Start Selling via TikTok: The Benefits of Connecting Your Shopify Store

Considering that TikTok has roughly 150 million users in the US, we recommend tapping into this engaged audience or risk missing out on potential customers.

Shopify makes selling on TikTok easy by syncing your inventory with the social media platform, and you can manage all of your orders and campaigns from the familiar Shopify admin.

Here are just a few of the benefits of selling via TikTok:

• Find familiar ground
  • It’s a great way to connect your products with customers on a channel that they’re already using. Not only does it improve brand awareness and discoverability, but the integration can boost your overall conversions too – if you create effective TikTok content to show off your business.
• Build a TikTok community
  • Expand your audience reach through TikTok, showcase your products, and offer live shopping, to maximize your conversions and engagement.
• Generate TikTok ads and campaigns
  • Encourage customers to shop with you by creating unique ad campaigns thanks to TikTok’s pre-designed templates and automations. While syncing your Shopify store with TikTok is free, creating ads will cost extra but you can set the budget yourself.

As we’ve already mentioned, the app is free to install in Shopify’s app store. And, if you haven’t already built a website with Shopify, check out our Shopify Review to help you get started with the ecommerce website builder.

More Information

• TikTok Tips and Tricks: Get the most out of the platform with these expert tips