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Google Search Remains Volatile After August Core Update

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Published on September 12, 2024

Hands holding a mobile device showing the Google homepage with a search query

Following the completion of Google’s August 2024 core update, the search landscape remains turbulent. Some volatility trackers continue to show high fluctuations in the SERPs, despite the recent algorithm update coming to a close on September 3rd – taking a quick 19 days to roll out.

Now, with over a week having passed since the end of the update, SEO professionals and businesses are surprised to see continued volatility. Is it a sign of more behind-the-scenes work from Google? Could another update be around the corner? Whatever the reason, we might simply have to buckle up and ride the Google rollercoaster.

High Volatility in SERPs

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I monitored a lot of volatility in the lead-up to Google’s recent core update but, for many trackers, the heated landscape shows no signs of calming down. This isn’t unprecedented but I didn’t expect to see the volatility climbing.

But, take a look for yourself. The charts, from various sources, track SERP volatility:

Semrush sensor showing SERP volatility between August and September 2024 — Source: Semrush

Advanced Web Rankings SERP volatility tracker between August and September 2024 — Source: Advanced Web Ranking

cognitiveSEO SERP volatility tracker for 2024 — Source: cognitiveSEO

similarweb Google SERP volatility tracker — Source: similarweb

algoroo Google SERP volatility tracker — Source: Algoroo

Has your website been impacted by Google’s August core update? Have things settled down or are you still seeing a lot of change in the SERPs? Let us know in the comments.

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Emma Ryan Writer

Emma is Lead Writer at Website Builder Expert, having first joined the team in 2022. She manages the website's topical content strategy to help website owners navigate the highs and lows of being online. Emma also specializes in following the development of leading website builders Wix, Squarespace, and Shopify, through hands-on testing and research. Her work and expertise have been featured in Startups.co.uk, Digiday, TechRound, Industry Today, and Digital Information World.