Shopify vs GoDaddy

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This article will dissect, examine, and compare Shopify and GoDaddy – two of the biggest ecommerce platforms on the market…

Looking for a platform to build your online store? Chances are you’ve heard of Shopify and GoDaddy – but what’s the difference between them?

Shopify is one of the biggest ecommerce platforms around. It’s got over 1.2 million registered users, and it currently powers over 600,000 online stores: impressive numbers for an impressive platform.

In the past, you’ve probably known GoDaddy as a hosting provider and website builder, but it also builds powerful ecommerce stores. Using an ADI (Artificial Design Intelligence), you can create online stores in a matter of minutes, just by answering a few simple questions about your ecommerce needs.

To summarize the two, Shopify is best for users who want lots of inventory control, and are looking to build a complex online store. On the other hand, GoDaddy is for users who want to create an ecommerce store quickly, and don’t mind ending up with a simpler platform.

They’re both great platforms with their own strengths and pitfalls, so we understand it’s hard to pick the best one for your ecommerce ambitions. At Website Builder Expert, we’re here to help – that’s why we’ve done our own research on each platform, to make the decision process easier for you.

For a quick glance at how the two platforms compare, check out our graphics below…


out of 5
Top Choice
Website Features

4.2 out of 5 stars

Sales Features

4.5 out of 5 stars

Ease of Use

3.5 out of 5 stars

Help and Support

3.8 out of 5 stars

Value For Money

3 out of 5 stars

Design Functionalities

3.9 out of 5 stars

Overall Rating

4.6 out of 5 stars


out of 5
Website Features

2.1 out of 5 stars

Sales Features

2.95 out of 5 stars

Ease of Use

4 out of 5 stars

Help and Support

3.8 out of 5 stars

Value For Money

3.4 out of 5 stars

Design Flexibility

2.6 out of 5 stars

Overall Rating

3.75 out of 5 stars

Do you wish someone would just tell you exactly which platform is best for you instead of reading this whole comparison? Well, the good news is, we have a quick and easy quiz for you! Simply answer a few questions to get a personalized recommendation…

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Shopify vs GoDaddy: Pros and Cons

Shopify Pros and Cons

Shopify Pros Shopify Cons
Multi-channel selling Limited trial period
Superb inventory system Enforces transaction fees on alternative payment gateways

Shopify is the best ecommerce platform on the market – it has an intuitive inventory system, and the platform lets you sell across numerous channels like Facebook, Instagram, and Pinterest. However, the trial period Shopify offers is relatively short compared to its competitors, and you’ll have to pay transaction fees if you don’t use Shopify Payments as your payment gateway.

shopify logo small website builder

Does Shopify Sound Right For You?

Explore Shopify yourself to get an idea of its strengths and weaknesses. We’ll wait!

GoDaddy Pros and Cons

GoDaddy Pros GoDaddy Cons
Fastest and easiest way to build an ecommerce store Some feature lack quality
Supports more industries than its competitors Doesn’t support the sale of digital products

GoDaddy uses ADI to create online stores in the blink of an eye – it’s a quick and easy solution. It also supports a huge range of industries, making it an accessible option for almost any ecommerce ambitions. On the downside, some of GoDaddy’s features lack depth and quality, while you also can’t sell digital products.

godaddy logo

Does GoDaddy Sound Like the Best Choice For You?

GoDaddy isn’t as powerful as Shopify, but that doesn’t mean it’s not right for you. Take your time to explore its website before continuing!

Further Information


Ease of Use: Which Seems More Seamless?

Running a business is hard. With so many invoices, client pitches, and other tasks to juggle, building an online store shouldn’t feel like another challenge to add to the pile.

Shopify wouldn’t be so popular if it was hard to use, right? The truth is that Shopify is easy to use – signing up for the free trial takes a few clicks, the drag-and-drop design makes customizing your store feel seamless, and it has plenty of visual cues to help you from start to finish. But it cannot match GoDaddy.

When it comes to ease of use, GoDaddy takes the crown. Its ADI can design a whole ecommerce store in just a few minutes – all you have to do is answer a few questions about your business and industry, then you’re offered a website that’s ready to publish.

However, it must be said that with the use of ADI, GoDaddy restricts your creative freedom. If you’re looking to embody your brand’s vision within your online store, then Shopify gives you the tools to do so.

Shopify vs GoDaddy – Ease of Use: Verdict

GoDaddy uses ADI to create your online store in a matter of minutes, and represents the quickest and easiest way to get your ecommerce store up and running. While Shopify offers intuitive drag-and-drop design, it cannot match GoDaddy’s overall ease of use.

godaddy logo

Do You Want to Save Time and Effort?

GoDaddy’s ADI builder makes creating an online store super quick and easy, as it does most of the work for you!

Design Flexibility: Can You Get Creative?

Shopify has over 60 themes to choose from, all of which are created by independent designers. Costing between $100 and $180, the paid themes are relatively expensive, but there are also 9 free options if you’re strapped for cash.

In terms of functionality, Shopify’s themes incorporate a product zoom feature, which provides visitors with a more exciting purchasing journey. They also contain a shopping cart icon in the top right corner – Shopify’s templates have all been designed with the user in mind.

godaddy vs shopify themes
Shopify's themes are created by independent designers, ranging from free to $180. Click the image to browse Shopify's themes

GoDaddy’s ADI has the ability to create over 1,500 different types of industry-specific websites. For each industry that it caters for, there are approximately 19 theme variations, but keep in mind that you don’t have much creative freedom at all once your site is generated.

We have to admit that GoDaddy’s templates are rather simple. While this does let your products do the talking, you might want to look elsewhere for flashy website templates – we’d recommend Squarespace as your first port of call.

Last but not least, both platforms provide mobile responsive themes. This means your online store will reshuffle to fit on any sized screen, keeping your store looking fresh on all devices.

godaddy themes
GoDaddy creates your website within minutes, and you'll be impressed by the results

Shopify vs GoDaddy – Design Flexibility: Verdict

Shopify offers more creative freedom than GoDaddy – it has over 60 templates to choose from, all of which come with sales-focused features like product zoom and shopping cart icons. GoDaddy’s ADI generates your website on its own, which doesn’t leave much room for design flexibility.

shopify logo small website builder

Do You Want a Beautiful Storefront?

Shopify gives you more creative control than GoDaddy, and we were impressed by its feature-rich templates. Will they wow you too?

Further Information


Ecommerce Tools and Features: Which Has The Bigger Toolbox?

You’ve built your online store, so now you need to get down to the really important part – selling! 

Shopify is the leader of ecommerce. It should come as no surprise that it performs well in this section – it has all the ecommerce features you need to sell, ship, and return products without a fuss.

With Shopify, you can have an unlimited amount of products in your store, along with multiple product variants (like color and size). It also has a built-in abandoned cart recovery feature, which encourages customers to finalize a purchase if they’ve left your website before paying. This is important seeing as 71% of US shoppers abandon their carts at checkout.

Refunds are part and parcel of running an ecommerce store, and Shopify has made the shipping process a breeze. It has synced up with several leading shipping providers, including USPS, DHL Express, UPS, and Canada Post, and you can print labels if you’re based in the US, allowing you to add a touch of personality to your post.

godaddy vs shopify cart features
Shopify has an immense range of sales tools and features to help grow your business quickly and easily. Click the image to explore Shopify's features

With ecommerce features, GoDaddy does just about ok. You can only add up to 5,000 products to your GoDaddy online store, and you cannot track customer engagement or your VAT spending. In terms of shipping, you can only sync your store with UPS, Shippo, and DHL.

What we do love about GoDaddy is the automatic abandoned cart recovery reminder – quite a mouthful. This is a handy feature, because you can send automated emails to remind customers to checkout, at the flick of a button.

Shopify vs GoDaddy – Ecommerce Tools and Features: Verdict

Shopify has the best ecommerce tools on the market, and therefore wins this round quite easily. GoDaddy has some decent ecommerce attributes, particularly with its easy-to-use abandoned cart recovery feature, but it cannot match Shopify in terms of inventory control, tracking tools, and shipping options.

shopify logo small website builder

Do You Want a Powerful Store?

Shopify is unbeaten when it comes to sales tools, making it a really scalable option for stores of all sizes.

Payment Options and Fees: How Much Does it Cost to Sell?

By accepting more payment methods, you can sell to a wider audience and earn more money. As you can see, it’s important that your chosen platform has plenty of payment options, plus low transaction fees.

Shopify is very liberal with its payment options. It accepts a wide range of gateways, including PayPal, Stripe, Amazon Pay, ApplePay, and even cryptocurrency and cash on delivery. 

When it comes to transaction fees, however, Shopify is less inclusive. You’re required to pay transaction fees on all payment gateways, unless you use the platform’s own gateway, Shopify Payments. This means you only pay the usual credit card rates charged by the credit company when using Shopify Payments.

This is another area where GoDaddy does just about ok. It accepts the three main payment options – PayPal, Stripe, and Square – as well as supporting Apple Pay via Stripe. However, GoDaddy redeems itself with zero transaction fees imposed on any payment gateway. Like Shopify Payments, the only fee you will pay is the usual credit card charge, which is usually around 2.2% of each sale.

Shopify vs GoDaddy – Payment Options and Transaction Fees: Verdict

It’s a draw! Shopify accepts over 14 different payment gateways, including digital wallet payments, cryptocurrency, and more. But while GoDaddy supports slightly fewer gateways, it imposes zero transaction fees on all of them, when Shopify only does so for its own payment option, Shopify Payments.


Help and Support: Which Offers The Bigger Helping Hand?

A good level of customer support keeps your online store running, the cash flowing, and the customers happy – it’s an important part of growing a successful ecommerce empire. But which platform helps the most?

Once again, Shopify pulls out all the stops. It provides 24/7 phone and live chat support, as well as email and social media help. On top of that, there’s a forum to help you with any issues you might have. Overall, you’re never left feeling clueless when using Shopify.

GoDaddy is also very helpful. Providing phone support 24/7, live chat help, and online tutorials, it’s one of the most supportive platforms on the market today. It even has a dedicated Twitter support account. However, it loses points by not providing 24/7 live chat, or any tech tickets.

Shopify vs GoDaddy – Help and Support: Verdict

Shopify’s helping hand is slightly larger than GoDaddy’s. While both platforms offer social media responses and 24/7 phone support, Shopify goes the extra mile with email help, specialized support on its higher price plans, and 24/7 live chat. 

shopify logo small website builder

Do You Value a Helping Hand?

We all get a little stuck sometimes, and Shopify has awesome support in place to help you out in times of trouble.

Pricing: Which Is Better Value?

When building an ecommerce store, it’s important to think about the running costs of the platform. Do Shopify’s price plans stay within your budget? Or will GoDaddy suit your needs better? Let’s find out.

Shopify has three main price plans:

  • Basic – $29/month
  • Shopify – $79/month
  • Advance Shopify – $299/month

Check out the table below, which details what you get on each price plan. Overall, Shopify represents good value for money, offering some of the best ecommerce tools and customer support on the market. It’s worth noting there is also a tailored plan option called ShopifyPlus, which is only available via quote.

godaddy vs shopify pricing
Shopify has three main price plans, which all represent good value for money. Click the image to view Shopify's price plans
shopify logo small website builder

Did One Of Shopify's Plans Catch Your Eye?

Shopify’s plans may not be the cheapest, but they do pack a ton of features into powering your store, offering good value.

GoDaddy is a lot more simple in the pricing department than Shopify. It has one ecommerce plan, costing $24.99 per month. While this price plan makes it easy to manage your budget, there aren’t enough sales specific features – such as mass product importation, or analytics features – to it make as good value for money as Shopify.

godaddy logo

Do You Want to Keep Pricing Simple?

GoDaddy has a single ecommerce plan, and although it’s not so scalable as Shopify’s, it is more budget-friendly!

Shopify vs GoDaddy: Conclusion

We’ve compared two of the biggest names in the online store universe, analysing each platform’s attributes in all the key areas needed for selling products online. But which ecommerce builder came out on top?

Before we reveal our winner, let’s quickly recap what we’ve covered…

Category Shopify GoDaddy Winner
Ease of Use Drag-and-drop design and visual cues make it pretty easy to build your store ADI generates a professional-looking website within a few minutes – it couldn’t be easier GoDaddy
Design Over 60 mobile responsive themes with sales-focused features, created by independent designers GoDaddy’s ADI creates around 19 variants of each industry’s theme, but you don’t have much flexibility as a user Shopify
Ecommerce Tools & Features Has a superb range of sales tools and features, with lots of shipping options Covers the basics, but could offer more – particularly with its limited shipping solutions Shopify
Payment Options & Transaction Fees Supports a wide range of payment gateways, including digital wallet options and cryptocurrency, with zero transaction fees on Shopify Payments Doesn’t support as many gateways, but there are no transaction fees for any of those it does offer, which gives your budget more freedom Tie
Help & Support Shopify provides excellent support around the clock with 24/7 phone and live chat support, among other channels like social media, email, and a forum Offers live chat, email, and 24/7 phone support, but not much else Shopify

You can see from our table that Shopify wins today’s battle. It simply packs too much of punch for GoDaddy in the ecommerce department, particularly with its top quality features, customer support, and range of accepted payment gateways. GoDaddy is a very good ecommerce builder, but it doesn’t quite match Shopify in the key areas.

Shopify is the best platform on the market for a reason. It’s best for online store ambitions of any size, offering the tools you need to build an ecommerce empire.

GoDaddy is best for users who want to get an online store built quickly, and who don’t need so many complex sales tools. Essentially, if you don’t have the time to spend hours designing an online store, then GoDaddy is a good option.

That being said, we’d recommend Shopify for almost any online store. It balances simplicity with complexity in all the right areas – it’s easy to build a Shopify store, and you have access to some of the most powerful sales tools on the market. 

Also, with a 14-day free trial and prices starting from $29 per month, it’s a profitable,  budget-friendly platform.

shopify logo small website builder

Are You Ready to Try Shopify?

You can try Shopify free for 14 days – it’s a powerful, easy to use platform for building your online store.

Shopify vs GoDaddy: FAQs

To connect your GoDaddy domain, click on the ‘connect existing domain’ button on the Shopify admin page, then enter the domain you want to use. Click ‘connect automatically’, and you’ll then be asked to sign into your GoDaddy account. Sign in, and your domain will connect to Shopify. 
Shopify offers Secure Sockets Layer protection for all websites when you connect your domain. This certificate encrypts the data passed between your customers and your store, making your website safe from hackers. Having SSL will also help to improve your ranking on search engines.
It depends what you are looking for. GoDaddy is ideal for users looking to get an online store up and running quickly and easily, and who aren’t too fussed about having lots of inventory control. In comparison, BigCommerce is for large, fast-growing ecommerce stores, offering powerful built-in tools.

GoDaddy offers a 30-day free trial period, one of the longest of any platform on the market. Shopify offers just a 14-day free trial, but you can still test its impressive range of features without spending a dime.

Shopify has one of the best app markets of any ecommerce platform. Within the marketplace, you can easily search and install plugins for almost any area of ecommerce, helping to bolster your online store. In contrast, GoDaddy doesn’t have an app market at all.

About Dan Barraclough

Dan Barraclough

I used to think website design was just for professionals. Because maybe like you, I have no coding or design experience. But, with the help of our expert researchers (and after testing every website builder myself), I can confidently guide you through on how to get the most out of each one.


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