10 SEO Influencers To Follow on LinkedIn

Lily Ray has over 14 years of experience as an SEO influencer and is a well known thought leader in the space. She was also named the number 1 most influential SEO expert in 2022 by USA Today and continues to share her valuable insights daily.

Lily attends SEO conferences globally to speak on SEO and AI developments, and is known on LinkedIn for her insightful posts on search quality evaluation.

Mordy Oberstein is the head of SEO at Wix and a communications consultant for Semrush, so it’s not a surprise that he’s an invaluable SEO influencer to follow on LinkedIn.

On his page, he focuses on discussing SEO with an analytical and conceptual frame of mind, keeping his followers up to date on his latest articles, podcasts, webinars, and SEO conferences. If you’re interested in hearing more of his SEO insights, check out our interview with Mordy Oberstein.

Aleyda Solís is a multilingual technical search marketer and the founder of Orainti, an international SEO consultancy. Hosting over 100 events in more than 20 countries, she is a recognized and respected name globally.

Her LinkedIn is a bottomless resource of the latest SEO news and tools, like her MarketingFOMO and SEOFOMO weekly newsletters, her Crawling Monday video series, and her brainchild LearningSEO.io, which is a roadmap of learning all things search, from basic definitions to the main SEO phases and processes.

Jessie Willms is an SEO editor currently working for The Guardian US who’s previously worked for some of Canada’s top newspapers. She’s also worked as a journalism instructor and further shows her teaching skills through her articles breaking down key SEO terms and skills.

Jessie co-writes a weekly search newsletter for publishers called “WTF is SEO?”, which shares breaking news and tips, interviews with industry professionals, and “How To” guides on SEO topics.

Shelby Blackley is a co-writer of the “WTF is SEO?” search newsletter and a newsroom SEO manager with over 12 years of experience in search, audience behavior, and data trends.

Her articles and LinkedIn posts are an interesting read, discussing SEO through a journalistic lens. Shelby also provides a lot of learning opportunities, coordinating masterclasses that cover topics such as Google Console and internal linking.

Areej AbuAli is the founder of global female support network Women in Tech SEO (WTS) and soon to be author. Before moving her professional focus to community and events, she had a decade of experience in technical and on-site SEO.

On her LinkedIn, she shares updates on WTS, such as her weekly SEO newsletters and the WTS Festival, which are international conferences and networking events with females in technical SEO. She can also be seen talking on many podcasts and at international conferences discussing her inspiring career path.

Nick LeRoy is a freelance SEO consultant and the author of SEOForLunch weekly newsletter. During his 15 years of industry experience, he’s helped the likes of Keurig, Wix, and Saatva to build their online presence through organic search.

Online, he discusses Google algorithm updates and what they mean for SEOs, provides freelancing and career tips, and shares his insightful newsletter. He posts three to five times weekly, as well as sharing helpful content from other SEO influencers.

Tory Gray is the CEO at GrayDotCo, a digital marketing agency with expertise in SEO and consumer insights. She shares her knowledge in a number of ways, from her webinar tutorials about utilizing data to her podcast “Opinionated SEO Opinions.”

Her LinkedIn is filled with ways to combat current SERP challenges, and she is constantly sharing helpful Technical SEO guides including JavaScript and web migrations.

Glenn Gabe is a digital marketing guru with over 27 years of experience. He’s been a columnist for multiple search engine journals and currently provides an SEO consulting service with his company G-Squared Interactive.

Glenn is at the forefront of all the search developments, sharing data, SERP volatility insights, and, currently, detailed daily “Core Update Notes” for the 2024 Google algorithm changes.

Mark Williams-Cook is the director of digital creative agency Candour, which hosts the “Search with Candour” podcast which shares all the latest digital marketing and SEO developments.

He’s got a large LinkedIn following, and is well known for his daily unsolicited SEO tips and for owning “Core Updates”, one of our top SEO newsletters containing a weekly roundup of SEO news.

For further reading, check out the best SEO courses to take this year.