|#1||Need to know coding to customize extensively
To make serious changes to your Shopify store, you will need to learn the company’s own coding language, Liquid. This requires at least some technical skill on your part.
WooCommerce: Pros and Cons
As an open-source platform, the code is available. This means the customization possibilities with a platform like WooCommerce are inexhaustible. You can create a store with real personality. Little wonder that WooCommerce calls itself “the world’s most customizable ecommerce platform”.
|#2||Stylish, specially-designed themes WooThemes
Specific, mobile-responsive WordPress themes exist for WooCommerce. There’s a huge selection to choose from and, because WordPress themes work with WooCommerce stores, your design options are never-ending.
Access to WordPress’ blogging infrastructure (more in our WordPress Review) and the ability to dig deep and edit your store’s metadata means WooCommerce gives you everything you need to harness the power of Search Engine Optimization and dominate those Google rankings.
|#1||Lack of customer support
WooCommerce doesn’t provide phone support. Instead, you can submit tickets or try to find the answer to your problem on the forum. It’s a much more hands-off approach than Shopify.
Shopify vs WooCommerce – Features: The Verdict
This is a close one, but we’re giving it to Shopify. Having features in-built and ready to use makes Shopify more accessible. Important features like abandoned cart recovery are vital to any big business and that’s something WooCommerce doesn’t offer.
Shopify vs WooCommerce – Design and Themes: The Verdict
Another close one but WooCommerce edges it here. WooCommerce gives you limitless customization so, if you’re technically competent, you can tailor your theme to your exact liking. Shopify is a great out-the-box solution but for limitless control, WooCommerce wins out.
Shopify vs WooCommerce – Ease of Use: The Verdict
This is a no contest – Shopify is the clear winner. WooCommerce is a far more technical platform that will require a certain level of knowledge to use. Shopify is accessible to the everyday person and you don’t need to know how to code.
Shopify vs WooCommerce – Time to Build: The Verdict
Another easy win for Shopify here. Its key features are in-built, its themes just need to be populated with your content, and it’s easy to use. All in all the set-up time with Shopify is a lot quicker than WooCommerce if you’re building an online store from scratch.
Shopify vs WooCommerce – SEO: The Verdict
A narrow win for Shopify here. Shopify has faster loading times and stronger performance than WooCommerce due to its dedicated servers. Add in an SSL certificate – which you have to buy separately on WooCommerce – and it’s a deal-breaker.
Shopify vs WooCommerce – Payment Options and Fees: The Verdict
Surprise surprise, it’s another really tight call. WooCommerce wins this one just on the basis it doesn’t charge transaction fees. Unless you use Shopify Payments, you’ll have to pay a surplus and that gives WooCommerce the edge.
Shopify vs WooCommerce – Customer Support: The Verdict
Shopify lands another knockout blow. If you get stuck on Shopify, there’s always help on hand. With WooCommerce you’re left on your own to find the answer to your problem. There’s helpful WooCommerce information out there but with Shopify it’s readily accessible.
Shopify vs WooCommerce – Pricing: The Verdict
It’s really hard to pick a pricing winner. The award goes to Shopify simply because you know where you stand with monthly fees. WooCommerce is a little more complex. With all the add-ons, working out your monthly bills can be a little more tricky.