for the year ahead.

US Federal Holidays 💭

There are 12 federal holidays in 2025. I’ve marked these in italics within the relevant month.

📆 January 2025

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Whole month: Veganuary
Jan 1: New Year’s Day
Jan 4: World Braille Day
Jan 5: The 82nd Golden Globes
Jan 20: Inauguration Day
Jan 20: Martin Luther King Jr. Day
Jan 23: National Pie Day
Jan 24: International Day of Education
Jan 29: Lunar New Year

📆 February 2025

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Whole month: Black History Month
Feb 2: Groundhog Day
Feb 2: 67th Annual Grammy Awards
Feb 4: World Cancer Day
Feb 9: Super Bowl LIX
Feb 9: National Pizza Day
Feb 11: International Day of Women and Girls in Science
Feb 13: Galentine’s Day
Feb 14: Valentine’s Day
Feb 17: Presidents Day
Feb 17: Random Act of Kindness Day
Feb 20: National Love Your Pet Day
Feb 28: Start of Ramadan (Ramadan will end on Mar 30)

📆 March 2025

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Whole month: National Women’s History Month
Mar 2: 97th Academy Awards (Oscars)
Mar 3: World Wildlife Day
Mar 4: Mardi Gras
Mar 6: World Book Day
Mar 6: National Oreo Day
Mar 7: Employee Appreciation Day
Mar 8: International Women’s Day
Mar 10: National Napping Day
Mar 14: Holi Festival
Mar 17: St. Patrick’s Day
Mar 20: International Day of Happiness
Mar 21: World Down Syndrome Day
Mar 22: World Water Day
Mar 31: International Transgender Day of Visibility

🚨 US Tax Season 🚨

The 2025 US tax season is underway, with the first important deadline for your calendar falling in March. Make a note of these dates to ensure your business is prepared!

📆 April 2025

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Whole month: Stress Awareness Month
Whole month: Autism Awareness Month
Apr 1: April Fools’ Day
Apr 2: International Children’s Book Day
Apr 2: Autism Awareness Day
Apr 3: National Burrito Day
Apr 4: National Beer Day
Apr 4: Walk to Work Day
Apr 5: NCAA Final Four
Apr 7: World Health Day
Apr 9: International Pink Day
Apr 10: National Siblings Day
Apr 11: National Pet Day
Apr 12: National Grilled Cheese Day
Apr 14: National Gardening Day
Apr 15: World Art Day
Apr 15: Tax Day
Apr 17: National High Five Day
Apr 20: Easter Sunday
Apr 21: World Creativity and Innovation Day
Apr 21: Boston Marathon
Apr 22: Earth Day
Apr 26: National Pretzel Day
Apr 26: Veterinary Day
Apr 28: World Day for Safety and Health at Work Day
Apr 28: National Superhero Day
Apr 29: International Dance Day
Apr 20: International Jazz Day

📆 May 2025

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Whole month: Mental Health Awareness Month
Whole month: Asian American Pacific Islander Heritage Month
Whole month: National Pet Month
May 1: May Day
May 1: National College Decision Day
May 3: Kentucky Derby
May 4: Star Wars Day
May 5: Met Gala
May 5: Cinco de Mayo
May 6: National Nurses Day
May 11: Mother’s Day
May 13: Cannes Film Festival starts
May 20: World Bee Day
May 24: National Brother’s Day
May 25: National Wine Day
May 26: Memorial Day
May 27: Amnesty International Day
May 28: National Burger Day
May 29: National Biscuit Day
May 30: World MS Day
May 31: National Smile Day

📆 June 2025

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Whole month: Pride Month
Jun 1: Global Day of Parents
Jun 1: National Skincare Day
Jun 5: World Environment Day
Jun 5: Global Running Day
Jun 6: World Donut Day
Jun 8: National Best Friends Day
Jun 12: World Day Against Child Labor
Jun 14: American Flag Day
Jun 15: Father’s Day
Jun 15: FIFA Club World Cup 2025 kicks off
Jun 15: Start of Eid al-Adha
Jun 19: Juneteenth
Jun 20: Summer Solstice
Jun 21: World Music Day
Jun 21: International Yoga Day
Jun 21: National Selfie Day
Jun 25: World Wellbeing Week begins
Jun 29: National Camera Day
Jun 30: Social Media Day

📆 July 2025

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Mid-July: Amazon Prime Day
Jul 1: Canada Day
Jul 2: World UFO Day
Jul 4: Independence Day
Jul 6: International Kissing Day
Jul 7: World Chocolate Day
Jul 8: National Video Game Day
Jul 13: National French Fry Day
Jul 14: National Mac & Cheese Day
Jul 16: National Hot Dog Day
Jul 17: National Tattoo Day
Jul 17: World Emoji Day
Jul 20: National Ice Cream Day
Jul 30: International Friendship Day
Jul 30: National Cheesecake Day

📆 August 2025

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Whole month: Back to school season
Aug 1: International Beer Day
Aug 1: National Girlfriend Day
Aug 3: National Sister Day
Aug 7: Purple Heart Day
Aug 8: International Cat Day
Aug 9: World Indigenous People Day
Aug 10: National Lazy Day
Aug 10: National Smores Day
Aug 14: World Lizard Day
Aug 15: National Relaxation Day
Aug 17: National Nonprofit Day
Aug 19: World Photography Day
Aug 21: World Entrepreneurs Day
Aug 26: Women’s Equality Day
Aug 26: International Dog Day
Aug 30: International Bacon Day

Top Tip 💡

August is a big month for pet-related businesses. Read our articles on how to sell pet supplies online to prepare for the holidays. Alternatively, check out our interview with Timberdog to learn how a real business launched a pet bed company online.

📆 September 2025

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Sep 1: Labor Day
Sep 5: International Day of Charity
Sep 7: Grandparents Day
Sep 8: International Literacy Day
Sep 10: World Suicide Prevention Day
Sep 11: Patriot Day
Sep 15: National Hispanic Heritage Month starts
Sep 16: Marks 100 days until Christmas
Sep 20: Oktoberfest begins
Sep 21: International Day of Peace
Sep 21: World Alzheimer’s Day
Sep 23: International Day of Sign Languages
Sep 25: National Daughter’s Day
Sep 27: World Tourism Day
Sep 28: National Son’s Day

📆 October 2025

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Whole month: Breast Cancer Awareness Month
Whole month: Domestic Violence Awareness Month
Whole month: LGBT History Month
Oct 1: International Coffee Day
Oct 1: World Vegetarian Day
Oct 2: Start of Yom Kippur
Oct 2: International Day of Non-Violence
Oct 3: National Boyfriend Day
Oct 3: World Smile Day
Oct 4: National Taco Day
Oct 5: World Teachers Day
Oct 10: World Mental Health Day
Oct 11: National Coming Out Day
Oct 13: Columbus Day/Indigenous Peoples’ Day
Oct 16: World Food Day
Oct 20: Diwali
Oct 24: United Nations Day
Oct 31: Halloween

📆 November 2025

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Whole month: Movember (Mens Health Awareness Month)
Nov 1: World Vegan Day
Nov 2: New York City Marathon
Nov 2: All Souls Day (Dios Los Muertos)
Nov 11: Singles’ Day
Nov 11: Veteran’s Day
Nov 13: World Kindness Day
Nov 19: International Men’s Day
Nov 21: World Television Day
Nov 27: Thanksgiving
Nov 28: Black Friday
Nov 29: Small Business Saturday

Preparing for Black Friday 2025

Hear from real business owners about how they prepare for the busy Black Friday Cyber Monday weekend. Spoiler alert: it’s all about prepping ahead of time!

📆 December 2025

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Dec 1: Cyber Monday
Dec 1: World AIDS Day
Dec 5: International Volunteer Day
Dec 7: Pearl Harbor Remembrance
Dec 9: Genocide Prevention Day
Dec 10: Human Rights Day
Dec 14: Start of Hanukkah
Dec 25: Christmas Day
Dec 26: Start of Kwanzaa
Dec 31: New Year’s Eve

Written by:

Emma Ryan Writer

Emma is Lead Writer at Website Builder Expert, having first joined the team in 2022. She manages the website's topical content strategy to help website owners navigate the highs and lows of being online. Emma also specializes in following the development of leading website builders Wix, Squarespace, and Shopify, through hands-on testing and research. Her work and expertise have been featured in Startups.co.uk, Digiday, TechRound, Industry Today, and Digital Information World.