How To Find Trending TikTok Sounds for Your Business

Finding the right trending TikTok sound can help build brand engagement and visibility. The list below doesn’t cover every channel to find trending sounds, but these five are some of the best:

1. TikTok’s Search Function

Use the TikTok app’s search functionality to look for sounds to use. I recommend searching for “trending sounds” or “viral sounds” – this will load up relevant content (and audio), or you can use the “Sounds” tab to see what most accounts are using.

2. TikTok’s For You Page

Check out your TikTok’s For You page to see what sounds other people are using – it won’t take long to see what songs and audio pop up regularly. As a business owner, it’s worth assessing what trends your competitors are jumping on to make sure your content is riding the latest viral wave.

3. TikTok’s Sound Library

TikTok has its own sound library on the app, so you can easily see what sounds are trending. To browse these sounds, create a new video by clicking the plus symbol in the bottom bar. From there, click “Add sound” at the top to see helpful playlists, such as viral sounds, recent songs, your favorites, and TikTok’s recommended sounds.

4. TikTok’s Creative Center

The Creative Center is a great hub and resource to find trending sounds. You can search for trending songs by region and time – with each entry, TikTok provides a visual graph to represent the song’s performance and growth over the selected period. I also really like that there’s an option to see songs that have been approved for business use. 

When you’re promoting a brand, product, or service, the sounds you use must be cleared for commercial use due to licensing issues. TikTok files suitable music under its Commercial Music Library, but do double check what you can and can’t use before posting.

5. TokChart

TokChart is a third-party website that displays the hottest sounds on TikTok in a handy chart, saving you the hassle of scrolling through your own feed to see what’s trending. Like the Creative Center, you can browse this data by location and filter it by time. You can also see trending audio separated by sound or music.

Once you find the trending sound you want to use, select the “Use sound” in the bottom right of the sound’s profile to add it to your TikTok editor. You’ll then see it at the top of your screen when filming your content.

Finding TikTok trends and audio will help your business reach new audiences and engage with the platform successfully. To help keep your finger on the pulse, I recommend saving any trending sounds you see when scrolling – you can then easily access these under your “Favorites” tab.

As with all trends and viral media, it’s all about the timing. Trending sounds will disappear, and new sounds will take their place, so this is something you need to stay on top of or risk your content feeling outdated.