More SERPs Chaos As Google Rolls Out Latest Spam Update

A Volatile Time for Websites

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Publishers and SEO experts have had enough of Google disrupting the SERPs. Rankings tanked or fluctuated for many websites following Google’s Core Update in March, so any new Google announcement can be cause for concern.

According to Google’s spam update documentation, sites that feel as though the rollout has impacted them should review its spam policies. Failing to do so may mean they “may rank lower in results or not appear in results at all.”

Elmo Joeleht on X said this in response to the announcement:

“Does the SPAM stand for “Small Publishers Are Meaningless? I miss the days when updates favored better content rather than prioritizing big players and killing content sites by calling them spam.”

Will Grice, the Head of Audience Development at MVF, spoke to us in the hope of reassuring smaller sites:

I would say the spam update shouldn’t massively impact smaller sites unless they are spammy. The overall impact of these has been relatively small on many sites – the majority of the ones that get impacted tend to be spam or AI-generated sites.

Will Grice Head of Audience Development at MVF

Google needs to win back the trust of small website owners, whose content forms a vast pillar of the internet, and prove that it’s genuinely rewarding the best content, and not just large publishers or forums, such as Reddit. Can this be achieved through the latest spam update? Time will tell. We’ll update our readers once the update is complete.