How To Create a LinkedIn Newsletter in 2025

Before creating a LinkedIn Newsletter, your profile needs to fulfill specific criteria. The criteria is as follows:

• Over 150 followers and/or connections on your page
• Already having shared original content on LinkedIn, including posts with text and images, polls, or articles.
• A history of abiding by LinkedIn’s Professional Community Policies

Last verified: Nov 2025

Does your LinkedIn profile fulfil these guidelines? If so, you can get set up.

Creating a LinkedIn newsletter won’t take you long. Below, I’ve broken down each step for you, so let’s dive in.

1. Set Up Your Newsletter

When I first used the feature, I opened up LinkedIn and selected the “Write article” button at the top of the page.

This took me to a new page where I could create my own post. From the top right corner, I clicked on the “Manage” button, then selected “Create newsletter” from the dropdown. I could start filling in key details about my newsletter and select “Done” once I was happy with what I’d entered.

2. Write and Design Your Newsletter

On the following page, I clicked “Write article.” This is where I could get creative and put together my first newsletter. Some of the design elements I recommend using include:

• Adding a header (It’s recommended that you upload a header between 1920 x 1080 pixels)
• Changing text size (With the “Style” button you can variate between normal size text, subheadings, and headings)
• Making bullet point lists
• Adding a page divider
• Adding an image
• Inserting an embed video (This includes YouTube, Vimeo, and LinkedIn videos)

3. Schedule or Publish Your Newsletter

When I’d written my newsletter content, I selected the “Next” button to share it with my network. But before I could post it, I had to write up a short message explaining what my newsletter was about. 

Here’s an example from one of my Website Builder Expert newsletters:

When you’re happy with your description, tap “Publish” to share your newsletter to your network.

When creating your LinkedIn newsletters, follow these best practices to make optimal use of your time and reach wider audiences along the way:

• Be consistent – Post your newsletters consistently for professionalism. Whether that means posting once or twice a week, you need a schedule that’s realistic to maintain and lets your audience know when they can expect to see your next post.
• Experiment with posting times – It’s worth experimenting with different times to see which ones lead to the most views and engagement. For instance, you might find that your newsletters perform best on Thursdays at 10:00am.
• Cross-promote your newsletter on other platforms – To reach wider audiences, don’t forget to share your newsletter on other platforms. You could post it on your other social media channels, or include a newsletter link in your email signature.
• Repurpose older content – To save time and money, you could repurpose older newsletters and transform them into new content. For example, turning key takeaways into an engaging carousel post, or creating a short-form video where you summarize key points in 60 seconds.

Starting a LinkedIn newsletter could be a fantastic addition to your current content marketing strategy. If you’re still wondering if it’s right for your business, here are some of the tool’s key benefits:

• It’s free – Creating a LinkedIn newsletter won’t cost you a cent, so it’s a superb tool for business owners on a tight marketing budget.
• It appears on the feed and in email inboxes – When you post a newsletter, it’ll appear on the feed, while current subscribers will also be notified from their inbox. This means that your content is more likely to get seen, increasing your reach and engagement.
• You can build industry authority – Posting regular emails is your chance to showcase your expertise, whether you’re sharing top tips with other businesses or informing consumers.

However, before you dive into starting a LinkedIn newsletter, make sure that it’s aligned with your company goals. You’ll still need to put in some effort creating content and scheduling it, so make sure that the benefits outweigh the time you’re spending on your content.

To help you decide if LinkedIn newsletters are worth your time, you can refer to the pros and cons below: