Is Your Store Eligible for Google’s Merchant Loyalty Features?

On free or paid Google listings, eligible merchants have the opportunity to highlight exclusive perks for customers on their loyalty schemes. This includes:

• Discounts that are based on the tier a member is in
• Free shipping 
• Redeemable points customers can redeem later

The feature is designed to help merchants retain relationships with their customers and encourage more sales down the line.

Google uses Sephora as an example in its official blog post on the update, with the beauty retailer experiencing a click-through rate increase of 20% when using these loyalty features. Its signed-in customers see tailored discounts, and are encouraged to make a purchase.

If you want to take advantage of Google’s loyalty features, you need to adhere to the following requirements:

1. Operate within the US, UK, Germany, France, or Australia
2. Run an existing loyalty program
3. Activate the loyalty add-on through the Google Merchant Center
4. Offer discounts that meet a minimum threshold — either five units of the total currency, or 5% off its standard price

If you think that you’re eligible and that the features will benefit your store, I suggest reading the in-depth guide from Google Merchant Center Help to get started. Remember, retaining customers is more cost-effective than finding new customers, so I suggest looking into the scheme if you’d like to encourage repeat purchases throughout the customer lifecycle.

🤔 New to loyalty programs? Our guide will show you how to create a loyalty program for your business.