Adobe Commerce (Magento) Pricing: How Much Will It Cost Your Business?

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Adobe Commerce (formerly Magento) is a powerful enterprise-level commerce platform – which includes Page Builder, a no-code way of creating an online presence that ranks among the best website builders out there – designed to handle the needs of large, growing online stores.

In this article, we’ll explain how much you can expect to pay to benefit from Adobe Commerce’s offerings for brands looking to develop and scale their business – and provide more tailored, personalized experiences for their customers.

Let’s dig in!

Overview of Adobe Commerce (Magento) Pricing Plans

Adobe Commerce offers two pricing plans: Adobe Commerce Pro and Managed Services. Neither of these plans come with price tags, but instead require you to submit some basic information about you and your business to request a tailored quote.

We’ll get into what those pricing plans include shortly, but first it’s worth noting that if Adobe Commerce looks familiar, it probably is – albeit under its former name Magento.

Adobe – the brand behind tools you know and love, such as Photoshop and Acrobat Reader – acquired popular ecommerce platform Magento in 2018. Now, Magento is Adobe Commerce, with the latter having assumed and absorbed everything that made the former such a widely-used, well-loved ecommerce website builder.

Is There a Free Adobe Commerce Plan?

Unlike Magento Open Source – which was free to use, and you only paid for the add-ons – Adobe Commerce is now a solution that you have to pay for.

Unfortunately, there’s no free trial either – and a free plan is off the table, too.

Instead, Adobe Commerce offers a demo, which allows you to get a feel for how the software is used, and what it does, without committing to anything.

You can access this demo of Adobe Commerce here.

Adobe Commerce demo website screenshot
Adobe Commerce's demo enables you to get a feel for the software without committing to a paid plan, or even requesting a quote. It's just over half an hour long.

Adobe Commerce (Magento) Costs Breakdown

Adobe Commerce offers two pricing plans:

  • Adobe Commerce Pro
  • Managed Services
Adobe Commerce pricing packages website screenshot
Adobe Commerce's pricing isn't transparent – you'll need to contact the Adobe Commerce team for an accurate quote.

Not the catchiest names – and, unfortunately, neither come with transparent, fixed cost pricing. You won’t get the simplicity of other website builders’ clear costs – such as knowing that Wix and Squarespace’s most affordable plans will cost you $16/month, or that GoDaddy’s monthly cost is $9.99.

Instead, Adobe Commerce requires you to click a button – “Get pricing” – at which point you’ll be redirected to a form, which looks like this:

Adobe Commerce online webform to request a quote website screenshot
Adobe Commerce's plans don't come with set prices – you'll need to fill out this form for a quote customized to your business and its needs to understand how much the popular ecommerce platform will cost you.

The reason behind this is that Adobe Commerce is a custom solution tailored to the exact needs of your business’ size, industry, order volume, plus a whole range of other factors and circumstances unique to your brand and its needs.

That said, we can tell you exactly what you get with each plan – even if we (or Adobe Commerce, for that matter) can’t tell you what they cost.

Adobe Commerce Pro

Adobe Commerce Pro is billed, by Adobe, as “the all-in-one package for merchants of any size or business model”. And, while it’s more affordable than the Managed Services package, we don’t recommend it for merchants of any size.

Adobe Commerce – even its most basic, affordable offering – is only suitable for large ecommerce businesses. For those just starting out, or with a more modest monthly order volume, we suggest opting for Shopify or BigCommerce.

Here’s what Adobe Commerce Pro includes:

  • Adobe Commerce application
  • Core application support
  • Single-tenet, dedicated infrastructure
  • Deployment tools
  • Dedicated staging environment
  • Increased customization
  • 50GB of testing
  • Disaster recovery and data retention
  • Varnish-based CDN (Content Delivery Network)
  • Image optimization
  • DDoS (Distributed Denial of Service) protection and WAF (Web Application Firewall)
  • Performance monitoring tools
  • Infrastructure support
  • Technical Account Manager
  • High availability architecture
  • Automated data backup
  • Expansive monitoring and alerting
  • Scale globally on AWS (Amazon Web Services) and Azure
  • Secure and dedicated cloud infrastructure
  • Incident service level target
  • Surge capacity monitoring and response
  • Infrastructure security
  • Infrastructure level 99.9% SLA (Service Level Agreement)

As you can see, this is a fairly exhaustive list of features and functionality, which sets Adobe Commerce apart from the likes of Wix and Squarespace in terms of what’s included. However, this litany of inclusions also marks Adobe Commerce out as an enterprise-level ecommerce website builder, in that it’ll only be larger, more established businesses that will require this sort of stuff.

If you aren’t sure what at least three quarters of this list means, that’s a good sign your business doesn’t need Adobe Commerce quite yet. Good news, though – we’ve rounded up a list of the top Adobe Commerce alternatives in the blue box below.

Managed Services

Adobe Commerce’s Managed Services plan contains everything Adobe Commerce Pro does, plus a few extras.

The Managed Services plan also scores you:

  • Application level 99.9% SLA
  • 30-minute SLT (Service Level Target) for P1
  • Designated cloud infrastructure resource (Customer Success Engineer)
  • Planned event management support
  • Customized site monitoring and personalized run book
  • Upgrade and patching development assistance
  • Go-live process coaching
  • Dedicated escalation management
  • Application monitoring assistance

We only recommend Managed Services for the largest of ecommerce businesses, with the most comprehensive needs and biggest customer bases.

More Information

Adobe Commerce (Magento) vs Competitor Pricing

Given Adobe Commerce’s pricing isn’t transparent, the task of comparing those rates to the ones offered by its fellow ecommerce website builders is tricky.

Still, here’s a quick breakdown – by the level of pricing plan – of a handful of ecommerce website builders.

Builder Basic Ecommerce Standard Ecommerce Advanced Ecommerce Enterprise Ecommerce
Wix eCommerce $27 $32 $159 Custom
Volusion $31.50 $71.10 $269.10 Custom
Shopify $29 $79 $299 Custom
BigCommerce $29 $79 $299 Custom

In contrast, we estimate the cost of building a website with Adobe Commerce to come in at between $200,000 and $250,000 – with yearly costs rising as high as $500,000 for larger businesses.

What are Adobe Commerce's Additional Costs?

The overall Adobe Commerce pricing comprises various factors other than the licensing fees – which, given those are both opaque and already expensive, can be a tough pill to swallow. And one that small businesses simply won’t have the appetite for.

Still, larger online stores can benefit from Adobe Commerce’s comprehensive approach. To help you budget for the equally comprehensive costs, we’ve summarized the most important fees to factor in with Adobe Commerce below.

Web Hosting ($14.99 to $39.99/month)

Being an open-source software, web hosting is the first non-negotiable cost you’ll encounter with Adobe Commerce. From our in-depth hosting research, we confidently recommend SiteGround for powering your Adobe Commerce store. Among other reasons, it’s one of the only hosting providers offering automatic Adobe Commerce installation.

For this reason, we’ll discuss SiteGround’s shared hosting price plans below.

Adobe Commerce is best suited to large online stores, so we’d recommend the GoGeek plan.

It’s able to support up to 100,000 unique monthly online visits and offers priority support to help keep your enterprise-sized website running smoothly.

SiteGround also offers a 30-day money back guarantee, so you can easily try it out risk-free.

SiteGround logo

SiteGround is the best host for Adobe Commerce

You can’t look further than SiteGround for powering your Adobe Commerce store. So, what are you waiting for?

Domain Cost ($10 to $20/year)

You’ll also need to consider the cost of your domain, i.e. the URL for your online store. A new domain will cost somewhere between $10 and $20 per year, depending on how popular your domain name is and the registrar you use.

SSL Certificate Cost ($0 to $600/year)

The Secure Sockets Layer provides protection for your online store. It encrypts the sensitive data passed between your customers and checkout system, such as credit card details.

By signing up with SiteGround to power your Adobe Commerce store (which is what we strongly recommend), you’ll get a free SSL certificate on every SiteGround hosting plan. Otherwise, you’ll need to spend roughly $50 to $600 per year, depending on your SSL certificate. One less cost to worry about!

Adobe Commerce Developer Cost ($65 to $150/hour)

The hourly rate for Adobe Commerce developers will depend on the experience of the developer, but you’re usually looking at spending between $65 and $150 per hour. The amount you pay will depend on the size of your project. For example, whether you need a few quick fixes in the backend or you need your whole site to be migrated from another platform to Adobe Commerce.

Themes ($25 to $5,000+)

You can choose from a ready-made Adobe Commerce theme which costs anywhere between $25 and $499 (although the average cost is around $100), or you can customize your own theme. Only one theme is available for free.

The latter option could cost anywhere between $600 and $25,000, depending on the Adobe Commerce web designer you hire, and your requirements. Typically, you’re looking at $5,000 for a custom theme.

Extensions and Add-ons ($0 to $2,000+)

The cost of each extension will depend on the development agency that created them. They range from free to $2,000+ (the more expensive options usually come with additional software).

There are almost 2,000 free extensions available, while a third of them cost around $90, and 10% of them cost less than $30. 

Payment Fees (2% to 4% per transaction)

To accept payments online, you’ll need to pay transaction fees to the payment gateways you’re using. These typically cost between 2% and 4% per transaction, and you’ll also need to pay to install many of the gateways.

More Information

Adobe Commerce Pricing: Summary

To recap, Adobe Commerce’s costs are shrouded, frustratingly, in smoke and mirrors. Although its website does give you an indication of what each of its two pricing plans includes in terms of features, you’ll have to enquire via a form on Adobe Commerce’s website for a quote that’s tailored to your business.

What we can also tell you is that Adobe Commerce’s costs are dependent on your gross annual revenue, so you can expect to pay more if your sales are through the roof. On top of these estimates, you’ll need to pay for things like domains, extensions, and web development help if you don’t already have a team of developers in-house.

As we’ve seen, Adobe Commerce is only suitable for large enterprises that have the budgets to accommodate the costs above. The Adobe Commerce Pro plan may work for medium-sized businesses, but we’d recommend only very large companies go for the Managed Services package.

Adobe Commerce Pricing: FAQs

Adobe Commerce offers great ecommerce software for enterprise-level online stores. But, if you’re looking for something a little smaller in scale, then we recommend WooCommerce as the first Adobe Commerce alternative to consider. It’s an ecommerce plugin (like an app) that works with WordPress, which is an open-source software that’s a little less intense than Adobe Commerce.
You don’t need to be a tech whiz in order to install Adobe Commerce manually, but you will need to set aside a few hours to complete the process.

If you’re curious, we’ve written a guide on how to install Adobe Commerce (formerly Magento) that you can check out for more info. And if you don’t want to deal with the installation yourself, you can choose a web hosting provider that will take care of it for you. Not all hosts will do this, but SiteGround is one example of a host that offers free Adobe Commerce installation.

That depends on your goals. If you’re running a non-ecommerce site, just starting to sell online, or even running an established midsize ecommerce website, then Adobe Commerce is not good value for money – it’s not worth the cost, because you won’t need all of that power!

But if you’re running a large-scale, enterprise-level ecommerce site, then you could really benefit from Adobe Commerce’s scalability and advanced features.

Written by:
I’ve written for brands and businesses all over the world – empowering everyone from solopreneurs and micro-businesses to enterprises to some of the ecommerce industry’s best-known brands: including Yahoo!, Ecwid, and Entrepreneur. My commitment for the future is to empower my audience to make better, more effective decisions: whether that’s helping you pick the right platform to build your website with, the best hosting provider for your needs, or offering recommendations as to what – and how – to sell.

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