TikTok One Upgrades Your Business Needs To Know About

Insights Spotlight is a new dashboard in TikTok One that covers all things trend-related. It’ll provide real-time updates on what’s happening in your industry, which you can use to shape your content decisions, as explained by TikTok.

From the Insights Spotlight dashboard, you can:

• Research trending and emerging keywords and hashtags
• View videos related to trending topics, track their performance, and see a trend analysis
• Compare progress against competitors using industry and user demographic filters
• Find out the overall sentiment of your brand with built-in social listening tools
• AI-driven summary of the key data from your search

Insights Spotlight is now available to use within the TikTok One platform.

Why Insights Spotlight Is Beneficial for Businesses

Breaking down data is something that Insights Spotlight does well, and it will be a lifesaver for small businesses, especially those without a dedicated marketing team. For instance, its AI Insights summary generates a small paragraph of the most notable information from your search. Not every trend is worth jumping on, so this breakdown can help you understand what you’re seeing and whether it’s beneficial to your business.

TikTok also revealed a new Content Suite within TikTok One, which essentially aggregates every mention of your brand into a library, which you can view and turn into ads.

The all-in-one platform completely streamlines the process of manually searching your keywords, contacting creators for permission, downloading videos, and uploading them to TikTok Ads Manager.

Within the suite, you’ll have access to:

• User-generated content (UGC) overview: View videos mentioning your brand, compare their performance, and the size of the creator
• UGC library filters: Find UGC for specific purposes by applying search filters, such as sentiment and creator demographics
• Supported ad requests: Request permission to use content by filling out the invitation template
• Performance predictions: TikTok’s predictive algorithms can estimate how successful organic content will be

The Content Suite is currently in testing globally. If you’d like access, reach out to your TikTok representative. 

Why Creator Suite is Beneficial for Businesses

The suite of tools offers something for every size of brand. For small businesses just getting started, the process of creating UGC ads may seem daunting; you might not know how to search for branded content, what types of content to choose, or how to actually reach out to influencers. The Creator Suite supports you at each stage by pointing out the metrics that matter most and by providing base skills that are transferable to other social media platforms.

On the other hand, growing brands run the risk of missing key brand mentions. It takes TikTok’s native search to the next level by having a laser focus on your brand and offering advanced filtering options to ensure you can find the precise options you’re after.

TikTok’s unique algorithm has gained many businesses traction online. With an array of features designed for interaction, such as video replies and live steams, it’s understandable why many brands use the app to nurture their customer relationships.

On top of this, continual development of TikTok Shop, including the ad tools and analytics covered in this article, has solidified it as a fully fledged ecommerce platform.

However, businesses should be wary of over-reliance on TikTok, especially with the app’s future being uncertain in the US. And while following trends is rewarded by TikTok’s algorithms, it’s important not to fall into the trap of solely posting this type of content, since the benefits are short-lived.

To create an impactful online presence for your brand, it’s important to create valuable content, across multiple platforms, that aligns with your values and expertise.