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Get Your Business Spooky Season Ready for #TikTokTober

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Published on September 29, 2025

people in costume celebrate together a halloween party

With October days away, is your business ready for the spooky season? Do you know what you want to post on socials? How can you maximize reach and sales over the next month? Can you avoid scaring customers away?

Thankfully, TikTok has provided a content calendar for #TikTokTober, helping businesses shape their social media strategies for Halloween on the popular app.

What Is #TikTokTober?

According to TikTok’s announcement, the purpose of the themed content calendar is to get users into the seasonal spirit and boost awareness about small businesses on the app:

“Each day of October, we’re highlighting new ways to celebrate the season, whether that’s exploring haunted towns, baking seasonal treats, DIY-ing costumes and decorations, or discovering small businesses.”

Each week has a dedicated theme, resulting in five in total: Local Scare Guide, Fa-boo-lous Small Business, Terrifying Treats, Boo-It-Yourself, and All Hallows Eve. These cover everything from local travel spots, recipes, and outfit inspiration, so the #TikTokTober content calendar is useful for a variety of industries.

You can see the full content calendar in the image from TikTok below, or I’ve listed each day and theme in the table as well, along with ideas for content:

Date 📆	Theme 🎃	Prompt 🤳	Ideas 💡
October 1	Local Scare Guide	Try scary-themed treats at a bakery	- Great for bakery businesses - Encourage customers to your bakery with scary-themed content - Promote other local small businesses to build a community
October 2	Local Scare Guide	Find haunted town lore at your local library	- Share spooky history about your business (haunted building, perhaps?!)
October 3	Local Scare Guide	Go on a haunted hayride	- Take your team on a haunted hayride for socials - Wear branded clothing or showcase products on the ride
October 4	Local Scare Guide	Take a ghost tour	- Take your team on a ghost tour - Create your own version of a ghost tour in your business space for fun
October 5	Local Scare Guide	Visit a cemetery or scary spot	- Find local scary spots to create content - Businesses should be respectful and avoid cemeteries for content
October 6	Local Scare Guide	Visit a haunted house	- Take your team to a haunted house - Create a haunted house at your store
October 7	Local Scare Guide	Share a local scary story on TikTok	- Share business-related scary stories on your socials - Spin the scary story to have a business angle, such as "fear of not having the latest product drop"
October 8	Fa-boo-lous Small Businesses	Give your home an autumn makeover	- Use your products in autumnal-themed home makeovers - Create buying guides of fall products for the home
October 9	Fa-boo-lous Small Businesses	Discover a scary book on #BookTok	- Stores selling books can promote their Halloween-related items
October 10	Fa-boo-lous Small Businesses	Visit a costume store	- Find business-related costumes at the store (e.g. a hairdresser might look at an Edward Scissorhands costume!)
October 11	Fa-boo-lous Small Businesses	Go to a pumpkin patch	- Take your team to a pumpkin patch - Promote your products with videos and photoshoots at a pumpkin patch - Pumpkin patches are a great backdrop for pumpkin-themed products
October 12	Fa-boo-lous Small Businesses	Shop for fall fits from a small business	- Promote your fall products to customers - Help customers find fall fits with dedicated videos and links to category pages
October 13	Fa-boo-lous Small Businesses	Purchase Halloween candy from a small business	- Candy businesses should create content about their fall and Halloween candy
October 14	Fa-boo-lous Small Businesses	Transform your yard with Halloween decor	- Show off your fall and Halloween decor in videos to help users decorate their yards for the season - Provide tips and inspiration with decor content
October 15	Terrifying Treats	Bake an apple pie cinnamon roll	- Great for bakeries, cafes, and food-related businesses - Create recipe content and tips for TikTok viewers - Show off home goods for cooking
October 16	Terrifying Treats	Carve and cook pumpkin-shaped peppers	- Great for bakeries, cafes, and food-related businesses - Create recipe content and tips for TikTok viewers
October 17	Terrifying Treats	Make caramel apple dip for an easy fall dessert	- Great for bakeries, cafes, and food-related businesses - Create recipe content and tips for TikTok viewers
October 18	Terrifying Treats	Turn Oreos and chocolate into witch hats	- Great for bakeries, cafes, and food-related businesses - Create recipe content and tips for TikTok viewers
October 19	Terrifying Treats	Mix a Halloween drink	- Great for cafes, bars, and restaurants - Create recipe content and tips for TikTok viewers
October 20	Terrifying Treats	Share a home cooked fall food video	- Great for bakeries, cafes, and food-related businesses - Create recipe content and tips for TikTok viewers - Show off home goods for cooking
October 21	Terrifying Treats	Build a Charbooterie board for movie night	- Show off home decor and goods for cooking - Create recipe content and tips for TikTok viewers
October 22	Boo-It-Yourself	Make your own Halloween costume	- Create a costume using clothing and accessories sold by your business - Make sure to include links to your products so others can replicate your fit
October 23	Boo-It-Yourself	Share a Halloween makeup video	- Beauty businesses should create content for the season with spooky looks (see what extreme looks you can create with your products!)
October 24	Boo-It-Yourself	DIY a Halloween wreath for your door	- Great for businesses selling home decor - Businesses with an in-person location can show off their store's Halloween wreath to encourage people to visit
October 25	Boo-It-Yourself	Make a Halloween party GRWM	- Use your products (e.g. clothing, beauty products) to create a Halloween look
October 26	Boo-It-Yourself	Rank your last five Halloween costumes	- Show off your team's Halloween outfits from recent years - Create multiple Halloween looks using your business products
October 27	Boo-It-Yourself	Have a Halloween photo shoot	- Halloween inspired product photos and photoshoots are a must at this time of year
October 28	Boo-It-Yourself	Find pumpkin carving tips on TikTok	- Get your team to carve pumpkins and show off the results! - Host a pumpkin carving event to encourage community engagement
October 29	All Hallows Eve	Host a scary movie night	- Create content about a movie night using your products (e.g. food items, drinks, home decor, etc.) - It's great to show off your products in a realistic situation
October 30	All Hallows Eve	Share your Halloween costume	- Show off your team's Halloween outfits from recent years - Create multiple Halloween looks using your business products
October 31	All Hallows Eve	Have a Happy Halloween!	- Share what your business is doing for Halloween - Show off Halloween and fall products - Get involved with the holiday!

TikTokTober content calendar for 2025 showing content themes for each day — Source: TikTok

Preparing Your Business for Halloween

Some of the content prompts are better suited to regular users and content creators, but you can make them work for your business too. In fact, one section of the calendar is dedicated to small businesses, encouraging users to seek brands out, which is where you can step in.

For example, here are a few days I’d suggest creating content for, depending on your business and industry:

Home decor: Oct 8, Oct 14, Oct 24, Oct 29, Oct 31
Bookstores: Oct 9, Oct 31
Clothes and accessories: Oct 10, Oct 12, Oct 22, Oct 25, Oct 26, Oct 27, Oct 30, Oct 31
Beauty and makeup: Oct 23, Oct 25, Oct 27, Oct 30, Oct 31
Food and drink: Oct 1, Oct 13, Oct 15-21, Oct 29, Oct 31

And, if your business already caters to the spooky season, then you’re already ahead of the game. Maybe you run a pumpkin patch, or operate ghost tours in your local area. Review the #TikTokTober content calendar to find days to target with your content, and hopefully encourage new visitors and customers to your business in the process. Local businesses can get involved with the first week of October’s content easily!

Tips for TikTok Halloween Content

Along with TikTok’s content calendar ideas, there are a few ways to optimize your posts for October:

Find trending TikTok sounds that are relevant for the season (for example, our writer Annie has shared trending social media sounds for September)
Sell fall-inspired products, such as pumpkin-themed candles or spooky decor
Use Halloween and fall emojis in your TikTok posts and responses to comments
Look at what’s trending on TikTok to help inspire content ideas (see what other posts are using the #TikTokTober hashtag)
Use popular TikTok hashtags, such as #TikTokTober, #Halloween, and #pumpkinseason

Written by:

Emma Ryan Writer

Emma is Lead Writer at Website Builder Expert, having first joined the team in 2022. She manages the website's topical content strategy to help website owners navigate the highs and lows of being online. Emma also specializes in following the development of leading website builders Wix, Squarespace, and Shopify, through hands-on testing and research. Her work and expertise have been featured in Startups.co.uk, Digiday, TechRound, Industry Today, and Digital Information World.