Guilty of Boring Business Posts On LinkedIn? Try These Instead

Before you choose a LinkedIn post idea to try, check that it’s aligned with your company’s goals first. For example, if you want to build your brand’s authority, sharing a case study or helpful resource in a post will help you achieve that goal.

With that goal in mind, take a look at the following post ideas that’ll help you grow your business on LinkedIn.

• Case studies – Share a success story from a recent customer or client. If possible, back your win with an impressive metric (e.g. we increased our client’s reach by 20% in one week!)
• Micro lessons – Be candid about a challenge your business has faced and how you overcame it.
• Hot takes – Challenge industry norms by sharing a hot take with your network and spark discussion.
• Industry updates – To show that your business is in tune with industry trends, mention a news story you’ve seen that’s relevant to your audience.
• Polls – Boost engagement by making a LinkedIn poll that encourages your network to get involved with an industry-related discussion.
• Resources – Created a “how to” blog post or ebook that’s particularly valuable for your audience? Link to this freebie in your next post.

• Introductions – Create a LinkedIn video introducing yourself and your brand in a one-minute elevator pitch.
• Tip of the week  – For a video series, share a helpful tip each week that your target audience will find valuable.
• Testimonials – Ask a happy customer or client to share their thoughts on your business in a short clip to build trust.
• FAQs – Answer a commonly asked question about your business that customers are interested in.
• Live demos – Showcase how your product or service works in real time with a LinkedIn Live.
• Time-lapses – Film yourself creating a product, packaging an order, hosting a team meeting, or creating your workplace setup.
• Mythbusting – Talk your audience through three common myths about your product, service, or industry that aren’t true.
• Day in the life – Give your audience a glimpse into your company culture by running them through its inner workings

• Before and after transformations – Demonstrate how your product or service works by showcasing the results.
• Highlighted quotes – Create an eye-catching graphic that contains an inspirational quote or enlightening industry fact.
• Industry event images – Share a snapshot of your team participating in an industry event, such as a conference, talk, or road show.
• Meet the team carousels – Feature a team member on each slide, alongside their role and an interesting fact about them.
• Infographics – If you’ve published a study or whitepaper, share your key findings in a colorful infographic.

With these LinkedIn post ideas in mind, you can start content batching your next posts and setting a schedule for when they’ll go live. But before you get started, keep these best practices in mind:

• Track your data. LinkedIn’s post analytics can help you identify what’s working, and what isn’t. This means you can optimize your content when necessary.
• Be consistent. Stick to your schedule and try not to post at irregular times. Maintain your visibility by posting consistently. Two to three times a week is enough, so as not to overwhelm your followers.

What kinds of LinkedIn posts work the best for your business? Let us know in the comments below!