Google’s March 2025 Core Update Ends on Time

Impact of the Core Update

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The March 2025 core update aimed to surface better, more relevant content in search results. As of today, the algorithm update has caused a few notable shifts in the search landscape:

• Search volatility across industries – The core update impacted a wide range of businesses and website types, including online stores and content publishers.
• Reevaluation of forum content – SEO professionals have flagged the decline of forum content in SERPs since the update started rolling out. However, Glenn Gabe spotted that Reddit continues to perform well, but other forum sites have lost visibility.
• Unhelpful content targeted – Sites that have been writing content with Google in mind, instead of their readers, have dropped in the SERPs.

Website owners, businesses, and the SEO community are assessing the core update’s impact, with many seeing dramatic changes to visibility. I’ve gathered a few initial thoughts from the experts.

Glenn Gabe commented on the core update’s completion on X:

“OK, it’s done. There was a ton of movement with the March core update, which I’ve been documenting in my “Core Update Notes”. And I also just shared about Reddit’s AI translations, which have surged. And based on forums dropping overall, I called it the “Hiding Gems” update versus “Hidden gems” update… Other than Reddit of course. :)”

X profile, Goog Enough, which highlights Google Search’s mistakes, reacted to Reddit’s growth:

“If you thought Google’s Reddit problem was bad before, the March 2025 core update is making it much worse. Reddit’s organic page count has gone up by about 26% since the update began on March 13, according to Ahrefs data. Enjoy even more SERP clutter, spam and archived posts!”

What Can Your Business Do Now?

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Now that the March 2025 core update is complete, it’s important to review the impact on your site’s rankings and visibility.

Given Google’s changes, particularly with low-quality content, it’s important to make sure the content you publish speaks directly to your readers. It needs to be genuinely helpful and valuable, and not just written to improve your position in the SERPs.