Get Your Business Spooky Season Ready for #TikTokTober
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With October days away, is your business ready for the spooky season? Do you know what you want to post on socials? How can you maximize reach and sales over the next month? Can you avoid scaring customers away?
Thankfully, TikTok has provided a content calendar for #TikTokTober, helping businesses shape their social media strategies for Halloween on the popular app.
What Is #TikTokTober?
According to TikTok’s announcement, the purpose of the themed content calendar is to get users into the seasonal spirit and boost awareness about small businesses on the app:
“Each day of October, we’re highlighting new ways to celebrate the season, whether that’s exploring haunted towns, baking seasonal treats, DIY-ing costumes and decorations, or discovering small businesses.”
Each week has a dedicated theme, resulting in five in total: Local Scare Guide, Fa-boo-lous Small Business, Terrifying Treats, Boo-It-Yourself, and All Hallows Eve. These cover everything from local travel spots, recipes, and outfit inspiration, so the #TikTokTober content calendar is useful for a variety of industries.
You can see the full content calendar in the image from TikTok below, or I’ve listed each day and theme in the table as well, along with ideas for content:
| Date 📆 | Theme 🎃 | Prompt 🤳 | Ideas 💡 |
|---|---|---|---|
| October 1 | Local Scare Guide | Try scary-themed treats at a bakery | - Great for bakery businesses - Encourage customers to your bakery with scary-themed content - Promote other local small businesses to build a community |
| October 2 | Local Scare Guide | Find haunted town lore at your local library | - Share spooky history about your business (haunted building, perhaps?!) |
| October 3 | Local Scare Guide | Go on a haunted hayride | - Take your team on a haunted hayride for socials - Wear branded clothing or showcase products on the ride |
| October 4 | Local Scare Guide | Take a ghost tour | - Take your team on a ghost tour - Create your own version of a ghost tour in your business space for fun |
| October 5 | Local Scare Guide | Visit a cemetery or scary spot | - Find local scary spots to create content - Businesses should be respectful and avoid cemeteries for content |
| October 6 | Local Scare Guide | Visit a haunted house | - Take your team to a haunted house - Create a haunted house at your store |
| October 7 | Local Scare Guide | Share a local scary story on TikTok | - Share business-related scary stories on your socials - Spin the scary story to have a business angle, such as "fear of not having the latest product drop" |
| October 8 | Fa-boo-lous Small Businesses | Give your home an autumn makeover | - Use your products in autumnal-themed home makeovers - Create buying guides of fall products for the home |
| October 9 | Fa-boo-lous Small Businesses | Discover a scary book on #BookTok | - Stores selling books can promote their Halloween-related items |
| October 10 | Fa-boo-lous Small Businesses | Visit a costume store | - Find business-related costumes at the store (e.g. a hairdresser might look at an Edward Scissorhands costume!) |
| October 11 | Fa-boo-lous Small Businesses | Go to a pumpkin patch | - Take your team to a pumpkin patch - Promote your products with videos and photoshoots at a pumpkin patch - Pumpkin patches are a great backdrop for pumpkin-themed products |
| October 12 | Fa-boo-lous Small Businesses | Shop for fall fits from a small business | - Promote your fall products to customers - Help customers find fall fits with dedicated videos and links to category pages |
| October 13 | Fa-boo-lous Small Businesses | Purchase Halloween candy from a small business | - Candy businesses should create content about their fall and Halloween candy |
| October 14 | Fa-boo-lous Small Businesses | Transform your yard with Halloween decor | - Show off your fall and Halloween decor in videos to help users decorate their yards for the season - Provide tips and inspiration with decor content |
| October 15 | Terrifying Treats | Bake an apple pie cinnamon roll | - Great for bakeries, cafes, and food-related businesses - Create recipe content and tips for TikTok viewers - Show off home goods for cooking |
| October 16 | Terrifying Treats | Carve and cook pumpkin-shaped peppers | - Great for bakeries, cafes, and food-related businesses - Create recipe content and tips for TikTok viewers |
| October 17 | Terrifying Treats | Make caramel apple dip for an easy fall dessert | - Great for bakeries, cafes, and food-related businesses - Create recipe content and tips for TikTok viewers |
| October 18 | Terrifying Treats | Turn Oreos and chocolate into witch hats | - Great for bakeries, cafes, and food-related businesses - Create recipe content and tips for TikTok viewers |
| October 19 | Terrifying Treats | Mix a Halloween drink | - Great for cafes, bars, and restaurants - Create recipe content and tips for TikTok viewers |
| October 20 | Terrifying Treats | Share a home cooked fall food video | - Great for bakeries, cafes, and food-related businesses - Create recipe content and tips for TikTok viewers - Show off home goods for cooking |
| October 21 | Terrifying Treats | Build a Charbooterie board for movie night | - Show off home decor and goods for cooking - Create recipe content and tips for TikTok viewers |
| October 22 | Boo-It-Yourself | Make your own Halloween costume | - Create a costume using clothing and accessories sold by your business - Make sure to include links to your products so others can replicate your fit |
| October 23 | Boo-It-Yourself | Share a Halloween makeup video | - Beauty businesses should create content for the season with spooky looks (see what extreme looks you can create with your products!) |
| October 24 | Boo-It-Yourself | DIY a Halloween wreath for your door | - Great for businesses selling home decor - Businesses with an in-person location can show off their store's Halloween wreath to encourage people to visit |
| October 25 | Boo-It-Yourself | Make a Halloween party GRWM | - Use your products (e.g. clothing, beauty products) to create a Halloween look |
| October 26 | Boo-It-Yourself | Rank your last five Halloween costumes | - Show off your team's Halloween outfits from recent years - Create multiple Halloween looks using your business products |
| October 27 | Boo-It-Yourself | Have a Halloween photo shoot | - Halloween inspired product photos and photoshoots are a must at this time of year |
| October 28 | Boo-It-Yourself | Find pumpkin carving tips on TikTok | - Get your team to carve pumpkins and show off the results! - Host a pumpkin carving event to encourage community engagement |
| October 29 | All Hallows Eve | Host a scary movie night | - Create content about a movie night using your products (e.g. food items, drinks, home decor, etc.) - It's great to show off your products in a realistic situation |
| October 30 | All Hallows Eve | Share your Halloween costume | - Show off your team's Halloween outfits from recent years - Create multiple Halloween looks using your business products |
| October 31 | All Hallows Eve | Have a Happy Halloween! | - Share what your business is doing for Halloween - Show off Halloween and fall products - Get involved with the holiday! |
Preparing Your Business for Halloween
Some of the content prompts are better suited to regular users and content creators, but you can make them work for your business too. In fact, one section of the calendar is dedicated to small businesses, encouraging users to seek brands out, which is where you can step in.
For example, here are a few days I’d suggest creating content for, depending on your business and industry:
- Home decor: Oct 8, Oct 14, Oct 24, Oct 29, Oct 31
- Bookstores: Oct 9, Oct 31
- Clothes and accessories: Oct 10, Oct 12, Oct 22, Oct 25, Oct 26, Oct 27, Oct 30, Oct 31
- Beauty and makeup: Oct 23, Oct 25, Oct 27, Oct 30, Oct 31
- Food and drink: Oct 1, Oct 13, Oct 15-21, Oct 29, Oct 31
And, if your business already caters to the spooky season, then you’re already ahead of the game. Maybe you run a pumpkin patch, or operate ghost tours in your local area. Review the #TikTokTober content calendar to find days to target with your content, and hopefully encourage new visitors and customers to your business in the process. Local businesses can get involved with the first week of October’s content easily!
Tips for TikTok Halloween Content
Along with TikTok’s content calendar ideas, there are a few ways to optimize your posts for October:- Find trending TikTok sounds that are relevant for the season (for example, our writer Annie has shared trending social media sounds for September)
- Sell fall-inspired products, such as pumpkin-themed candles or spooky decor
- Use Halloween and fall emojis in your TikTok posts and responses to comments
- Look at what’s trending on TikTok to help inspire content ideas (see what other posts are using the #TikTokTober hashtag)
- Use popular TikTok hashtags, such as #TikTokTober, #Halloween, and #pumpkinseason
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