Shopify vs Etsy: I Explore Key Features, Pricing, & More

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A smiling headshot Holly Choules
Written By
natasha_willett
Reviewed By
Updated on January 29, 2025
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Best for side hustles
Starter
See Pricing

$5/month (billed annually)

  • Not a full online store
  • Sell via social media and messaging apps
  • Cheaper than main pricing plans
Best for small businesses
Basic
See Pricing

$29/month (billed annually)

  • 2.9% + $0.30 online card rate
  • Agentic commerce
  • Multichannel selling options
Most popular plan
Best for established stores
Grow
See Pricing

$79/month (billed annually)

  • 2.7% + $0.30 online card rate
  • 5 staff accounts
  • Offers shipping insurance
Best for large businesses
Advanced
See Pricing

$299/month (billed annually)

  • 2.5% + $0.30 online card rate
  • Enhanced 24/7 support
  • Custom reports and analytics
Best for industry leaders
Plus
See Pricing

$2,300/month (3-year plan)

  • Priority 24/7 phone support
  • Unlimited staff accounts
  • Customizable plan
Best for titans of business
Enterprise
See Pricing

Custom pricing

  • Tailored to your business needs
  • Designed for high-growth, high-volume businesses
  • Offers advanced features

Shopify and Etsy are both giants of the online shopping world. Attracting millions of sellers from across the globe, these online store builders could take your business to the next level. But which is the right fit for you?

I’ve compared online store builders and found that Shopify is the best ecommerce website builder on the market, offering powerful sales tools designed for scaling businesses. Meanwhile, Etsy is a trusted online marketplace which is a haven for homemade goods, vintage items, or craft supplies.

Curious about the best platform for your needs? Read on to discover the key differences between Shopify and Etsy that span pricing, sales tools, security, and more.Short on time? Take our quick quiz to find your next ecommerce platform instead.

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I’ve modified this article to ensure that all of its information is up to date, so you can choose your ideal ecommerce platform. I’ve also added additional photos, videos, and information boxes to help you decide, while addressing any new changes in 2025.

Need a quick comparison? Here’s a brief overview of both platforms and the key differences between them.

Before I go into further detail, there’s one key point you need to know about Shopify and Etsy. Shopify is an all-in-one ecommerce platform, while Etsy is an online marketplace.

Since Shopify is a dedicated ecommerce platform, you’ll receive sophisticated features and apps designed to help you set up your store and grow your online presence. From start to finish, you’ll have everything you need to upload products, design your store, set up shipping and payments, and so on.

On the other hand, Etsy is a popular online marketplace with over 500 million visitors each month. This leaves your store with a large customer base to tap into, so you don’t have to worry about making your products visible to buyers through marketing efforts.

Unlike Shopify, which lets you sell anything, Etsy is a specialized platform. It focuses on three types of product: handmade, vintage, or craft goods. If you’re selling something outside of those product types, I’d recommend Shopify instead.

The Winner

Shopify and Etsy draw when it comes to pricing

There’s no clear winner here, since it depends on what you’re looking for as a seller. If you have a large store, then Shopify’s plans are great value for money thanks to its high-quality features. In contrast, Etsy’s cheaper pricing will suffice if you’re only selling a few items at a time.

At first glance, Shopify’s pricing is most expensive. Its three main plans – Basic, Shopify, and Advanced – range from $29-$299 per month billed annually, though you can test Shopify beforehand with its first three months for $1 per month offer. If you’re on a budget, the steep price increase between each plan could put you off from upgrading from the cheapest plan too soon.

In the table below, I’ve broken down each plan for you, listing the key features:

Plan Monthly price (billed annually) Key features
Basic plan $29/mo • Upload unlimited products
• Get up to 77% discount on shipping costs
• Sell across three global markets
• Standard website analytics
• Sync online store with in-person sales
Grow plan $79/mo Everything on the Basic plan and:
• Get up to 88% discount on shipping costs (plus insurance)
• Open five additional staff accounts
Advanced plan $299/mo Everything on the Shopify plan and:
• Increased checkout capacity x10
• Open 15 additional staff accounts

While these plans can be expensive, Shopify’s high pricing is worthwhile for its exceptional sales features. Even on the Basic Plan, you’ll receive Shopify shipping discounts and global selling across three markets. If you’re at the helm of a medium-large company with a lot of inventory to sell, these features are great value for money.With Etsy, there’s a one-off $15 fee when you first set up your shop. After that, you can start uploading your items or tweaking your store settings. Though this costs considerably less than Shopify’s plans, you will have fewer features at your disposal, so keep that in mind.

To upgrade your Etsy store, there are additional fees you could pay:

  1. Etsy Plus – For an additional $10 per month, you can access an additional budget for listings, personalized Etsy ads, and advanced customization options.
  2. Etsy PatternFree for your first 30 days, but $15 per month afterwards, Pattern lets you create a more personalized page for your business. If you want creative control over your Etsy page, then you may want to consider it.
Screenshot of Pattern by Etsy, the company's ecommerce website builder.
Etsy Pattern is useful if you want your Etsy site to have a distinctive look. At only $15/mo, it also won’t put you out of pocket. Source: Website Builder Expert

What About Additional Fees?

When using Etsy, you will come across additional fees. Let me break it down for you:

  • A 6.5% transaction fee on each order
  • Payment fees on each order (depending on the third-party payment processors used)
  • A $0.20 fee per product listing

If you have a high volume inventory, these combined costs will build up over time. For that reason, I recommend Shopify instead. There are no listing fees, while you can remove transaction fees by signing up for Shopify Payments, the platform’s all-in-one payment solution.

However, you still can’t avoid those pesky processing fees, which vary based on the third-party payment processors used.

The Winner

Etsy and Shopify’s straightforward setup process makes it a draw

Both platforms are easy to set up with. Each step is clearly signposted, so you’ll know exactly what you need to do from start till finish.

Whether you’re a beginner or a veteran of online store building, Etsy and Shopify are both stress-free platforms to set up with. To start selling on Etsy, I was taken through a linear process that was easy to follow, and I particularly liked how it broke down the setup process into six easy steps.

Screenshot of a variants section during Etsy's setup process.
Etsy’s setup process included uploading my first item. It was straightforward and let me classify item categories, tags, and specific variants like color. Source: Website Builder Expert

Setting up with Shopify is also straightforward. Once I’d answered key questions about my website (like what I was selling and whether I was already selling elsewhere), I was redirected to a personalized setup guide. If you’re new to ecommerce builders, this handy guide tells you what you need to do when creating your online store, so you won’t be left in the dark.

There are also ways that you can streamline the setup process. For instance, Shopify Magic, its AI website builder tool, is a useful way to generate content for your store. You can generate text such as product descriptions, headings, and email subject lines, or use the image editor tool to enhance your site’s imagery.

Screenshot of Shopify's Magic AI tool generating a product description.
I used Shopify’s text generator to create an engaging product description for me. This feature is especially useful if you’re not confident in your copy skills. Source: Website Builder Expert

One more thing to note is that you can integrate your Etsy store with Shopify during setup. When Shopify asks you if you’re selling through another platform, you can choose Etsy and import your items directly from your Etsy shopfront.

The Winner

Shopify’s customizable templates beat Etsy’s generic page designs

Giving you more ways to edit your website, Shopify wins due to its numerous template options and customization tools.

Etsy’s store designs all follow a standard template. Since you can’t change them much, it’s not the best platform to establish your unique brand identity with.

For instance, every product page has the same features in the same order. You have your logo and store name, a photo carousel, your product title, and so on. Since all stores follow this layout, standing out from the competition is tricky. The most you can do is make sure you have appealing product photos and product titles with the right keywords.

Screenshop of an Etsy product page.
While Etsy’s minimalist designs are appealing to the eye, I'd prefer if there were more ways to customize your product pages – it felt very limiting. Source: Website Builder Expert

With Shopify, you have much more creative control. At the time of writing, the platform offers 12 free themes and 222 paid themes (priced between $100-$500 each), giving you more ways to customize your store. When using Shopify’s editor, I was able to tweak my store’s design by adding new sections, or by changing the website’s key fonts, colors, and imagery. Overall, Shopify gave me far more ways to tweak my store than Etsy did.

Screenshot of an image banner added to a product page from the editor.
Shopify let me rearrange product pages, or add new blocks like this banner image. It’s great if you want more control over how each page looks. Source: Website Builder Expert

However, this isn’t to say that Shopify’s editor doesn’t have its limitations. Since the editor requires you to stack different sections on top of each other, there was little variation on how I could arrange a page and make it my own.

The Winner

Shopify’s sales features are second to none

From advanced product management tools to varied shipping options, Shopify’s sales features are designed to support your store’s growth.

According to our research, Shopify is the best ecommerce platform on the market, and this is due in part to its top sales features that you won’t find anywhere else. Here’s a fraction of what Shopify offers:

  • Unlimited products – You can sell as much as you want, while you can sell a wider range of products as long as it’s in line with Shopify’s T&Cs
  • Multichannel selling – Shopify lets you share and sell across multiple social media platforms, like Facebook, Instagram, Pinterest, and TikTok
  • Payment methods – There are over 100 payment providers to integrate with your store. Popular options include Amazon Pay, Stripe, PayPal, and Shopify Payments
  • Shipping options – You can use Shopify Shipping to connect your account with carriers like USPS, UPS, DHL Express, and FedEx, or download the Planet app to let buyers choose carbon-neutral shipping
  • App market – To add additional functionality to your store, you can choose from over 8,000 free or paid Shopify apps to integrate with your website

Curious about adding apps to a Shopify store? Our in-depth video tutorial below will show you how to install these apps (and it’s speedier than you think!)

Etsy’s sales features are overshadowed by Shopify’s. However, it’s not to say that Etsy doesn’t offer anything of value. The platform has a small selection of tools that can assist you with your ecommerce operations:

  • Etsy Seller App – This app helps you manage your store from your phone. You can track orders and shipments, be notified of repeat buyers, access order details, and upload photos or videos to your listing
  • Search Analytics – Located on your dashboard, you can see how people find your Etsy shop through detailed insights
  • Shipping labels – You can access Etsy’s shipping labels for international and domestic orders, which includes tracking numbers and discounted shipping rates
Screenshot of Etsy's webpage advertising the Etsy Seller App and download.
I could easily download the Etsy app via QR code. Once it's installed to your phone, it’s a great companion to have while on the go. Source: Website Builder Expert

However, Etsy’s sales features still don’t compare to Shopify’s. If you have a large business and plenty of stock to push, you’ll want to make the most of Shopify’s powerful tools, ranging from product management to shipping.

Screenshot of Shopify's sales analytics from the dashboard.
I found most of Shopify’s key sales features on my dashboard. The analytics tab lets me examine key insights about my store, like conversion rates or the average total value of all orders. Source: Website Builder Expert

Do Etsy or Shopify Offer Point of Sale?

Keen to sell in person too? To do so, you’ll need to use Point of Sale (POS), a device that lets you process sales in physical retail locations. Thankfully, you can integrate POS with both Shopify and Etsy.

The main difference is that Shopify has its own built-in POS, while Etsy must be integrated with Square to access POS. Square’s and Shopify’s POS score highly in our research, with both options letting you personalize your POS or purchase POS accessories to integrate with your store.

The Winner

Shopify’s marketing tools empower you to grow your business online

It’s easier to reach new customers with Shopify’s marketing tools. You can set up professional email campaigns, ace your store’s SEO, or download a wealth of marketing apps from the App Store.

Shopify has the most marketing tools. However, there’s a specific reason for this.

Since Etsy is a global online marketplace with millions of visitors, your account doesn’t come with that many marketing tools. Your items will already be visible to Etsy’s users, so there’s less of a need to spend lots of time on your marketing efforts.

However, it does come with a downside. You’ll also have to compete with other Etsy sellers in your niche. This means optimizing your store so Etsy’s algorithm lets you rank as high as possible in search results.   

Of course, you’ll still want to share your products online. Etsy lets you create and share social posts, a feature you can access from your Shop Manager. You can choose from six different types of social posts and share your finished product on Facebook, Instagram, Twitter, or Pinterest.

Screenshot of a blog post from the Seller Handbook explaining Etsy's social media tool.
According to the Seller Handbook, you can also create posts from the Etsy Seller app and find post inspiration through Etsy’s useful suggestions. Source: Website Builder Expert

On the other hand, you’ll need to build your customer base from scratch on Shopify, especially if you’re opening your first online store. Thankfully, the platform comes with a myriad of marketing tools you can use:

  • Shopify Email – This built-in tool lets you create professional email marketing campaigns, with your first 10,000 emails being free
  • Strong ecommerce SEO – You can improve your visibility on search engines by creating SEO-friendly product descriptions, adding alternative text, and changing your meta titles and descriptions
  • Shopify Forms – Offers an easy way to generate new leads while growing your subscriber base
Screenshot of Shopify's marketing analytics page from the dashboard.
To see how my marketing efforts were doing, I used the marketing analytics tab from my dashboard. It shows you how many sales are attributed to your marketing, so you can make improvements if it’s not converting well! Source: Website Builder Expert
The Winner

Shopify’s comprehensive help and support will assist you every step of the way

Whether you need to access the live chat or are keen to learn new skills from a video tutorial, Shopify’s help and support will allow you to do so.

So what do you do if your product images magically disappear one day? If you want to feel supported no matter what happens, I recommend Shopify. It has the most comprehensive help and support options.

When I had a question related to domains, I could find an answer directly from my dashboard. I was able to consult Shopify’s virtual help center assistant, which provided me with useful resources and could put me in contact with a human “Support Advisor” if I needed additional help. With the assistant, we noticed speedy response times during our hands-on testing – under 10 seconds to be exact!

Screenshot of Shopify's live chat box accessible from the Help Center.
I asked the live chat how I could migrate a domain onto my Shopify store. It gave me a speedy response including everything I’d need to do to solve my problem. Source: Website Builder Expert

I could also access Shopify’s detailed help center. The page was neatly organized into different topics, so it was easy to track down the information I needed. There are also video tutorials, in-depth guides, and its community forums to access for further help.

In comparison, Etsy’s help and support tools are lackluster. Though it has its own Help Center that is kept up-to-date, its contact lines are lacking. For instance, when I needed tailored help, I couldn’t find accessible contact lines and, instead, had to submit a help request from the Help Center.

Screenshot of Etsy referring us to its email address after filing a help request.
After filling in my help request, I was told to email Etsy instead. However, I would have preferred being able to access this email in the first place. Source: Website Builder Expert
The Winner

For maximum security, Shopify is my top recommendation

If you’re making multiple sales a day, you need an ecommerce platform that will keep you and your buyers safe. Shopify achieves this by applying key security measures like fraud detection and two-step verification.

Website security is no joke, especially when 30,000 websites are attacked everyday. To keep your customers protected, you need to choose a platform you can trust.

Shopify is a strong choice. Because it’s a dedicated ecommerce platform supporting stores across 170+ countries, it understands the importance of keeping merchants and buyers safe. These are the key security measures Shopify takes:

  • SSL certificates to ensure your store runs on a secure server
  • Secure customer login areas
  • Two-step authentication that makes it harder for hackers to access customer accounts
  • PCI compliance to show users that Shopify conducts transactions in a secure environment
Screenshot of Shopify's authentication section from the user dashboard.
From the security tab, I found so many ways to protect my account. You can easily add two-step authentication through an app like Google Authenticator. Source: Website Builder Expert

Shopify also offers advanced fraud protection. You can use Shopify Payments for its in-depth fraud analysis tools, or download Shopify Flow to set up automations that spot suspicious activity for you.

By contrast, information on Etsy’s key security measures is trickier to find. However, since it’s a major website with daily traffic, all stores do come with an SSL certificate by default.

Need help with your decision? To help you choose between Shopify and Etsy, these are the standout features of each platform:

Choose Shopify If…

  • You’re a medium-large business with scaling inventory, since Shopify’s inventory tools will help you manage and grow your stock
  • You want built-in marketing features to help you grow online, like email marketing and multichannel integration
  • You desire more creative control over your website’s design through customizable templates
  • You want a large number of different payment options to choose from

Choose Etsy If…

  • You specialize in handmade, vintage, or craft goods, which is Etsy’s main focus
  • You’re a smaller store with moderate inventory
  • You want immediate access to a large number of potential customers – without needing to spend time on marketing

Our in-house ecommerce website builder research is the backbone of our articles. In fact, we’ve conducted over 200 hours of testing to ensure that you make the right decision.

We analyzed each platform via seven key criteria: sales features, website features, help and support, design functionality, user experience, and customer score, and value for money.

These criteria are based on what users are looking for in an ecommerce platform. This makes sure that we have your unique needs in mind! For instance, since merchants value sales features, I checked to see if Shopify or Etsy offer popular tools like multichannel selling or numerous payment methods.

After a barrage of comparisons, I can finally announce the best ecommerce platform overall: Shopify. Best fit for growing businesses, it’s currently the best online store builder on the market with exceptional sales and marketing tools to boot.

Despite Shopify’s win, Etsy is still a good fit for a specific kind of seller. If you’re a smaller, creative business offering handmade, vintage, or craft products and want your goods shown to millions of active users, Etsy is also a worthy choice.

To learn more about each platform, check out our Shopify review or our detailed guide to selling on Etsy.

Written By

A smiling headshot Holly Choules

Holly Choules is a Writer at Website Builder Expert with a background in researching and crafting engaging content for digital platforms. In previous roles, she has demonstrated her wordsmith skills by writing for public facing brands in a range of industries. After gaining hands-on experience using leading website builders, like Wix and WordPress, she is now keen to share her findings through informative, easy-to-follow articles that help small business owners get online and grow their presence.

Since joining the team in 2024 and transitioning into the tech sphere, Holly is passionate about applying her three years of content writing experience and upholding Website Builder Expert’s position as an authoritative source on website builders, ecommerce, and digital marketing.

You can read Holly’s articles below, or connect with her on LinkedIn.

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Reviewed By

natasha_willett

Natasha brings her expert credentials – a BSc, Ma, and MMRS – to Website Builder Expert. Natasha has qualifications in Advanced Statistical Analysis, MRS certificate in Market Research, Brand, Finding the Story in the Data, and Big Data: Measuring and Predicting Human Behaviour. These have allowed her to carefully analyze over 64 providers across website builders, ecommerce web builders, and hosting.

Natasha began building websites when studying sports science, originally using Weebly to create websites to help students learn in a more interactive way. During her first week at Website Builder Expert, she realized that website builders would become important in giving business owners full control over their websites. She began creating a rigorous methodology of research that centered around testing providers and products against a large set of mixed criteria turned into quantitative findings, comparing value for money, design, ease of use, and more. All to provide the most honest and objective insights rather than just looking at their claimed features.

In five years at Website Builder Expert, Natasha has attended multiple expos in her field, including ESOMAR, MRS, eCommerce Expo, Ad World, Digital Customer Engagement Summit, and IMRG, just to name a few. Natasha has also worked alongside website builders directly to share her research with them, so that they might improve their products for users.

She’s clocked an impressive 9,600 hours of product research and testing, pulling data from multiple sources and providing the Website Builder Expert team with the scores and product details they need to give you the best recommendations to succeed online.

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    Great comparison! I appreciate the detailed breakdown of the pros and cons for both platforms. It's helpful to see how Shopify offers more customization options, while Etsy's built-in audience can be a big draw for new sellers. This will definitely help me in deciding the right platform for my products!

  • D06

    Great comparison! I appreciate the detailed breakdown of the pros and cons for each platform. It really helps in understanding which one might be a better fit for my business. I’m leaning towards Shopify for its customization options, but I can see the appeal of Etsy for reaching a creative audience. Thanks for the insights!

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  • Tonya

    Thank you for your expertise. I am thinking about ope6an e-commerce store and sell Christmas cards and clothing, and I was confused about which platform I should go with, but you made it simple to choose. I appreciate you.

    1 reply

    • Annie Angus
      Annie Angus

      Hi Tonya,

      Thanks so much for your comment, I'm happy we made your decision a little easier! We've written guides on how Shopify works and how to sell on Etsy, which are worth a read if you've decided on one of these platforms!

      Best of luck opening your ecommerce store!
      Annie

  • Patsy

    That was a wonderful breakdown with lots of information about both, the good and the watch out for. I feel like it helped me to decide to open up with Shopify and we will just see later down the line if I add Etsy to my endeavors. Thank you for the time and effort you put into this research. I would like to say that it was wonderful the way you shown the light on both of them without ever being negative to either. Very well written and easy to understand, and fair to both worlds.

    1 reply

    • Jacqueline Renouard
      Jacqueline Renouard

      Hi Patsy,
      Thank you so much for the wonderful comment! Our writers work super hard to research each provider, test them, and give fair opinions on which are better. We feel super seen by this comment and wish you the absolute best with your Shopify adventure and let us know how you're getting on!
      Warmly,
      Jacqueline

  • Deirdre Mac Gowan Lindfors

    Thank you so much, this is brilliant and really helped me understand the difference between the two different site, Etsy and Shopify. It has helped me make a decision and I choose to start with Shopify and later include Etsy. This article is so well written and very easy to understand also so much information.
    Once again a huge Thank You!
    Warmly,
    Deirdre Mac Gowan Lindfors

    1 reply

    • Jacqueline Renouard
      Jacqueline Renouard

      Hi Deirdre,
      Thanks so much for the kind words, we really appreciate the time you've taken to read and leave us a message! That's so exciting, congratulations on pushing forward with your dream We at Website Builder Expert are wishing you the absolute best and let us know how you find Shopify.
      Warmly,
      Jacqueline

  • SUZANNE

    What people need to know is that Etsy can withold your earnings anytime they like. I have been 2 months now without receiving a penny from them. The reason bizzarly is that as a newish seller, I have sold too much!! And they need to make sure I don't have refunds etc. According to their stats, I am 1% off becoming a top seller and yet still refuse to lift my reserve. And i buy all postage via them so tracking isn't a problem. They paid me the first month but now owe me around £200 . Also their advertising is expensive, I paid out £60 with not one converted sale from it. I now use Google adwords as you have more control. Customer service is rubbish, they just send you a copy and paste message without even looking at your account. I am moving to Shopify.

    1 reply

    • Lucy Carney
      Lucy Carney

      Hi Suzanne,
      Thanks so much for your comment and sharing your experience with us - I'm so sorry you had such a bad time with Etsy! I hope that Shopify serves you much better. I'm sure other readers will find your comment useful too!
      Have a great day, Lucy

  • Sarah

    This is a super duper helpful article. thanks for breaking it all down for the beginners!

    1 reply

    • Jordan Glover
      Jordan Glover

      Hi Sarah,
      Thanks for your comment, we're so glad you found it helpful!
      Regards,
      Jordan

  • Sefiat

    This is so helpful dear. I have been struggling to decide where to start from as a small business. This really helped me make up my mind!

  • Yunia

    Great article!! I was having doubts aboit what to ise and how to use it. But I have a question that it was not covered, the subscription is montly or are you tied up to an annual contract, and if you leave before are you penalized? Thank you in advanced

    1 reply

    • Lucy Carney
      Lucy Carney

      Hi Yunia,
      I'm so glad you found the article useful! That's a great question, I'm happy to help. They both charge monthly, so you're not locked in for a long time!
      Shopify charges monthly, although there's the option to sign up to an annual contract if you want to. But the prices we show in our comparison (the $29, $79, and $299 per month plans) are all for month-by-month payments.
      Etsy's Standard plan has no monthly fees at all, only listing fees, transaction costs, and payment processing charges which are applied to products and sales. Its Plus plan is charged monthly.
      Hope this has helped, all the best!
      Lucy

  • Marina

    Thank you so much.... I had an etsy shop in the past and I was debating to open it again or not. I want to try shopify but I am a bit scared because at the end both require soooooooo much energy, which I am eager to spend but at the end you don't know if you are heading towards the right direction. But I guess that is the risk that an entrepreneur has to take!! Thanks again it was really helpful! XX

    1 reply

    • Zara Choudhry
      Zara Choudhry

      Hi Marina!
      Thank you for leaving us a comment! We're really glad to hear that you found this article helpful. We believe both Shopify and Etsy are great platforms to sell on, but for slightly different reasons. Shopify offers a ton of customization options and really lets you create a unique brand around your products, while Etsy gives your products great exposure with it being a popular marketplace! In terms of choosing a platform that doesn't require too much energy on your part, we'd recommend Etsy because there's less self-marketing involved and not much need to design your online store.
      Hope this was helpful!
      Zara

  • Geoff

    You missed one of the biggest pros of Etsy, which is that Etsy collects and remits all sales taxes on your behalf. Selling products over the web has changed drastically with many nations and states now requiring sales tax on products regardless of whether the seller has a brick-and-mortar presence within the buyer’s region. You are subject to penalties if you do not file taxes, and while there are services and accountants who can assist in this process for a cost, every single jurisdiction has different rates, exemptions, thresholds, penalties, and compliance requirements. Etsy does all the heavy lifting when it comes to sales tax collection and remittance, so the seller can focus on their products and customer service.

    1 reply

    • Jordan Glover
      Jordan Glover

      Hi Geoff,
      Thanks so much for this. Taxes are super important but something that some people still forget when starting their businesses!
      Regards,
      Jordan

  • Cori

    This article and the comments (especially Mia and Debbie) were super helpful.

  • Charli

    Hi,
    Thank you for this article.
    I was wondering if it would make sense to do business with both Etsy and Shopify.
    Thank you,
    Charli

    1 reply

    • Hannah Whitfield
      Hannah Whitfield

      Hi Charli,

      Thanks for your feedback! I think using both at the same time could work really well - in fact, look out for Shopify's Etsy Marketplace Integration App which will sync your inventory across both platforms, and mean you don't accidentally oversell.

      Best of luck with it!

      Hannah

  • Sonya

    This a really great article. It help me decide what to do. I had an idea where to start, this confirmed it. Thank you so much .

    1 reply

    • Hannah Whitfield
      Hannah Whitfield

      Thanks for the feedback, Sonya - so pleased we could help!

      Hannah

  • Mia

    It said my comment was too long to post, so here is the rest of it:

    I have sold a few thousand of orders on Etsy and much less on Shopify, but I have had way more issues with the customers and orders on Shopify. Maybe Etsy is just a healthier environment, but the customers there have always been lovely. It could also be that Shopify shop looks more legitimate like a big company is running it, so the customers are always not as friendly and expect more compare to Etsy.

    I just wanted to share my experience.

    1 reply

    • Hannah Whitfield
      Hannah Whitfield

      Hi Mia,

      Thank you so much for taking the time to share your experience in so much detail. You've raised some great points that I'm sure will be really helpful to other readers, and I find it really interesting to hear about the difference in how customers behave across both platforms. I guess one of the major obstacles to doing well on Etsy is just that it's such a competitive space, but the audience is so large that once you start doing well, things can really snowball. So glad to hear that that side of things is going well, and really hope you manage to resolve the other issues soon.

      All the best,

      Hannah

  • Mia

    I use both Shopify and Etsy and I would say that I like that it's easy to contact Shopify customer service and they try to help you with easy issues immediately. That said, I have had a lot of issues with Shopify which made me like Etsy more.
    1 - I had a domain impersonation where another shopify shop pretended to be my shop and sold completely different things using my company name. They opened for a few days and made ads on Facebook and instagram. People were upset and emailed my company saying they never received items I don't even sell and giving me death wish because the bank won't give them their money back. Shopify response to me despite the fraud site being another shopify shop was "We can't do anything or tell you anything". They couldn't even write a statement to prove that I was telling the truth.
    2 - I had a chargeback and Shopify will take a big percentage on the chargeback. The order had the same shipping and billing address, so unless shopify system lets a billing address that doesn't match a credit card through, I don't see why it could be a stolen card. They also said that they won't do anything about it and it's just the bank decision.

  • Ericka

    Great article and helpful links

  • Debbie

    You missed the biggest con for Etsy. You can't get conversion data. You know where your traffic came from, but you don't know who actually converted. This is a huge drawback - how do you know where to focus your advertising dollars and social media efforts if you don't know if it is getting you sales?

  • Suzi

    Thank you, great article, extremely useful info to get me started.

  • Jon Pall Vilheomss

    Excellent comparison. It helped me understand the difference between these two platforms and make up my mind ;)

  • Janey

    This was extremely helpful
    Thank you

  • Susan Davies

    Thanks for such a comprehensive and informative article. I learned so much from it!

    1 reply

    • Hannah Whitfield
      Hannah Whitfield

      Hi Susan,

      So glad you enjoyed it! Thanks for taking the time to leave a comment.

      Thanks,

      Hannah