Here’s the Secret to Great AI-Generated Social Posts

The more detailed your AI prompts are, the better results you’ll get. This is especially true if you want to write social posts that are tailored to a specific platform or audience, or you have one core message that you’d like to get across. By structuring your AI prompts effectively, AI content creation tools are more likely to come up with posts that fulfill your needs.

So, what should you include in your prompt? Ask yourself these questions:

• Where am I posting? Say you’re writing posts for LinkedIn and Threads. A post for Threads will need to be much shorter and snappier than a post for LinkedIn, so make sure you’re specifying the platforms you’re posting on first.
• Who is my audience? You could include key data about your audience (like their interests or pain points) that can help the AI write posts that are relevant to their direct needs.
• What am I trying to say? To keep your social posts focused, specify the main point you’d like to cover. This could be highlighting a shocking statistic, sharing a key learning from your quarterly review, or being vocal about a recent win.

While it may be tempting to post raw AI copy, I wouldn’t recommend it. With AI literacy increasing, consumers are getting better at spotting when a post is completely AI-generated, whether that’s indicated by spammy emojis or excessive em dashes.

That’s why quality control is vital before you hit publish. Your social posts need to sound like they come directly from your brand, not from a generic, run-of-the-mill AI-generated response.

To keep your content tailored to your brand identity and ideal customers, add your own insights, include personalized touches that reflect your brand’s tone of voice, and change any words or phrases that won’t make sense to your audience.

You can also use AI to write new social posts out of your existing content, which is useful if you’re struggling to churn out fresh content ideas each week. Longform blog posts, YouTube video transcripts, and podcast episodes can all be repurposed and turned into engaging social content.

Here’s an example prompt for content repurposing:

“Transform the following blog post on money-saving tips into a series of six LinkedIn posts aimed at small businesses and startups struggling in today’s economic climate. Each post should:

• Focus on one key tip or insight from the blog
• Use a tone that is professional but supportive
• Include 4 relevant hashtags
• End with a call to action encouraging readers to click through to read the full article and explore our business resources”

It’s understandable if you’re still hesitant about AI as a business, especially if you’d rather have more control over your creative output, or don’t trust the quality or accuracy of AI-generated results. That said, AI can be a useful aid when you need to write new social posts,  since it can help you come up with new ideas and produce more content in less time.

If you’re interested in testing the waters, I recommend using AI as a starting point. Once you’ve generated new content ideas and outlines, you can refine these results to make sure that they reflect your business, your goals, and the target audiences you want to reach. You don’t have to lose your brand identity in the process.