How To Create a Facebook Business Page: Your 3 Step Guide

If you’re ready to begin and start reaching new customers online, I’ll show you how to set up your Facebook Business Page now – and it won’t take you long either.

1. Create a New Page

From your Facebook homepage, look at the right-hand sidebar and select “See More.” You need to scroll down until you see the “pages” button. Click on it to get started.

Facebook will then redirect you to a new page. From here, select the blue “Create New Profile or Page” button.

2. Adjust Your Facebook Business Page Settings

Next, Facebook will ask you if you want to create a “Personal Profile” or a “Public Page.” Because you’re creating a business page, I suggest picking the “Public Page” option. It’ll give you access to detailed analytics, advertising with Facebook ads, and the ability to give other team members account access.

When you’ve chosen your page type, select the “Get Started” button. On the next screen, you can start filling in:

1. Your page name – To help customers identify your business online, you need to use a recognizable name
2. The category of your business – You can choose up to three categories that represent the industry you’re in, or the type of product or service you’re offering
3. A short bio – Your chance to tell customers a little bit more about your business

3. Follow Facebook’s 5-Step Setup Process

Once you’ve written those three key details, Facebook will take you through five extra key steps, which includes:

1. Adding key contact information – Like your website, phone number, email address, and opening hours
2. Adding extra customization – Such as a profile photo, banner, and call to action button
3. Connecting your WhatsApp – Useful if your brand has a WhatsApp Business account
4. Building your page audience – You can invite your current Facebook friends to connect with your new page
5. Turning on specific notifications – Depending on your needs, you can toggle on and off page notifications or marketing emails from Meta.

After you’ve filled in these details, select “Done” and you’ll be redirected to your new Facebook Business Page!

With your Facebook Business Page live, you’re now able to refine your content and check out its features. You may want to:

• Access the Professional dashboard – It offers key analytics like total views, reach, follows, and content interactions
• Start with Facebook’s Ad Center – From this page, you can spend money on social media advertising, including creating new ads or boosting your Facebook content for better reach
• Use A/B testing – Facebook lets you test two different types of content to see which one performs better with audiences
• Monitor interactions with the Comments Manager – This tool allows you to track comments on your Facebook Business Page and swiftly respond to them
• Adjust page access – You can give other Facebook accounts access to your page if needed

A Facebook Business Page may be speedy and cost-effective to set up, but that still doesn’t mean it’s the right fit for your brand. To help you decide whether you need to build an online presence on Facebook or not, read through these key pointers first:

• Are you a local business? – Setting up a Facebook Business Page is ideal for local SEO. To maximize your presence to local customers, add accurate business details (like location and store hours), post content about your daily business operations, and let customers leave their honest reviews – a great example of social proof.
• Are you interested in running ads? – Though Facebook can help you build an organic following, it’s also known for its ads features. You can use ads to reach a wider audience and acquire customers, while you can adjust your spending based on your unique budget.
• Is your target audience on Facebook? – It’s a common social media myth that you should post on every platform available. Instead, you should regularly post on select websites that your target audience actually use. If Facebook is a platform your audience isn’t active on, I suggest looking elsewhere instead.

With a Facebook Business Page, you can reach new audiences, track your account engagement, run ad campaigns, and post regular content for your loyal followers to interact with. Because of these fantastic features, this platform may prove itself as a valuable part of your business social media strategy.

However, before you commit to a Facebook Business Page, make sure that it’s the right fit for your brand first. Your time is money, so make sure that you’re only putting sustained effort into the social media platforms that are aligned with your target audience and goals.