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How Your Business Can Sign Up for Reddit

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Published on March 20, 2025

Reddit is a powerful platform to build customer engagement and brand awareness. The forum – and alternative search engine – is often the go-to place for customers to hunt down advice, product reviews, and authentic content.

So, as a business owner, you’ll miss out on potential sales opportunities and a way to connect with your audience if you don’t have a Reddit account. Plus, it’s a great source of ecommerce advice to help you learn from other businesses. But how can you sign up for Reddit and why is it so important?

6 Steps To Sign Up for Reddit

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To join Reddit as a business, you need to complete a few basic steps:

Click the “Log In” button on Reddit – This should appear in the top right of the screen
Enter your email or sign up with your phone number, Google account, or Apple account
Verify your account – Reddit will send a six-digit code to confirm your email address
Create your username – It must be between 3-20 characters, and can only include letters, numbers, underscores, and hyphens
Set your password – This must be at least eight characters long
Customize your Reddit profile – Fill out some extra details and select your interests to personalize your experience with the forum

Top Tip 💡

As a business owner, you should also sign up for Reddit Pro and Reddit Ads for additional support. Reddit Pro helps you track keywords, monitor trends, connect with your target customers, and get your business seen by Google. Reddit Ads can help you present your products to customers who are ready to purchase, boosting your sales and brand visibility.

Why Should You Care About Reddit?

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Reddit has become a common sight in search engine results pages, particularly following its partnership with Google. Not only does it help build brand awareness and boost your reputation online, but it has a number of other benefits:

Use Reddit for SEO – You can improve your site’s visibility and position in the SERPs by creating valuable content on Reddit, engaging with subreddits, sharing backlinks, and becoming a trusted source of information
Source customer feedback – Reddit is the most trusted site for recommendations, with over 40% of shoppers searching the forum before making a purchase
Connect with your community – While Reddit is a great way to hear from real customers, you can also use Reddit to connect with fellow business owners and share advice with one another (our writer Holly gathered the best ecommerce advice on Reddit)

So, what are you waiting for? It takes no time at all to get set up with Reddit and it can be a valuable resource for business owners to tap into.

Written by:

Emma Ryan Writer

Emma is Lead Writer at Website Builder Expert, having first joined the team in 2022. She manages the website's topical content strategy to help website owners navigate the highs and lows of being online. Emma also specializes in following the development of leading website builders Wix, Squarespace, and Shopify, through hands-on testing and research. Her work and expertise have been featured in Startups.co.uk, Digiday, TechRound, Industry Today, and Digital Information World.