TikTok Ban Approaches, Trump Suggests Extension Again

When Is TikTok Getting Banned?

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The Supreme Court upheld a ruling in January that said TikTok must sell its US operations or face a nationwide ban. Following Trump’s inauguration, he immediately signed an executive order to restore the app and delay the ban, essentially overriding the federal law. This gave TikTok a new deadline of April 5, 2025.

As we all know, April came and went, with Trump once again extending the deadline for another 75 days. And, the new deadline (June 19, 2025) is fast approaching.

With the relationship between the US and China turning sour following Trump’s US tariffs, conversations about ownership have been rocky. There’s no clear frontrunner, but Microsoft and Perplexity are just some of the names to throw their hat into the ring.

What Does Trump Plan To Do?

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According to an NBC interview, Trump declared he would extend the June 19 deadline if a deal hadn’t been made by this date:

“TikTok is – it’s very interesting, but it’ll be protected. It’ll be very strongly protected. But if it needs an extension, I would be willing to give it an extension, might not need it.”

Given President Trump’s statement that he would be happy to extend the US TikTok ban again, another 75-day extension would push the deadline to September 1, 2025.

While the delay hasn’t been officially confirmed, it seems likely given Trump’s keenness to secure a deal for the app. However, neither Trump nor the White House has released an update yet.

With a week to go, an extension seems inevitable, but I’ll be keeping a close eye on the situation to keep you updated.

How Can Your Business Prepare?

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Many countries have banned TikTok, but it would be devastating for US businesses to lose access to the app. TikTok provides a platform to share content, with an engaged community and an opportunity to sell products.

If you currently use TikTok for your business, consider the following steps ahead of the potential ban:

• Download your TikTok videos to avoid losing them if the app shuts down – you can also repurpose the content for other social media platforms
• Consider TikTok alternatives – find where your customers are active and engage with them on other apps, such as Instagram, Snapchat, and RedNote
• Diversify your content style so your business isn’t solely reliant on TikTok’s short-form videos, making it easier for you to branch out to other platforms
• Help followers find you – if your business is turning to other social media apps, let your followers and customers know where to find you with links and relevant content
• Make sure your products are available elsewhere – if you rely on TikTok Shop for sales, it might be worth setting up an online store with a top-rated ecommerce website builder or selling products via popular marketplaces, such as Amazon or eBay

We don’t know what the state of the app will be following a sale, so it’s best to be prepared for all eventualities. I’ll be keeping our newsfeed updated with the latest developments.