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Wix Joins Forces With YouTube Shopping: How Your Store Can Benefit

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Published on January 27, 2025

Screenshot of a man showcasing a shirt in front of a camera on a tripod

If you’re an active Wix merchant, another way to increase your online sales has just dropped. This January, Wix has teamed up with YouTube to release a new YouTube Shopping integration, enabling merchants to sell their products directly through the popular video-sharing platform.

This exciting ecommerce development builds on from Wix’s previous collaboration with Google Shopping. To show you what’s new, I’m going to take a closer look at the expanded features, their benefits, and how you can get started from your Wix dashboard.

What Are the New Ecommerce Features?

Thanks to the Wix and YouTube Shopping integration, you’re now able to showcase your store’s products from a store tab that’s displayed on your YouTube profile. Other key benefits include:

Adding product tags to your content – You can tag products in YouTube videos, YouTube shorts, and livestreams to attract more customers to your online store and increase sales
Tracking your store’s performance – With the YouTube analytics tool, you can track the performance of all tagged products and gain a deeper understanding of your target audience’s shopping behaviors
Syncing products between Wix and YouTube – Your product listing details from Wix, such as imagery, descriptions, and pricing, will be automatically synced with your YouTube profile
Easier dashboard management – You can manage your YouTube Shopping profile directly from your Wix dashboard, making it easier to keep track of both ecommerce touchpoints

Screenshot of a Wix graphic showcasing merchant products tagged to a YouTube video — Wix’s promotional imagery showcases how your items will look when displayed on the YouTube store tab. Source: Website Builder Expert

How Can I Access These New Sales Features?

To access Wix’s expanded YouTube Shopping features, you’ll need to be on a premium plan and already sell items on Wix via its free Wix Stores app.

If you fit these requirements, head to your Wix dashboard to begin. You should be able to:

Click on the “Catalog” dropdown from the left-hand sidebar
Select the designated “Google & YouTube” button

You can then follow the instructions on-screen to get set up. Once the “Google & YouTube” functionality is successfully enabled on your website, you’ll be able to start tagging products in any YouTube content you may have and showcasing your items from your own YouTube store tab.

Screenshot of Wix's dashboard on the "Google & YouTube" page for ecommerce integration — With Wix Stores, I could access a separate tab on my dashboard that allowed me to set up the “Google & YouTube” feature and keep everything organized in one place. Source: Website Builder Expert

Because these new YouTube Shopping features are directly integrated with your Wix dashboard, it should be easier to keep track of your ecommerce efforts between both platforms and focus on other tasks. But, if you’d like to have another management tool on hand, you can also download the Google & YouTube app and keep track of your progress on the go.

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Holly Choules Writer

Holly Choules is a Writer at Website Builder Expert with a background in researching and crafting engaging content for digital platforms. In previous roles, she has demonstrated her wordsmith skills by writing for public facing brands in a range of industries. After gaining hands-on experience using leading website builders, like Wix and WordPress, she is now keen to share her findings through informative, easy-to-follow articles that help small business owners get online and grow their presence. Since joining the team in 2024 and transitioning into the tech sphere, Holly is passionate about applying her three years of content writing experience and upholding Website Builder Expert’s position as an authoritative source on website builders, ecommerce, and digital marketing.