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Got Pinterest-Worthy Products? Wix Stores Are In Luck

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Updated on August 27, 2025

Advertising on social media is a guaranteed way to reach new customers. Yesterday, Wix added a Pinterest integration to its dashboard, making it easy to sell and promote products on the visual discovery app.

Following in Shopify’s footsteps, Wix isn’t the first website builder to integrate with Pinterest. But what makes Pinterest so popular? Below, I explain how the feature works and why it might be worth considering in the lead-up to peak ecommerce season.

Sell Wix Products on Pinterest

On August 26, Wix announced a new Pinterest integration, meaning that Wix merchants can link their Pinterest account directly to their website. Once complete, you can sync your entire inventory to Pinterest and start running ads to promote your products.

Pinterest has allowed businesses to run product ads for a long while, so what’s the need for Wix’s integration?

The key plus point is that you’ll be able to sync your inventory between the platforms. This means that your Pinterest ads will automatically update as you make changes to your Wix inventory, such as adding new products or variants, or changing prices.

After configuring your targeting settings and payment strategy, your Pinterest ads can run in the background and draw customers to your store with minimal effort or upkeep.

Wix’s press release states that Wix merchants can “sell their products directly on Pinterest,” but it’s important to note that customers will be directed to your Wix store to complete checkout.

How to use Wix’s Pinterest integration

Wix’s Pinterest integration is available now to Wix users in various languages. To start using the integration, you’ll need to:

Create a Pinterest for Business account
From your Wix dashboard, select “Catalog,” “Sales channels,” and “Pinterest Catalogs”
Follow the instructions, which include verifying your website with Pinterest and generating a Wix catalog link

Since this integration involves ecommerce, you’ll need Wix’s Core plan or above. Pinterest also requires your domain to have been live for at least nine months.

Close up of Wix dashboard tabs that lead to Pinterest catalog page — The integration was hidden under two tabs in my Wix dashboard, which made it easy to miss. Source: Website Builder Expert

Is Advertising on Pinterest Worth It?

While Pinterest’s 578 million monthly active users doesn’t quite compete with the most popular social media platforms, Pinterest has remained true to its unique selling point: helping users plan and discover through visual search.

With 97% of top Pinterest searches being unbranded, users are actively searching for new ideas and inspiration to guide their purchase decisions. This open-mindedness means users are much more receptive to brands advertising and selling on Pinterest.

However, the image-centric interface means that Pinterest won’t be right for every brand. Those that will do best on Pinterest are:

Visual-led brands that have the opportunity to take aesthetic product photos, such as those in food, fashion, and beauty
Brands that are trying to attract Gen Z to their online store

A Pinterest search results page for winter hat outfits for women, featuring various styles of hats and casual clothing items arranged in a visually appealing layout. — Pinterest ads merge seamlessly into organic posts in the search results feed. Source: Website Builder Expert

Preparing for Peak Ecommerce Season

Christmas is a competitive and expensive holiday to advertise your business, so now is the perfect time to start putting your brand in front of consumers with targeted ads. In fact, even Pinterest emphasizes the importance of starting early in its Holiday Marketing Guide.

If you sell on a website builder like Wix or Shopify, I also recommend taking advantage of other tools to grow your social media presence, such as AI-powered marketing calendars and content creation tools.

The earlier you start upping your online presence, the more opportunity you’ll have to build brand awareness, which can help you secure those all-important sales.

Written by:

Annie Angus Writer

Annie Angus is a Writer for Website Builder Expert with a passion for shaping jargon-heavy research into digestible content. She has previously researched and written about industries ranging from tech to fashion, and now, after testing our top website builders such as Wix and Squarespace, she is enthusiastic to share her findings with our readers. With first-hand experience in utilizing social media and online marketplaces to grow a small handmade clothing business, Annie understands the priorities and concerns held by SME owners, and knows precisely what they look for in a website builder. She combines this unique perspective with her knowledge of website builders to produce engaging content spanning all areas of the small business journey, from creating a strong website to growing and maintaining an audience.