Stand Out in the Inbox With GoDaddy’s New Email Automation

Email Automation comes packed with templates designed to engage subscribers, members, customers, and prospective buyers. Pre-built options include:

• Welcome emails to onboard new contacts
• Confirmations and reminders for bookings and appointments
• Order and shipping status updates
• Cart abandonment prompts to complete purchases

Yet where Email Automation truly stands out is enabling deep customization. Entrepreneurs can tweak templates to align with their brand’s visual identity, voice, and tone for a seamless customer experience across different channels.

Personalization Takes Customer Relationships to the Next Level

Expanding beyond aesthetics, user-friendly personalization tools let you incorporate recipient names, contact information, and other helpful details into your automated emails. This level of personalization makes customers feel valued as individuals, not just transactions.

“Sending the right message at the right time to the right audience is key to standing out in your customers’ inboxes,” said Eric Johnson, GoDaddy’s Senior Product Manager. “Email Automation streamlines communication to add professionalism and value to the customer journey.”

Automated Workflows Free Up Your Time

Email automation tools can be a lifesaver for small businesses. Where manually managing customer emails devours bandwidth, automated workflows handle the process from start to finish. After designing your templates, simply set triggers like sign-ups, purchases, abandoned checkout carts, or calendar dates.

Once activated, Email Automation delivers professional correspondence while you focus on daily business operations. Having a balance of automation and personalization creates more touchpoints to nurture leads and boost customer loyalty.

Activating GoDaddy Email Automation takes just minutes for existing Websites + Marketing customers. Simply:

• Log into your GoDaddy account
• Locate the “Connections” option in your dashboard
• Click “Automations” to create your first template

With email standing strong as consumers’ preferred communication channel, small businesses must continually evolve their strategies to create meaningful connections. By fusing intelligent automation with the flexibility to customize, GoDaddy’s newest solution helps entrepreneurs take their email marketing to the next level.