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Are Your Bluesky Posts Working? Here’s How To Check Your Traffic

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Published on December 13, 2024

In recent months, Bluesky has been steadily climbing the social media ranks and has emerged as a popular alternative to X. Showing no signs of slowing down, Bluesky’s user base has surpassed 20 million signups, which – while still considerably smaller than audiences on X and Threads – has been pinpointed as a considerable traffic source to online publications.

The reports make it known that if you want to increase your business’ engagement, signing up for Bluesky is a smart choice. This said, every site is different, and with lots of social media channels to juggle, it’s important to monitor your own relationships with Bluesky to know where to focus your efforts. In this article, I’ll show you how to keep tabs on your website’s traffic sources so you can monitor which channels your visitors are most engaged with.

How To See Your Site’s Traffic From Bluesky

Google Analytics provides a plethora of information on the ways that visitors have accessed your site, including the users that are directed to your site from a link on another site.

For instance, if your business, or any other profile, shares a link to your site on Bluesky, you can track the amount of visitors it brings you.

To do this on Google Analytics simply:

Select the “Acquisition” tab on the left sidebar
Click “Traffic acquisition”
In the dropdown underneath the search bar, click “Session source/ medium”

Screenshot 2024-12-10 160943 — Source: Website Builder Expert

From this page, you can see a list of sites linking to yours. Simply find Bluesky on that list, and look at the “Sessions” column to see the amount of website visits you’ve had from Bluesky.

This is also a great way to compare the traffic brought to you by multiple sources, such as different social media platforms. When you select the blue tick boxes to the left of the domain names you want to compare, they’ll be pulled into a graph at the top of the page, which gives you a clear indication of the sites you could be investing more or less time into.

Website Traffic From Bluesky Soars

Businesses have been reporting huge spikes in engagement and conversions when posting on Bluesky. Here’s what they’ve been saying:

User Matt Karolian from the Boston Globe:

“Traffic from Bluesky […] is already 3x that of Threads, and we are seeing 4.5x the conversions to paying digital subscribers.”

User patak.dev from Vite:

“We have 6% of the followers here compared to the 100k in X. The vite 6.0 announcement in Bluesky already got half the reposts and a third of the likes. And most of the comments and quotes […] happened here. I don’t know about other communities, but OSS web dev is a Bluesky game now.”

User kevinrothrock.me also noted that large publications are experiencing increased engagement levels by comparing a similar post made by the New York Times on X and Bluesky:

side by side of New York Times post on bluesky vs X — Comments, retweets, and likes are considerably higher on Bluesky (left) versus X (right). Source: Kevin Rothrock via Bluesky

Written by:

Annie Angus Writer

Annie Angus is a Writer for Website Builder Expert with a passion for shaping jargon-heavy research into digestible content. She has previously researched and written about industries ranging from tech to fashion, and now, after testing our top website builders such as Wix and Squarespace, she is enthusiastic to share her findings with our readers. With first-hand experience in utilizing social media and online marketplaces to grow a small handmade clothing business, Annie understands the priorities and concerns held by SME owners, and knows precisely what they look for in a website builder. She combines this unique perspective with her knowledge of website builders to produce engaging content spanning all areas of the small business journey, from creating a strong website to growing and maintaining an audience.