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3-5 Instagram Posts Per Week Is Fine: But You Could Do Better

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Published on August 19, 2025

A person browses Instagram on their smartphone, with roses and a drink visible in the background, illuminated by natural light.

Knowing the best times to post on social media isn’t easy. However, if Instagram is a key platform your business is using to grow online, an eye-opening study has discovered how often you should be posting for the best reach and follower growth.

Below, I’ll reveal the study’s key findings, alongside best practices to follow and make sure that you’re posting on Instagram consistently.

💡 Key Takeaways

You should aim to post between three-to-five times per week
Businesses posting between six-to-nine or over 10 posts per week receive the most reach and follower growth
Don’t post any less than one-to-two times per week
How often you post should align with your company’s time and resources – don’t increase posts if you can’t maintain them

What Did the Study Find?

To see how consistently businesses should post on Instagram, a Buffer study analyzed 2 million posts from over 100,000 accounts. I’ve summarized the study’s most eye-opening findings below:

You should post three-to-five times per week, since it can more than double your follower growth count and increase your reach per post by 12%.
Six-to-nine or 10+ posts per week leads to follower growth. That said, you should only post this often if your business has the time and resources to do so.
Avoid posting less than one-to-two times per week, which leads to dropping followers and a stagnant account.

A computer screen displays a colorful social media calendar with various tasks and dates, set in a modern office environment. — Established brands like Canva post on Instagram daily with impressive results – but is this realistic for your business? Source: Website Builder Expert

So, if your business wants to maintain a consistent Instagram posting schedule without spreading itself too thin, aim to post between three-to-five times per week. It can help you multiply your followers over time and increase brand awareness by boosting how many people see your posts.

How Can My Business Post Consistently?

Knowing how often you should post is all well and good, but your business must have a plan in place to ensure that you’re sticking to your schedule. For best results, the following tips will help you stay consistent when planning, scheduling, and posting your Instagram content:

Identify a social media scheduling tool – A scheduling tool plays a key role in your social media strategy, since it’ll help you schedule what Instagram posts you’re going to publish and when. Popular platforms include Buffer, Hootsuite, Sprout Social, and CoSchedule.
Batch your Instagram posts – Ever batch cooked your meals? The same principle applies to posting on Instagram. For example, you might spend a few hours each Monday morning creating your posts for the rest of the week, and then scheduling them accordingly.
Create a content bank – Having a content bank filled with ideas is a useful fallback for the odd week when you’re not sure what to post about. When in need, you can consult the bank and find a relevant topic or post type to cover.

A user is composing a post in Buffer about Instagram posting frequency, with a LinkedIn preview on the right side. — I could type my posts directly into a scheduling tool and choose which date and time I’d like to publish them. Source: Website Builder Expert

Though creating a consistent post schedule can feel daunting at first, it’s a wise step your business should take to secure long term growth on Instagram. Has your business already tried some of the best practices listed above? Share your results in the comments!

Written by:

Holly Choules Writer

Holly Choules is a Writer at Website Builder Expert with a background in researching and crafting engaging content for digital platforms. In previous roles, she has demonstrated her wordsmith skills by writing for public facing brands in a range of industries. After gaining hands-on experience using leading website builders, like Wix and WordPress, she is now keen to share her findings through informative, easy-to-follow articles that help small business owners get online and grow their presence. Since joining the team in 2024 and transitioning into the tech sphere, Holly is passionate about applying her three years of content writing experience and upholding Website Builder Expert’s position as an authoritative source on website builders, ecommerce, and digital marketing.