Your Gen Z Customers Are Flocking to Reddit for This Key Reason

According to Reddit’s one-sheet study – which compared comment threads on Reddit, Instagram, and TikTok – Gen Z audiences are turning to Reddit because they’re craving real human discussions. 

There’s also growing scepticism toward traditional print media and brand ads, with Redditors looking to other members instead for honest opinions on different brands or products.

During Reddit’s research, one tester noted:

“Love how detailed the responses are and how they talk about the good and the bad. That’s what I like to see when it comes to buying something for myself.”

Above all, this study shows how important your online reputation across different social platforms is. If your brand is discussed in a negative way, it can damage how other buyers view you online, so practice social listening and keep an eye on platforms like Reddit. That way, you can quickly address any negative comments that arise.

Now we know that Reddit can influence Gen Z shopping behaviors, it’s time to think strategically about how you can use this knowledge to attract Gen Z to your store. I’ve listed a few, actionable suggestions for your business below:

• Use Reddit when conducting market research – During market research, browse subreddits related to your industry and look for common Gen Z thoughts, feelings or concerns. With this knowledge, you can adjust your product or marketing strategy to better appeal to these audiences.
• Consider Reddit ads – While Gen Z audiences are more interested in the honest opinion of other Redditors, you could still test strategic ad placements. For example, you can purchase conversation placement ads that appear in conversations relevant to your product category.
• Use Reddit comments as social proof – If Gen Zers have talked about your brand positively on Reddit, you can use these posts or comments as social proof. Add them to your testimonials page, feature them on your social media accounts or use them in a campaign.
• Build your own Reddit profile – If you want to establish your authority in your field and shape Gen Z’s view of your business, it’s worth creating your own Reddit account and being active in relevant communities. However, avoid posting shameless promotional content. Create helpful, valuable content for the community instead.

With Reddit’s dominance on Google search too, this is a prime time for your business to use the platform and find more Gen Z customers for your online store. Just remember that younger Redditors value authenticity the most, so be transparent about your business practices and avoid creating disingenuous sales content.